Honda Plaza - Plaza Auto Poland Sp. z o.o.

What Honda Plaza - Plaza Auto Poland Sp. z o.o. does

Honda Plaza (legal entity Plaza Auto Poland Sp. z o.o.) is an authorized Honda retail dealer headquartered in Warsaw, Poland, founded in 2004 and operating under the franchise of Honda Motor Europe Limited (Oddział w Polsce). The company runs a single primary showroom and service facility at ul. Malownicza 29a (modernized in 2019), supplemented by an authorized bodywork and paint facility (AZNN) at ul. Popularna 70 operated in partnership with Auto Plaza / Plaza Group Poland. Self-described as the leader in Honda vehicle sales in Poland, it carries the full 2026 Honda range of hybrid and plug-in hybrid models (Prelude e:HEV, Civic e:HEV, HR-V e:HEV, CR-V e:HEV and e:PHEV, ZR-V e:HEV, Jazz e:HEV) at starting prices between 116,400 PLN and 224,500 PLN.

The company operates as a full-service automotive retail business with seven distinct revenue streams: new Honda vehicle sales, multi-brand used car sales (Używane jak Nowe program), authorized mechanical service including diagnostics with the Honda HDS tester and component regeneration, bodywork and paint through AZNN, retail and wholesale sale of genuine Honda parts and accessories (claimed to be the largest Honda accessory warehouse in Poland), financing and insurance brokerage (five leasing partners and five insurance carriers), and ancillary services including a tire storage hotel, EUROP ASSISTANCE roadside coverage, and the Honda Plus extended warranty product. It maintains 70+ new vehicles in stock for 2-day delivery and supports nationwide service reach via online formalities.

The business model is a hybrid dealer-services construct with a primarily enterprise/field sales motion: in-person showroom sales supported by online inquiry, online service booking, and Otomoto classifieds. Pricing is one-time for vehicles, quote-based for service, and commission-based for financing/insurance origination. Customer segments are individual consumers (primary), existing Honda owners for service (primary), multi-brand used car buyers, and corporate/fleet customers. The company is privately held with no disclosed revenue, headcount, or external investors.

Name

Honda Plaza - Plaza Auto Poland Sp. z o.o.

Legal name

Plaza Auto Poland Sp. z o.o.

Website

https://hondaplaza.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Honda dealer in Warsaw, Poland (Plaza Auto Poland Sp. z o.o.), selling new and used Honda vehicles, providing authorized mechanical and bodywork service, parts, financing, insurance, tire storage, and roadside assistance to individual and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda automobiles including hybrid and plug-in hybrid models (Civic, HR-V, CR-V, ZR-V, Jazz, Prelude). The dealer acts as an authorized Honda franchise.
2. Used Vehicle Sales and Trade-ins: Purchase, trade-in, and resale of used vehicles. The 'Używane jak Nowe' (Used Like New) program covers multi-brand vehicles including Honda and other manufacturers. Cars are sold with factory warranty or service insurance.
3. Mechanical and Bodywork Service: Authorized Honda service covering warranty and post-warranty repairs, periodic inspections, diagnostics, component regeneration, and bodywork/paint services performed through partner AZNN.
4. Parts and Accessories: Retail and wholesale sale of original Honda spare parts, accessories, oils, cosmetics, wheels, child seats, and Honda merchandise. Most parts available immediately from the dual-level warehouse.
5. Financial and Insurance Services: Arrangement of vehicle financing through multiple leasing partners, credit, and insurance products including GAP insurance. Commission-based revenue from financial product referrals.
6. Car Rental and Roadside Assistance: Loaner car provision for service customers and 24-hour nationwide roadside assistance (pomoc drogowa) for Honda owners.
7. Tire Hotel / Storage: Seasonal tire storage service (Hotel dla opon) for customers needing to store tires between seasonal changes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Honda Plaza is an authorized Honda dealership selling new Honda vehicles (Civic e:HEV, HR-V e:HEV, CR-V e:HEV, CR-V e:PHEV, ZR-V e:HEV, Jazz e:HEV, Prelude e:HEV) and used vehicles across multiple brands. It operates an authorized mechanical service workshop, an affiliated bodywork and paint facility (AZNN), a parts and accessories department claimed to be the largest Honda accessories warehouse in Poland, and offers financing, insurance, Honda Plus extended warranty, tire hotel storage, and 24/7 roadside assistance through EUROP ASSISTANCE.

Product overview

Honda Plaza (Plaza Auto Poland Sp. z o.o.) is an authorized Honda dealer established in 2004 and the leading Honda car seller in Poland. The company operates as a single-location dealer in Warsaw at ul. Malownicza 29A. Its product portfolio consists of a primary core offering — new Honda vehicle sales — supported by a network of interrelated services: used car sales (Używane jak Nowe program), authorized mechanical and body/paint workshops, original Honda parts and accessories retail (including PRO Honda cosmetics, Recaro child seats, Shell/Motul/Honda oils), tire storage (Hotel dla opon), an extended warranty product (HONDA PLUS — 300,000 km / 5 years), financing and insurance brokerage (credit, leasing, GAP insurance), and Honda Assistance roadside coverage (via EUROP ASSISTANCE, 3 years). All these services are offered from a single Warsaw facility, with body repairs outsourced to affiliated AZNN at ul. Popularna 70. The company does not currently sell new cars or motorcycles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicle Sales Authorized retail sale of new Honda automobiles including Prelude e:HEV, Civic e:HEV, HR-V e:HEV, CR-V e:HEV AWD, CR-V e:PHEV, ZR-V e:HEV, and Jazz e:HEV. Over 70 new vehicles are kept in stock for delivery within two business days.
• Used Car Sales Sale of pre-owned vehicles from Honda (Accord, CR-V, Jazz, Civic, Insight, Legend) and other brands (Toyota, Subaru, Mitsubishi, Mazda, Ford, Suzuki, Hyundai, Volvo, BMW, SEAT, Citroën, Peugeot, Renault) under the "Używane jak Nowe" (Used Like New) program. Vehicles sold with factory warranty or service insurance.
• Car Purchase and Trade-In Program Cash purchase of used vehicles of all brands via bank transfer, plus exchange/trade-in arrangements when a customer buys a new or used vehicle.
• Authorized Honda Mechanical Service Authorized mechanical workshop performing warranty and post-warranty repairs, transmission repairs, computer diagnostics using Honda HDS tester, part installation, and component regeneration (steering racks, alternators, starters, turbochargers, injection pumps, injectors) with a 6-month warranty. Equipped with Hunter, Nussbaum, Sun, Facom, and Koken workshop equipment.
• Authorized Body and Paint Service (AZNN) Authorized bodywork and paint repair service operated through AZNN at ul. Popularna 70, Warsaw (within Auto Plaza). Holds Honda authorization for body repairs, preserving body-paint warranty. Open Monday-Friday 7:00-20:00 with 24/7 towing service.
• Honda Parts and Accessories Retail Retail and wholesale sale of original Honda spare parts and accessories including PRO Honda cosmetics, safety accessories, roof racks, bike carriers, roof boxes, towing hitches, child seats (Honda and Recaro), Shell/Motul/Honda oils, navigation and audio equipment, and Honda merchandise. Most parts available immediately from the dual-level warehouse claimed to be the largest Honda accessories inventory in Poland.
• Tire Hotel (Seasonal Tire Storage) Seasonal tire and wheel storage service at the Warsaw facility with inventory tracking and coordinated seasonal tire changeover.
• Honda Plus Extended Warranty Extended warranty and repair-cost insurance product covering mechanical, electrical and electronic components for Honda vehicles purchased from authorized dealers in Poland. Coverage up to 300,000 km or 5 years, initiated within the manufacturer's warranty period (up to 36 months from registration).
• Vehicle Financing and Insurance Brokerage Arrangement of vehicle financing (credit, leasing) through Raiffeisen Leasing Polska, BRE Bank, Santander Consumer Bank, ORIX Leasing Polska, and Europejski Fundusz Leasingowy, plus insurance products (including GAP insurance) through Ergo Hestia, PZU, Generali, Allianz, and Compensa.
• Honda Assistance Roadside Coverage Free 24/7 roadside assistance program provided through EUROP ASSISTANCE, valid for 3 years and available abroad. Covers flat battery, fuel shortage, key lockout, and tire puncture. Reached at +48 22 570 47 47 or +48 22 205 50 99.

Quantifiable outcome

• Over 70 new vehicles available for immediate delivery with delivery possible within 2 business days of ordering
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AZNN (Autoryzowany Zakład Napraw Nadwozi) at Auto PlazacoreStrategic or Co-development PartnerAZNN is an authorized bodywork and paint repair facility operated within Auto Plaza (Salon Ford Auto Plaza), part of Plaza Group Poland. AZNN holds Honda authorization for bodywork repairs, ensuring warranty preservation on body/paint work. Bodywork services for Honda Plaza customers are coordinated through this facility at ul. Popularna 70, Warsaw.
• Ergo Hestia, PZU, Generali, Allianz, CompensaminorOthersHonda Plaza works with major Polish insurance companies for damage claim processing and vehicle insurance. Insurers合作 for cashless repairs and claims coordination through the dealer.
• Honda Motor Europe Limited (Oddział w Polsce)coreTechnology or IntegrationAs an authorized Honda dealer, Honda Plaza operates under the Honda franchise brand, using Honda diagnostic tools (HDS), following Honda service procedures, and sourcing genuine Honda parts through Honda's centralized parts system.
• EUROP ASSISTANCEminorOthersEUROP ASSISTANCE provides 24/7 roadside assistance for Honda customers. Phone numbers: +48 22 570 47 47 or +48 22 205 50 99.
• Plaza Group PolandcoreOthersHonda Plaza (Plaza Auto Poland Sp. z o.o.) is part of Plaza Group Poland, which also operates Auto Plaza (Ford dealer) and coordinates group services such as shared bodywork facilities.
• Honda Plus (Ubezpieczenie Kosztów Napraw)minorOthersHonda Plus is an extended warranty/ repair cost insurance product for Honda vehicles covering up to 300,000 km or 5 years. Administered through Honda Plaza as an authorized program partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating across multiple OEM brands in Europe, Asia, and emerging markets. Comparable as a large-scale multi-brand authorized dealer group—relevant for benchmarking how authorized retail scales versus single-location operators like Honda Plaza.
• Emil Frey Group: One of Europe's largest automotive retail groups with authorized dealerships across multiple brands and countries. Comparable to Honda Plaza as an authorized franchise dealer, though operating at substantially larger multi-brand, multi-country scale.

Others

• Otomoto: Poland's leading online automotive classifieds marketplace, where Honda Plaza actively publishes its used vehicle listings. Functions both as a sales channel and as the primary competing marketplace for the dealer's multi-brand used car program.
• Cox Automotive: Global provider of automotive services and technology including dealer software, remarketing, and digital marketing platforms. Comparable as an ecosystem enabler to authorized dealers and as a competitor for parts inventory and remarketing workflows Honda Plaza manages internally.
• AutoScout24: Europe's largest online automotive marketplace for new and used vehicles. Comparable as a competing digital channel for Honda Plaza's new and used vehicle listings and as a structural benchmark for how digital marketplaces are reshaping authorized dealer customer acquisition.
• Euromaster: European tire and vehicle maintenance service network operating across multiple countries including Poland. Comparable to Honda Plaza's tire and service business line as an adjacent competitor for tire sales, mounting, and general maintenance work that Honda Plaza performs under the Honda Plus and post-warranty programs.
• ALD Automotive (now Ayvens): European fleet management and leasing provider (merged with LeasePlan to form Ayvens). Comparable as a fleet services peer and as a competitor for the corporate/fleet customers Honda Plaza targets through its business fleet offering.
• LeasePlan (now Ayvens): Global fleet management and vehicle leasing company. Comparable as a category peer in the fleet/corporate customer segment that Honda Plaza serves, and a potential competitor for fleet vehicle procurement relationships.

Emerging players

• Auto1 Group: Pan-European online used-car platform operating across multiple markets including Poland. Comparable as a competing channel for the multi-brand used vehicle program (Używane jak Nowe) and a structural threat to traditional dealership used-car economics.

Direct peers

• Auto Plaza (Ford) / Salon Auto Plaza: Sister authorized dealer under Plaza Group Poland operating a Ford franchise from ul. Popularna 70, Warsaw—the same group already shares bodywork facilities (AZNN) with Honda Plaza. Directly comparable as a same-group, single-location authorized franchise dealer running an analogous sales-service-parts model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/hondaplazatv
• Facebookfacebook.com/hondaplaza
• LinkedInlinkedin.com/company/honda-plaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Plaza - Plaza Auto Poland Sp. z o.o.