Best Western Plus Hôtel Admiral

What Best Western Plus Hôtel Admiral does

Best Western Plus Hôtel Admiral is a privately held, independently operated 4-star hotel located in La Tour-de-Salvagny, in the western Lyon metropolitan area (Auvergne-Rhône-Alpes), approximately 20 km from Lyon city centre and adjacent to the A89/A6 motorway junction and TECHLID business park. The property operates under a Best Western Plus franchise licence from BWH Hotels and is part of the Mona Collection group of French hotels; the legal entity is HÔTEL ADMIRAL SARL (RCS Lyon, registered 2018, share capital €50,000), owned by Monika and Juvénal Da Cunha. The hotel offers 74–75 rooms across Comfort, Business, Deluxe, Family/Suite, and PMR-accessible categories, complemented by Café Flow restaurant (open to external diners), Klipper's Bar Lounge, the seasonal Winch Pool Bar, an outdoor pool, a fitness room, and over 500 m² of meeting and event space used for seminars, weddings, and private celebrations. On-site Mona Spa operates an AquaZen aquatic circuit (hammam, sauna, Scandinavian bath) and treatment cabins using Olivier Claire and Phytomer product lines.

The underlying technology stack is standard for a mid-scale European hotel: a Reservit booking engine integrated into the owned website (hotel-admiral.fr), connection to the Best Western global reservation and loyalty platform (Best Western Rewards), and guest-room amenities including Chromecast-enabled 42-inch TVs and fibre Wi-Fi. The hotel's commercial differentiation rests on a maritime 'Mers & Océans' interior concept designed by internationally recognised firm Les Héritiers, plus four EV charging stations on the private car park, Clef Verte (Green Key) environmental certification, and the French 4-star (4 étoiles) classification.

Revenue is generated across multiple streams: room accommodation (flexible '100% Zen' cancellable rates, non-refundable best rates, and corporate negotiated rates), packaged offers combining room + F&B + spa (Smart Zen, Aqua'Flow, Instant Détente en Duo, Aqua'Flow By Night, Business Soirée Étape, EcoZen, Route des Vacances), standalone F&B (breakfast buffet €18 on-site / €13 pre-booked, weekend brunch €30/adult), beverage sales, spa and wellness treatments, group and event hire, pet supplements (€10/night), and Best Western Rewards loyalty-driven repeat bookings. Go-to-market combines direct booking via hotel-admiral.fr, phone (24/7 reception), WhatsApp Business, and Instagram/Facebook, with indirect distribution through Best Western's global platform and Reservit cross-sells from sister Mona Collection properties.

Name

Best Western Plus Hôtel Admiral

Legal name

HÔTEL ADMIRAL

Website

https://hotel-admiral.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held 4-star hotel in La Tour-de-Salvagny near Lyon, operating under a Best Western Plus franchise within the Mona Collection group, serving business, leisure, family, and MICE guests with 75 rooms, restaurant, spa, and event space.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodation services
• Spa wellness facilities
• Meeting event spaces
• Restaurant bar services
• Loyalty rewards program

Headquarters

HQ city

La Tour-de-Salvagny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Room / hotel accommodation: Core revenue from renting 75 rooms across multiple categories (Comfort, Business, Deluxe, Executive, Family/Suite) using flexible rate plans: 100% Zen (cancellable up to 14h on arrival day), non-refundable best-rate plans, corporate negotiated rates, and seasonal/weekend packages. Room revenue includes bundled amenities such as parking, Wi-Fi, pool and fitness access.
2. Food & beverage – Café Flow restaurant: On-site restaurant Café Flow open to external diners (Monday–Friday 12h–14h and 19h30–21h30, Saturday 19h30–21h30), offering seasonal made-from-scratch cuisine, private dining rooms (Océanie & Pacifique), weekend brunch (€30/adult), and event catering. Breakfast buffet priced at €18 on premises or €13 when pre-booked online, with express continental option at €6.50.
3. Beverage – Klipper's Bar Lounge & Winch Pool Bar: Lobby cocktail bar (Klipper's Bar Lounge) and seasonal pool bar (Winch Pool Bar) serving cocktails (€9.50–€15), Champagne by the glass (€13) and bottle (€75–€160), wines, beers, spirits, and non-alcoholic options. Contributes to ancillary F&B revenue from both hotel guests and external patrons.
4. Spa & wellness – Mona Spa: Mona Spa generates revenue through AquaZen access (€20/hour), massage and care treatments (e.g., Rosée Glow facial 30 min at €55, Treasure Massage 45 min), and retail of skincare products from partner brands Olivier Claire and Phytomer. Spa access is included as a perk in certain room packages.
5. Group & event hire: Over 500 m² of meeting and event space used for seminars, business days, group meals, private celebrations (birthdays, baptisms, weddings), and New Year's Eve gala dinners (€125/person). Catered events and custom packages quoted per group. Dedicated commercial team and B2B portal (mona-business-events.fr).
6. Pet accommodation: Hotel welcomes companion animals in rooms and common areas for a supplementary fee of €10 per night, including pet bed and bowl provided.
7. Best Western Rewards loyalty programme: Hotel participates in the Best Western Rewards programme. Each $1 spent earns 10 BWR points; new members receive 500+ points on enrollment at the hotel. The programme drives repeat bookings and cross-property stays within the BWH Hotels network.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Best Western Plus Hôtel Admiral is a 4-star hotel with 74-75 rooms located in La Tour-de-Salvagny, in the western Lyon metropolitan area near the A89/A6 motorway junction. The property offers accommodation across multiple categories (Comfort, Business, Deluxe, Executive, Family/Suite, PMR-adapted) and operates an integrated resort with on-site restaurant Café Flow, two bar lounges (Klipper's Bar Lounge and seasonal Winch Pool Bar), Mona Spa with AquaZen wellness circuit, outdoor pool, fitness room, and 500+ m² of meeting and event space. The hotel operates as a franchisee under the Best Western Plus brand umbrella, participates in the Best Western Rewards loyalty programme, and is part of the Mona Collection group of hotels.

Product overview

Best Western Plus Hôtel Admiral operates as a four-star hotel offering core accommodation services across 75 rooms in five categories (Deluxe, Business, Leisure, Family, PMR). The hotel functions as an integrated resort with multiple revenue streams: Café Flow restaurant and bar services (Klipper's Bar Lounge and Winch Pool Bar), Mona Spa wellness facility featuring AquaZen aquatic area, and over 500m² of conference space. The property participates in BW Rewards loyalty program and markets bundled packages combining accommodation, dining, and spa services—Smart Zen, Aqua'Flow, Aqua'Flow By Night, and Instant Détente en Duo—alongside standalone room sales. Additional amenities include outdoor pool, fitness room, free parking with EV charging stations, and Chromecast-equipped room TVs.

Differentiator

Problem solved

Functional benefit

Brands

• Mona Spa: Spa and wellness center offering massages, aquazen (hammam, sauna, Nordic bath), and skincare treatments using Phytomer and Olivier Claire products.
• Café Flow
• Winch Bar
• Klipper's Bar Lounge

Quantifiable outcome

• Best Western Rewards programme awards 500+ points on new membership created at the hotel
• +6 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Les Héritiers (interior architects)coreStrategic or Co-development PartnerInternationally renowned interior architecture firm that designed the hotel's unique 'Mers & Océans' nautical maritime theme. The distinctive design is a key differentiator and central to the hotel's brand identity and guest experience.
• BWH Hotels / Best WesterncoreChannel Partner/ Reseller/ DistributorGlobal hotel brand franchise network. The hotel is individually owned and operated under the Best Western Plus brand licence, benefiting from global distribution, the Best Western Rewards loyalty programme, brand marketing, and quality standards. The relationship is described as 'individually exploited by an independent owner'.
• Mona Collection (hotel group)coreStrategic or Co-development PartnerParent hotel group (S.A.S Hôtel & Spa de Chassieu) operating multiple 4-star properties in the Lyon region including Hôtel & Spa de Chassieu, Eden Rose Grand Hôtel (Bormes les Mimosas), and others. Provides centralised management, shared marketing (Mona News, Mona Business Events), and pooled operational resources.
• JMDC (holding company within Mona Collection)minorStrategic or Co-development PartnerHolding company within the Mona Collection group structure, referenced in the privacy policy as the entity controlling the group and sharing data across Mona Collection hotels for administrative, commercial, financial, and operational management.
• Over The Moon (live music duo)minorGTM or Marketing PartnerLive music duo (Alexandre and Marina) hired for New Year's Eve 2026 gala dinner. Guitar and vocals act performing covers across genres. Engaged to create festive atmosphere for the annual réveillon event.
• HiKALOO (live music duo)minorGTM or Marketing PartnerJazz/soul/pop live music duo featuring vocalist Antsa and multi-instrumentalist Ian (piano and saxophone). Booked for a Café Flow evening event on 19 September. Creates event marketing appeal and drives F&B revenue through entertainment.
• TCL (Transports en Commun Lyonnais)minorOthersLyon public transport network. Hotel provides detailed directions on website referencing TCL Metro Line D, bus lines 86 and 45, and Rhônexpress tram. No formal commercial partnership; information provided for guest convenience.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hilton Lyon Opera: International full-service 4-star hotel in central Lyon competing for business travellers, events and leisure guests with a comparable mix of restaurant, bar and meeting amenities, but at a city-centre price point.
• Radisson Blu Hotel Lyon: Upscale 4-star international chain hotel in Lyon with full-service amenities, restaurant, bar and meeting facilities, competing for premium business and leisure stays in the wider Lyon market.
• Mercure Lyon Centre Château Perrache: Established 4-star Accor-brand hotel in the Lyon market with full-service amenities and meeting space, competing for both business and leisure stays across the wider Lyon catchment.
• Crowne Plaza Lyon - Cité Internationale: 4-star full-service IHG-brand hotel in Lyon offering comparable business and leisure amenities, restaurant, and event space — a broader chain incumbent competing for the same corporate and group demand pool.
• Novotel Lyon Confluence: 4-star Accor-brand full-service hotel in greater Lyon serving a similar mix of business and leisure travellers, with comparable restaurant, bar and meeting facilities — a broader incumbent against which Hôtel Admiral competes for regional corporate RFPs.

Regional players

• B&B Hotels Lyon Ouest Tassin: Limited-service budget hotel chain in the western Lyon suburbs, competing for price-sensitive corporate and family travellers in the same A89/A6 corridor as Hôtel Admiral, though without its full-service and spa amenities.

Direct peers

• Hôtel & Spa de Chassieu: Sister Mona Collection 4-star hotel near Lyon with comparable spa, restaurant and meeting facilities, operated by the same group under similar positioning — the closest direct comparable for unit economics and operational model.
• Golden Tulip Lyon Ouest Techlid: 4-star hotel located directly within the TECHLID business park, sharing the same western Lyon business traveller catchment, motorway access, and corporate-client overlap as Hôtel Admiral.
• Eden Rose Grand Hôtel: Another Mona Collection 4-star property (Bormes-les-Mimosas) sharing the same group infrastructure, Reservit booking engine, and MICE/event platform, providing a directly comparable resort-style operating model within the same portfolio.

Emerging players

• Moxy Lyon Airport: Newer Marriott-brand select-service hotel near Lyon-Saint-Exupéry airport competing for transit and corporate travellers in the broader Lyon area with a fresher, lifestyle-oriented proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BWHotelAdmiral
• Instagraminstagram.com/hotel_admiral_lyon
• LinkedInlinkedin.com/company/best-western-plus-h%C3%B4tel-admiral

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Hôtel Admiral