Honey Farm

Name

Honey Farm

Legal name

Honey Brook Organic Farm CSA, LLC

Website

https://honeybrookorganicfarm.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Community supported agriculture
• Organic vegetable farming
• CSA produce shares
• Farm-to-table delivery
• Workplace produce program

Headquarters

HQ city

Pennington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. CSA Membership Fees: Seasonal CSA memberships where members pay in advance for weekly produce shares from June through November. Share sizes include Family, Individual, Premium, Basic, and Personal with choice-based or pre-packed options. Fees are slightly higher for Holiday Harvest winter program to factor in storage and production costs.
2. Delivered Boxed Shares: Pre-boxed mixed produce delivered weekly for approximately 24 weeks to community drop-off sites and workplace locations in New Jersey and Pennsylvania. Boxes are pre-packed by farm staff and contain produce grown on their farms only.
3. Home Delivery Service: Home delivery of mixed boxes of produce from their farm and partner farms, plus grocery items including eggs, maple syrup, popcorn, tofu, olive oil, prepared foods, soaps, and more. Delivered via online ordering platform (Barn2Door).
4. Add-On Products: Supplementary products sold to members including sweet corn, tree fruit, pasture-raised eggs, meats, prepared foods, olive oil, and other vendor products through the Harvie customization platform.
5. Pick-Your-Own Crops: Included with CSA membership at no extra fee. Members harvest strawberries, blueberries, raspberries, blackberries, snap peas, tomatoes, flowers, herbs, and more.
6. Farm Products and Sundries: Direct sales of produce and farm products including organic sweet corn ($1.50/ear), Igor's Bees black locust honey ($14/pound jar), and other seasonal items at the farm.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Honey Brook Organic Farm is a Community Supported Agriculture (CSA) operation that grows 100% certified organic vegetables, fruits, herbs, and flowers on 120 acres across four farms in New Jersey. It sells weekly produce shares through seasonal memberships, delivered boxed shares to community and workplace drop-off sites, and home delivery via the Barn2Door platform, serving 3,500+ members across 121+ communities in New Jersey, Pennsylvania, and beyond.

Product overview

Honey Brook Organic Farm operates as a Community Supported Agriculture (CSA) program offering multiple distribution channels for its 100% certified organic produce. The core offering is the CSA membership with five share sizes (Family, Individual, Premium, Basic, Personal) available for on-farm pick-up at Pennington and Chesterfield locations. Complementary products include the Delivered Boxed Shares program for neighborhood drop-off sites, Home Delivery service via Barn2Door, and Workplace Shares for office deliveries. The farm also offers Pick-Your-Own privileges included with membership, seasonal Holiday Harvest extended shares, and Farm Tours/Rentals for events. All products are customizable through the Harvie online platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3,500+ member CSA serving over 3,500 individuals - one of the largest CSA programs in the nation
• +3 more outcomes

Named customers22 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HarviecoreTechnology or Integration · 1 January 2020Online software platform partnership for CSA membership management, customizable box ordering, and farm stand sales. Enables members to customize produce contents, purchase extras, and manage deliveries through integrated platform.
• Barn2DoorcoreTechnology or Integration · 1 January 2020Online sales platform for home delivery of produce and grocery items. Simplifies ordering process for Tuesday, Thursday, and Friday delivery routes to New Jersey and Pennsylvania communities.
• The Rooted AffairminorStrategic or Co-development Partner · 1 January 2018Farm-to-table dinner events at Chesterfield farm. Catering and event planning partnership for farm events and celebrations.
• The Watershed InstitutecoreStrategic or Co-development Partner · 1 January 1985Land partnership for farming on the Watershed Institute's reserve in Hopewell (Wargo Road). Includes nearly 1,000-acre preserve with trails open to public. Membership fees help support programming. First partnership of its kind between nonprofit environmental group and farmer in New Jersey.
• Emily's Cafe and CateringminorGTM or Marketing PartnerPennington Boro neighbor providing catering services for farm weddings and events. Offers dishes created using Honey Brook Organic Farm's produce.
• The Shepherd's PastureminorOthersAdd-on product partner providing unique soaps and pasture-raised eggs available through Harvie platform for farm pickup or delivery.
• Purely FarmminorOthersAdd-on product partner in Ottsville, PA providing pasture-raised turkey, meatloaves, pork cuts, sausage, and nitrate-free smoked bacon available through Harvie platform.
• Dogwood FarmsminorOthersAdd-on product partner in Liberty Corner, NJ providing Bloody Mary mix, salsas, barbecue sauce, marinara pasta sauce, hot sauce, and marinades available through Harvie platform.
• Louis OrganicsminorOthersProvider of Almazara de Alcaraz brand premium certified organic extra virgin olive oil (EVOO) from small rural farmers in Spain. Kosher certified. Available through Harvie platform add-ons.
• Sweet Sourland FarmminorOthersPartner farm providing pure new crop maple syrup for home delivery program through Barn2Door.
• Puglisi FarmsminorOthersProvider of certified organic eggs for home delivery program through Barn2Door.
• Lancaster County ProducersminorOthersPartnership with Lancaster County farmers and producers for organic popcorn and other products in home delivery program.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Capay Organic / Capay Farms: California-based organic CSA farm offering Farm-to-You produce boxes and CSA shares. Comparable organic CSA subscription model and seasonal share tiers but operates on the West Coast, not competing in Honey Brook's NJ/PA territory.
• Suzie's Farm: San Diego-based organic farm operating CSA subscriptions, U-pick, farm dinners, and tours. Comparable multi-channel organic CSA model — on-farm experience, share subscriptions, farm-to-table events — but serves Southern California, not the Mid-Atlantic.

Direct peers

• Full Belly Farm: Large California-based certified organic CSA farm operating multi-channel share distribution (on-farm pickup, home delivery, farmers' market, PYO) with a flagship 400+ member program. Closely comparable business model: organic certification, CSA subscriptions, seasonal share tiers, value-added farm events.
• Lancaster Farm Fresh Cooperative: Organic producer cooperative in Lancaster County, PA, distributing CSA shares, wholesale produce, and box programs to the Mid-Atlantic. Highly comparable geography (PA, near Honey Brook's NJ/PA footprint), organic certification, and CSA/wholesale model.
• Blooming Glen Farm: Bucks County, PA certified organic vegetable CSA farm selling seasonal produce shares via on-farm pickup and limited delivery. Directly comparable Mid-Atlantic organic CSA with similar share structure and member community orientation.

Broad incumbents

• FreshDirect: Established Mid-Atlantic/Northeast online grocer delivering produce and grocery items to homes and businesses. Adjacent incumbent that overlaps with Honey Brook's Barn2Door home-delivery channel and workplace distribution, but offers broad grocery catalog rather than farm-specific CSA shares.

Emerging players

• Misfits Market: Subscription box service delivering organic produce and grocery items nationwide. Overlaps with Honey Brook's Barn2Door home-delivery model in customer acquisition and SKU mix, but lacks the farm experience, PYO privileges, and CSA community structure.
• Hungry Harvest: Subscription produce box delivery service operating on the East Coast (Mid-Atlantic to Florida). Comparable recurring subscription fulfillment and focus on produce delivery, though without the on-farm experience, multi-tier share system, and CSA member commitment model that defines Honey Brook.
• Imperfect Foods (Imperfect Produce): Subscription produce delivery service sourcing surplus and regular produce for weekly home delivery across the US. Comparable subscription/membership model for organic produce home delivery, competing for the same DTC customer wallet as Honey Brook's home-delivery channel.

Others

• The Watershed Institute: Hopewell, NJ environmental nonprofit that hosts Honey Brook's farming operations on its 1,000-acre reserve under a longstanding land partnership. Not a competitor but a foundational strategic partner whose continued goodwill underpins Honey Brook's Hopewell production base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/Honey-Brook-Organic-Farm-208582679173826
• LinkedInlinkedin.com/company/honey-farm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honey Farm