Hotel Adeline

What Hotel Adeline does

Hotel Adeline is a 213-room boutique hotel located at 5101 North Scottsdale Road in the Old Town district of Scottsdale, Arizona. The property features retro-mod décor across six room types ranging from 285 sq. ft. Classic Kings to a 587 sq. ft. suite (Addy's Suite), and operates three distinct food and beverage venues: Selfmade (a signature restaurant serving breakfast, lunch, and dinner), Freestyle (a poolside bar adjacent to a 3,000 sq. ft. zero-edge pool), and Straight Up (a speakeasy whiskey bar). Additional amenities include private cabanas, daybed rentals, and a seasonal resident DJ pool party series called Liquid Sunshine that runs Saturdays from April through September.

The property operates as part of Marriott's Tribute Portfolio, allowing guests to earn and redeem Marriott Bonvoy points across 6,900+ global properties, and is managed by Evolution Hospitality, LLC, a subsidiary of Aimbridge Hospitality Holdings, LLC. Hotel Adeline runs a meetings and events business with 12 venue configurations, wedding services (ceremony/reception packages starting at $500), and catering tiers ranging from $20 to $90 per person. It also offers pet-friendly accommodations, a Cactus League Spring Training package, and various bundled deals including the Discover Scottsdale Package and Daily Happy Hour Package.

The hotel generates revenue through room nights, F&B operations, event venue rental and catering, pool and cabana rentals, and day passes sold via ResortPass to non-hotel guests. Distribution occurs through Marriott.com, Marriott Bonvoy, the hotel's own website, phone reservations, and walk-in business. Customer segments include leisure travelers, wedding and social event groups, corporate meeting planners, sports tourists (spring training), and pet owners. The property is privately held under Aimbridge Hospitality Holdings and does not publicly disclose revenue figures.

Name

Hotel Adeline

Legal name

Evolution Hospitality, LLC

Website

https://hoteladeline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Adeline is a 213-room boutique hotel in Old Town Scottsdale, Arizona, operated by Evolution Hospitality under Aimbridge Hospitality Holdings. Part of Marriott's Tribute Portfolio, it serves leisure travelers, wedding groups, and corporate event planners with on-site dining, a pool, and speakeasy.

Ownership category

akta.pro rank

Product category

Boutique Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Boutique hotel accommodations
• Hotel dining venues
• Wedding event venues
• Corporate meeting spaces
• Pool and cabana rentals

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guest Room Revenue: 213 guest rooms including Classic King, Poolside King, Classic Doubles, Poolside Doubles, King Plus, and Adeline's Suite generating room night revenue through nightly and extended stay bookings.
2. Food & Beverage Operations: Three distinct dining and bar venues: Selfmade restaurant (breakfast, lunch, dinner), Freestyle pool bar (light bites and cocktails), and Straight Up speakeasy whiskey bar. Revenue from food, beverages, and bottle service.
3. Meetings & Events: Wedding ceremonies/receptions, corporate meetings, and social events. Revenue from venue rental, catering packages ($25-$90/person), ceremony/reception packages starting at $500, and custom event services.
4. Pool & Cabana Rentals: Daybed rentals, private cabana rentals, and day passes for non-hotel guests to access pool area and Freestyle bar. Seasonal pool party events (Liquid Sunshine) with DJ entertainment.
5. Package Deals & Packages: Vacation packages including Stay For Breakfast, Save on 5+ Nights, Premium Room Upgrades, Daily Happy Hour Package, Discover Scottsdale Package, and Marriott Bonvoy bonus points offers.
6. Pet-Friendly Services: Pet-friendly rooms with $75 non-refundable pet fee per stay, accommodating up to 2 pets (50lbs maximum) per room.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Adeline is a 213-room boutique hotel in Old Town Scottsdale, Arizona, offering retro-mod guest accommodations across six room types, three on-site food and beverage outlets (Selfmade restaurant, Freestyle pool bar, Straight Up speakeasy), a 3,000 sq. ft. zero-edge pool with cabanas, dedicated wedding and corporate meeting venues, and seasonal events such as the Liquid Sunshine pool party series. The property operates as part of Marriott's Tribute Portfolio, enabling Bonvoy loyalty integration, and is managed by Evolution Hospitality under Aimbridge Hospitality Holdings.

Product overview

Hotel Adeline is a boutique hotel in Scottsdale, Arizona, operated by Evolution Hospitality LLC under Aimbridge Hospitality Holdings. The property features 213 retro-mod guest rooms and suites distributed across six room types: Classic King, Poolside King, Classic 2 Extra-long Doubles, Poolside 2 Extra-long Doubles, King Plus, and Addy's Suite. The hotel operates three distinct food and beverage outlets: Selfmade (signature restaurant serving breakfast, lunch, and dinner), Freestyle (poolside bar), and Straight Up (speakeasy whiskey bar). Liquid Sunshine serves as the seasonal pool party brand. The property offers meeting and event spaces supporting various configurations and specializes in wedding venues. Additional offerings include pet-friendly rooms, Marriott Bonvoy rewards membership, and various package deals. The hotel is wheelchair accessible with ADA-compliant rooms and public areas.

Differentiator

Problem solved

Functional benefit

Brands

• Selfmade: Signature hotel restaurant offering house-made Scottsdale-style pizzas, entrées, cocktails, beer and wine with open-air patio and outdoor fireplace seating
• Freestyle
• Straight Up

Products and services

• Classic King Room A 285 sq. ft. guest room featuring one king bed, 50-inch TV, live edge wood desk, and chaise lounge. ADA accessible options available with roll-in shower, grab bars, and audio/visual warning devices. Sold as a per-night hotel stay.
• Poolside King Room A 285 sq. ft. king guest room with same amenities as the Classic King plus quick access to the high-energy pool area and pool activities. Sold as a per-night hotel stay.
• Classic 2 Extra-long Doubles A 285 sq. ft. room with two extra-long double beds accommodating up to four people, featuring a 50-inch TV and live edge wood desk. Sold as a per-night hotel stay for small groups or families.
• Poolside 2 Extra-long Doubles A 285 sq. ft. room with two extra-long double beds accommodating up to four people, positioned at the center of the pool area with direct access to pool vibes. Sold as a per-night hotel stay.
• King Plus Room A 452 sq. ft. corner room offering extra space with one king bed, 50-inch TV, live edge wood desk, and chaise lounge. One of four exclusive corner rooms. Sold as a per-night hotel stay.
• Adeline's Suite A 587 sq. ft. suite with separate sitting area featuring modern sofa, easy chair, and 50-inch TV. Includes king bed, chaise lounge, retro mini fridge, microwave, and live edge wood desk. Sold as a per-night hotel stay.
• Selfmade Restaurant Hotel Adeline's signature restaurant featuring house-made Scottsdale-style pizzas, seasoned proteins, and entrées. Offers breakfast (7AM-11AM), lunch (11AM-4PM), and dinner (4PM-10PM) daily with open-air patio and outdoor fireplace seating. Open to both hotel guests and walk-in diners.
• Freestyle Pool Bar Scottsdale pool bar featuring the 3,000-square foot zero-edge pool, dedicated bar, elevated deck, and private cabanas. Serves cocktails, beer, wine, light bites, and sandwiches. Open daily weather permitting, 11am-6pm. Hosts the Liquid Sunshine pool party series.
• Straight Up Speakeasy A not-so-secret speakeasy whiskey bar featuring curated flights, specialty cocktails, and an extensive list of premium and rare whisky. Password required for entry. Open daily, 7pm-close. Available for private events.
• Weddings & Wedding Venue Services Wedding venue and event services including indoor and outdoor ceremony sites for 10-100 guests, seated receptions up to 70 guests, cocktail reception space for up to 120, custom menus, and complimentary champagne toast. Packages starting at $500 with full event coordination.
• Meeting & Event Spaces (Corporate/Social) Event venues including 12 options from boardrooms to whiskey bars to restaurant patios, lawns and decks. Supports banquets, cocktail receptions, U-shape, theatre, and classroom setups. Catering pricing per person ranges from $20 (coffee break) to $90 (dinner). RFP-driven booking.
• Pool & Cabana Rentals (including daybed and day passes) Poolside daybeds with 4-guest maximum requiring reservations (11am-6pm), private cabana rentals, and hotel day passes for non-guests. Freestyle bar serves cocktails, beer, wine, and light bites. Available via ResortPass for non-hotel guests.
• Marriott Bonvoy Loyalty Membership (Tribute Portfolio) Part of Marriott's Tribute Collection offering Bonvoy Rewards with each stay. Members receive free Wi-Fi, exclusive member rates, mobile check-in, and access to 6,900+ hotels worldwide for point earning and redemption.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorHotel Adeline is a member of Marriott's Tribute Portfolio, enabling guests to earn and redeem Marriott Bonvoy points. Part of Marriott's collection of independent hotels that maintain unique personalities while benefiting from Marriott's loyalty program, distribution platform, and brand standards.
• Evolution Hospitality, LLCcoreOthersEvolution Hospitality is the operator of Hotel Adeline. It is a Controller under GDPR and part of the Affiliated Group owned by Aimbridge Hospitality Holdings, LLC. Responsible for hotel operations, data collection practices, and privacy policy compliance.
• Aimbridge Hospitality Holdings, LLCcoreOthersParent company of Evolution Hospitality and affiliated hotel operators. Owns and manages Hotel Adeline along with Other Properties operated by Other Operators within the Affiliated Group.
• ResortPassminorChannel Partner/ Reseller/ DistributorThird-party platform for selling pool day passes, cabana rentals, and daybed reservations to non-hotel guests. Extends Hotel Adeline's pool amenity reach to local market and day-trippers.
• Fashion Square MallminorStrategic or Co-development PartnerScottsdale's major shopping destination located less than a mile from hotel. Partnership includes 10% discount offer for Hotel Adeline guests at Psycho Bunny store at Fashion Square Mall as part of Discover Scottsdale Package.
• Scottsdale Wine TrailminorGTM or Marketing PartnerFive Arizona winery tasting rooms promoting Scottsdale as a wine destination. Hotel Adeline markets this attraction to guests as part of local area experiences.
• Cactus League (AZ Baseball Spring Training)minorGTM or Marketing PartnerMajor League Baseball spring training program with games at Scottsdale Stadium and Talking Stick Fields. Hotel Adeline offers Spring Training Suite Package and promotes poolside cabana game viewing experiences to baseball fans.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Valley Ho: Historic boutique hotel in Old Town Scottsdale with retro/modern design, multiple on-site dining, and a pool-centric social scene. Operates as a comparable lifestyle boutique in the same Old Town Scottsdale submarket.
• Mountain Shadows Resort Scottsdale: Modern boutique resort at the base of Camelback Mountain with pools, restaurants, and weddings. Same Scottsdale leisure/wedding customer base with comparable Camelback-area positioning.
• The Scott Resort & Spa: Recently transformed boutique resort in Scottsdale with pool, spa, and event/wedding capabilities. Same Scottsdale micro-market with overlapping leisure, wedding, and corporate event positioning.
• W Scottsdale: Marriott-branded lifestyle hotel in Old Town Scottsdale with full F&B, pool deck, and event venues. Direct competitor within the same neighborhood and overlapping Marriott distribution platform.
• FOUND:RE Phoenix Hotel: Art-forward boutique hotel in downtown Phoenix with gallery, restaurant, and bar. Comparable independent-lifestyle positioning in the greater Phoenix metro, with similar creative/culinary orientation.
• Saguaro Scottsdale: Colorful, high-energy lifestyle boutique hotel in Old Town Scottsdale with pool, dining, and nightlife. Closest direct competitor in atmosphere and design ethos within the same Old Town market.
• Royal Palms Resort and Spa: Historic resort property in Scottsdale with full-service dining, pools, and substantial wedding/event business. Comparable in event/wedding revenue mix and full-service resort positioning.
• ADERO Scottsdale Resort: Boutique resort in Scottsdale's McDowell Mountains with pool, dining, and event space. Newer boutique competitor targeting the same active-leisure traveler demographic.

Emerging players

• Hotel ZaZa Austin / Dallas: Collection of boutique hotels known for distinctive design, destination dining, and event programming. Closest analog in operating model outside the Scottsdale market.
• 21c Museum Hotels: Multi-property boutique hotel brand combining contemporary art, full-service dining, and event venues. Comparable scale, design-driven positioning, and event-anchored revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoteladelinescottsdale
• Instagraminstagram.com/hoteladeline
• TikToktiktok.com/@hotel.adeline
• LinkedInlinkedin.com/company/hotel-adeline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Adeline