Horeca Development B.V.
Horeca Development B.V. is a Dutch hospitality and leisure consultancy headquartered in Eindhoven that delivers concept development, kitchen and bar engineering, and area placemaking services to real estate developers, hotel operators, and municipalities across the Netherlands and select European markets.
- Company typePrivate
- Founded-
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Horeca Development B.V. does
Horeca Development B.V. is a Dutch hospitality and leisure consultancy firm founded in 2008 and headquartered in the Lichttoren building in Eindhoven, Netherlands. The firm operates a network-based consultancy model anchored by a small core team of approximately 15 employees, supplemented by a flexible network of freelancers and independent specialists assembled per project. Horeca Development serves three primary customer segments: real estate developers and investors seeking F&B programming for new developments, hotel and restaurant operators requiring technical design and concept work, and municipalities commissioning area placemaking and ground-floor programming.
The firm's offering spans four integrated disciplines: kitchen and bar engineering (2D/3D technical design, workflow optimization, ergonomics, and tender support), concept development and identity (programming hospitality concepts based on target group mentality using a Form + Theme + Mentality framework), project and area development with placemaking (including a proprietary plintvisie methodology for ground-floor programming and operator matchmaking), and participation projects (equity co-investments in selected hospitality ventures). Core technology consists of domain-specific methodologies and technical design capabilities rather than a software platform.
Horeca Development monetizes through professional consultancy fees on a per-project basis, supplemented by minority equity participation in ventures including The Villy (living-room concept with three operational Randstad locations), COFFEELAB (five-branch coffee bar with co-working), and Vesper cocktail bar. Enterprise clients include CBRE Global Investors, The Entourage Group, IHMG (Pillows Hotels), SDK Vastgoed, Gemeente Eindhoven, and Lingotto. Project work spans the Netherlands (concentrated in the Randstad region plus Eindhoven) and select European markets including the UK, Spain, Austria, the Czech Republic, France, and Italy. In 2025, the firm spun off its area development activities into PLINT Development, a sibling brand sharing the same office, to allow Horeca Development to refocus on hospitality and leisure consulting.
Horeca Development B.V. firmographics
Firmographics- Name
- Horeca Development B.V.
- Legal name
- Horeca Development B.V.
- Website
- https://horecadevelopment.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horeca Development B.V. is a Dutch hospitality and leisure consultancy headquartered in Eindhoven that delivers concept development, kitchen and bar engineering, and area placemaking services to real estate developers, hotel operators, and municipalities across the Netherlands and select European markets.
- Ownership category
- akta.pro rank
Horeca Development B.V. industry classification
Industry- Product category
- Hospitality Consulting Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Interior Design Services (54141)
- SIC
- Hotels & Motels (7011), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
Keywords
Where Horeca Development B.V. is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Horeca Development B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Consultancy Services: Project-based professional consultancy fees for concept development, kitchen/bar engineering, and area/placemaking services. Engagements are commissioned directly by developers, hotel operators, and municipalities on a per-project basis. Revenue is generated through professional service fees, likely structured as fixed project fees or retainer arrangements.
- Participation / Equity Investments: In select cases, Horeca Development participates as a partner and investor in projects they consultancy on, taking equity or co-investment risk in addition to professional fees. Projects include COFFEELAB, Vesper (their own cocktail bar), The Villy, and Café Restaurant Eindhoven.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Horeca Development B.V. product offering
Product offeringCore offering
Horeca Development B.V. is a network-based hospitality and leisure consultancy that delivers four core service lines to enterprise clients: (1) Kitchen + bar engineering — 2D/3D technical design of efficient kitchens and bars with workflow optimization; (2) Concept development + identity — creation of hospitality concepts grounded in mentality-based programming; (3) Project/area development + placemaking — ground-floor (plint) vision development, operator matchmaking, and rent maximization for real estate developments; and (4) Participation projects — selective equity co-investment alongside consulting fees in ventures like Vesper, COFFEELAB, The Villy, and Café Restaurant Eindhoven.
Product overview
Horeca Development B.V. is a hospitality and leisure consultancy operating as a single unified service offering rather than a software platform. The company provides four interconnected consulting disciplines: Kitchen + bar engineering (technical design of efficient bars and kitchens in 2D & 3D), Concept development + identity (creating hospitality concepts based on mentality and target group analysis), Project/area development + placemaking (developing F&B concepts for projects and districts), and Participation projects (investment partnerships in selected ventures). The company also holds ownership stakes in three hospitality brands: The Villy (living room concept with multiple locations), COFFEELAB (coffee bar with co-working), and Vesper (cocktail bar).
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen + bar engineering Technical consulting service designing highly efficient bars and kitchens in 2D & 3D, optimizing work processes, ergonomics, and logistics. Delivers independent technical design, tender documents, and supplier selection support for hotel and restaurant operators.
- Concept development + identity Hospitality concept development service that programs and creates concepts based on target group mentality (Form + Theme + Mentality). Combines guest needs, relevant trends, and market developments into a conceptual framework for hotels, restaurants, and leisure venues.
- Project/area development + placemaking Consulting service analyzing hospitality vision and adding value to areas, districts, or streets. Develops new concepts or sources suitable operators using proven concept creation formulas, including Plintvisie (ground-floor programming), rent maximization calculations, and operator matchmaking for real estate developers and municipalities.
- Participation projects Investment partnership service where Horeca Development participates as partner and invests at risk in selected projects (e.g., COFFEELAB, Vesper, The Villy, Café Restaurant Eindhoven) in addition to regular consulting cooperation, creating aligned incentives with entrepreneurs and operators.
- The Villy Living room concept developed for CBRE Global Investors, creating a cozy village environment within city dynamics. Features The Villy Makery (coffee/lunch), The Villy Works (flexible workstations), and The Villy Bakery, with operational sites in Bos en Lommer Amsterdam, Terraced Tower Rotterdam, and The Roofs Den Haag.
- COFFEELAB Brand-store coffee bar concept co-developed with Gemeente Eindhoven and Eindhoven 365 to transform the VVV office. Five branches opened across the Netherlands, with one featuring built-in co-working space.
- Vesper Cocktail bar operated by Horeca Development as its first own business venture, providing practical experience in organization, margins, marketing, and labor productivity that informs the firm's consultancy practice.
Quantifiable outcome
- Years of practical experience enables efficient working, saving expensive FTEs and failure costs in kitchen/bar projects
Companies that use Horeca Development B.V.
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Horeca Development B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Horeca Development B.V. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- CBRE Global InvestorscoreCBRE Global Investors commissioned Horeca Development, alongside Pubblik&Vos and Hanex Hospitality, for The Villy living room concept to be rolled out in new residential developments across the Randstad region. Horeca Development provides conceptual interpretation and project/construction supervision.
- Hanex HospitalitycoreHoreca Development identified Hanex Hospitality as 'the host with the most' — the operational partner responsible for rolling out The Villy living room concept across the Randstad region. Hanex handles day-to-day operations of the hospitality venues.
- Pubblik&VoscorePubblik&Vos developed The Villy concept in partnership with Horeca Development and CBRE Global Investors. Pubblik&Vos serves as the concept developer alongside Horeca Development's consultancy role.
- The Entourage Group (TEG)coreHoreca Development has been commissioned by The Entourage Group for multiple kitchen and bar engineering projects including Mr. Porter steakhouses in Amsterdam, Barcelona, and London, as well as the NHOW24 restaurant project.
- IHMG (for Pillows Hotels)coreInstructed by IHMG (owner of Pillows Hotels brand), Horeca Development developed multiple F&B concepts and performed kitchen/bar engineering for Pillows hotel Maurits at the Park in Amsterdam.
- Studio LimeminorStudio Lime collaborated with Horeca Development on the FLOW Yoga and Food project in Delft, where Horeca's various disciplines came together from preliminary stage to implementation.
- SDK VastgoedcoreSDK Vastgoed commissioned Horeca Development (alongside PLINT) for area development projects including Nieuw Bergen residential vision and EKP-terrein plintvisie in Den Bosch.
- SynchroonminorAs part of Synchroon's tender consortium, Horeca Development studied the program mix of the VDMA site for the dynamic city dweller, focusing on talent development, social entrepreneurship, urban living, and meeting/staying.
- PLINT DevelopmentcorePLINT Development shares office space with Horeca Development in the Lichttoren, Eindhoven. The two companies share expertise, people, values, and vision. PLINT focuses on project/area development (spun off from Horeca Development's area development activities), while Horeca Development maintains focus on hospitality and leisure. The two operate as a family under shared vision.
- LingottominorLingotto commissioned Horeca Development for the Merwede: DEPOT project in Utrecht — a mixed-use programming assignment for the transformation of a former bicycle depot into a market hall with hospitality, creative/cultural businesses, and public bicycle parking.
- RO GroepminorRO Groep commissioned Horeca Development for the Landbouwbelang plintprogramming in the Sphinxkwartier, The M development in Maastricht, with a carefully chosen mix of commercial facilities.
- AM (gebiedsontwikkelaar)minorAM commissioned Horeca Development to shape the ground-floor program for Zoë, the most nature-inclusive building in Sluisbuurt, accommodating 1500m2 of retail, work, hospitality, and entrepreneurship space.
- Gemeente Eindhoven / Eindhoven 365coreGemeente Eindhoven and city marketeers Eindhoven 365 initiated the COFFEELAB concept — a brand store with coffee bar created by and for Eindhoven residents. This participation project provided Horeca Development with operational experience and market knowledge.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Horeca Development B.V. competitors and assessment
Company assessmentBroad incumbents
- CBRE Hotels & Hospitality: CBRE's Hotels & Hospitality group advises institutional investors and operators with investment sales, valuations, and consulting globally. Overlaps with Horeca Development on real estate-backed hospitality advisory, particularly with institutional developers such as CBRE Global Investors, a current Horeca Development client.
- JLL Hotels & Hospitality: JLL's Hotels & Hospitality group advises investors, owners, and operators on acquisitions, asset management, and brand strategies across lodging globally. Comparable to Horeca Development as a broad real estate services incumbent with a hospitality specialism, operating at vastly greater scale and geography.
- Horwath HTL: Horwath HTL is a global hotel, tourism, and leisure consulting firm providing feasibility, valuation, and operational strategy across the lodging industry. Overlaps with Horeca Development on hospitality feasibility and concept advisory, though it serves a wider portfolio of large hotel owners and investors worldwide.
- HBA (Hirsch Bedner Associates): HBA is a global hospitality interior design firm serving luxury hotels, resorts, and mixed-use developments. Comparable to Horeca Development because both work on F&B concept and design programming for hotel groups, though HBA's scope is interior design-led and at much larger scale.
Direct peers
- Converso: Converso is a Netherlands-based interior design studio serving hospitality, retail, and leisure clients with concept and design services. Directly overlaps with Horeca Development's kitchen/bar engineering and concept work for Dutch restaurants, hotels, and mixed-use venues, making it a close regional direct competitor.
- Keystep: Keystep is a Netherlands-based creative and strategy agency focused on hospitality, food, and leisure brand development. Comparable to Horeca Development because both serve Dutch hospitality and real estate clients with concept, brand, and launch services, competing for similar mid-market and enterprise programming assignments.
- Benn + Associates: Benn + Associates is a UK hospitality strategy consultancy providing concept, branding, and operator advisory to hotels, restaurants, and mixed-use developments. Comparable to Horeca Development because both serve hotel operators and developers with similar integrated concept-to-launch services.
- Plateau Brand & Strategy: Plateau is a Dutch creative agency working on restaurant, hospitality, and food brand strategy and identity. Directly overlaps with Horeca Development's concept development and identity practice, particularly for hospitality operator clients opening or renovating venues in the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Horeca Development B.V. social profiles
Digital presenceHoreca Development B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horeca Development B.V. leadership team
Management profileNumber of profiles
Profiles6 records
Horeca Development B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horeca Development B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horeca Development B.V.
What does Horeca Development B.V. do?
Horeca Development B.V. is a network-based hospitality and leisure consultancy that delivers four core service lines to enterprise clients: (1) Kitchen + bar engineering — 2D/3D technical design of efficient kitchens and bars with workflow optimization; (2) Concept development + identity — creation of hospitality concepts grounded in mentality-based programming; (3) Project/area development + placemaking — ground-floor (plint) vision development, operator matchmaking, and rent maximization for real estate developments; and (4) Participation projects — selective equity co-investment alongside consulting fees in ventures like Vesper, COFFEELAB, The Villy, and Café Restaurant Eindhoven.
Is Horeca Development B.V. a public or private company?
Horeca Development B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Horeca Development B.V. founded?
Horeca Development B.V. was founded in -1. It employs 11 to 50 people.
Where is Horeca Development B.V. based?
Horeca Development B.V. is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Horeca Development B.V. make money?
Two revenue lines are on record. Professional Consultancy Services are the primary driver. The others are participation / Equity Investments.
Who are Horeca Development B.V.'s main competitors?
Broad incumbents on record are CBRE Hotels & Hospitality, JLL Hotels & Hospitality, Horwath HTL and HBA (Hirsch Bedner Associates). Direct peers are Converso, Keystep, Benn + Associates and Plateau Brand & Strategy.
Does Horeca Development B.V. have an API?
No public API is recorded for Horeca Development B.V..
What industry is Horeca Development B.V. in?
Horeca Development B.V.'s product category is Hospitality Consulting Services. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use). Its NAICS code is 72111 and its SIC code is 7011.