The New HOT 89.9 FM

What The New HOT 89.9 FM does

The New HOT 89.9 FM is a local FM radio station broadcasting on 89.9 MHz to the Ottawa metropolitan area, owned and operated by Stingray Radio (TSX: STG), a Canadian publicly-traded media company. The station delivers contemporary hit music, entertainment news ("The Daily Dirt" blog), on-air personalities and shows (The Morning HOT Tub, The Night Show with Katie & Ed, DJ sets), contests (HOT Ticket Summer, Crush Rush, Margarita League), and community event coverage (e.g., Mercedes Benz Ottawa Downtown HOT Women's Open, One Ottawa). Its technology stack combines traditional over-the-air broadcast with the SoCast digital platform powering the website and live streaming at hot899.com, Stingray Radio's streaming infrastructure, and native iOS and Android mobile applications.

The station monetizes almost exclusively through advertising sales to local and regional businesses, supplemented by event sponsorships, with the HOT E-Zone membership program supporting email/list marketing and exclusive giveaway fulfillment. The HOT Tub Podcast and SoundCloud presence extend on-air content into on-demand audio, while social channels (Facebook, X, Instagram, YouTube) drive top-of-funnel engagement. Operational headcount is reported at five employees, consistent with a single-market station whose broadcast operations, digital infrastructure, and ad sales leverage shared Stingray network resources rather than standalone staff build-out. No AI/ML capabilities, APIs, patents, funding activity, M&A, or executive leadership disclosures are present in the source data.

Name

The New HOT 89.9 FM

Legal name

The New HOT 89.9 FM

Website

https://hot899.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

The New HOT 89.9 FM is an Ottawa-based FM radio station owned by Stingray Radio, delivering contemporary hit music, entertainment news, contests, and community events to Ottawa-area listeners via broadcast, web streaming, and mobile apps.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Music radio broadcasting
• FM radio station
• Digital audio streaming
• Radio advertising sales
• Entertainment content production

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising Revenue: HOT 89.9 generates revenue primarily through advertising. The station offers an 'Advertising on HOT' page and accepts advertising inquiries, indicating a traditional radio advertising model where businesses pay to reach the station's listener base.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The New HOT 89.9 FM is an Ottawa-based contemporary hit music radio station that broadcasts on 89.9 MHz and delivers free music entertainment, daily pop-culture news, contests, local community events, and exclusive podcast content to listeners via FM radio, live streaming on its website, and native iOS/Android mobile applications. The station monetizes primarily through advertising sales to businesses wanting to reach its Ottawa listener base.

Product overview

The New HOT 89.9 FM is a radio station providing music streaming and entertainment content. The core offering is the radio station with live streaming (Listen Live) and on-air programming including The Morning Hot Tub, The Night Show with Katie & Ed, and various DJ shows. The station operates the HOT E-Zone membership program for exclusive giveaways and content. Additional products include The HOT Tub Podcast, The Daily Dirt news blog, and native iOS/Android mobile applications for listening on-the-go. Contest programs such as HOT Ticket Summer and Crush Rush engage the audience with prizes and concert experiences.

Differentiator

Problem solved

Functional benefit

Brands

• HOT E-Zone: Exclusive membership program offering giveaways and exclusive content to registered members.
• The Morning HOT Tub
• The HOT Tub Podcast
• The Daily Dirt
• HOT Ticket

Products and services

• HOT 89.9 FM Radio Station (Live Broadcast)
• Listen Live Streaming
• HOT 89.9 Mobile App (iOS)
• HOT 89.9 Mobile App (Android)
• The HOT Tub Podcast
• The Daily Dirt
• HOT E-Zone Membership
• Advertising on HOT
• HOT Ticket Summer Contest
• Local Event Sponsorships (Mercedes Benz Ottawa Downtown HOT WOMEN'S OPEN, One Ottawa)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Stingray RadiocoreTechnology or IntegrationStingray Radio provides the streaming infrastructure for HOT 89.9 FM. The station website references Stingray Radio Streaming and Stingray Media Solutions for advertising. The station is operated under the Stingray radio network.
• SoCastcoreTechnology or IntegrationSoCast provides the digital platform and website infrastructure powering hot899.com. The footer credits 'Powered by SoCast' indicating this is the core website and streaming platform technology provider.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rogers Media Radio: Large incumbent Canadian radio group owning multiple FM stations including Live 88.5 in Ottawa. Comparable as a broader portfolio operator competing for the same advertisers and applying shared digital and sales infrastructure.
• Bell Media Radio: Major Canadian broadcaster operating Virgin Radio, KISS FM, and news/talk properties in Ottawa and nationally. Competes with HOT 89.9 through multi-station ad bundles and shared digital/audio streaming capabilities.

Emerging players

• iHeartRadio Canada: Digital radio aggregation platform distributing Bell Media and partner stations online, including HOT 89.9's direct competitors. Comparable as a digital extension of the same commercial radio value chain and competing for streaming listening time.
• Stingray Radio (sister stations): Other Stingray Radio properties across Canadian markets share HOT 89.9's streaming platform, ad-sales infrastructure, and operational playbook. Useful as a format/network comparable for cross-market monetization learnings.

Direct peers

• Virgin Radio Ottawa: Bell Media/iHeartRadio-owned Ottawa FM station in the CHR/pop format that competes head-to-head with HOT 89.9 for the same listener demographic, advertiser dollars, and morning-show audience. Same ad-supported model and digital streaming extensions.
• CFRA 580 (News/Talk 580): Bell Media-owned Ottawa news/talk AM station competing for local listener share and ad budgets in the same Ottawa broadcast market. Comparable as a same-geography broadcaster with overlapping digital streaming distribution.
• 102.5 KISS FM Ottawa: Ottawa-market pop/CHR FM station overlapping with HOT 89.9's format, contest-based listener engagement, and advertiser base. Directly comparable as a same-format, same-market commercial radio competitor.
• Live 88.5 (Rogers Radio Ottawa): Direct Ottawa-market FM competitor under Rogers Radio targeting a similar young adult listener with pop/CHR-leaning music, contests, and events. Operates in the same geographic market with the same over-the-air and digital streaming distribution model.
• CBC Radio One Ottawa: Public broadcaster operating an Ottawa radio station competing for local listener attention and ad-adjacent sponsorship revenue. Comparable as a same-market broadcaster but differentiated by non-commercial funding model.

Others

• Spotify: Global audio streaming leader competing with HOT 89.9 for the same listeners' music and entertainment attention, particularly younger demographics. Indirectly comparable as a competing audio medium influencing ad-buyer allocation between broadcast radio and digital audio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newhot899
• YouTubeyoutube.com/user/thenewhot899
• Facebookfacebook.com/NewHot899
• Instagraminstagram.com/newhot899
• LinkedInlinkedin.com/company/the-new-hot-89.9-fm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New HOT 89.9 FM