Honda Blainville

What Honda Blainville does

Honda de Blainville is a privately-held, independent Honda automobile franchise dealership headquartered at 700 boul. Curé-Labelle in Blainville, Quebec, Canada, operating since approximately 1996 (30 years as of 2026). The dealership sells the full 2026/2027 Honda new-vehicle lineup — including Civic, Accord, CR-V, HR-V, Pilot, Passport, Odyssey, Ridgeline, and the Prologue EV — alongside a multi-brand pre-owned inventory of 87 vehicles spanning 16+ marques (Audi, BMW, Chevrolet, Ford, Hyundai, Kia, Subaru, Toyota, Volvo, etc.). Pricing is publicly disclosed on the website, with new vehicles ranging from $31,790 to $63,610 and used vehicles typically priced between $10,000 and $35,000.

The dealership operates three revenue streams: (1) vehicle sales (new Honda plus multi-brand used), (2) in-house financing including a credit restoration program with 99% approval marketed through Honda Financial Services and credit bureaus Equifax and TransUnion, and (3) a full post-sale service-and-parts operation covering maintenance, body work, and detailing. Go-to-market is direct-to-consumer through a physical showroom, a transactional website (hondablainville.com) with online inventory browsing, financing applications, and trade-in evaluation, plus Facebook and SEO/auto-aggregator (AutoAubaine) channels. The customer base is split between general consumer vehicle buyers and a sub-prime credit-challenged segment served by the credit restoration program.

The dealership serves the North Shore of Montreal catchment — Blainville, Saint-Eustache, Laval, and Montreal — and is self-described as among the largest Honda dealers in the Blainville area. Headcount is reported as 11 in firmographic data, which almost certainly understates the true team across sales, service, parts, and body shop. Corporate ownership is private with no parent company, no institutional investor, and no disclosed funding events.

Name

Honda Blainville

Legal name

Honda de Blainville

Website

https://hondablainville.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda de Blainville is a privately-held Honda franchise dealership in Blainville, Quebec, selling new Honda vehicles, multi-brand pre-owned cars, and offering in-house financing, service, and parts to consumers on the North Shore of Montreal.

Ownership category

akta.pro rank

Product category

Auto Dealership

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automotive retail
• New vehicle sales
• Used vehicle sales
• Auto financing
• Vehicle service

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Honda vehicles and used vehicles from multiple brands including Honda, Hyundai, Kia, Subaru, BMW, Audi, Buick, Chevrolet, Ford, and others. Revenue generated from the margin between acquisition cost and sale price.
2. Financing Services: In-house financing center that works with multiple credit institutions including Honda Financial Services. They offer credit restoration programs for customers with poor credit history, earning financing fees and interest spreads.
3. Service and Parts: Full-service department including maintenance, repairs, body work, and parts sales. Generates recurring revenue from vehicle servicing and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Honda Blainville is a Honda franchise automobile dealership that sells new 2026 and 2027 Honda vehicles (Civic, Accord, CR-V, HR-V, Passport, Pilot, Prologue electric, Odyssey, Ridgeline, Prelude) and a multi-brand pre-owned inventory (Honda, Audi, BMW, Hyundai, Kia, Subaru, Volvo, etc.). It also operates an in-house financing center with credit restoration programs and a full-service department for maintenance, repairs, body work, and parts, serving the North Shore of Montreal area.

Product overview

Honda de Blainville is a Honda car dealership offering new Honda vehicles and pre-owned vehicles from multiple brands. The new Honda lineup includes 2026 and 2027 model year vehicles across several product categories: compact cars (Civic Sedan, Civic Hatchback, Civic Si, Civic Type R), midsize cars (Accord Sedan), sports cars (Prelude), subcompact SUVs (HR-V), compact SUVs (CR-V and CR-V Hybrid), midsize SUVs (Passport, Pilot), full-size SUV (Prologue electric), minivans (Odyssey), and pickup trucks (Ridgeline). Hybrid and electric vehicle options include Accord Hybrid, CR-V Hybrid, Civic Hybrid variants, and Prologue electric SUV. The dealership also sells pre-owned vehicles from various brands and provides financing services including credit applications processed through Equifax and TransUnion, as well as service and parts operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles (2026/2027 lineup)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Honda Canada Inc.coreTechnology or IntegrationOfficial Honda dealership franchise representing the Honda brand in Canada. Receives vehicles, parts, brand support, warranty services, and marketing materials from Honda Canada. Operates under Honda brand standards and programs.
• AutoAubaine NetworkminorChannel Partner/ Reseller/ DistributorDealer network membership providing additional exposure and lead generation. Honda de Blainville appears on AutoAubaine.com platform for broader vehicle listing visibility.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: NYSE-listed US automotive retailer with 140+ franchised dealerships including EchoPark used-vehicle stores. Comparable as a franchised dealer with combined new/used/F&I/service model, but at much larger scale and with a US-only footprint.
• AutoCanada: TSX-listed Canadian automotive dealer group operating 80+ franchised dealerships across Canada and the US. Comparable as a peer because it operates franchised new-vehicle dealerships (including Honda) with associated used, F&I, and service/parts revenue streams, but at a dramatically larger scale than the subject single-location dealership.
• Lithia Motors: NYSE-listed large US automotive retailer with 300+ stores across the US and UK. Comparable as a franchised new-vehicle dealer with associated F&I and parts/service operations, but at vastly larger scale and with a different (US-focused) geographic footprint.
• Holman Automotive: Large North American privately held automotive dealer group and fleet services company. Comparable as a franchise dealer operator with similar sales/service/parts revenue mix, but with significant US focus and additional fleet/leasing operations.
• Dilawri Group: Privately held Canadian automotive dealer group representing Honda, Toyota, Lexus, BMW, Mercedes-Benz, and other brands across Ontario, Quebec, and Western Canada. Comparable as a franchise dealer group with the same Honda OEM relationship and similar sales/finance/service operating model, but with substantially more scale and geographic diversification.
• Penske Automotive Group: NYSE-listed global automotive retailer operating 340+ franchised dealerships across the US, UK, Germany, and other markets. Comparable as a premium franchised dealer group with similar Honda and other OEM franchises and F&I/service revenue mix, but at a dramatically larger scale.
• Asbury Automotive Group: NYSE-listed US automotive retailer with 150+ franchised dealerships. Comparable as a franchised dealer with comparable sales/finance/service mix, but at significantly larger scale and US-only geographic exposure.
• Group 1 Automotive: NYSE-listed US and UK automotive retailer with 200+ dealerships. Comparable as a franchised new-vehicle dealer with associated F&I and parts/service operations, but at vastly larger scale and with primarily US/UK geographic exposure.

Direct peers

• Park Avenue Group: Quebec-based automotive dealer group operating multiple new-vehicle franchises in the Greater Montreal area. Comparable as a regional dealer peer operating in the same Quebec market and serving the same Montreal-area customer base with the same sales/finance/service model.
• Groupe Beaucage: Quebec-based family-owned automotive dealer group with multiple franchises across the province. Comparable as a regional dealer peer operating in the same Quebec market with the same franchised dealership model, but at a larger multi-point scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hondadeblainville
• LinkedInlinkedin.com/company/honda-blainville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Blainville