Hooghiemstra Hardegarijp BV

What Hooghiemstra Hardegarijp BV does

Hooghiemstra Hardegarijp BV is a Dutch garden and park machinery specialist founded in 1959 by Gerben Hooghiemstra, operating from its headquarters, showroom, workshop, and parts warehouse in Hurdegaryp, Netherlands. The company retails new and refurbished outdoor power equipment, spare parts, and accessories across categories including lawn care (push mowers, ride-on mowers, robotic mowers, scarifiers), pruning and cutting tools (chainsaws, hedge trimmers, brush cutters, pole saws), cleaning equipment (leaf blowers, high-pressure washers), and heavier machinery (articulating loaders, excavators, tractors, telescopic handlers). It is an authorized dealer for premium OEMs Husqvarna, Stihl, and Toro, with secondary lines from Castelgarden and GiANT, and carries 4,000+ orderable SKUs.

The business operates an integrated omnichannel model combining a self-serve e-commerce webshop, a physical showroom, in-house workshop and on-site maintenance services, a second-hand machine vertical, and a rental offering. Distribution is handled via an own fleet with same-day dispatch for orders placed before 1 PM on workdays, free delivery in the Netherlands above €100, and paid shipping to Belgium. Revenue is generated through five streams — new equipment sales, used equipment sales, parts and accessories, service and maintenance, and rental — priced on a per-unit basis with promotional discounting. Customer base is split between private consumers for residential garden maintenance and professional users in landscaping, grounds maintenance, agriculture, and forestry. The company employs approximately 15 people and serves the Netherlands and Belgium.

Name

Hooghiemstra Hardegarijp BV

Legal name

Hooghiemstra Hardegarijp BV

Website

https://hooghiemstra.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Hooghiemstra Hardegarijp BV is a Dutch garden and park machinery specialist founded in 1959, retailing new and used outdoor power equipment, parts, service, and rentals as an authorized dealer for Husqvarna, Stihl, and Toro to consumers and professionals in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Garden and Park Machinery Retail

NAICS

Outdoor Power Equipment Retailers (444230), Outdoor Power Equipment Retailers (44423), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Outdoor Power Equipment Parts & Service Retail (CRAIADAH), Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Garden machinery retail
• Outdoor power equipment
• Lawn care equipment
• Park machinery dealer
• Garden equipment services

Headquarters

HQ city

Hurdegaryp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New equipment sales: Sale of new garden and park machinery including lawn mowers, ride-on mowers, robot mowers, chainsaws, brushcutters, and heavy equipment
2. Used equipment sales: Sale of inspected and refurbished second-hand garden and park machines
3. Parts and accessories: Sale of spare parts, accessories, and maintenance products for various brands
4. Service and maintenance: Workshop services for repair and maintenance of garden equipment, including on-site service
5. Rental: Rental of garden and park machinery

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Hooghiemstra Hardegarijp BV retails new and refurbished garden and park machinery, spare parts, and accessories from leading brands such as Husqvarna, Stihl, Toro, Castelgarden, and GiANT. Beyond product sales, the company operates an in-house workshop for repair and maintenance, offers on-site service, and provides short-term rental of garden and park machines, all supported by an e-commerce webshop and a physical showroom in Hurdegaryp.

Product overview

Hooghiemstra Hardegarijp BV is a Dutch garden and park machinery specialist offering a comprehensive portfolio of outdoor power equipment, spare parts, and related services. The core product range includes lawn care equipment (grasmaaiers, robotmaaiers, zitmaaiers, verticuteermachines), pruning and cutting tools (kettingzagen, heggenscharen, bosmaaiers), cleaning equipment (bladblazers, hogedrukreinigers), and heavy equipment (knikladers, graafmachines, tractoren). The company operates as a dealer for major brands including Husqvarna, Stihl, Toro, Castelgarden, and GiANT, while also offering its own branded accessories and spare parts. Additional revenue streams include a second-hand machine program, workshop maintenance and repair services, and machine rental. The business model combines retail e-commerce with physical service capabilities, targeting both private consumers and professional users in the Netherlands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 65+ years of operation and expertise in garden machinery
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HusqvarnacoreChannel Partner/ Reseller/ DistributorOfficial Husqvarna dealer offering a full range of Husqvarna products including chainsaws, brushcutters, lawn mowers, robot mowers (Automowers), hedge trimmers, and battery-powered equipment. Husqvarna Combi-Machines also available.
• StihlcoreChannel Partner/ Reseller/ DistributorOfficial Stihl dealer offering Stihl chainsaws, brushcutters, hedge trimmers, blowers, and related accessories and spare parts.
• TorocoreChannel Partner/ Reseller/ DistributorToro dealer offering Toro lawn mowers, robot mowers, and related equipment including the Toro battery program.
• CastelgardenminorChannel Partner/ Reseller/ DistributorCastelgarden dealer offering garden equipment and spare parts.
• GiANTminorChannel Partner/ Reseller/ DistributorGiANT dealer offering compact equipment and related products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gamma: Largest Dutch home improvement and DIY chain with broad garden equipment assortment and nationwide branch coverage. A broad-line incumbent that competes with Hooghiemstra particularly on entry-level lawn mowers, trimmers, and accessories.
• Praxis: Dutch home improvement and garden center chain carrying outdoor power equipment alongside broader DIY and building supplies. Comparable as a multi-channel competitor targeting overlapping Dutch consumer segments.
• Welkoop: Dutch chain of approximately 150 garden, pet, and agricultural retail stores offering a comparable range of garden machinery and outdoor equipment alongside broader lifestyle categories. Operates at significantly larger scale than Hooghiemstra and competes directly for the same Dutch consumer and smallholder customer base.
• STIHL Nederland: Manufacturer-owned retail and dealer-network operations for Stihl in the Netherlands. Represents both a key brand partner of Hooghiemstra and a potential competitive channel as Stihl expands its own direct retail presence in the Dutch market.
• Hornbach: Major Dutch/German DIY home improvement and garden center chain carrying an extensive outdoor power equipment range. Competes with Hooghiemstra on garden machinery SKUs while offering broader home improvement categories and stronger purchasing scale.
• Husqvarna Nederland: Manufacturer brand and direct-sales channel for Husqvarna outdoor power equipment in the Netherlands, including the Automower robotic mower line. Comparable as a premium brand owner that both supplies and increasingly competes with independent dealers like Hooghiemstra.

Direct peers

• Van der Spek: Dutch garden machinery specialist and Stihl/Husqvarna dealer with both physical showrooms and e-commerce operations. Closely comparable business model combining dealer relationships, equipment sales, parts, and service across consumer and professional channels.
• Kraakman: Multi-branch Dutch dealer of premium garden, agricultural, and groundcare machinery representing many of the same brands as Hooghiemstra (including Stihl and Husqvarna). Directly comparable as a specialist outdoor power equipment dealer serving both consumer and professional segments across the Netherlands.

Others

• Boels Rental: Major European equipment rental specialist with significant Dutch presence in garden, construction, and heavy machinery rental. Relevant as a comparison point for Hooghiemstra's rental revenue stream and as a potential competitor in heavy equipment and contractor rental.

Emerging players

• Tuinmachine.nl: Dutch online-first garden machinery retailer with broader multi-brand assortment than Hooghiemstra. Competes primarily on e-commerce price and convenience, lacking the showroom, workshop, and parts-service depth that differentiates Hooghiemstra.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hooghiemstra-hardegaryp-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooghiemstra Hardegarijp BV