Aktivhotel Alpendorf

What Aktivhotel Alpendorf does

Aktivhotel Alpendorf is a privately-held, family-operated 4-star Superior hotel located in St. Johann im Pongau, Salzburg, Austria (legal entity Hotel Alpendorf GmbH & Co KG, company number 299778a), run by hosts Sylvia and Ewald Unterkofler. The property sits 150 meters from the Alpendorf gondola inside the Ski amadé / Snow Space Salzburg network (760 km of pistes, 270 lifts on one pass), with 16+ room categories spanning Comfort Rooms, Sky/Panorama/Romantic Suites, Family Suites and Single Rooms. Revenue is generated direct-to-consumer across seven streams: hotel accommodation (room nights and packages), half-board dining (5-course menus, à la carte, vegan specialization), wellness and SkySauna, spa and medical massage, Magic Moments romantic upsells (€42–€199), golf (founding hotel of St. Johann golf course, 30% green-fee discount), holiday apartments at the separate Appartementhaus Unterkofler in Grossarl, and paid Salzburg airport transfers (€150/way). Distribution is centered on the hotel's own website, which runs an Interalp Touristik booking engine alongside email, Facebook/Instagram and regional tourism partnerships (SalzburgerLand Card, Ski amadé, Hochkönig Tourism) — no explicit OTA presence was found. Operational breadth extends to corporate seminars (60 m², up to 24 people), family entertainment (iWall game zone, Geisterberg partnership, JoKiWo children's week), gravel bike and hiking programs (Best Alpine Hiking Hotel and Gravelbike Holidays certifications), and snow guarantee programs. The Unterkofler family also operates the on-slope SternAlm après-ski venue as a related property. Quality credentials include 5 Golden Snow Stars (2013, 61/61 test points), HolidayCheck 99% recommendation, and consecutive Great Place to Work Austria certifications in 2023 and 2024.

From a technical standpoint, Aktivhotel Alpendorf is a service business rather than a software business; its core technology consists of a hospitality operations stack with an integrated third-party web booking engine (Interalp Touristik GmbH, Kufstein), a Google Business listing, a live webcam, email/WhatsApp guest communications, and direct social media — no proprietary platform, patents or AI/ML components are disclosed (api_details: no API; ai_capability_types: empty). Headcount is reported at 7 in the available firmographics (likely excluding seasonal and operational roles required to run a 4-star hotel property). Revenue and financial scale are not publicly disclosed.

Name

Aktivhotel Alpendorf

Legal name

Hotel Alpendorf GmbH & Co KG

Website

https://hotel-alpendorf.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aktivhotel Alpendorf is a family-owned, 4-star Superior hotel in St. Johann im Pongau, Salzburg, serving leisure and corporate guests with ski-in/ski-out accommodation, half-board dining, wellness, golf and curated Alpine activity packages including Magic Moments romantic add-ons.

Ownership category

akta.pro rank

Product category

Alpine Resort Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Alpine hotel accommodation
• Ski resort lodging
• Wellness spa services
• Romantic holiday packages
• Hiking vacation services

Headquarters

HQ city

St. Johann im Pongau

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from room nightly rates across 16+ room categories including double rooms, suites, family suites, and single rooms. Offers both daily rates and package deals.
2. Culinary Services: Revenue from restaurant services including sumptuous breakfast buffet, 5-course evening menus, à la carte dining, and specialized vegan cuisine.
3. Spa and Wellness Services: Revenue from wellness services including SkySauna private bookings (€199 for 2 hours), massage services with medical massage therapists, and spa treatments.
4. Romantic Packages (Magic Moments): Upsell romantic packages including champagne upgrades (€61-€119), Prosecco with strawberries (€42), and private spa experiences (€199).
5. Golf Services: Revenue from golf-related services as founding hotel of St. Johann golf course with 30% green fees discount for guests, free access to 9-hole Academy course.
6. Holiday Apartments: Revenue from Apartment House Unterkofler in Grossarl with 3 fully equipped holiday apartments for 2-4 persons each, featuring Finnish sauna.
7. Airport Transfers: Paid shuttle service from Salzburg Airport at €150 per way for up to 8 people.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Aktivhotel Alpendorf is a 4-star alpine hotel in St. Johann im Pongau, Salzburg, offering 16+ room categories (comfort rooms, suites, family suites, panoramic suites, romantic suites, single rooms) with ski-in proximity to the Alpendorf gondola. The hotel bundles accommodation with half-board dining, a wellness area (SkySauna, indoor pool), massage services, fitness/yoga, a game zone, and seasonal activity packages for skiing, hiking, golf, gravel biking, and romantic getaways. Additional revenue offerings include Magic Moments romantic add-ons, airport transfers, voucher/gift certificates, and a separate Apartment House Unterkofler in Grossarl with three holiday apartments.

Product overview

Aktivhotel Alpendorf is a 4-star active hotel in St. Johann im Pongau, Salzburg, Austria, operated by the Unterkofler family. The hotel offers a unified hospitality experience centered on accommodation (16+ room types including Comfort Rooms, Suites, and Family Suites) complemented by integrated add-on services: dining via the Kulinarium restaurant with vegan specialization, wellness facilities including SkySauna and indoor pool, fitness and yoga studios, massage services, and diverse seasonal activities. Activity packages span skiing/winter sports (Snow Space Salzburg/Ski amade), hiking, golf (founding hotel of local golf course), gravel biking, and adventure sports. Romantic offerings include Magic Moments packages. The hotel also operates a separate property, Apartment House Unterkofler in Grossarl, and provides direct online booking through its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms & Suites) 4-star hotel accommodation in St. Johann im Pongau, featuring 16+ room types including Comfort Rooms (DZ Träumerei, DZ Träumerei deluxe), Suites (Suite Träumerei, Sky Suite, Panoramasuite, Romantiksuite), Family Suites, and Single Rooms; targeted at leisure travelers seeking alpine holidays.
• Half-Board Dining (Kulinarium) Culinary service offering sumptuous breakfast buffet, freshly cooked lunch delicacies, 5-course evening menus, à la carte restaurant, and specialty vegan dishes; recognized as 'Genuss Region Österreich - Genusswirt'.
• Wellness & SkySauna Wellness area with indoor pool, sauna, steam bath, solarium, and the rooftop SkySauna with panoramic mountain terrace; private SkySauna booking available at €199 for 2 hours.
• Massages and Spa Treatments Massage and spa treatments delivered by trained medical massage therapists (Heilmasseure); offered as part of the in-house wellness line for hotel guests and Magic Moments customers.
• Fitnessstudio and Yoga (Gym and Activity Zone) Light-flooded gym with activity room for yoga and bodyweight training; co-located with the modern ski cellar and sports equipment room in the hotel's new activity zone.
• Magic Moments Romantic Packages Romantic add-on experiences including 'Herzklopfen' (€119 Taittinger Champagne with chocolate strawberries), 'Private Spa' (€199 exclusive SkySauna with champagne and chocolate strawberries), 'Verliebte Zeit' (€61 Veuve Clicquot with Berger pralines), 'Liebesgeflüster' (€42 rosé Prosecco with strawberries), and additional experiences such as horse-drawn carriage rides, limousine rides, picnic packages, and Jagersee lake rowing; targeted at couples and celebration guests.
• Ski and Winter Sports Packages Winter sports packages covering skiing and snowboarding in the Ski amadé / Snow Space Salzburg resort, ski depot in the hotel ski cellar, cross-country skiing, ski tours, snow shoe hiking, tobogganing, and horse-drawn sleigh rides; targets skiers and snowboarders with ski-in/ski-out access and snow guarantee.
• Summer Activity Packages Summer programs including hiking and mountain pasture tours, gravel biking (Gravelbike Holidays certified), mountain biking, golf (founding hotel of St. Johann golf course with 30% green fee discount), Nordic walking, adventure activities (rafting, canyoning, paragliding), Geisterberg family attraction, and the SalzburgerLand Card (free entry to 190+ attractions for 7+ night summer stays).
• Seminar Room Seminar facilities accommodating up to 24 people in a 60m² seminar room, offered with attractive seminar packages; targets small corporate and business groups.
• Game Zone Family entertainment area featuring iWall, table football, table games, and toddler area; intended as in-house children's entertainment for families staying at the hotel.
• Apartment House Unterkofler Separate country guest house in Grossarl (9km from main hotel) with three fully-equipped holiday apartments for 2-4 persons each, featuring Finnish sauna, kitchen facilities, and panoramic mountain views; 3km from Grossarl ski area, 10km from Alpendorf ski area.
• Airport Transfer Service Paid shuttle service from Salzburg Airport at €150 per way for up to 8 passengers; offered as a bookable transfer service for arriving and departing hotel guests.

Quantifiable outcome

• 99% guest satisfaction rating on HolidayCheck
• +7 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Gravelbike HolidayscoreStrategic or Co-development PartnerCertified member hotel of Gravelbike Holidays network, positioning the hotel as an expert destination for gravel biking tourism. The hotel offers curated gravel bike tours, local route knowledge, and integration with the Gravelbike Holidays brand for marketing and guest referrals.
• Ski amadécoreStrategic or Co-development PartnerIntegrated partner within Austria's largest ski resort network, Ski amadé, providing access to 760km of pistes and 270 ski lifts with single ski pass. Hotel maintains strategic positioning as ski-in/ski-out destination.
• Snow Space SalzburgcoreStrategic or Co-development PartnerAlpendorf ski resort part of Snow Space Salzburg network, offering guaranteed snow conditions, modern lift infrastructure, and integrated snow guarantee program that benefits hotel guests.
• St. Johann Golf CoursecoreStrategic or Co-development PartnerFounding hotel of St. Johann golf course, offering guests 30% discount on green fees and free access to 9-hole Academy course. Long-standing golf partnership with priority booking access.
• Golf Courses Goldegg and RadstadtminorGTM or Marketing PartnerPartnership with nearby golf courses at Goldegg (15 min, described as jewel in crown of Salzburg golf region) and Radstadt (30 min, 18-hole championship course with unique golf gondola).
• SternAlm/Stern HotelcoreChannel Partner/ Reseller/ DistributorOwned by Unterkofler family, SternAlm features ski-in from slopes, afternoon/evening dining, après-ski with DJ and hearty food. Built from 400-year-old stable wood with open fireplace. Affiliated but distinct property for après-ski experiences.
• EuropcarminorGTM or Marketing Partner10% discount on Europcar car rentals for hotel guests. Rental stations at Salzburg Airport and St. Johann. Provides guest flexibility during holiday stays.
• ÖBB (Austrian Federal Railways)minorGTM or Marketing PartnerPartnership with Austrian Railways for train access to Intercity station St. Johann im Pongau. Hotel offers free pickup service from train station.
• Deutsche Bundesbahn (German Railway)minorGTM or Marketing PartnerPartnership with German Railway for international rail access via Westbahn route from Vienna through to Munich connections.
• SalzburgerLand TourismcoreGTM or Marketing PartnerRegional tourism board partnership providing SalzburgerLand Card inclusion for guests (7+ nights summer packages), offering free entry to 190+ regional attractions.
• Hochkönig Tourism GmbHminorGTM or Marketing PartnerRegional tourism partnership with Hochkönig Tourism for hiking region marketing and trail information.
• Pfeifhofer Mountain CoachesminorImplementation/ SI/ Consulting PartnerSki school partner organizing ski touring courses including beginner and advanced ski tour programs with avalanche awareness training.
• Alpendorf Bergbahnen AGcoreStrategic or Co-development PartnerGondola cable car operator in Alpendorf. Hotel positioned 150m from gondola station with ski cellar directly opposite. Partnership enables ski-in access and priority lift access for hotel guests.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Brückenhof Salzburg: 4-star family-operated hotel in the Salzburg region with strong active-holiday, wellness and ski packages, comparable in size, service tier and Austrian family-owned DACH-targeted distribution approach.
• Hotel Nesslerhof: Family-run 4-star superior wellness and active hotel in Grossarltal, Salzburg. Highly comparable on adult/couple wellness + family active-holiday mix, 4-star tier, Salzburger Land destination and Ski amadé proximity.
• Hotel Alpenrose Wagrain: 4-star family hotel in Wagrain within the Ski amadé network, directly competing for the same German-speaking ski and summer active-holiday guests with overlapping wellness and family programming.
• Hotel Edelweiss Grossarl: 4-star superior family-run wellness and active hotel in Grossarl, just across the valley from Aktivhotel Alpendorf. Very comparable mix of ski/hike packages, family-friendly wellness, and 4-star full-service hospitality in Salzburger Land.
• Hotel Berghof: Alpine 4-star hotel located directly in the Alpendorf area of St. Johann im Pongau, sharing the same gondola access and Salzburger Sportwelt guest base; directly comparable ski-in/ski-out family hotel concept.
• Hotel Tirolerhof Zell am See: Family-owned 4-star ski and wellness hotel in Zell am See, comparable in scale and active-holiday positioning (ski, hiking, biking, wellness). Overlaps with Aktivhotel Alpendorf on Austrian Alpine family-traveler demographics.
• Hotel Schwaigerhof: 4-star family-run ski hotel in St. Johann im Pongau, in the immediate same destination as Aktivhotel Alpendorf. Highly comparable in size, 4-star positioning, wellness offering and Ski amadé ski-in/ski-out focus.
• Hotel Alpina Altenmarkt: Family-run 4-star hotel in Altenmarkt im Pongau, also part of Ski amadé. Closely comparable in target audience (families, skiers, active summer guests), pricing tier and direct-to-consumer distribution model.

Broad incumbents

• Falkensteiner Hotels & Residences: Established Austrian hotel group operating 4- and 5-star family, wellness and resort hotels across the Alps, including properties in Salzburger Land. Broader incumbent competing for the same active-holiday guest with a multi-property brand and central distribution.
• Travel Charme Hotels & Resorts: Upscale German/Austrian hotel brand operating 4- and 5-star resort and spa hotels in premium Alpine locations. Comparable upscale active-holiday positioning and Salzburger Land presence, but at broader multi-property scale rather than a single-property specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alpendorf
• Instagraminstagram.com/aktivhotel_alpendorf
• LinkedInlinkedin.com/company/hotel-alpendorf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktivhotel Alpendorf