Horesca Nederland

What Horesca Nederland does

Horesca Nederland is a Dutch wholesale distributor serving the hospitality (horeca) sector, including hotels, restaurants, cafés, and catering operators across the Netherlands. The company is headquartered in Helmond and operates a multi-branch physical distribution network throughout the country, with dedicated horeca advisors at each branch supporting a relationship-led, sales-driven go-to-market model. The company is privately held with Jos van Laarhoven listed as Director, and is owner-operated with no disclosed parent company, funding, or external investors.

The product portfolio combines distributed A-brands with proprietary private-label concepts. Distributed brands include Ola ice cream, Nutella (Ferrero), and Kutahya tableware. Private-label offerings are anchored by the Café Ami coffee brand, alongside a broodconcept (bread concept) and an ijsconcept (ice cream concept). Recent assortment additions include a Nutella electronic dispenser, a Kutahya tableware series, and an Ola scoop ice cream line. The company also operates a dedicated 'fastfoodformules' channel serving franchise and standardized quick-service restaurant operators, indicating deliberate customer-segment segmentation beyond the independent horeca base.

The business model is a traditional B2B wholesale operation, monetizing through product margin on supply contracts to a fragmented SMB hospitality customer base. No pricing model, revenue figures, headcount, or funding data are disclosed. There is no evidence of a proprietary digital platform, marketplace, SaaS layer, or AI/ML capabilities; the technology footprint appears limited to a standard catalog website, account login, and branch-locator functionality.

Name

Horesca Nederland

Legal name

Horesca Nederland

Website

https://horesca.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Horesca Nederland is a Dutch wholesale distributor serving hotels, restaurants, cafés, and catering operators across the Netherlands through a multi-branch network. It supplies distributed A-brands and private-label concepts, including Café Ami coffee, supported by horeca advisors at each branch.

Ownership category

akta.pro rank

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale supply to hospitality businesses: Horesca generates revenue through wholesale supply of food and beverage products to hospitality businesses (hotels, restaurants, catering). They offer a complete assortment including both A-brands and private label products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Horesca Nederland is a wholesale supplier (groothandel) delivering a complete assortment of food, beverages, and related non-food products to hospitality businesses (hotels, restaurants, cafés, catering, and fast-food operators) in the Netherlands. The company combines known A-brands with its own private-label concepts (Café Ami coffee, bread concept, ice cream concept) and provides personalized advisory service through horeca advisors at multiple branch locations, including customized assortment planning via joint tasting sessions.

Product overview

Horesca Nederland is a hospitality wholesaler offering a complete package for hotels, restaurants, and cafes (horeca). The company provides both known A-brands and an extensive private label portfolio. Private label products (Private Label / Eigen Merken) include Café Ami coffee concept, bread concept, and ice cream concept—all positioned as A-quality products at competitive prices. Brand products include Nutella with its innovative electronic dispenser for 1 kg packaging, Ola scoop ice cream in various flavors (2.4L containers), and Kutahya chip-guaranteed tableware. The company focuses on distinctive, taste-tested products that help hospitality businesses surprise their guests.

Differentiator

Problem solved

Functional benefit

Brands

• Café Ami: Coffee concept offering a complete line of delicious coffee and related products, allowing serving of perfect cups of coffee at good margins.
• Private Label

Products and services

• Hospitality wholesale supply (totaalpakket) End-to-end wholesale supply of a complete food, beverage, and related non-food assortment to hospitality businesses (hotels, restaurants, cafés, caterers, and fast-food operators) across the Netherlands, supported by horeca advisors at branch locations.
• Private Label (Horeca Eigen Merken) Horesca's umbrella private-label program offering A-quality products at competitive prices across categories such as coffee, bread, and ice cream, positioned as a price-quality alternative to national A-brands for hospitality operators.
• Café Ami coffee concept Private-label coffee concept offering a complete line of coffee and accompanying products that allows hospitality businesses to serve quality coffee at favorable margins.
• Ola schepijs (Ola scoop ice cream) Ola brand scoop ice cream for professional hospitality use, supplied in 2.4L containers in flavors including Vanille, Aardbei, Chocolade, Pistache, Citroen, Stracciatella, and Kids (aardbei, peer, vanille), suited for desserts, ice cream coupes, and creative applications.
• Nutella electronic dispenser (1 kg) Electronic dispenser designed for the 1 kg Nutella cartridge that delivers a precise portion with a single button press, intended for breakfast buffets, hotels, and hospitality settings, available to operators via a loan (bruikleenovereenkomst) arrangement.
• Kutahya tableware series Chip-guaranteed tableware series from Kutahya suitable for intensive use in casual hospitality, catering, and fast-food operations, including colored 27 cm plates backed by a 5-year chip guarantee.
• Fastfoodformules Channel offering standardized fast-food formula concepts for hospitality operators seeking franchise-like, turnkey supply solutions for their quick-service operations.
• Customized assortment planning and joint tasting sessions Advisory service in which Horesca's horeca advisors work with hospitality customers to jointly taste products and tailor the assortment to the operator's concept, quality requirements, and pricing, including flexible sourcing of specialty or missing items on request.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• OlaminorOthersOla is featured as a supplier of ice cream products, with Horesca promoting Ola scoop ice cream for the summer season and professional applications.
• NutellaminorOthersNutella offers an innovative electronic dispenser developed for the 1kg Nutella packaging, suitable for hospitality settings and breakfast buffets.
• KutahyaminorOthersKutahya produces chip-guaranteed tableware suitable for intensive hospitality use, catering, and fast food operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bidfood Netherlands: Subsidiary of the international Bidcorp group supplying foodservice distributors and end-customers across the Netherlands. Comparable assortment and customer base, but with much larger scale and broader geographic footprint.
• Makro Nederland: Cash-and-carry wholesaler serving horeca, small businesses, and resellers in the Netherlands. Overlaps with Horesca on assortment and horeca customer base, but operates a self-service wholesale model rather than advisor-led distribution.
• Lekkerland Nederland (Repay): Foodservice distribution specialist focused on out-of-home consumption channels (convenience, horeca, vending). Comparable in serving hospitality-adjacent customers, though with a different product mix weighted toward beverages and impulse.

Direct peers

• Hanos: Family-owned Dutch horeca wholesaler with a strong regional branch network, extensive own-brand (Hanos) portfolio, and similar focus on independent hospitality operators. Closest direct competitor to Horesca by business model and customer segment.
• Sligro Food Group: Largest listed Dutch horeca wholesaler operating a national branch network, cash-and-carry, and delivery service to hospitality businesses. Directly comparable in customer base (horeca), product range (food + non-food), and own-brand strategy (Sligro private label).

Emerging players

• The Food Group: Dutch foodservice company developing branded food concepts and supplying horeca customers. Comparable in serving the same hospitality customer base with curated food offerings, but more concept-led than broad-line wholesale.
• Cibus Groep: Dutch horeca-focused procurement and supply cooperative/group serving independent operators. Comparable in customer base (independent hospitality businesses) and mission of supporting smaller horeca players with procurement scale.
• Horecagroothandel Online: Online-focused Dutch horeca wholesaler competing on price and convenience rather than branch network and advisory service. Represents the digital threat to traditional branch-based horeca wholesalers like Horesca.

Regional players

• Pouw Group: Regional Dutch horeca wholesaler with a strong presence in specific provinces. Comparable in product range and horeca focus, but smaller geographic footprint than Horesca's national network.
• De Kweker (horeca wholesaler): Smaller Dutch regional horeca wholesaler with a comparable advisor-driven model and horeca focus, but concentrated in a specific regional market rather than national coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/horesca-nederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horesca Nederland