Homie Title

What Homie Title does

Homie is a technology-enabled real estate brokerage founded in 2015 and headquartered in Utah that serves home buyers and sellers across five western U.S. states — Utah, Arizona, Nevada, Colorado, and Idaho. The company operates a flat-fee listing model charging sellers $5,997 per transaction, in contrast to the traditional 6% commission structure, and staffs buyer-side representation with salaried agents rather than commission-based independent contractors. Homie is organized under parent Homie Technology Inc., with title insurance services delivered through the Homie Title sub-brand operated by Investors Title Insurance Agency, Inc.

Its core product surface spans listing representation, buyer representation, and a suite of transaction-embedded programs: the 50/50 Program (listing-side commission rebate to seller, launched October 2021), the Power Buyer Program (pre-offer cash, launched May 2022), Homie Cash (cash-offer conversion, launched May 2022), and the Buy Before You Sell Bundle (contingent-offer financing). The end-to-end platform launched in January 2020 integrates brokerage with Homie Loans (mortgage origination), Homie Title (title insurance), and Homie Insurance, allowing a single consumer relationship to traverse multiple transaction services.

The business model generates revenue from flat listing fees, buyer-side service fees, referral commissions from affiliated mortgage, title, and insurance entities, and ancillary fees from Power Buyer, 50/50, and Homie Cash programs. The go-to-market is a direct-to-consumer digital brokerage supported by 500+ agents across the five-state footprint, with the integrated ecosystem designed to capture multiple touchpoints of each real estate transaction rather than rely solely on listing-side commission economics.

Name

Homie Title

Legal name

Investors Title Insurance Agency, Inc.

Website

https://homietitleagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Homie is a technology-enabled real estate brokerage serving home buyers and sellers across five western U.S. states through a flat-fee listing model and an integrated ecosystem of mortgage, title, and insurance services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Settlement Services

NAICS

Direct Title Insurance Carriers (524127), Title Abstract and Settlement Offices (541191)

SIC

Title Insurance (6361)

akta.pro primary industry

Title Insurance & Underwriting (BPAJAOAA)

akta.pro secondary industries

Title Insurance (FSAJACAL), Title Search & Examination (BPAJAOAB)

Keywords

• Title insurance services
• Real estate brokerage
• Flat fee listing
• Mortgage lending
• Home insurance services

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Flat Fee Listing Services: Sellers pay a flat fee of $5,997 for listing services, regardless of home sale price. This replaces traditional percentage-based commissions (typically 6%).
2. Buyer Agent Services: Full-service buyer agent support with potential buyer rebate programs
3. Homie Loans (Mortgage): Mortgage lending services through Homie Loans, LLC

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Homie Title (legally Investors Title Insurance Agency, Inc.) provides title insurance services as part of the integrated Homie family of companies, delivering real estate brokerage, mortgage, title, and insurance services under one umbrella. The offering is anchored by a technology-enabled real estate brokerage with a flat-fee listing model ($5,997) and bundled ancillary services that streamline home buying and selling transactions.

Product overview

Homie is a technology-enabled real estate brokerage offering an integrated platform with a flat-fee pricing model. The core product provides buy-side and sell-side real estate agent services. The portfolio includes Homie Title (title insurance via Investors Title Insurance Agency Inc.), Homie Loans (mortgage lending), and Homie Insurance (home insurance), all working together to streamline the home buying and selling process. Additional modules include Homie Cash for cash offers, the Power Buyer Program, the 50/50 commission-splitting program, and the Buy Before You Sell Bundle program.

Differentiator

Problem solved

Functional benefit

Products and services

• Homie Title Title insurance and settlement services for home buyers and sellers, offered as part of the integrated Homie real estate ecosystem. Operated through Investors Title Insurance Agency, Inc.
• Homie Real Estate Brokerage Technology-enabled real estate brokerage offering buy-side and sell-side agent services with flat-fee pricing ($5,997 listing) and dedicated local agent support.
• Homie Loans Mortgage lending services through Homie Loans, LLC enabling buyers to submit competitive offers and secure financing with low interest rate guarantees.
• Homie Insurance Home insurance services through Daniel Eskelson Insurance Agency Inc., providing coverage options as part of the integrated Homie ecosystem.

Quantifiable outcome

• Homie homes sell for 1.2% more than comparable homes listed by traditional agents
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Local Housing CounselorscoreStrategic or Co-development Partner · 9 September 2021Partnership with housing counselors to provide eviction and foreclosure prevention resources through monthly webinar series in Las Vegas.
• Vegas Golden Knights FoundationminorGTM or Marketing Partner · 14 June 2021Charitable partnership through 'Saves for Charity' campaign. Donated $21,000 to Coalition to Make Homes Possible. Continued partnership in 2022 with additional charitable donations.
• Valley of the Sun United WayminorStrategic or Co-development Partner · 14 June 2021Partnership for community outreach and homeownership programs in Arizona. Combined efforts for housing-related charitable initiatives.
• Concord HomesminorChannel Partner/ Reseller/ Distributor · 10 May 2021Builder partnership offering new construction options for home buyers in Arizona markets.
• Coalition to Make Homes PossiblecoreStrategic or Co-development Partner · 9 February 2021Las Vegas community initiative to close the homeownership gap and address housing affordability. Homie co-founded and actively supports this coalition with housing counselors and monthly webinars.

Scale indicators7 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Compass: Compass is a technology-first real estate brokerage platform serving agents and consumers across the U.S. While focused on premium service rather than discount commissions, it competes with Homie for tech-savvy agents and represents the broader tech-enabled brokerage category Homie operates in.
• Real Brokerage: Real Brokerage is a tech-forward real estate brokerage offering high commission splits and an agent-focused platform. Its model of modern technology and generous agent economics makes it a direct competitor for agent talent in markets where both Homie and Real operate.
• Redfin: Redfin is a technology-enabled residential real estate brokerage offering reduced commissions and direct buyer rebates, combining online search tools with local agents. It is the closest comparable to Homie in the discount, tech-enabled brokerage category and pioneered many of the consumer-facing features Homie now employs.
• eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model with revenue sharing and low overhead. It targets independent agents seeking technology platforms and competitive commission splits, directly competing with Homie for agent recruitment in shared markets.

Emerging players

• Knock: Knock offers a home trade-in platform that lets buyers purchase a new home before selling their current one, similar to Homie's Buy Before You Sell bundle. As an emerging player in the same category, it represents a competitive adjacency that could pressure Homie's differentiated offering.
• Opendoor: Opendoor is the largest iBuyer, directly purchasing homes from sellers and reselling them. While not a traditional brokerage, it competes for Homie's seller customers with an alternative to using an agent and represents an adjacent model that overlaps with Homie Cash.
• HomeLight: HomeLight is a real estate technology platform connecting buyers and sellers with agents through its agent matching service. While not a brokerage, it operates in the same tech-enabled real estate ecosystem and competes for the customer relationship that leads to transactions.
• Offerpad: Offerpad is an iBuyer that makes direct cash offers on homes, similar to Homie Cash. It serves as both a competitor for sellers seeking convenience and an alternative to traditional listings, making it an emerging threat in shared Mountain West markets.

Broad incumbents

• RE/MAX: RE/MAX is a global traditional real estate franchise network with established brand recognition and a large agent network. As a traditional brokerage incumbent, it competes for both agent recruitment and consumer mindshare against tech-enabled challengers like Homie.
• Coldwell Banker: Coldwell Banker is a major traditional real estate brokerage franchise with a global presence. As a traditional full-service brokerage incumbent, it competes against Homie in markets where both operate and represents the established model Homie is disrupting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tryhomie
• YouTubeyoutube.com/channel/UCmoMl4-yTAcYsQljQDm2QQA
• Facebookfacebook.com/tryhomie
• LinkedInlinkedin.com/company/homie-title
• Instagraminstagram.com/tryhomie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homie Title