What BMW MINI Charles Pozzi does

HORIZON is a privately held French automotive retail group (SAS, €5,000,000 capital, registered in Nanterre, RCS 382 634 699) operating as an authorized BMW and MINI dealership network under the Horizon, Horizon BMW, Horizon BMW MINI, and Horizon MINI trade names. The group's core activity is the sale of new BMW vehicles across the full model range (Series 1, 2, 3, 4, 5, 7, 8, X, Z, M, and the i electric range), complemented by MINI, certified pre-owned BMW vehicles, BMW Motorrad motorcycles (via Horizon Ride), and adjacent services such as BMW Rent (short- and long-term rental), Affaires Horizon / BMW Business Drive (B2B fleet solutions), genuine parts and accessories, and authorized after-sales maintenance.

The group operates six integrated sales-and-service points across the Paris region (Horizon La Défense, Horizon Charles Pozzi at Place du Général Koenig in Paris 17e, Horizon Saint-Gratien, Horizon Saint-Ouen l'Aumône) and Normandy (Horizon Rouen, Horizon Dieppe), with the corporate headquarters at 100 avenue François Arago, Nanterre. Distribution combines traditional physical showroom sales and test drives with online vehicle browsing, test drive reservation, and financing pre-qualification through the horizon.fr website, plus dedicated e-commerce storefronts (shop-bmw.fr, shop-mini.fr).

Revenue is generated through four streams: (1) one-time new vehicle sales (typical ticket €49,500–€63,240+ per unit), (2) one-time used vehicle sales (€24,990–€50,000+) under BMW Premium Selection certification, (3) financing origination through BMW Financial Services including leasing and credit for individuals and businesses (subscription-style monthly plans from approximately €350/month), and (4) recurring after-sales service, parts, and BMW Rent rental fees. Customer segments are split between individual consumers (Particuliers, primary) and business clients (Entreprises, secondary). The group has no disclosed parent company, no private equity sponsorship, and no M&A activity in the source data; ownership remains independent.

Name

BMW MINI Charles Pozzi

Legal name

HORIZON

Website

https://horizon.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HORIZON is an authorized BMW and MINI dealership group operating six sales-and-service locations across the Paris region and Normandy, France, selling new and used vehicles, financing, rentals, fleet solutions, and after-sales service.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK), Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automotive retail
• Vehicle dealership
• Car financing services
• Vehicle maintenance
• Premium car sales

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sale of new BMW vehicles including various series (1, 2, 3, 4, 5, 7, 8, X, Z, M, i) with different configurations and trim levels.
2. Used vehicle sales: Sale of pre-owned BMW vehicles with certified warranties and inspection programs.
3. Vehicle financing: BMW Financial Services offering financing solutions including leasing and credit options for both individuals and businesses.
4. After-sales service: Maintenance, repairs, genuine parts and accessories, BMW Rent short-term rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Authorized BMW and MINI dealership group operating six retail and service points across the Paris region and Normandy. Sells new and certified pre-owned BMW vehicles across all model series (1, 2, 3, 4, 5, 7, 8, X, Z, M, and i electric vehicles), provides integrated financing through BMW Financial Services, short-term rentals through BMW Rent, and authorized after-sales maintenance, repairs, and genuine parts.

Product overview

Horizon BMW operates as a multi-location authorized BMW and MINI dealership group in Paris and Normandy, France. The product portfolio centers on the sale of new and pre-owned BMW vehicles across all model series (1, 2, 3, 4, 5, 7, 8, X, Z, M, and i electric vehicles), complemented by integrated financing services (BMW Financial Services), vehicle rental (BMW Rent), and comprehensive after-sales support including maintenance, repairs, and genuine parts. The group operates six locations including the Charles Pozzi dealership in Paris. The offering combines traditional automotive retail with digital services including the My BMW App connectivity platform and BMW Digital Premium subscription for enhanced in-vehicle experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Horizon MINI: MINI dealership division under the Horizon group
• Horizon Ride BMW Motorrad
• Horizon Rent
• Affaires Horizon
• BMW Rent

Products and services

• New BMW Vehicles (BMW Neuves) Sale of new BMW automobiles across all series including compact cars, sedans, SUVs, coupés, convertibles, and electric vehicles, targeted at individual consumers and businesses in the Paris region and Normandy.
• Certified Pre-Owned BMW Vehicles (BMW Occasions) Certified pre-owned BMW and MINI vehicles with warranty options including BMW Premium Selection and BMW First programs, sold at six Horizon locations.
• BMW Financial Services / Vehicle Financing Financing solutions including leasing, credit loans, and personalized payment plans for both individual and business BMW vehicle purchases, delivered through BMW Financial Services at point of sale.
• BMW Rent (Short-term Vehicle Rental) Short and long-term BMW vehicle rental service offered through Horizon dealership locations for individual and business customers.
• After-Sales Service (Maintenance and Repairs) Maintenance, repairs, and servicing for BMW and MINI vehicles through authorized Horizon service centers, including online appointment booking.
• Genuine BMW Parts and Accessories

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• BMW Group (BMW Financial Services)coreChannel Partner/ Reseller/ DistributorAuthorized BMW and MINI dealership operating under official franchise agreement with BMW Group. BMW Financial Services provides financing products for vehicle purchases through the dealer network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BodemerAuto: French multi-brand automotive distributor with western France presence, including Normandy franchises. Comparable regional footprint and dealer-group model, but operates a broader brand portfolio.
• BymyCar: Large French multi-brand automotive retailer with a strong presence in the Paris region. Comparable in dealership-network model and premium-segment focus, but serves multiple OEMs across both new and used vehicles.
• Groupe Bernard: Major French multi-brand automotive dealer group with national footprint across premium and mass-market brands. Comparable in scale, multi-location operations, and diversified revenue streams, but broader brand portfolio reduces single-franchise concentration.
• Hess Automobile: Major French multi-brand dealer group with locations across France, including premium franchises. Comparable in network size and integrated services (sales, finance, after-sales) but with a more diversified brand mix.
• Jean Rouyer Automobiles: Multi-brand French automotive dealer group with a strong western and central France presence. Comparable in dealership-network operations and the mix of new, used, after-sales, and financing services.
• Groupe Dubreuil: Diversified French automotive distribution group with premium OEM franchises including BMW. Comparable in multi-brand retail model and integrated services, but with broader geographic and product reach.
• Stellantis France: French operations of Stellantis, a major global OEM whose dealer networks operate on similar franchise models. Comparable as the OEM-counterparty reference for the franchise/dealer-distribution structure that Horizon relies on, though not a direct retail competitor.

Direct peers

• Driout Group: French BMW/MINI authorized dealer group with multiple sites in the Paris region. Directly comparable as a same-brand multi-location dealer competing for the same Île-de-France customer base.
• PGD Group: One of the largest authorized BMW dealer groups in France, operating multiple BMW/MINI points of sale across the Paris region and other major French cities. Directly comparable to Horizon in franchise mix, multi-location model, and reliance on BMW Financial Services.
• Espace Groupe: Authorized BMW dealer operating in western France including Normandy. Geographic and brand overlap with Horizon's Rouen and Dieppe locations makes it a direct regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bmw-mini-charles-pozzi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW MINI Charles Pozzi