Hooptown
Hooptown operates a four-court indoor athletic facility in Smyrna, Tennessee, serving Middle Tennessee youth and adult athletes through basketball leagues, AAU tournaments (Team Pride), volleyball, pickleball, dance fitness and skills training.
- Company typePrivate
- Founded-
- HeadquartersSmyrna, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hooptown does
Hooptown operates a multi-sport indoor athletic facility in Smyrna, Tennessee, built around four full-size wooden basketball courts and a turf area. Its core programming is youth basketball leagues and tournaments, anchored by the Tennessee Team Pride AAU sub-brand and supplemented by AIM Training for individual skills development. The venue also runs volleyball, pickleball, futsal, dodgeball and dance fitness programs, with several of those lines operated by third-party hosts that lease court time. Customers are primarily Middle Tennessee families with children in travel and recreational basketball, plus adult open-play and league participants using the same courts during off-peak hours.
The business model is a hybrid of league registration fees (roughly $50-$250 per player/team), tournament entry fees, court rental income (approximately $50-$100 per hour), drop-in class fees (around $5 for dance fitness), and private instruction revenue under the AIM Training sub-brand. Distribution is entirely local/regional, relying on community word-of-mouth, AAU tournament circuits and the Team Pride brand reputation rather than digital acquisition channels. The company is privately held with 11 employees and operates as a single-site, community-anchored sports facility.
Hooptown firmographics
Firmographics- Name
- Hooptown
- Legal name
- Hooptown USA
- Website
- https://hooptown.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hooptown operates a four-court indoor athletic facility in Smyrna, Tennessee, serving Middle Tennessee youth and adult athletes through basketball leagues, AAU tournaments (Team Pride), volleyball, pickleball, dance fitness and skills training.
- Ownership category
- akta.pro rank
Hooptown industry classification
Industry- Product category
- Indoor Sports Facility & Youth Athletic Training
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Intramural Sports & Recreational Leagues (EDALAIAC), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where Hooptown is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hooptown business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- League Fees: Registration fees for youth basketball leagues (3v3, summer, fall, winter), volleyball leagues, and other sports leagues. Fees range from $65-250 per player or team.
- Training and Lessons: Individual and group basketball training sessions, AIM (Agility and basketball) classes, and private lessons booked through Square appointments.
- Camps: Basketball camps including Holiday Hardin Up mini-camps at $90 for 2 days or $50 per single day.
- Court Rentals: Hourly court rental for teams, groups, and individuals at $50-100 per hour.
- Off-Site Events and Third-Party Rentals: Third-party organizations (Lead Off Baseball Academy, TierTime Dance Fitness, Nashville Futsal Factory) rent space for their programs.
- Store/Products: Product sales through Hooptown store including registration fees and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3x3 Basketball League |
| Subscription | Pay-as-you-go | Basketball Training Sessions |
| Unit Pricing | Pay-as-you-go | Summer Volleyball Training League |
| Unit Pricing | Pay-as-you-go | Back to School Volleyball League |
| Unit Pricing | Pay-as-you-go | Winter Volleyball League |
| Unit Pricing | Pay-as-you-go | Dodgeball League |
| Unit Pricing | Pay-as-you-go | Elementary School League |
| Unit Pricing | Pay-as-you-go | Fall/Winter Basketball League |
| Unit Pricing | Pay-as-you-go | Holiday Hardin Up Camp |
| Unit Pricing | Pay-as-you-go | Offensive Skills Class |
| Unit Pricing | Pay-as-you-go | Dance Fitness Classes |
| Unit Pricing | Pay-as-you-go | Court Rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hooptown product offering
Product offeringCore offering
Hooptown operates a 4-court indoor sports facility in Smyrna, Tennessee, offering youth and adult basketball leagues (3-on-3, summer, fall, winter, elementary), basketball skills academy and camps, AIM basketball training, private/group lessons, volleyball training leagues, pickleball court rentals, and additional partner-hosted programs (dodgeball, futsal, baseball hitting, dance fitness). Revenue is generated through league registration fees, training session fees, camp tuition, hourly court rentals, and facility rentals to third-party sports organizations.
Product overview
Hooptown is a multi-sport indoor athletic facility and programming organization based in Smyrna, Tennessee. The company operates a 4-court indoor sports complex and offers a diversified portfolio of sports programs organized around its core products: basketball leagues and tournaments (including 3 on 3, summer, fall, winter, and elementary/middle school leagues), basketball skills training (Academy/Camps, AIM Full Court Training, private lessons), volleyball training leagues, and pickleball court rentals. The portfolio also includes complementary sports programs such as dodgeball, futsal, baseball hitting leagues, and dance fitness classes. The Tennessee Team Pride AAU Basketball Club operates as a sub-brand under Hooptown, representing the company's competitive basketball club program. Court rental services and the all-purpose turf area serve as facility rental offerings. The company uses third-party registration platforms (SquareUp, EZFacility, JotForm) but does not offer its own API.
Differentiator
Problem solved
Functional benefit
Brands
- Tennessee Team Pride: AAU girls basketball club program operated by Hooptown, recognized as a top program in the southeastern district and nationally.
- AIM Training
Products and services
- 3 on 3 Basketball League 3x3 basketball leagues following FIBA rules for boys and girls grades 3rd-11th, with guaranteed 2 games per day and individual ($120) or team registration options. Sign-ups run seasonally with fall league running Aug-Sept.
- Basketball Leagues (Summer, Fall, Winter, Elementary) Organized basketball league play including summer, fall, winter, and elementary school leagues for boys and girls grades K-8th, including JV (5th-6th) and Varsity (7th-8th) divisions. Pricing around $65 per player for a 10-game season over 5 weeks.
- Basketball Skills Academy and Camps 5-week basketball skills academy and camps focused on fundamentals — shooting, ball handling, passing, rebounding, footwork, eye-hand coordination, defense, and mental aspects of the game. Includes Holiday Hardin Up mini-camps ($90 for 2 days or $50 single day) and Offensive Skills Class ($35 for 2 nights).
- AIM Basketball Training and Private Lessons Agility and basketball training classes offered throughout the week for beginners (Wednesday 5:30 PM) to intermediate/advanced (Wednesday 6:30 PM) players, focusing on mechanics from ball handling to scoring. Private and group lessons available via Square appointments.
- Volleyball Training League Youth volleyball training leagues for grades 1st-6th with practice and controlled matches/competitions on weeknights, coached by Mid Tn Elite trained coaches. Includes summer training ($75/night or $140 for both nights), back-to-school ($250/team), and winter ($200/player) seasons.
- Pickleball Court Rentals Indoor pickleball court rentals available daily at Hooptown's indoor courts, with MTPA Club membership options for events and tournaments. Marketed as "the fastest growing sport in America" offered at Hooptown's indoor facilities.
- Dodgeball League Monday night dodgeball league ($225 per team, 6 players per team) running March-April with team-based play in best-of-2-out-of-3 matches.
- Futsal League Indoor futsal league for youth and adults hosted at Hooptown and operated by Nashville Futsal Factory, serving as an indoor soccer development program during winter months.
- Baseball Hitting League Indoor baseball hitting league organized by Lead Off Baseball Academy, featuring teams of 4 players competing in 7-inning/45-minute games using baseball cage targets with point-based scoring.
- TierTime Dance Fitness Dance fitness classes offered Monday and Tuesday nights at 7 PM ($5 per class), designed for all fitness levels with no experience required, focusing on body-shaping and core strength.
- Court Rental Hourly and 90-minute basketball court rentals available at $50-100 per hour for individuals or groups at Hooptown's indoor facilities.
- All-Purpose Turf Area Rental Indoor turf area approximately 45' x 95' with 69 oz indoor grass and 5 mil padding, available for soccer, football training, baseball/softball drills, agility training, crossFit, and conditioning.
- Tennessee Team Pride AAU Basketball Club Tennessee Team Pride AAU basketball club operated as a Hooptown sub-brand, recognized as a top AAU program nationally with competitive play for girls and boys ages 9u-19u in Division 1 and Division 2. Won the 2018 AAU Commissioner's Cup and achieved top 16 national finishes including 10U national champions.
- Basketball Tournaments Basketball tournament events organized by Hooptown for teams and players of various age groups and skill levels.
Quantifiable outcome
- Team Pride won AAU Commissioner's Cup as top SE District girls program in 2018 with 780 combined points
- +1 more outcomes
Companies that use Hooptown
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Hooptown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Hooptown partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mid Tn Volleyball ClubcoreMidTn VBC is Tennessee's top volleyball club hosting back-to-school leagues, winter leagues, and summer training leagues at Hooptown. They offer $25 discounts for members and handle volleyball program registration.
- Tennessee Team Pride (TTP) / Tennessee Team Pride Basketball ClubcoreTN Team Pride is Hooptown's AAU basketball club program that runs 3v3 leagues, evaluations, and competitive travel teams. The club won the 2018 AAU Commissioner's Cup and has achieved top 16 national finishes.
- AIM TrainingcoreAIM Training presents 3x3 basketball leagues and runs basketball training programs at Hooptown, including agility and full-court basketball training classes.
- Lead Off Baseball AcademyminorLead Off Baseball Academy runs indoor hitting leagues at Hooptown for 4-player teams competing in 7-inning/45-minute games using baseball cage targets.
- Nashville Futsal FactoryminorNashville Futsal Factory hosts adult futsal leagues at Hooptown during winter months. Futsal develops soccer skills on a fast indoor surface.
- TierTime Dance FitnessminorTierTime Dance Fitness runs dance fitness classes at Hooptown on Monday and Tuesday nights at 7 PM for $5 per session.
- MTPA (Middle Tennessee Pickleball Association)minorMTPA Club organizes pickleball events and tournaments for members at Hooptown indoor courts. Hooptown offers daily rentals and hosts the club for events.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Hooptown competitors and assessment
Company assessmentDirect peers
- The Basketball Movement: Multi-court indoor basketball facility offering skills training, camps, leagues, and AAU/travel team programming. Closely comparable to Hooptown's core basketball-leagues-plus-academy-plus-AAU model with similar pricing structure and youth demographic.
- i9 Sports: Youth sports league franchise offering basketball, volleyball, flag football, and other sports for K-12 athletes in community settings. Closely comparable to Hooptown's league-and-camp programming model, target demographic, and parent-friendly registration approach.
- Athletes' Training Center: Multi-sport indoor training facility offering basketball, volleyball, and speed/agility training with leagues and skill-development programming. Comparable operating model to Hooptown across multiple indoor sports under one roof.
- D-BAT Academies: Franchised indoor baseball and softball training facility operator with league play, lessons, and camps. Comparable multi-court indoor sports facility model with similar revenue mix (rentals, lessons, leagues), though focused on baseball/softball rather than basketball.
- Parisi Speed School: Youth athletic training franchise operating multi-sport skill-development programs (basketball, speed, agility) at franchised locations nationwide. Highly comparable to Hooptown's AIM Training and basketball academy offerings, with similar K-12 target market and per-session pricing model.
Broad incumbents
- Sky Zone Indoor Trampoline Park: National franchise operating large indoor active-entertainment venues offering youth programming, parties, leagues, and fitness classes. Comparable indoor multi-purpose facility operator with similar family-and-youth demographic, but broader entertainment positioning versus Hooptown's sport-development focus.
- Life Time Fitness: National premium fitness operator with multi-sport indoor facilities including basketball courts, pickleball, group fitness, and youth programming. Overlaps with Hooptown's adult pickleball/fitness and youth offerings, but operates at much larger scale with full membership-based model.
- Dick's Sporting Goods - House of Sport: National sporting goods retailer expanding large-format 'House of Sport' stores that include indoor courts, turf areas, batting cages, and free youth programming. Represents competitive pressure on Hooptown as a well-capitalized entrant with similar multi-sport indoor asset footprint.
Regional players
- YMCA of Middle Tennessee: Regional nonprofit operating community recreation centers with youth basketball leagues, volleyball, swim, and fitness programming across middle Tennessee. Directly comparable to Hooptown on geography, customer demographic, and youth-league programming, though typically at lower price points and broader scope.
Others
- FC Stars / National Sports Center-style Regional Sports Complex: Regional multi-sport complex operator hosting tournaments, leagues, and partner-program rentals at indoor and outdoor facilities. Comparable facility-as-multi-tenant-host business model to Hooptown's partner-program revenue stream, though at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hooptown social profiles
Digital presenceHooptown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooptown leadership team
Management profileNumber of profiles
Hooptown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooptown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooptown
What does Hooptown do?
Hooptown operates a 4-court indoor sports facility in Smyrna, Tennessee, offering youth and adult basketball leagues (3-on-3, summer, fall, winter, elementary), basketball skills academy and camps, AIM basketball training, private/group lessons, volleyball training leagues, pickleball court rentals, and additional partner-hosted programs (dodgeball, futsal, baseball hitting, dance fitness). Revenue is generated through league registration fees, training session fees, camp tuition, hourly court rentals, and facility rentals to third-party sports organizations.
Is Hooptown a public or private company?
Hooptown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hooptown founded?
Hooptown was founded in -1. It employs 11 to 50 people.
Where is Hooptown based?
Hooptown is headquartered in Smyrna, United States, in the North America region.
How does Hooptown make money?
Six revenue lines are on record. League Fees are the primary driver. The others are training and Lessons, camps, court Rentals, off-Site Events and Third-Party Rentals and store/Products.
Who are Hooptown's main competitors?
Direct peers on record are The Basketball Movement, i9 Sports, Athletes' Training Center, D-BAT Academies and Parisi Speed School. Broad incumbents are Sky Zone Indoor Trampoline Park, Life Time Fitness and Dick's Sporting Goods - House of Sport. YMCA of Middle Tennessee is listed as a regional player. FC Stars / National Sports Center-style Regional Sports Complex is listed as an others.
Does Hooptown have an API?
No public API is recorded for Hooptown.
What industry is Hooptown in?
Hooptown's product category is Indoor Sports Facility & Youth Athletic Training. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of EDALAIAC, Intramural Sports & Recreational Leagues. Its NAICS code is 713940 and its SIC code is 7997.