HomeServe Deutschland

Name

HomeServe Deutschland

Legal name

HomeServe Deutschland Holding GmbH & Co. KG

Website

https://homeservegruppe.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

HomeServe Deutschland sells subscription home repair protection plans (€21–€54/month) to German homeowners and acquires regional SHK (plumbing, heating, cooling) trade businesses, operating 12+ partner firms with ~600 employees across Germany.

Ownership category

akta.pro rank

Product category

Home Repair Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Home repair protection
• Heating maintenance services
• Trade business acquisition
• Repair insurance plans
• Plumbing heating contractors

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Recurring Protection Plan Subscriptions (Reparatur-Schutzbrief): Monthly subscription fees from homeowners for repair protection plans covering heating, plumbing, and electrical systems. Plans range from repair-only insurance (from €39/month) to all-inclusive plans with annual maintenance (from €54/month) to heating maintenance standalone (€21/month). Revenue is recurring and predictable.
2. Group Integration Fees / Value-Added Services from Partner Businesses: HomeServe acquires SHK businesses, integrating them into the group. Revenue is generated through the consolidated operations of these businesses, purchasing synergies, and the referral of protection plan customers to partner businesses for repairs and installations.
3. Heating Installation and Maintenance Services: Partner businesses within the HomeServe network generate revenue from heating, plumbing, and electrical installation projects and annual maintenance services for both protection plan holders and direct customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HomeServe Deutschland sells monthly subscription repair protection plans (Reparatur-Schutzbrief from €54/month, Reparatur-Versicherung from €39/month, Heizungswartung from €21/month) to German homeowners, covering heating, plumbing, and electrical repairs up to €2,000 per incident plus annual heating maintenance. Service delivery is executed by a growing network of acquired regional SHK (Sanitär, Heizung, Klima) partner businesses that also retain their own brand identity and serve direct customers.

Product overview

HomeServe Deutschland operates a dual-platform model connecting homeowners with certified tradespeople while building a national group of plumbing, heating, and air conditioning (SHK) businesses. The core offering includes the Reparatur-Schutzbrief (repair protection plan) starting at €54/month with heating maintenance, the standalone Reparatur-Versicherung at €39/month, and Heizungswartung at €21/month—all under the Wärme360° brand for sustainable heating. The SHK-Gruppe platform integrates regional partner businesses that retain their identity while gaining access to digitalization, procurement advantages, and shared services. An independent Handwerker-Netzwerk provides additional regional coverage. A proprietary Wärmepumpen-Konfigurator tool helps customers assess heat pump suitability and calculate costs including subsidies.

Differentiator

Problem solved

Functional benefit

Brands

• Wärme360°: A heating service offering from HomeServe providing comprehensive heating solutions including installation, maintenance, and support for homeowners.

Products and services

• Reparatur-Schutzbrief (All-in-one Protection Plan)
• Reparatur-Versicherung (Repair-Only Insurance)
• Heizungswartung (Annual Heating Maintenance)
• Wärme360°
• Wärmepumpen-Konfigurator (Heat Pump Configurator)
• HausService Club

Quantifiable outcome

• 4 repairs per year covered at up to €2,000 each per incident
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Balz-CSIcoreTechnology or Integration · 7 December 2023Balz-CSI developed a proprietary heat pump configurator for HomeServe's partner businesses. The tool allows customers to check heat pump suitability, calculate optimal system size and costs, and account for government subsidies. Results feed into project planning by partner businesses. Implemented first on one partner's website, with rollout to all partners planned.
• TÜV SÜD Akademie GmbH (Datenschutz Consulting)minorOthersHomeServe's external data protection officer (Datenschutzbeauftragter) is provided by TÜV SÜD Akademie GmbH, Datenschutz Consulting Services, based in Munich.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wertgarantie Group: Wertgarantie is Germany's leading specialty insurer for home appliances, electronics, and bicycles, offering monthly subscription-based repair and replacement protection plans to consumers. It is the most direct domestic competitor to HomeServe's Reparatur-Schutzbrief, serving the same homeowner segment with similar monthly subscription products for heating, plumbing, and electrical systems.
• Frontdoor (American Home Shield): Frontdoor is the largest US home warranty company (parent of American Home Shield and Cinch Home Services), offering monthly subscription plans that cover repair or replacement of home systems and appliances. It is the most direct global analog to HomeServe Deutschland's subscription model and informs how the dual protection-plus-service-network playbook is executed at scale.

Emerging players

• 1Komma5°: 1Komma5° is a fast-growing German energy company installing heat pumps, solar, and EV charging for homeowners, with proprietary energy management software (Heartbeat). It competes for the same German homeowner installing heat pumps that HomeServe's partner SHK network serves, but with a tech-driven, vertically integrated model rather than a roll-up of regional trades.
• Enpal: Enpal is a German solar leasing company that has expanded into heat pumps and EV charging, offering subscription-based home energy systems to homeowners. It overlaps with HomeServe's recurring-revenue energy transition thesis and competes for the same German homeowner wallet share, though its product is energy generation rather than repair protection.
• Thermondo: Thermondo is one of Germany's largest heat pump installers, offering end-to-end heat pump installation services to homeowners with digital quoting and project management. It overlaps with HomeServe's Wärme360° and Wärmepumpen-Konfigurator initiatives and represents an emerging pure-play in the same heat pump transition that HomeServe's partner network is positioned to capture.

Others

• Zeppelin Rental / Würth SHK-Bedarf: Würth and similar SHK wholesale/distribution players serve the German plumbing and heating trade with parts, tools, and procurement services. They are comparable to the procurement and purchasing power dimension of HomeServe's partner business model, but operate upstream as suppliers rather than as direct competitors in the homeowner subscription or service-delivery market.

Broad incumbents

• Helpling: Helpling is a German home services marketplace connecting consumers with vetted cleaning and home service professionals. It is comparable to HomeServe's Handwerker-Netzwerk on the consumer-to-tradesperson matching dimension, but operates as a broader home services platform rather than specializing in heating/plumbing/electrical protection.
• Allianz Home (Allianz Versicherungs-AG): Allianz offers Wohngebäudeversicherung (residential building insurance) and home emergency assistance products to German homeowners. It is comparable as a large German incumbent offering overlapping home protection products, though as part of a much broader insurance portfolio rather than a dedicated home repair subscription.
• CHECK24 Vergleichsportal: CHECK24 is Germany's largest price comparison portal, offering insurance, energy, and home services comparison to consumers. It is comparable as a German consumer-acquisition channel for home-related protection products, though it operates as a broad multi-category comparison platform rather than a single-brand protection plan.
• MyHammer (HomeAdvisor Europe):

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HomeServeGruppe
• LinkedInlinkedin.com/company/homeserve-de
• Instagraminstagram.com/homeserve_gruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeServe Deutschland