What HortiPower does

HortiPower is a Hong Kong-headquartered plant-centric LED lighting company founded in 2019, with operational presence in the Netherlands, Singapore, the Philippines, and Vietnam. The company designs and manufactures LED grow lights organized around two product families: the Nurser series (Nurser 1, 2, 3, 3 FR, and 4) targeting professional use cases such as tissue culture, vertical farms, indoor farming, and greenhouse steering; and the Bloomer series (Bloomer 1, 2, and Pro) targeting consumer houseplants and greenhouse supplemental lighting via standard E27 fittings. HortiPower's underlying technology centers on custom-engineered spectra in the 400-780nm range, developed from analysis of over 65,000 lighting combinations, with the Nurser 4 offering 1.06 billion spectrum combinations via DR/W/RB LEDs.

The company monetizes through four channels: direct-to-consumer hardware sales via a Shopify-powered storefront serving 50+ countries; B2B hardware sales to vertical farms, tissue culture labs, and research institutions (€15-€1,650 per fixture); a Light-as-a-Service subscription model starting at $0.99/light/month for 24-36 month commitments; and complementary accessories and IoT infrastructure including the HortiPower Mesh wireless control protocol (up to 512 devices per gateway) and the RoomYou multi-parameter environmental sensor (CO2, temperature, humidity, atmospheric pressure, melanopic lux). Reported outcomes include 50%+ energy savings versus traditional lighting, 30% better growth versus T5/T8 fluorescents, and 30% yield improvements claimed by customers using LightScript recipes.

HortiPower holds 19 intellectual property rights spanning patents, trademarks, and proprietary LightScripts. Named enterprise customers include Dole, Sumifru, Del Monte, Wageningen University, Urban Greens, Envista Farms, CommonFarms, House of Musa, Eat Urban Greens, and several Vietnamese and Chinese universities. The company has received only a $15,000 Y Combinator Startup School grant (2019) as disclosed external funding, operates with a small remote team, and runs a multi-region distribution model including EU fulfillment via PostNL with CO2-neutral shipping.

Name

HortiPower

Legal name

HortiPower

Website

https://hortipower.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HortiPower is a Hong Kong-based LED grow light manufacturer serving both home gardeners via DTC e-commerce and professional vertical farms, tissue culture labs, and greenhouses through hardware sales, Light-as-a-Service subscriptions, and IoT-enabled lighting control.

Ownership category

akta.pro rank

Product category

Horticultural LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industry

Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• LED grow lights
• Horticultural lighting
• Vertical farming equipment
• Plant-centric LED
• Tissue culture lighting

Headquarters

HQ city

Hong Kong

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Consumer: Direct e-commerce sales of grow lights and accessories to home gardeners and plant enthusiasts through the company website. Products include Nurser Series home kits, Bloomer bulbs, and accessories with prices ranging from €25 to €125.
2. Hardware Sales - Professional: B2B sales of professional grow lights (Nurser 1, 2, 3, 4, Grow Rack) to vertical farms, tissue culture labs, greenhouses, and research institutions. Prices range from €15 to €1,650.
3. Light-as-a-Service (LaaS): Subscription-based financing service starting from $0.99/light/month for 24-month commitments. Includes sensors, growth data plans, lighting design consultancy, and tax benefits. Customers own the lights after the plan completes.
4. Accessories and Spare Parts: Sales of compatible accessories including power cords, mounting clips, stands, end caps, drivers, and adapters. Prices range from €0.17 to €45.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

HortiPower designs, manufactures, and sells plant-centric LED grow lights for home gardeners and professional growers. The Nurser series serves tissue culture labs, vertical farms, and indoor farming operations with flexible-spectrum fixtures, while the Bloomer series provides E27 flowering and houseplant bulbs. The company also offers the RoomYou CO2 and environmental sensor, the HortiPower Mesh wireless lighting-control IoT system, and a Light-as-a-Service subscription financing model for professional customers.

Product overview

HortiPower is a plant-centric LED lighting company offering two main product series: the Nurser line (Nurser 1, 2, 3, 4, and Nurser 3 FR) and the Bloomer line (Bloomer 1, Bloomer 2, Bloomer Pro). The Nurser series targets tissue culture, indoor farming, vertical farms, and professional greenhouse applications, with flexible spectrum control ranging from 60,000 to 1.06 billion combinations. The Bloomer series provides flowering lamps with E27 fittings for supplemental greenhouse lighting and houseplant growth. HortiPower also offers the proprietary HortiPower Mesh wireless IoT control system, Light-as-a-Service financing, and the RoomYou multi-parameter environmental sensor. Consumer products are sold as pre-configured Home Grow Light Sets in various sizes. The portfolio is unified by a plant-science-first design philosophy with a focus on spectral optimisation for photosynthesis and photomorphogenesis.

Differentiator

Problem solved

Functional benefit

Brands

• Nurser: Series of LED grow lights optimized for indoor farming, vertical farms, tissue culture, and grow racks. Includes Nurser 1 (world's first 5-channel flexible spectrum fixture), Nurser 3, and Nurser 4 models.
• Bloomer
• RoomYou
• Light-as-a-Service
• HortiPower Mesh
• LightScripts

Products and services

• HortiPower Nurser 1 World's first 5-channel flexible spectrum LED grow light fixture for tissue culture and indoor plant propagation, with 60,000 spectrum step adjustability, custom-engineered LEDs supporting shooting, rooting, and multiplication stages. 20W, 38 µmol output. Sold as fixture only; driver, power supply, and controller sold separately. For professional tissue culture labs and propagation facilities.
• HortiPower Nurser 2 40W linear LED grow light for tissue culture and city farming. 24VDC input, side connectors, flexible spectrum configuration. L 1000mm x W 54mm x H 28mm, 1.40 kg. For professional growers requiring higher wattage than Nurser 3.
• HortiPower Nurser 3 Professional linear LED grow light for indoor farming, tissue culture, and vertical farms. Available in four lengths (1200mm/20W, 875mm/16W, 600mm/10W, 450mm/8W). Plant-centric Full Spectrum 400-780nm with more than 55% deep red. 120° beam angle, IP20, AC input 100-240VAC. Improves growth up to 30% versus T5/T8 and saves 50% energy.
• HortiPower Nurser 3 FR (Flowering & Elongation) Specialised flowering and elongation LED fixture using exclusively 600-780nm spectrum (51% deep red 660nm, 49% far red 730nm). Acts as steering light for greenhouses or flowering shelves to manage flowering time and plant stretching. For chrysanthemum, dragon fruit, orchids. 20W, 120° beam angle, IP20. Not for photosynthesis or vegetative growth.
• HortiPower Nurser 4 (1200mm/4ft) Latest-generation professional LED grow light with 1.06 billion spectrum combinations (DR/W/RB LEDs), full spectrum 400-780nm. 24W, IP54, optional WiFi mesh control, up to 20 units connectable in series (EU) or 10 (USA). For tissue culture, indoor farming, and research. Available via Light-as-a-Service from €3/light/month for 36 months.
• HortiPower Bloomer 1 5W flowering light bulb with E27 fitting for supplemental greenhouse lighting. Red and far-red spectrum to promote flowering in long-day plants, leaf expansion, and extension growth. For chrysanthemum, dragon fruit, ornamental plants. Saves 50% energy versus CFL-based solutions. 100% plant-centric µmol output.
• HortiPower Bloomer 2 9W grow light bulb with E27 fitting for houseplants and decorative plants. A21 shape, 750 lumens, 19 µmol/s. White with soft pink tone, ~4500K. For areas with limited natural light to promote growth in anthurium, monstera, hoya, orchids.
• HortiPower Bloomer Pro 10W flowering lamp with E27 fitting in DR/W (Deep Red and White) and DR/W/FR (Deep Red, White, Far Red) variants. Optimised for managing flowering time, stem elongation, and fruiting in chrysanthemum, dragon fruit, strawberries, and greenhouse supplemental lighting. 110° beam angle, 825 lumens, 18 µmol/s.
• HortiPower Home Grow Light Sets Pre-configured consumer grow light kits containing multiple Nurser 3 fixtures (450mm, 600mm, 875mm, or 1200mm) with stands, mounting accessories, and cables. Available in four SKUs (4x45cm, 4x60cm, 2x90cm, 2x120cm) priced €99-€125. Designed for kitchen gardens, grow racks, and indoor home growing of microgreens, herbs, leafy greens, berries, succulents, and seedlings.
• RoomYou CO2 Sensor 5-in-1 environmental monitoring sensor for indoor farms, grow cabinets, greenhouses, and indoor gardens. Measures CO2 (0-9999 ppm ±3%), temperature (0-50°C ±0.3°C), relative humidity (0-85% ±3%), atmospheric pressure (600-1100 hPa), and melanopic lux (400-700nm light quality). CE, UKCA, RESET grade A, WELL v2 compliant.
• HortiPower Light-as-a-Service (LaaS) Subscription financing service for professional grow lights. Monthly fee starting at $0.99/light/month for 24-36 month commitments with $5 initial fee per light. Includes automatic growth sensors, lighting plan consultancy, transportation, sales tax, import duties, free 3-month trial, and ownership transfer at plan end. Designed to reduce upfront capital barriers for vertical farms.
• HortiPower Mesh Wireless Control System Scalable wireless mesh network for horticultural lighting control. Supports up to 512 mesh nodes per gateway, 254 gateways per router, 16 layers. 2.4GHz WiFi-based with private encrypted mesh security. Web-based app for scheduling, grouping, and LightScript control. Mesh range 6-100 meters. Self-healing and self-organising. For vertical farms, tissue culture labs, and greenhouses.
• HortiPower Grow Rack 1 Professional grow rack system for vertical farming operations. Compatible with Nurser series grow lights for multi-layer indoor cultivation. Custom-built solution for indoor farms, tissue culture labs, and grow rack installations.
• HortiPower Accessories Range of compatible accessories for Nurser series lights including power cord extensions (300mm, 600mm, 1000mm), mounting clips, holding clips, connection clips, silicon end-caps, self-tapping screws, 24V 20W power adaptors, DMX/RDM LED drivers, DIY stand drawings, and EU/UK/US power cord variants.

Quantifiable outcome

• 30% increase in yield reported by companies using LightScript technology
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• DolecoreStrategic or Co-development PartnerEnterprise customer using HortiPower lighting for growing tropical fruits. Dole is a major global producer of fresh fruits and vegetables. Partnership involves customized lighting solutions for commercial fruit production.
• SumifrucoreStrategic or Co-development PartnerTropical fruit company utilizing HortiPower grow lights for production operations. Partnership focuses on optimized lighting for fruit cultivation in controlled environments.
• Del MontecoreStrategic or Co-development PartnerMajor agricultural company using HortiPower lighting technology for tropical fruit production. Collaboration involves specialized lighting solutions for commercial growing operations.
• Wageningen UniversityflagshipStrategic or Co-development PartnerWorld-renowned agricultural university in the Netherlands conducting research and consultancy projects with HortiPower. Partnership provides academic validation and research collaboration for lighting technology development.
• Henan UniversitycoreStrategic or Co-development PartnerChinese university collaborating on horticultural research and development. Partnership supports academic research and provides real-world testing environments for new lighting technologies.
• Hanoi UniversitycoreStrategic or Co-development PartnerVietnamese university conducting research projects on indoor farming and horticulture using HortiPower technology. Partnership supports research and educational initiatives.
• Ho Chi Minh UniversitycoreStrategic or Co-development PartnerVietnamese university collaborating on plant science research and indoor farming projects. Partnership enables research into tropical plant cultivation under controlled lighting.
• Zhengzhou UniversitycoreStrategic or Co-development PartnerChinese university conducting academic research collaboration on plant lighting technology and horticulture. Partnership provides research validation and development support.
• Institute of Tropical BiologycoreStrategic or Co-development PartnerResearch institute using HortiPower for research and production of tropical plants including banana, dendrobium, and dragon fruit. Partnership focuses on applied research and commercial production.
• BiotechcoreStrategic or Co-development PartnerBiotechnology research organization using HortiPower lighting for research and production. Partnership supports applied biotechnology research in plant cultivation.
• ITB (Institut Teknologi Bandung)minorStrategic or Co-development PartnerIndonesian technology institute collaborating on horticultural research and technology development.
• DolecoreStrategic or Co-development PartnerFresh produce company using HortiPower lighting for tropical fruit production. Partnership enables commercial-scale indoor fruit cultivation.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering HortiPower's online store. Shopify provides the technical infrastructure for product sales, payments, and order management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SANlight: Austrian manufacturer of high-efficiency LED grow lights for indoor cultivation. Comparable as a European-based horticulture LED specialist serving both hobbyist and professional growers.
• Heliospectra: Swedish LED grow light specialist focused on controllable, research-grade horticulture lighting. Highly comparable to HortiPower given its emphasis on spectrum tuning, research customers, and greenhouse/vertical farm deployments.
• Valoya: Finnish LED grow light manufacturer specializing in wide-spectrum horticulture lighting for greenhouses, vertical farms, and research institutions. Closely comparable in target customer segments and spectral research depth.
• Fluence by ams OSRAM: Specialist horticulture LED lighting company acquired by ams OSRAM. Offers full-spectrum LED solutions for vertical farms and greenhouses, competing directly with HortiPower's Nurser series in the professional cultivation segment.
• Plessey Semiconductors: UK-based manufacturer that has pivoted into horticulture LED lighting using its semiconductor expertise. Comparable as a plant-centric LED specialist targeting vertical farms and greenhouses.
• Gavita: Dutch horticultural lighting specialist offering high-intensity fixtures and supplemental greenhouse lighting. Comparable target market in commercial horticulture, though Gavita's traditional focus is on HPS and high-output LED systems rather than flexible spectrum.
• California LightWorks: US-based LED grow light manufacturer serving greenhouses, vertical farms, and home cultivators. Directly comparable in product offering and dual consumer/professional GTM.

Emerging players

• Aranet (SAF Tehnika): Manufacturer of wireless environmental sensors and IoT monitoring solutions for greenhouses and indoor farms. Comparable through the HortiPower Mesh and RoomYou environmental monitoring portfolio, though Aranet focuses on sensors rather than lighting.
• Mars Hydro: China-based LED grow light brand offering lower-priced fixtures to home growers and small commercial cultivators. Comparable consumer horticulture segment though differentiated on price point rather than spectrum sophistication.

Broad incumbents

• Signify (Philips Lighting): Global lighting giant that operates the Philips horticulture LED line (GreenPower) for greenhouses and vertical farms. Directly comparable as the incumbent HortiPower benchmarks against, though Signify serves a much broader lighting portfolio beyond horticulture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/hortipower
• Facebookfacebook.com/hortipower
• LinkedInlinkedin.com/company/hortipower
• Instagraminstagram.com/hortipower

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HortiPower