Kraakman
Kraakman is the exclusive full-line John Deere dealer in the Netherlands, operating 27 branches and 500+ employees to distribute agricultural, garden, golf, construction, and logistics equipment across multiple complementary OEM brands.
- Company typePrivate
- Founded2011
- HeadquartersMiddenmeer, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Kraakman does
Kraakman is a privately held Dutch heavy-equipment dealership group headquartered in the Netherlands, operating 27 branch locations with more than 500 employees distributed across every major agricultural province. The company functions as the exclusive full-line John Deere dealer for the Netherlands, holding rights to the complete John Deere portfolio across tractors (compact 1-series through 9-series), combines, forage harvesters, field sprayers, balers, GPS precision agriculture systems, and turf/utility vehicles. Kraakman supplements this anchor brand with a multi-OEM distribution portfolio spanning Kramer and Giant wheel loaders and telehandlers, Volvo CE construction equipment including electric machines, Still forklifts and internal transport, Stihl and Husqvarna garden tools, and specialized brands across tillage (Lemken, Kverneland), seeding (Farmax), feeding (Siloking, Schuitemaker), fertilization (Veenhuis, Fliegl), potato technology (AVR), sports turf (GKB), leaf management (Trilo), and environmental weed control (Mantis, Alltrec). Revenue is generated across five streams: new equipment sales, used equipment sales (309+ units), parts and components (including via Kraakmanparts.com), maintenance and repair services, and specialized GPS/precision agriculture installation and support. Pricing is uniformly quote-based with no public list prices for major equipment, and the company operates three e-commerce channels (Kraakman Tuinmachines, Gardentoolshop.eu, Kraakmanparts.com) in addition to its branch-based field sales force for enterprise customers. The customer base spans Dutch agriculture (arable, livestock, bulb cultivation), professional green maintenance (municipalities, sports clubs), consumer gardeners, golf courses, construction contractors, and warehouse/logistics operators — a horizontal segmentation approach anchored by the dealership distribution model rather than any single vertical.
Kraakman firmographics
Firmographics- Name
- Kraakman
- Legal name
- Kraakman
- Website
- https://kraakman.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kraakman is the exclusive full-line John Deere dealer in the Netherlands, operating 27 branches and 500+ employees to distribute agricultural, garden, golf, construction, and logistics equipment across multiple complementary OEM brands.
- Ownership category
- akta.pro rank
Kraakman industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
Keywords
Where Kraakman is headquartered
LocationHeadquarters
- HQ city
- Middenmeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices28 records
Markets served
Kraakman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Agricultural Machinery Sales: Sale of new agricultural machinery including tractors, combines, forage harvesters, sprayers, and implements from brands such as John Deere, Kramer, Giant, Volvo, and other manufacturers. Sales are conducted through dealer branches with pricing typically quoted upon request.
- Used Equipment Sales: Sale of pre-owned agricultural machinery through dedicated used equipment inventory available across all branches. The company maintains an extensive database of 309+ used machines including tractors, combines, and specialized implements.
- Parts and Components: Sales of replacement parts, accessories, and attachments for all sold machinery. Kraakman operates dedicated parts operations and webshops including Kraakmanparts.com for John Deere parts.
- Maintenance and Repair Services: Workshop services including scheduled maintenance, repairs, inspections, winter maintenance programs, and expert checks. The company employs specialized service technicians trained through John Deere dealer programs.
- GPS and Precision Agriculture Services: Specialized services including installation, configuration, and support of John Deere GPS systems and precision agriculture technology across various machine brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | New agricultural machinery - quote-based pricing |
| Other | Pay-as-you-go | Used equipment - variable pricing |
| Other | Multi-year contract | Internal transport equipment - quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Kraakman product offering
Product offeringCore offering
Kraakman is an exclusive full-line John Deere dealer in the Netherlands operating 27 branches with 500+ employees, selling new and used agricultural, garden, golf, construction, and internal transport machinery alongside complementary brands (Kramer, Volvo, Giant, Still, Stihl, GKB, Trilo, etc.). The company also provides parts supply, workshop maintenance and repair, and specialised GPS/precision agriculture installation services for John Deere and non-John Deere machines.
Product overview
Kraakman is a full-line dealer of agricultural, garden, golf, earthmoving, and internal transport machinery in the Netherlands, operating 27 branches with over 500 employees. The company serves as exclusive John Deere dealer offering the complete John Deere range including tractors (1-series through 9-series), S-series and T-series combine harvesters, F8 and F9 forage harvesters, field sprayers, balers, GPS precision agriculture systems (StarFire 7500, displays, ATU-300), and golf/utility vehicles. Beyond John Deere, Kraakman distributes an extensive portfolio of complementary brands: Kramer and Giant for wheel loaders, telehandlers, and skid steers; Volvo for construction equipment and electric machines; Still for forklifts and internal transport; GKB for sports field maintenance; Trilo for leaf management; Stihl for garden tools; Mantis for environmental weed control; and specialized equipment for potato farming (AVR), tillage (Lemken, Kverneland), feeding (Siloking, Schuitemaker), fertilization (Veenhuis, Fliegl), and precision seeding (Farmax, Kverneland). The company also operates dedicated webshops for consumer garden machines (Kraakman Tuinmachines, Gardentoolshop) and sells used equipment alongside new machines.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural machinery (full-line John Deere dealer)
Companies that use Kraakman
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Kraakman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kraakman partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- John DeerecoreExclusive full-line dealer for John Deere agricultural machinery in the Netherlands. Kraakman is the exclusive dealer offering the complete John Deere product range including tractors, combines, forage harvesters, sprayers, and golf equipment. The partnership includes sales, service, parts, and specialized GPS system support.
- KramercoreDealer for Kramer machines including wheel loaders, tele wheel loaders, and telescopic handlers. Kramer machines are characterized by high quality and robust technology with four-wheel drive and high maneuverability across various terrains.
- RoberineminorDutch manufacturer of mowing machines known since 1951 for high quality and perfect mowing results. Products include cylinder mowers and flail mowers for professionals in green maintenance and garden care.
- KrampeminorGerman brand and market leader for agricultural tippers in Germany with growing popularity in the Netherlands. Product range includes agricultural tippers, slide-off wagons, and construction tippers available at specific Kraakman locations.
- StihlcoreDealer for world-famous Stihl brand offering complete range of garden machines including chainsaws, brush cutters, hedge trimmers, robot mowers, and pressure washers. Serves both consumers and green professionals.
- TrilominorPartnership with Trilo for leaf blowers, vacuum machines, verticutter machines, and suction wagons. Trilo is known for thoughtful engineering and high capacity, making collection and disposal of green waste more efficient.
- GKB MachinesminorDealer for GKB Machines, a family business since 1946 producing durable machines for sustainable maintenance of sports fields and recreation fields. Products include sand spreaders, aerators, and maintenance equipment for natural and artificial turf.
- VolvocoreDealer for Volvo CE (Construction Equipment) machines including wheel loaders, excavators, and electric machines. Volvo machines are known for high performance combined with reliable technology and the option for electric motors.
- GiantcoreDealer for Tobroco Giant machines including wheel loaders, tele wheel loaders, electric wheel loaders, skid steers, and telehandlers. Giant is a leading brand with recognizable design and choice of more than 100 attachments.
- StillcoreDealer for Still internal transport equipment including forklift trucks, electric forklift trucks, diesel and LPG forklifts, electric pallet trucks, and hand pallet trucks. Still is a leading brand known for reliability and durability.
- AVRminorDealer for AVR potato technology including potato harvesters, planting machines, and irrigation systems for specialized potato cultivation.
- LemkenminorDealer for Lemken plows and tillage equipment as part of comprehensive tillage machinery portfolio.
- SilokingminorDealer for Siloking feed mixing wagons including trailed and self-propelled models for efficient feeding on livestock farms.
- KvernelandminorDealer for Kverneland seeding machines, plows, cultivators, and other tillage equipment.
- HusqvarnaminorPartnership for Husqvarna garden and park machines available through Gardentoolshop.eu, including robot mowers, chainsaws, brush cutters, and leaf blowers for both professional and consumer use.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kraakman competitors and assessment
Company assessmentDirect peers
- Royal Reesink: Largest Dutch agricultural and grounds-care machinery distributor with multi-brand and multi-country operations. Direct competitor to Kraakman in the Netherlands across agricultural, garden, and turf equipment; comparable scale and dealer-distributor model.
- Van der Sluis (LMB): Dutch agricultural machinery dealer peer with overlapping tractor and implement portfolios and a regional service footprint. Comparable sales, parts, and service model to Kraakman's branch operations.
- Kamps de Wild: Dutch agricultural and industrial equipment distributor with a similar multi-brand portfolio and dealer-service model. Competes with Kraakman across tractors, implements, and logistics equipment in the Netherlands.
- Pols (Zuidberg / LMB Pols): Mid-sized Dutch agricultural machinery dealer with a regional branch network. Directly comparable in product lines (tractors, implements, precision agriculture) and services (sales, parts, workshop) to a subset of Kraakman's business.
- Bart Agreculture: Dutch agricultural machinery dealer serving professional arable and livestock operations. Comparable in customer base (commercial farmers) and in the full-service dealer model including new sales, used equipment, parts, and GPS/precision services.
Broad incumbents
- Cervus Equipment: Canadian John Deere dealer group with multi-store agricultural and commercial equipment operations. Comparable in dealer-distributor structure, multi-brand product lines, and integrated service operations.
- RDO Equipment Co. Large North American agriculture and construction equipment dealer network, including John Deere. Comparable in the multi-brand dealer model, branch density, and full-service (sales, parts, service, precision agriculture) approach, though at far larger scale.
- Stotz Equipment: Family-owned John Deere dealer group operating 25+ locations across the US Southwest. Highly comparable in branch-network structure, exclusive dealer status, and integrated parts/service/precision-agriculture offering.
- Pon Equipment: Dutch Caterpillar dealer and broader Pon Equipment division. Comparable in being a major Netherlands-based heavy equipment distributor with overlapping construction and earthmoving product lines (wheelloaders, excavators) and a service-led branch model.
Regional players
- Mechanisatie Centrum Flakkee: Regional Dutch agricultural machinery dealer on the Goeree-Overflakkee island. Competitor in a specific Dutch region with overlapping agricultural product offerings and services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kraakman social profiles
Digital presenceKraakman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kraakman leadership team
Management profileNumber of profiles
Kraakman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kraakman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kraakman
What does Kraakman do?
Kraakman is an exclusive full-line John Deere dealer in the Netherlands operating 27 branches with 500+ employees, selling new and used agricultural, garden, golf, construction, and internal transport machinery alongside complementary brands (Kramer, Volvo, Giant, Still, Stihl, GKB, Trilo, etc.). The company also provides parts supply, workshop maintenance and repair, and specialised GPS/precision agriculture installation services for John Deere and non-John Deere machines.
Is Kraakman a public or private company?
Kraakman is a private company. It is classified as unknown and is currently operating.
When was Kraakman founded?
Kraakman was founded in 2011. It employs 101 to 250 people.
Where is Kraakman based?
Kraakman is headquartered in Middenmeer, Netherlands, in the Europe region.
How does Kraakman make money?
Five revenue lines are on record. New Agricultural Machinery Sales are the primary driver. The others are used Equipment Sales, parts and Components, maintenance and Repair Services and GPS and Precision Agriculture Services.
Who are Kraakman's main competitors?
Direct peers on record are Royal Reesink, Van der Sluis (LMB), Kamps de Wild, Pols (Zuidberg / LMB Pols) and Bart Agreculture. Broad incumbents are Cervus Equipment, RDO Equipment Co., Stotz Equipment and Pon Equipment. Mechanisatie Centrum Flakkee is listed as a regional player.
Does Kraakman have an API?
No public API is recorded for Kraakman.
What industry is Kraakman in?
Kraakman's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders). Its NAICS code is 42382 and its SIC code is 3523.