Latch

What Latch does

Latch, operating as Latch Back Office LLC, is an AI-native financial intelligence platform built specifically for construction contractors and home service businesses in the United States. The product connects to QuickBooks Online, bank accounts via Plaid, payroll systems (Gusto), and field-service/job-management CRMs (JobNimbus, ServiceTitan, Housecall Pro, Jobber, Aspire, Jobtread, DripJobs, Miter, Acculink), unifying them through a proprietary data model called the "Latch Ontology" into one reconciled view of jobs, change orders, commitments, vendors, invoices, and entities. On top of this layer, specialized AI agents (AP Clerk, AR Clerk, WIP Analyst, Cash Forecaster, Change Order Clerk, Compliance Clerk) continuously monitor cash, job margins, WIP, AR aging, payroll runway, and bid-to-actual variance, delivering recommendations through a text-message interface using a four-step reasoning chain: what is happening, why, what it means in dollars, and what to do.

The core offering is Latch V2, launched in May 2026, available in three tiers: Starter ($299/month, 2 users, 1 entity), Pro ($499/month, 5 seats), and Enterprise (custom pricing for multi-entity, PE-backed, and franchise operators). Add-on human services include Fractional CFO, Controller Full (done-for-you bookkeeping with books closed by the 10th), Controller Lite, and Tax Services. Distribution combines a self-serve PLG motion with a 20% recurring affiliate program, a customer referral program ($100-$1,000 per referral), and a strategic partner ecosystem including Miter, PlanHub, Bobyard, Hatch, Coast, and SBE Odyssey. Target customers range from $500K-$15M home service businesses up to $30M-$500M construction operators, with pricing positioned around an estimated $50K-$150K/year savings proposition tied to six recurring financial blind spots (duplicate payments, aged AR, untracked job losses, overhead creep, AP timing inefficiency, vendor price drift). The company is headquartered in West Palm Beach, Florida, with legal incorporation in Georgia, has 1-10 employees, and operates as a private, founder-led LLC with no disclosed external funding.

Name

Latch

Legal name

Latch Back Office LLC

Website

https://golatch.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Latch is an AI-native financial intelligence platform for US construction contractors and home service businesses that connects QuickBooks, banks, payroll, and CRMs to deliver autonomous financial monitoring, AP/AR management, job costing, and cash forecasting via text-message agents on a subscription model.

Ownership category

akta.pro rank

Product category

Construction Accounting Software

SIC

Finance Services (6199)

akta.pro primary industry

Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)

akta.pro secondary industry

Corporate Treasury & Supplier Payments (AP, Mass Payments) (FSAMAKAL)

Keywords

• Contractor financial intelligence
• Construction accounting software
• AI finance platform
• Job costing software
• Contractor SaaS

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Software Subscriptions (SaaS): Monthly SaaS subscriptions in three tiers — Starter ($299/month), Pro ($499/month), and Enterprise (custom pricing) — providing AI-powered financial intelligence and autonomous agent capabilities. This is the primary revenue driver, with a 14-day free trial and a guarantee that if the product does not pay for itself in month one, two additional months are free.
2. Professional Services (Add-on Human Services): Add-on human services layered on top of software subscriptions: Controller Lite (fractional controller with weekly reviews and monthly meetings), Controller Full (done-for-you bookkeeping and job costing with books closed by the 10th, fractional controller included), and Tax Services (business and personal returns, quarterly estimates, 1099s — AI-assisted, CPA-reviewed). These scale with customer needs and represent land-and-expand upsell motion.
3. Affiliate Commissions (Outbound): Partners who refer new customers earn 20% recurring commission on the monthly subscription fee for the lifetime of the referred client's active subscription. Additional flat-fee payments are offered for approved content production on a per-video basis. This channel drives customer acquisition at low customer acquisition cost.
4. Referral Bonuses: Existing customers earn referral bonuses: $100 gift card per qualified demo (first three referrals), $250 per demo thereafter, and $1,000 per signed deal. This word-of-mouth channel incentivizes existing customers to generate new business.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Latch is an AI-native financial intelligence platform that connects to contractors' existing systems (QuickBooks Online, bank accounts via Plaid, CRM, and payroll) and runs financial back-office operations autonomously via specialized AI agents. The platform delivers real-time job-level P&L, WIP tracking, AP/AR intelligence, 13-week cash forecasting, anomaly detection, and contractor-specific financial reporting through a text-message interface. It sells primarily via monthly SaaS subscriptions (Starter, Pro, Enterprise) with optional add-on fractional bookkeeping and CFO services.

Product overview

Latch is an AI-native financial intelligence platform for construction and home service contractors, operating as a unified platform-plus-modules architecture. The core product is Latch V2 (AI CFO), available in Starter ($299/month), Pro ($499/month), and Enterprise tiers, which connects to QuickBooks Online, bank accounts via Plaid, and various job management CRMs, then runs financial back-office operations (AP/AR, cash forecasting, job costing, WIP, collections, compliance) via autonomous AI agents on a text-based interface. Adjacent service layers include Fractional Bookkeeping (done-for-you bookkeeping and job costing closed by the 15th) and Fractional CFO Services (human strategic guidance). The company also offers a referral program and affiliate/partner program. Latch's tagline is 'AI Finance OS for Contractors.'

Differentiator

Problem solved

Functional benefit

Brands

• Latch Controller: AI-powered financial controller for contractors that monitors cash, job margins, AP/AR, WIP, and financial intelligence via text or app.
• Latch V2
• Latch Controller Lite
• Latch Controller Full

Products and services

• Latch V2 AI-native financial intelligence platform for home service contractors. Connects QuickBooks, bank, and CRM; runs financial monitoring, AP/AR management, cash forecasting, job costing, and collections via text-based AI agent, 24/7.
• Latch Starter

Quantifiable outcome

• Average contractor doing $3M–$10M in revenue loses $50K–$150K/year to six recurring financial blind spots: duplicate payments ($5K–$40K), aged AR write-offs ($15K–$60K), untracked job losses from change orders ($40K–$150K), overhead creep ($25K–$100K), inefficient AP timing ($30K–$200K), and vendor price drift ($20K–$80K)
• +9 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core.

• MitercoreTechnology or IntegrationMiter is a construction workforce management platform handling payroll (union, prevailing wage, certified payroll), time tracking tied to job cost codes, HR/onboarding, workers' comp, and benefits. Latch integrates with Miter to sync real-time labor data into job-level P&L, payroll cash coverage alerts, and 13-week cash forecasts. Latch clients receive exclusive access to a Miter partnership onboarding team.
• PlanhubcoreStrategic or Co-development PartnerPlanHub is a construction bidding and preconstruction platform connecting contractors with projects, GCs, and suppliers. It provides access to thousands of commercial construction projects, a verified profile visible to 50,000+ GCs, takeoff/estimation tools, and market intelligence. Latch is promoted as the complementary financial layer: 'With PlanHub, you win the work. With Latch, you know what every job is actually worth.' PlanHub offers a referral link for Latch.
• BobyardcoreTechnology or IntegrationBobyard uses AI for construction takeoffs (auto-counting plants, irrigation, electrical symbols; auto-measuring pavers, concrete, beds, hardscape) to help landscape contractors build more accurate estimates faster. Latch integrates to ensure job costing and bid-to-actual tracking flows from Bobyard estimates into financial P&L. Exclusive offer for Latch clients: first 3 months at 50% off Bobyard.
• HatchcoreTechnology or IntegrationHatch provides AI-powered agents that text, call, and email leads and customers 24/7 for home service contractors — handling after-hours responses, estimate follow-ups, and CRM reactivation. Latch integrates so the jobs that Hatch books flow into Latch with real margin tracking and lead-source economics. Exclusive offer for Latch clients: 25% off Hatch.
• SBE (Odyssey)coreGTM or Marketing PartnerSBE Odyssey is a business coaching and sales training program for HVAC, plumbing, and home service contractors, with 1,000+ member businesses. Members see average 23% YoY revenue growth and 12.5% net profit growth. Latch and SBE cross-refer: SBE grows revenue; Latch ensures that growth shows up as profit. No exclusive discount mentioned.
• QuickBooks OnlinecoreTechnology or IntegrationQuickBooks Online is Latch's primary integration and book of record. Latch connects natively to QBO, reads from it in read-only mode, and operates on top of it — never overwriting the ledger. Latch is QuickBooks Elite Certified. QuickBooks stays the customer's book of record; Latch adds the AI agent layer.
• PlaidcoreTechnology or IntegrationPlaid provides bank account connections for Latch's read-only data aggregation. Latch connects up to 5 bank accounts and 5 cards on Starter/Pro plans (unlimited on Enterprise) via Plaid, enabling real-time cash position monitoring and transaction-level visibility.

Scale indicators10 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Bill.com: Bill.com is a leading AP automation, bill payment, and spend management platform serving SMBs and mid-market companies. It is directly comparable to Latch as a B2B financial workflow platform targeting similar buyer profiles with overlap in AP/AR intelligence and cash management.
• Digits: Digits provides AI-driven bookkeeping, expense management, and financial intelligence for small businesses and startups. It is directly comparable to Latch in AI-native finance automation and SMB financial visibility orientation.
• Ramp: Ramp is an AI-first corporate spend, AP automation, and finance platform targeting SMBs and mid-market. It is comparable to Latch in modern AI-native finance automation, AP and spend workflows, and B2B fintech orientation.
• Found: Found offers business banking, bookkeeping, and tax tools specifically designed for self-employed individuals, sole proprietors, and contractors. It is closely comparable to Latch in both ICP (contractors and trades) and AI-augmented finance OS positioning.
• Brex: Brex provides corporate cards, spend management, bill pay, and embedded financial workflows for SMBs and mid-market. It is comparable to Latch in modern fintech AP automation and B2B financial workflow orientation.
• Mercury: Mercury provides banking, payments, treasury, and financial software targeting startups and SMBs including many contractor and trades businesses. It is comparable to Latch in modern AI-augmented finance OS positioning and SMB contractor ICP.
• Pilot: Pilot combines AI with human bookkeepers to deliver bookkeeping, tax, and CFO services to SMBs including agencies, e-commerce, and contractors. It is directly comparable to Latch in target customer, integrated bookkeeping-plus-software offering, and AI-augmented finance positioning.

Broad incumbents

• Intuit (QuickBooks): Intuit owns QuickBooks Online, the foundational accounting ledger that Latch integrates with. As a broad incumbent in SMB accounting with growing AI agent capabilities (Intuit Assist), it represents both Latch's core integration partner and its largest incumbent competitive threat.
• Xero: Xero is a global SMB accounting platform with growing AI and analytics features (Xero Analytics, JAX AI). It is comparable to Latch as a broad incumbent in SMB accounting with the resources to add vertical contractor capabilities and AI-driven workflows.
• ServiceTitan: ServiceTitan is a leading vertical SaaS platform serving trades (HVAC, plumbing, electrical, and similar). It is comparable to Latch as a vertical SaaS serving the same contractor ICP, though its focus is field operations and dispatch rather than financial intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/latch-back-office

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latch