De Kweker

Name

De Kweker

Legal name

Sligro Food Group Nederland B.V.

Website

https://dekweker.nl

Company type

Private

Founded year

1949

Operating status

Operating

Ownership category

akta.pro rank

Product category

Foodservice Wholesale

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

Value/Discount Broadline Foodservice Distributors (AFAIAAAK), Specialty & Gourmet Foods Distribution (CRAOABAF)

Keywords

• Foodservice wholesale
• Horeca supply
• Fresh food distribution
• Professional food wholesale
• Catering supplies

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale product sales - self-service: Customers purchase products directly in self-service wholesale locations (Zelfbedieningsvestiging) using their Klantenkaart. Products include food, beverages, and non-food items across a catalog of 75,000+ SKUs. Prices are shown exclusive of VAT and include deposit/emballage charges.
2. Wholesale product sales - delivery service: Delivery customers place orders online or via account managers for home delivery. A minimum order value of €200 applies per delivery address. Pricing is based on invoice date. Payments are processed via automatic direct debit with a 7-day payment term.
3. Customer loyalty programs and savings: Sligro operates savings programs (spaaracties) where customers collect stamps or points redeemable for events and arrangements. Loyalty programs are separate and cannot be combined across different campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

De Kweker is a self-service wholesale and delivery wholesaler serving food professionals in the Netherlands, offering access to more than 75,000 food, beverage, and non-food articles through a network of physical self-service stores (requiring a Klantenkaart customer card) and a delivery service with account manager support. Specialist fresh departments (fish, meat, game/poultry, vegetables/fruit) are operated within the wholesale format by dedicated Verspartners (SmitVis, Kaldenberg, Smeding, Ruig). Pricing is competitive via bulk purchasing, promotional folders every 3 weeks, and loyalty savings programs.

Product overview

De Kweker is a self-service wholesale business for food professionals (horeca, catering, and food retailers), offering over 75,000 products across food, beverages, and non-food categories. The core offering consists of physical self-service stores where customers use a customer card, supplemented by an online ordering platform for delivery customers. The company features a network of Verspartners (fresh partners) including SmitVis for fish, Kaldenberg for meat, Smeding for vegetables/fruit, and Ruig for game/poultry. Additional services include ZiN Inspiratielab for inspiration and training, Mega Deals for promotional offers, and a strategic partnership with Heineken for beverages and tap services. The online account enables customers to view products, create shopping lists, and manage orders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Access to over 75,000 products
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HeinekencoreStrategic or Co-development PartnerSligro Food Group has a strategic partnership with Heineken for the distribution of beer and cider products on the Dutch foodservice delivery market. Heineken handles the beer and cider assortment while Sligro manages transport and logistics. A Blade tap system is offered by Heineken through De Kweker, enabling venues to serve Heineken 0.0 from a compact keg.
• SmitViscoreStrategic or Co-development PartnerSmitVis is the designated fish specialist partner of De Kweker, offering the best from the sea every day. SmitVis is represented with a professional fish department in the De Kweker self-service locations. They supply premium fresh fish to De Kweker customers.
• Kaldenberg (Slagerijen Kaldenberg)coreStrategic or Co-development PartnerKaldenberg is De Kweker's meat partner, specializing since 1959 in processing quality meat for foodservice and wholesale. They are a Verspartner providing premium meat products through De Kweker's self-service format.
• Smeding Groenten en FruitcoreStrategic or Co-development PartnerSmeding is the specialist in potatoes, vegetables, and fruit (AGF) for De Kweker. They select the best products daily, sourced directly from growers. With over 1,500 types of vegetables and fruit, Smeding provides fresh produce, seasonal concepts, and innovative products. They also offer in-store specialists who advise customers.
• RuigcoreStrategic or Co-development PartnerRuig is a supplier and producer of premium-quality wild game and poultry for De Kweker's professional kitchen customers. Their operations center on respect for people, environment, and animals.
• Sligro Food GroupcoreOthersDe Kweker has been a 'proud member' of Sligro Food Group since May 2019. Sligro Food Group N.V. (16045002, Veghel) consists of 50 self-service wholesale locations, 8 delivery wholesale locations, and a strong franchise formula. De Kweker operates as a branded wholesale outlet under this umbrella. De Kweker traces its origins to 1949 as groothandel P. Vroegop & Zonen.
• Take Dis (Disposables specialist)minorStrategic or Co-development PartnerTake Dis is described as a leader in innovative and sustainable disposables such as single-use tableware. They are featured as a theme partner for the disposables category on De Kweker's website.
• Statiegeld NederlandminorChannel Partner/ Reseller/ DistributorDe Kweker collects PET bottles and cans in packaging bags (emballagezakken) and delivers them to Statiegeld Nederland, which counts the bottles and cans and credits the deposit refund. Customers must register with Statiegeld Nederland to receive deposit refunds.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kramer Foodservice: Kramer is a regional Dutch foodservice wholesaler serving horeca and small businesses with both self-service and delivery in the western Netherlands. Direct competitor to De Kweker in the regional broadline foodservice segment with overlapping customer base and product mix.
• Bidfood Netherlands: Bidfood is a major Dutch foodservice delivery wholesaler and part of the international Bidcorp group, serving restaurants, hotels, and care institutions. Direct competitor to De Kweker's delivery business with overlapping horeca customers and similar product breadth across fresh, frozen, and ambient categories.
• Metro Cash & Carry (Netherlands): Metro Cash & Carry operates self-service wholesale stores serving horeca, hotels, and small businesses in the Netherlands through its Makro brand and Metro-branded cash & carry. Direct competitor with comparable cash-and-carry format and broad assortment including fresh and non-food items.
• Hanos: Hanos is the largest independent Dutch broadline foodservice wholesaler, operating self-service cash & carry and delivery to horeca customers across the Netherlands and Belgium. Direct head-to-head competitor to De Kweker in the same regional broadline foodservice category with comparable SKUs, customer base, and dual-channel model.
• Booster Foodservice: Booster is a Dutch foodservice delivery wholesaler serving horeca customers with fresh, frozen, and dry goods across multiple regional hubs. Direct competitor to De Kweker's Bezorgservice delivery channel, focused exclusively on the same horeca delivery segment.

Broad incumbents

• US Foods: US Foods is one of the largest U.S. broadline foodservice distributors serving independent restaurants, healthcare, and hospitality operators with a similar product mix and delivery model. Comparable as a broad incumbent in foodservice wholesale; operates outside De Kweker's geography but represents the same end market and category.
• Performance Food Group: Performance Food Group is a major U.S. broadline foodservice distributor with a portfolio including Vistar and Core-Mark, serving restaurants and convenience retail. Comparable as a broad incumbent in foodservice distribution; useful scale benchmark even though geographically distant from De Kweker.
• Booker Group: Booker is the UK's largest food wholesaler, operating cash & carry and delivered wholesale to caterers, retailers, and small businesses. Comparable as a broad incumbent in the foodservice and small-business wholesale space with an analogous dual-channel model, though serving a different geography.
• Sligro Food Group: Sligro Food Group N.V. is the publicly listed parent company of De Kweker on Euronext Amsterdam, operating a broader portfolio of self-service and delivery wholesale locations across the Netherlands and Belgium. Comparable as the corporate parent operating an overlapping horeca wholesale network; effectively the broader entity that De Kweker operates within.
• Sysco Corporation: Sysco is the largest global broadline foodservice distributor, serving restaurants, healthcare, and hospitality with a comparable mix of fresh, frozen, and non-food products. Comparable as a broad incumbent in foodservice wholesale with analogous business model, though operating at vastly greater scale outside the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-kweker-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kweker