Hoops Factory
Hoops Factory is a French basketball activity center based in Aubervilliers, founded in 2015, offering individual, group, children's, and corporate session-based training programs via online booking and small-scale branded merchandise sales.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hoops Factory does
Hoops Factory is a physical basketball activity operator headquartered in Aubervilliers, in the greater Paris region of France, operating since its founding in 2015 with approximately 33 employees. Its core product is a physical basketball facility and a structured set of session-based training programs segmented into four customer tracks: Solo (individual training), Group/"A plusieurs" (multi-participant sessions), Kids (children's basketball programs), and Corporate/"Entreprises" (business and team-building events). Each track is served by a distinct website walkthrough booking flow, with no proprietary mobile application and no documented AI, SDK, or API surface; the underlying technology stack is limited to a content-driven website for booking and a small e-commerce "Boutique" for merchandise.
The business model is consumer-paid per-session (pay-as-you-go) with four differentiated session tiers, plus ancillary e-commerce revenue from branded merchandise. Go-to-market is direct-to-consumer via the company website, with the Corporate track functioning as a lightweight B2B event/channel. There is no disclosed pricing on the public site, no disclosed revenue, no disclosed funding, no parent company, and no named enterprise customers; ownership, investor base, and subscription/membership revenue mechanics are all unverified in the source data. The customer base is split across consumer personas (Solo, Groups, Kids) and a small Corporate segment, all served from a single inferred site in Aubervilliers.
Hoops Factory firmographics
Firmographics- Name
- Hoops Factory
- Website
- https://hoopsfactory.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoops Factory is a French basketball activity center based in Aubervilliers, founded in 2015, offering individual, group, children's, and corporate session-based training programs via online booking and small-scale branded merchandise sales.
- Ownership category
- akta.pro rank
Hoops Factory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Activity Session Fees: Revenue generated from customers booking and attending basketball and sports activity sessions at Hoops Factory centers. Offers different pricing tiers for Solo, Group, Kids, and Corporate bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Solo sessions for individual participants |
| Subscription | Pay-as-you-go | Group sessions for multiple participants |
| Subscription | Pay-as-you-go | Kids sessions |
| Subscription | Pay-as-you-go | Corporate/Enterprise packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Hoops Factory product offering
Product offeringCore offering
Hoops Factory operates physical basketball and sports activity centers that sell booked sports sessions to consumers and corporate clients across four program tracks: Solo, Group (A plusieurs), Kids, and Corporate (Entreprises). The offering centers on access to basketball courts and structured sports activities, with dedicated children's programming and team-building packages for businesses layered on top of individual and group bookings.
Product overview
Hoops Factory is a basketball training facility offering a unified service with four distinct program tracks: Solo for individual training, Group (A plusieurs) for multiple participants training together, Kids for children's basketball programs, and Corporate (Entreprises) for business/corporate team building and training sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Solo Individual basketball training sessions for solo participants. Targeted at adults in the Paris/Aubervilliers area who want personal basketball practice, fitness, or skill development at Hoops Factory's physical centers.
- Group (A plusieurs) Basketball training sessions for groups of multiple participants. Targeted at friends, sports teams, and social groups who want to book group basketball sessions together at Hoops Factory's centers.
- Kids Basketball training programs designed specifically for children. Targeted at parents and guardians in the Paris/Aubervilliers area seeking safe, age-appropriate basketball programming for kids.
- Corporate (Entreprises) Corporate basketball training programs for businesses and organizations. Targeted at companies in the Paris/Aubervilliers area looking for team-building events, corporate events, and employee engagement programming through basketball.
Companies that use Hoops Factory
Customer profileSegments4 records
Ideal customer profiles4 records
Hoops Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hoops Factory partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Hoops Factory competitors and assessment
Company assessmentBroad incumbents
- Forest Hill: Established French sports and leisure club operator in the Paris region with memberships, courts, and group classes. Comparable on Paris-region membership-based recreational sports and group programming, though broader in scope than basketball.
- Fitness Park: Large French fitness chain with urban centers and subscription pricing. Comparable on Parisian/urban presence and recurring-revenue pricing model; differs by offering general fitness rather than basketball-specific programming.
- Keep Cool: Major French fitness chain operating urban centers with subscription access. Comparable on French urban leisure-center footprint and subscription pricing, though centered on generic fitness equipment and classes.
- Basic-Fit: Europe's largest low-cost fitness chain with a subscription-based, digitally-led model. Overlaps with Hoops Factory on subscription-style pricing and French footprint, but offers broad fitness rather than sport-specific facilities.
Direct peers
- UrbanSoccer: UrbanSoccer runs indoor football centers in major French cities with digital booking flows targeting individuals, groups, and corporates. Its format (urban multi-court venue + walkthrough booking) directly mirrors Hoops Factory's operating model.
- Le Five: Le Five operates a chain of indoor 5-a-side football centers across France with online booking and tiered individual/group/corporate offerings. It is the closest analogue to Hoops Factory's urban recreational-center model, differing only in the underlying sport.
- Soccer Park: Soccer Park operates indoor football and padel centers in France with group, individual, and corporate booking options. Comparable to Hoops Factory as a French operator of urban recreational sports venues sold via online walkthrough flows.
Emerging players
- PadelShot / Padel Horizon: Padel-focused indoor center operators in France. Comparable as recreational sports venue operators competing for the same urban leisure budget, though padel rather than basketball.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Hoops Factory social profiles
Digital presenceHoops Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoops Factory leadership team
Management profileNumber of profiles
Hoops Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoops Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoops Factory
What does Hoops Factory do?
Hoops Factory operates physical basketball and sports activity centers that sell booked sports sessions to consumers and corporate clients across four program tracks: Solo, Group (A plusieurs), Kids, and Corporate (Entreprises). The offering centers on access to basketball courts and structured sports activities, with dedicated children's programming and team-building packages for businesses layered on top of individual and group bookings.
When was Hoops Factory founded?
Hoops Factory was founded in -1. It employs 11 to 50 people.
How does Hoops Factory make money?
One revenue line is on record: activity Session Fees.
Who are Hoops Factory's main competitors?
Broad incumbents on record are Forest Hill, Fitness Park, Keep Cool and Basic-Fit. Direct peers are UrbanSoccer, Le Five and Soccer Park. PadelShot / Padel Horizon is listed as an emerging player.
Does Hoops Factory have an API?
No public API is recorded for Hoops Factory.