Hortamar
Hortamar SCA is a farmer-owned agricultural cooperative in Almería, Spain, founded in 1977, that commercializes fresh and organic fruits and vegetables from 240+ grower-members to European retailers across 30+ countries under its own and Anecoop's Bouquet brands.
- Company typePrivate
- Founded1977
- HeadquartersRoquetas de Mar, Spain
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hortamar does
Hortamar SCA is a Sociedad Cooperativa Andaluza (agricultural cooperative) founded in 1977 and headquartered in Roquetas de Mar, Almería, Spain. The cooperative aggregates and commercializes fresh horticultural production from more than 240 farmer-members operating greenhouse cultivation under plastic in the western Almería basin. Its core product portfolio spans conventional and organic fresh produce — peppers, cucumbers, tomatoes, eggplant, zucchini, watermelon, melon, corn, chili peppers, and papaya — sold under the HORTAMAR, ALQUIMAR, and ROQUEMAR brands, plus the Anecoop-licensed Bouquet brand for watermelon and first-gamma fresh-cut vegetable packs.
Production relies on greenhouse cultivation with bumblebee pollination and integrated pest management using auxiliary insects, with handling and packaging concentrated at the headquarters site, including a watermelon/melon calibration line operating at 36,000 kg/hour. Internal operations run on ERPNet with member-facing Android and iOS apps, and the cooperative is connected to the EU Territory and Sustainability Data Space via the Kit Espacios de Datos program.
Hortamar commercializes its produce directly to European supermarket chains (notably Albert Heijn, Delhaize, and Tesco, each under retailer-specific certifications such as GROW/AH-DLL and Tesco Nurture Choice) and through the Anecoop second-level cooperative network. The cooperative holds an extensive certification stack (BRCGS, IFS Food, GLOBALG.A.P., GRASP, SPRING, SMETA, Bio Suisse, EU 2018/848 organic, PIAND-HO, LEAF Marque) and exports to more than 30 countries across Europe, the United States, and Canada. Governance rests with a Board of Directors led by President José Miguel López Cara (since 2018), with no traditional CEO/manager role, and the cooperative is currently undergoing a statutory modification process for integration into EAP AneCoop S. COOP.
Hortamar firmographics
Firmographics- Name
- Hortamar
- Legal name
- HORTAMAR S.C.A.
- Website
- https://hortamar.es
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hortamar SCA is a farmer-owned agricultural cooperative in Almería, Spain, founded in 1977, that commercializes fresh and organic fruits and vegetables from 240+ grower-members to European retailers across 30+ countries under its own and Anecoop's Bouquet brands.
- Ownership category
- akta.pro rank
Hortamar industry classification
Industry- Product category
- Fresh Produce (Greenhouse Horticulture)
- NAICS
- Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD)
- akta.pro secondary industry
- Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF)
Keywords
Where Hortamar is headquartered
LocationHeadquarters
- HQ city
- Roquetas de Mar
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Hortamar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh produce commercialization: Hortamar commercializes fruits and vegetables produced by its 240+ farmer members through its own brands (HORTAMAR, ALQUIMAR, ROQUEMAR) and through Anecoop's Bouquet brand. Revenue is generated through the sale of produce, with proceeds distributed to farmer-members after operational costs are deducted. The cooperative also participates in Anecoop's second-level commercial network for broader market reach.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hortamar product offering
Product offeringCore offering
Hortamar SCA is a farmer-member agricultural cooperative that cultivates, processes, and commercializes fresh conventional and organic horticultural products (peppers, cucumbers, tomatoes, eggplants, zucchini, watermelon, melon, papaya, corn, chili) in Almería greenhouses. Products are sold under the HORTAMAR, ALQUIMAR, and ROQUEMAR brands, and through Anecoop's Bouquet brand, exporting to more than 30 countries with a focus on European retail chains. The cooperative also offers first-gamma fresh-cut vegetable packs under Bouquet para preparar.
Product overview
Hortamar SCA is an agricultural cooperative offering two main product lines: conventional horticultural products (peppers, cucumbers, tomatoes, eggplants, melons, watermelons, papaya, zucchini, corn, and Limelón) sold under the Hortamar, Alquimar, and Roquemar brands; and a growing range of BIO/organic certified products (eggplant, peppers, cucumbers, zucchini, tomatoes) certified under EU organic and Bio Suisse standards. The cooperative also participates in Anecoop's Bouquet brand for watermelons and offers a first-gama 'Bouquet para preparar' fresh-cut vegetable line. Products are exported to over 30 countries across Europe, the United States, and Canada. The company provides ERPNet internal system access via mobile apps for its members.
Differentiator
Problem solved
Functional benefit
Brands
- Bouquet: First-gamma vegetable product line under Anecoop partnership, includes Bouquet para preparar (ready-to-cook vegetable packs with recipes).
- Bouquet Sandía
Products and services
- Conventional Horticultural Products Conventional horticultural products including peppers (California, Picante), cucumbers (Almería, Francés), tomatoes (Gordo, Pera), eggplant, zucchini, corn, papaya, watermelons (black, striped), melons (Cantaloup, Piel de Sapo), and Limelón, cultivated by cooperative members and commercialized to European retailers.
- BIO/Organic Horticultural Products Certified organic horticultural products including eggplant BIO, French cucumber BIO, Picante Fino BIO, Sweet Palermo BIO, California pepper BIO, Almería cucumber BIO, zucchini BIO, and tomato varieties, certified under EU organic regulations (Article 35.1 of Regulation (EU) 2018/848) and Bio Suisse standards.
- Bouquet para Preparar (First-Gamma Vegetable Packs) First-gamma (fresh-cut) vegetable solutions project under Anecoop partnership. Packaged vegetables with simple healthy recipes on biodegradable trays, designed to reduce food waste and provide convenient meal solutions to consumers.
- Bouquet Seedless Watermelon Seedless watermelon brand (Sandía blanca sin pepitas Bouquet) commercialized through the Anecoop second-level cooperative network across European markets.
Quantifiable outcome
- More than 37.5 million kg produced and commercialized in peak campaigns
- +4 more outcomes
Companies that use Hortamar
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Hortamar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hortamar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AnecoopcoreHortamar is a member of Anecoop, a second-level agricultural cooperative and leader in watermelon and persimmon commercialization in the EU. Through Anecoop, Hortamar participates in the Bouquet brand program (for watermelon and first gamma products), accesses broader European commercial networks, and benefits from joint marketing and market development initiatives.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Hortamar competitors and assessment
Company assessmentDirect peers
- Primaflor: Almería-based producer of fresh-cut and whole-leaf salad and vegetable ranges for European retail. Comparable in greenhouse crop base plus a higher-mix fresh-cut (first gamma) product line analogous to Hortamar's Bouquet para preparar.
- CASI - Cooperativa Agrícola San Isidro: Long-established Almería cooperative producing tomatoes, peppers, cucumbers, and other greenhouse vegetables for European retail under multiple own brands — directly comparable as an Almería-based grower cooperative competing for the same European retailer shelf space.
- Vicasol: Almería-based agricultural cooperative commercializing greenhouse vegetables to European markets. Highly comparable structure and crop mix (peppers, tomatoes, cucumbers) and overlapping retail customer base.
- Unica Group: One of the largest Almería-based producer cooperatives exporting fresh vegetables across Europe. Comparable in cooperative structure, greenhouse crop mix (peppers, tomatoes, cucumbers), European retail customer base, and multi-brand commercialization to European retailers.
- Surinver: Murcia-based agricultural cooperative exporting vegetables across Europe. Comparable cooperative structure, European retail orientation, and similar fresh-produce product range, though located in a different growing region.
- Agroponiente: Almería-headquartered fruit and vegetable cooperative supplying European retailers. Comparable as a regional cooperative with overlapping crop portfolio and similar reliance on the Almería greenhouse model for fresh produce exports.
Regional players
- Granada La Palma: Granada-based cooperative focused on specialty tomato and other greenhouse vegetables for European retail. Comparable crop and cooperative model but operating in a different Andalusian province, so a regional rather than direct competitor.
Broad incumbents
- Greenyard: Large European fresh, frozen, and prepared produce supplier serving major retailers. Overlaps with Hortamar on the fresh-produce side serving European supermarket chains but at a different scale and across a broader portfolio.
- Bonduelle: Global incumbent in fresh and processed (canned/frozen) vegetables with broad European retail penetration. Comparable at the category and customer-overlap level but operates at much larger scale and across processed formats that Hortamar does not.
Others
- Coexphal: Association of fruit and vegetable producer organizations in Almería, of which Hortamar is part. Included as an ecosystem enabler (industry association, R&D, advocacy) rather than a direct competitor in produce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hortamar social profiles
Digital presenceHortamar compliance and trust
Trust signalCompliance13 records
Hortamar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hortamar leadership team
Management profileNumber of profiles
Profiles3 records
Hortamar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hortamar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hortamar
What does Hortamar do?
Hortamar SCA is a farmer-member agricultural cooperative that cultivates, processes, and commercializes fresh conventional and organic horticultural products (peppers, cucumbers, tomatoes, eggplants, zucchini, watermelon, melon, papaya, corn, chili) in Almería greenhouses. Products are sold under the HORTAMAR, ALQUIMAR, and ROQUEMAR brands, and through Anecoop's Bouquet brand, exporting to more than 30 countries with a focus on European retail chains. The cooperative also offers first-gamma fresh-cut vegetable packs under Bouquet para preparar.
Is Hortamar a public or private company?
Hortamar is a private company. It is classified as management employee owned and is currently operating.
When was Hortamar founded?
Hortamar was founded in 1977. It employs 1 to 10 people.
Where is Hortamar based?
Hortamar is headquartered in Roquetas de Mar, Spain, in the Europe region.
How does Hortamar make money?
One revenue line is on record: fresh produce commercialization.
Who are Hortamar's main competitors?
Direct peers on record are Primaflor, CASI - Cooperativa Agrícola San Isidro, Vicasol, Unica Group, Surinver and Agroponiente. Granada La Palma is listed as a regional player. Broad incumbents are Greenyard and Bonduelle. Coexphal is listed as an others.
Does Hortamar have an API?
No public API is recorded for Hortamar.
What industry is Hortamar in?
Hortamar's product category is Fresh Produce (Greenhouse Horticulture). Its primary akta.pro industry code is AFAGADAD, Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives), with a secondary code of CRAHALAF, Food Co-ops with In-Store Prepared Foods & Deli. Its NAICS code is 111219 and its SIC code is 100.