Homie Title
Homie is a technology-enabled real estate brokerage serving home buyers and sellers across five western U.S. states through a flat-fee listing model and an integrated ecosystem of mortgage, title, and insurance services.
- Company typePrivate
- Founded2015
- HeadquartersUtah, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Homie Title does
Homie is a technology-enabled real estate brokerage founded in 2015 and headquartered in Utah that serves home buyers and sellers across five western U.S. states — Utah, Arizona, Nevada, Colorado, and Idaho. The company operates a flat-fee listing model charging sellers $5,997 per transaction, in contrast to the traditional 6% commission structure, and staffs buyer-side representation with salaried agents rather than commission-based independent contractors. Homie is organized under parent Homie Technology Inc., with title insurance services delivered through the Homie Title sub-brand operated by Investors Title Insurance Agency, Inc.
Its core product surface spans listing representation, buyer representation, and a suite of transaction-embedded programs: the 50/50 Program (listing-side commission rebate to seller, launched October 2021), the Power Buyer Program (pre-offer cash, launched May 2022), Homie Cash (cash-offer conversion, launched May 2022), and the Buy Before You Sell Bundle (contingent-offer financing). The end-to-end platform launched in January 2020 integrates brokerage with Homie Loans (mortgage origination), Homie Title (title insurance), and Homie Insurance, allowing a single consumer relationship to traverse multiple transaction services.
The business model generates revenue from flat listing fees, buyer-side service fees, referral commissions from affiliated mortgage, title, and insurance entities, and ancillary fees from Power Buyer, 50/50, and Homie Cash programs. The go-to-market is a direct-to-consumer digital brokerage supported by 500+ agents across the five-state footprint, with the integrated ecosystem designed to capture multiple touchpoints of each real estate transaction rather than rely solely on listing-side commission economics.
Homie Title firmographics
Firmographics- Name
- Homie Title
- Legal name
- Investors Title Insurance Agency, Inc.
- Website
- https://homietitleagency.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homie is a technology-enabled real estate brokerage serving home buyers and sellers across five western U.S. states through a flat-fee listing model and an integrated ecosystem of mortgage, title, and insurance services.
- Ownership category
- akta.pro rank
Homie Title industry classification
Industry- Product category
- Real Estate Brokerage and Settlement Services
- NAICS
- Direct Title Insurance Carriers (524127), Title Abstract and Settlement Offices (541191)
- SIC
- Title Insurance (6361)
- akta.pro primary industry
- Title Insurance & Underwriting (BPAJAOAA)
- akta.pro secondary industries
- Title Insurance (FSAJACAL), Title Search & Examination (BPAJAOAB)
Keywords
Where Homie Title is headquartered
LocationHeadquarters
- HQ city
- Utah
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Homie Title business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Flat Fee Listing Services: Sellers pay a flat fee of $5,997 for listing services, regardless of home sale price. This replaces traditional percentage-based commissions (typically 6%).
- Buyer Agent Services: Full-service buyer agent support with potential buyer rebate programs
- Homie Loans (Mortgage): Mortgage lending services through Homie Loans, LLC
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Flat fee listing - $5,997 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Homie Title product offering
Product offeringCore offering
Homie Title (legally Investors Title Insurance Agency, Inc.) provides title insurance services as part of the integrated Homie family of companies, delivering real estate brokerage, mortgage, title, and insurance services under one umbrella. The offering is anchored by a technology-enabled real estate brokerage with a flat-fee listing model ($5,997) and bundled ancillary services that streamline home buying and selling transactions.
Product overview
Homie is a technology-enabled real estate brokerage offering an integrated platform with a flat-fee pricing model. The core product provides buy-side and sell-side real estate agent services. The portfolio includes Homie Title (title insurance via Investors Title Insurance Agency Inc.), Homie Loans (mortgage lending), and Homie Insurance (home insurance), all working together to streamline the home buying and selling process. Additional modules include Homie Cash for cash offers, the Power Buyer Program, the 50/50 commission-splitting program, and the Buy Before You Sell Bundle program.
Differentiator
Problem solved
Functional benefit
Products and services
- Homie Title Title insurance and settlement services for home buyers and sellers, offered as part of the integrated Homie real estate ecosystem. Operated through Investors Title Insurance Agency, Inc.
- Homie Real Estate Brokerage Technology-enabled real estate brokerage offering buy-side and sell-side agent services with flat-fee pricing ($5,997 listing) and dedicated local agent support.
- Homie Loans Mortgage lending services through Homie Loans, LLC enabling buyers to submit competitive offers and secure financing with low interest rate guarantees.
- Homie Insurance Home insurance services through Daniel Eskelson Insurance Agency Inc., providing coverage options as part of the integrated Homie ecosystem.
Quantifiable outcome
- Homie homes sell for 1.2% more than comparable homes listed by traditional agents
- +1 more outcomes
Companies that use Homie Title
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Homie Title technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Homie Title partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Local Housing CounselorscorePartnership with housing counselors to provide eviction and foreclosure prevention resources through monthly webinar series in Las Vegas.
- Vegas Golden Knights FoundationminorCharitable partnership through 'Saves for Charity' campaign. Donated $21,000 to Coalition to Make Homes Possible. Continued partnership in 2022 with additional charitable donations.
- Valley of the Sun United WayminorPartnership for community outreach and homeownership programs in Arizona. Combined efforts for housing-related charitable initiatives.
- Concord HomesminorBuilder partnership offering new construction options for home buyers in Arizona markets.
- Coalition to Make Homes PossiblecoreLas Vegas community initiative to close the homeownership gap and address housing affordability. Homie co-founded and actively supports this coalition with housing counselors and monthly webinars.
Scale indicators7 records
Recent moves12 records
Expansion highlights4 records
Homie Title competitors and assessment
Company assessmentDirect peers
- Compass: Compass is a technology-first real estate brokerage platform serving agents and consumers across the U.S. While focused on premium service rather than discount commissions, it competes with Homie for tech-savvy agents and represents the broader tech-enabled brokerage category Homie operates in.
- Real Brokerage: Real Brokerage is a tech-forward real estate brokerage offering high commission splits and an agent-focused platform. Its model of modern technology and generous agent economics makes it a direct competitor for agent talent in markets where both Homie and Real operate.
- Redfin: Redfin is a technology-enabled residential real estate brokerage offering reduced commissions and direct buyer rebates, combining online search tools with local agents. It is the closest comparable to Homie in the discount, tech-enabled brokerage category and pioneered many of the consumer-facing features Homie now employs.
- eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model with revenue sharing and low overhead. It targets independent agents seeking technology platforms and competitive commission splits, directly competing with Homie for agent recruitment in shared markets.
Emerging players
- Knock: Knock offers a home trade-in platform that lets buyers purchase a new home before selling their current one, similar to Homie's Buy Before You Sell bundle. As an emerging player in the same category, it represents a competitive adjacency that could pressure Homie's differentiated offering.
- Opendoor: Opendoor is the largest iBuyer, directly purchasing homes from sellers and reselling them. While not a traditional brokerage, it competes for Homie's seller customers with an alternative to using an agent and represents an adjacent model that overlaps with Homie Cash.
- HomeLight: HomeLight is a real estate technology platform connecting buyers and sellers with agents through its agent matching service. While not a brokerage, it operates in the same tech-enabled real estate ecosystem and competes for the customer relationship that leads to transactions.
- Offerpad: Offerpad is an iBuyer that makes direct cash offers on homes, similar to Homie Cash. It serves as both a competitor for sellers seeking convenience and an alternative to traditional listings, making it an emerging threat in shared Mountain West markets.
Broad incumbents
- RE/MAX: RE/MAX is a global traditional real estate franchise network with established brand recognition and a large agent network. As a traditional brokerage incumbent, it competes for both agent recruitment and consumer mindshare against tech-enabled challengers like Homie.
- Coldwell Banker: Coldwell Banker is a major traditional real estate brokerage franchise with a global presence. As a traditional full-service brokerage incumbent, it competes against Homie in markets where both operate and represents the established model Homie is disrupting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Homie Title social profiles
Digital presenceHomie Title financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homie Title leadership team
Management profileNumber of profiles
Profiles2 records
Homie Title funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homie Title M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homie Title
What does Homie Title do?
Homie Title (legally Investors Title Insurance Agency, Inc.) provides title insurance services as part of the integrated Homie family of companies, delivering real estate brokerage, mortgage, title, and insurance services under one umbrella. The offering is anchored by a technology-enabled real estate brokerage with a flat-fee listing model ($5,997) and bundled ancillary services that streamline home buying and selling transactions.
Is Homie Title a public or private company?
Homie Title is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homie Title founded?
Homie Title was founded in 2015. It employs 1 to 10 people.
Where is Homie Title based?
Homie Title is headquartered in Utah, United States, in the North America region.
How does Homie Title make money?
Three revenue lines are on record. Flat Fee Listing Services are the primary driver. The others are buyer Agent Services and homie Loans (Mortgage).
Who are Homie Title's main competitors?
Direct peers on record are Compass, Real Brokerage, Redfin and eXp Realty. Emerging players are Knock, Opendoor, HomeLight and Offerpad. Broad incumbents are RE/MAX and Coldwell Banker.
Does Homie Title have an API?
No public API is recorded for Homie Title.
What industry is Homie Title in?
Homie Title's product category is Real Estate Brokerage and Settlement Services. Its primary akta.pro industry code is BPAJAOAA, Title Insurance & Underwriting, with a secondary code of FSAJACAL, Title Insurance. Its NAICS code is 524127 and its SIC code is 6361.