Honda Conausa

What Honda Conausa does

Honda Conausa is an authorized Honda dealership operating as a single-location retail franchise in Puebla, Mexico, under the legal entity Automotriz Conausa Serdán, S.A. de C.V. The company sells new Honda automobiles and SUVs, certified pre-owned vehicles (seminuevos), genuine Honda parts, and accessories, and operates an on-site workshop offering scheduled maintenance, repairs, body work (hojalatería), and painting through factory-trained technicians. Its product portfolio is extended by financing through Honda Finance and an alternative Autofinanciamiento group-savings program administered by Autoamecah, tiered extended warranty products backed by AMECAH, and the cross-dealership CPH Rewards loyalty program.

The business operates on a traditional omnichannel retail model. The physical dealership at Blvd. Díaz Ordaz 3310 is complemented by department-specific phone extensions, four dedicated WhatsApp Business lines (Sales, Service, Parts, Seminuevos), and digital self-service tools including an online vehicle quotation tool, an online service appointment scheduler, an online test drive booking form, and a published maintenance pricing index by model and year. As an authorized Honda concessionaire, the dealer benefits from the Honda brand and the Honda Sensing suite of advanced driver-assistance technologies, and transfers customer data to Honda de México for commercial follow-up, warranty service, recall notifications, and financing servicing. Vehicle pricing is not publicly disclosed; maintenance pricing is published.

Revenue derives from one-time new and used vehicle sales, recurring service and parts revenue, warranty subscription products, transaction-based financing fees on Honda Finance originations and Autofinanciamiento participation, and an affiliate-style revenue stream from CPH Rewards. The parent-franchise relationship with Honda de México, the absence of disclosed capital raises or M&A activity, and the single-site Puebla footprint indicate a standard automotive concession model with limited operational independence and no disclosed expansion pipeline.

Name

Honda Conausa

Legal name

Automotriz Conausa Serdán, S.A. de C.V.

Website

https://hondaconausa.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda Conausa is a single-location authorized Honda dealership in Puebla, Mexico, selling new and certified pre-owned Honda vehicles, parts, and accessories, with on-site maintenance, Honda Finance and Autofinanciamiento financing, extended warranty, and the CPH Rewards loyalty program for retail consumers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Automotive dealership services
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle maintenance services
• Auto financing programs

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Honda automobiles including cars and SUVs to retail customers
2. Used Vehicle Sales (Seminuevos): Sale of certified pre-owned Honda vehicles with trade-in and take-on-account options
3. Vehicle Service and Repair: Maintenance, repair, body work (hojalatería), and painting services for Honda vehicles
4. Parts and Accessories Sales: Sale of genuine Honda parts, accessories, and boutique items
5. Auto Financing (Autofinanciamiento): Self-financing program through Autoamecah allowing customers to join groups for monthly payments with chance to win vehicles through lotteries, auctions, or sequential ordering
6. Honda Finance Financing: Vehicle financing through Honda Finance partner for credit purchases
7. Extended Warranty: Extended warranty contracts covering vehicles up to 6 years or 125,000 km (new) or 2 years or 40,000 km (used vehicles with 10,000-100,000km)
8. Loyalty Program (CPH Rewards): Points accumulation program redeemable for purchases in insurance, services, parts, accessories, extended warranty, used vehicles, and online store

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Honda Conausa is an authorized Honda dealership in Puebla, Mexico that sells new and certified pre-owned Honda vehicles, provides manufacturer-supported maintenance, repair, body work and painting services, sells genuine Honda parts and accessories, and facilitates vehicle financing through Honda Finance and Autoamecah-administered Autofinanciamiento groups. The dealership also offers extended warranty plans (Gold, Silver, Plus) and the CPH Rewards loyalty program, with customer engagement supported via phone, WhatsApp, and online quoting, service booking, and test drive scheduling tools.

Product overview

Honda Conausa (Automotriz Conausa Serdán, S.A. de C.V.) is an authorized Honda dealership operating as a single-location dealer in Puebla, Mexico. The company offers a comprehensive automotive portfolio centered on new Honda vehicles (autos nuevos and SUVs), complemented by Honda Finance and Autofinanciamiento financing programs, Seminuevos certified pre-owned vehicles, and Garantía Extendida extended warranty coverage. The product ecosystem includes CPH Rewards loyalty program, online service scheduling (Cita de Servicio), maintenance pricing tools, owner's manual downloads, online vehicle quotation, and test drive booking. Honda Sensing safety technology suite is marketed as a key differentiator. The dealership also provides workshop services, parts sales, and promotions, with all offerings accessible through WhatsApp-based customer contact channels.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles (Autos Nuevos) Sale of new Honda automobiles including sedans and SUVs (e.g., Accord, Civic, CR-V, HR-V, Pilot) to individual retail buyers at the authorized Puebla dealership.
• Certified Pre-Owned Vehicles (Seminuevos) Sale of certified pre-owned Honda vehicles with trade-in ("take-on-account") options for individual retail buyers in Puebla.
• Honda Finance Financing Credit-based vehicle financing for purchase or leasing of new and used Honda vehicles, with optional term and down payment structures arranged through the dealer.
• Autofinanciamiento (Autoamecah Self-Financing) Group savings/financing program administered by Autoamecah (autoamecah.mx) in which customers make monthly payments and can acquire a vehicle through monthly raffles, auctions, or sequential ordering, with guaranteed delivery options available.
• Extended Warranty (Garantía Extendida) Extended warranty coverage available in Gold, Silver, and Plus tiers, covering new vehicles up to 6 years or 125,000 km and used vehicles (10,000–100,000 km) up to 2 years or 40,000 km, including roadside assistance in Mexico.
• CPH Rewards Loyalty Program Customer loyalty program awarding points for purchases in insurance, services, parts, accessories, extended warranty, used vehicles, and online store, redeemable across participating Honda dealerships.
• Service and Maintenance (Servicio y Mantenimiento) Scheduled maintenance, multipoint inspections, repairs, body work (hojalatería), and painting services for Honda vehicles, performed at the Puebla dealership workshop.
• Genuine Honda Parts and Accessories (Refacciones) Sale of genuine Honda parts, accessories, and boutique items for Honda vehicle repairs and customization.

Quantifiable outcome

• Service commitment: attention within 2 minutes of arrival, paperwork completed for 10-minute or less delivery
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Honda de México, S.A. de C.V.coreChannel Partner/ Reseller/ DistributorHonda Conausa operates as an authorized dealer for Honda de México. Customer data may be transferred to Honda de México for activities related to product and service commercialization, customer follow-up, financing notifications, warranties, service, promotional campaigns, and customer history updates.
• AMECAH (Asociación Mexicana de Concesionarios Honda y Acura)coreStrategic or Co-development PartnerAMECAH designs and backs the extended warranty coverage offered by Honda Conausa. Provides warranty administration and support for Gold, Silver, and Plus extended warranty tiers covering vehicles up to 6 years or 125,000 km.
• Autoamecah (autoamecah.mx)coreChannel Partner/ Reseller/ DistributorAutoamecah administers the Autofinanciamiento self-financing program allowing customers to join groups for vehicle purchase through monthly payments with lottery, auction, or sequential ordering mechanisms. Currently offers guaranteed delivery plans.
• Honda Concessionaires (CPH Rewards Program)minorChannel Partner/ Reseller/ DistributorCPH Rewards loyalty program operates across participating Honda dealerships. Points earned at one dealership can be redeemed at any participating concessionaire for insurance, services, parts, accessories, extended warranty, and used vehicles.
• Honda FinancecoreChannel Partner/ Reseller/ DistributorHonda Finance provides vehicle financing options for Honda Conausa customers. Enables credit-based vehicle purchases with various term and down payment options through the dealer.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Honda San Luis Potosí: Authorized Honda dealer serving the San Luis Potosí market. Same authorized Honda franchise model, offering new vehicles, certified pre-owned, service, parts, and Honda Finance in a different regional market.
• Honda Polanco: Authorized Honda dealer in Mexico City. Comparable franchise-dealer model for Honda vehicles, parts, service, and Honda Finance — operating in a different but adjacent metropolitan market with a higher-income customer base.
• Autos Coapa: Authorized Honda dealer in Mexico City. Comparable Honda authorized franchise model serving the CDMX market — comparable product mix and service offerings.
• Honda Cuernavaca: Authorized Honda dealer in the Cuernavaca region of Morelos. Comparable authorized Honda franchise model with similar product and service offering, operating in a different but nearby Mexican geography.

Broad incumbents

• Grupo Galerías: Multi-brand automotive dealer group in central Mexico with multiple franchised rooftops. Comparable full-service dealer operations across new, used, service, and parts.
• Grupo Alden: Major Mexican automotive dealer group operating multiple brand franchises including luxury and mass-market brands. Comparable dealer operations at greater scale and geographic diversification.
• Grupo KASA: Large multi-brand automotive dealer group in Mexico operating multiple franchises across the country. Comparable dealership operations including new/used vehicle sales, service, parts, and financing — but with broader portfolio and scale.

Others

• AMECAH: Asociación Mexicana de Concesionarios Honda y Acura — the Mexican Honda and Acura dealer association that designs and backs the extended warranty programs Honda Conausa sells. An ecosystem partner rather than a competitor, but central to the warranty revenue model.

Direct peers

• Honda Angelópolis: Authorized Honda dealer operating in the Puebla metropolitan area. Directly competes with Honda Conausa for the same catchment of buyers, offering the same Honda vehicle lineup, Honda Finance, and AMECAH-backed extended warranty.
• Honda Universidad: Authorized Honda dealer in the Puebla region offering new vehicles, service, parts, and Honda Finance. Direct competitor in the same brand and overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/timeline
• Instagraminstagram.com/hondaconausa
• LinkedInlinkedin.com/company/honda-conausa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Conausa