Verwöhnhotel Berghof****S

What Verwöhnhotel Berghof****S does

Verwöhnhotel Berghof****S (legal entity Hotel Berghof Rettenwender GmbH) is a privately held, family-owned 4-star superior wellness and family hotel located in Alpendorf, St. Johann im Pongau, Salzburg, Austria. Founded in 1965 and operated for over 60 years by the Rettenwender family, the property is positioned at the base station of the Snow Space Salzburg cable car, providing direct ski-in/ski-out access in winter and immediate access to hiking and biking trails in summer within the Ski amadé alliance. The offering integrates accommodation across multiple room tiers (Classic, Deluxe, Junior Suites, and Premium suites including Panorama, Wellness, and Berghof Suites with private saunas), an all-inclusive culinary program branded "Berghof Culinary," and an extensive wellness infrastructure spanning an indoor pool, a 2,000 m² natural garden with heated outdoor pool, an adults-only Rooftop Spa with infinity pool and 90°C Finnish sauna, and a multi-zone Sauna World, complemented by spa treatments using Vagheggi and comfort zone products, yoga, and dedicated kids'/teen wellness offerings.

The business operates a direct-to-consumer go-to-market model with bookings taken via the hotel's own booking engine (booking.hotel-berghof.com, powered by Seekda/Kognitiv), phone reservations, and non-binding inquiry forms. Pricing is all-inclusive per person per night, ranging from €145 to €365 depending on season and room category, with ancillary revenue streams from individual spa treatments (€45–187), day spa packages (€90–125) open to non-stay guests, gift vouchers, and themed vacation packages (Wellness Delight 4=3, Honeymoon, Adventure & Relax, Indulgence Week 60-year anniversary). Marketing leverages the hotel's own website, social media (#berghofsalzburg), CleverReach email, paid acquisition (Google Ads, Meta, Microsoft Advertising), and partnerships with Salzburgerland tourism, Snow Space Salzburg, Ski amadé, Leading SPA Resorts, and AMA Genuss Region Salzburg. Recognition includes the RELAX GUIDE 2026 award, Falstaff 93 points/five-star classification, and TopHotel.de Newcomer Award 2025, alongside consistent guest satisfaction ratings of 85–100% via Customer Alliance.

Name

Verwöhnhotel Berghof****S

Legal name

Hotel Berghof Rettenwender GmbH

Website

https://hotel-berghof.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Verwöhnhotel Berghof****S is a family-owned, 4-star superior wellness and family hotel in St. Johann im Pongau, Salzburg, offering ski-in/ski-out access, multiple pools, an adults-only rooftop spa, and all-inclusive culinary packages to leisure families, couples, and wellness travelers.

Ownership category

akta.pro rank

Product category

Wellness and Family Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Wellness hotel services
• Family spa resort
• Alpine accommodation
• Ski in ski out hotel
• Spa treatment packages

Headquarters

HQ city

St. Johann im Pongau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Room rentals for overnight stays including various room categories from single rooms to family suites. Prices range from €145-365 per person per night depending on season and room type. All-inclusive pricing with Berghof Culinary and inclusive services.
2. Spa Treatments and Massages: Individual spa treatments including facials (€45-135), body wraps (€48-78), massages (€48-110), and wellness packages (€135-187). Also includes manicure/pedicure services and depilation.
3. Day Spa Packages: Day spa experiences including Day Spa with breakfast (€90), Day Spa Premium (€110) with yoga and €30 massage voucher, and Day Spa including dinner (€125).
4. Gift Vouchers: Berghof vouchers available as PDF for online printing or by post to home, for wellness and spa experiences.
5. Vacation Packages: Themed vacation packages including Wellness Delight 4=3 (€630 for 4 nights), Honeymoon packages (€630 for 3 nights), Adventure & Relax family packages (€640 for 4 nights), and Indulgence Week (€1,015 for 7 nights).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Verwöhnhotel Berghof is a 4-star superior wellness and family hotel in St. Johann im Pongau, Salzburg, offering overnight accommodation in rooms, junior suites, and premium suites; a comprehensive Wellness & Spa area with multiple pools, a sauna world, and an adults-only Rooftop Spa; spa treatments and massages; Berghof Culinary dining; and seasonal vacation packages combining these elements, all priced per person per night with all-inclusive services and direct ski-in/ski-out access to Snow Space Salzburg.

Product overview

Verwöhnhotel Berghof is a 4-star superior wellness and family hotel in St. Johann im Pongau, Salzburg, Austria. The property operates as an integrated hospitality offering centered around its comprehensive Wellness & Spa area, which includes the main wellness facility with indoor pool, a seasonal outdoor pool and natural garden, the adults-only Rooftop Spa with Infinity pool, and an extensive Sauna World. The spa treatments and massage services form a core product line featuring facials, body treatments, massages (full body, partial, combination, Breuss, sports, hot stone, herbal, and specialized treatments for men, kids, and pregnant women), offered as individual services or combined wellness packages. Accommodation options span from single/double rooms (Classic and Deluxe categories) through junior suites and premium suites including Panorama Suite Premium, Wellness Suite Premium, Berghof Suite Premium, and Berghof Suite Deluxe, with dedicated family suites in multiple tiers. The Berghof Culinary program provides dining through the Medusa restaurant and Genussplatz breakfast venue. Additional services include Day Spa packages for external visitors, gift vouchers ('Berghof Wellness & Spa Moments'), and seasonal package offers combining accommodation, dining, and spa access.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Spa Area Central wellness and spa facility of the hotel featuring multiple pools, a sauna world, and an adults-only Rooftop Spa offering relaxation and health services to all hotel guests.
• Spa Treatments & Massages Comprehensive spa menu including facials (€45–135), body wraps (€48–78), massages (€48–110), and wellness packages (€135–187), using Vagheggi and comfort zone products, with specialized offerings for men, children, teens, and expectant mothers.
• Indoor Pool Heated indoor pool (12m x 8m, 30°C) with counter-current system, massage loungers, and floor jets, open year-round from 07:00 to 20:00 for hotel guests and families.
• Outdoor Pool and Natural Garden 2,000 m² natural garden with heated outdoor pool (15m x 9m, 26–30°C), water slide, baby pool, Kneipp pool, sun loungers, and hammocks, open seasonally from May 1 to October 15.
• Rooftop Spa Adults Only Exclusive 5th-floor adults-only rooftop spa (16+) featuring a 14m Infinity pool at 32°C, relaxation rooms (WolkenNest and GoldStück), BergKulisse terrace, and the HöhenLuft panoramic Finnish sauna with 360° mountain views.
• Sauna World Multi-zone sauna facility including Finnish sauna (90°C), Swiss stone pine sauna (80°C), sanarium (60°C), infrared cabin (45°C), steam bath (40°C), brine grotto, hot whirlpool (34°C), plunge pool, ice fountain, and daily guided infusions, reserved for guests aged 16+ and open daily 14:00–19:00.
• Panorama Suite Premium 38 m² premium suite for 2 persons with air conditioning, large panoramic window, hammock on balcony, box-spring bed, open bathroom with shower, separate WC, and a 35 m² south-facing loggia with outdoor bathtub; priced from €225–350 per person per night depending on season.
• Wellness Suite Premium 60 m² premium suite for 2 persons with air conditioning, large panoramic window, box-spring bed, freestanding double bathtub, open bathroom with shower, separate WC, and a west-facing loggia with private sauna; priced from €235–365 per person per night depending on season.
• Berghof Suite Premium 70–75 m² premium suite for 3–4 persons featuring two sleeping rooms with box-spring beds, two bathrooms with shower, separate WC, air conditioning, panoramic window, and a north-facing loggia with private sauna; priced from €230–359 per person per night depending on season.
• Berghof Suite Deluxe 45 m² suite for 2–4 persons with wooden floor, box-spring bed, separate living room with double pull-out sofa bed, bathroom with shower, separate WC, and a loggia; priced from €190–320 per person per night depending on season.
• Family Suites (Classic, Deluxe, Premium) Family-oriented suites in multiple tiers (Classic from €980, Deluxe from €1,050, Premium from €1,250, TOP Family Suite from €2,400 for a 5-night autumn package) with multiple bedrooms, living areas, and access to Kids Club and family pool amenities.
• Berghof Culinary Hotel dining experience including the Medusa restaurant and Genussplatz breakfast venue offering multi-course dinners, included in Berghof Culinary all-inclusive pricing packages.
• Day Spa Packages Day Spa offerings for external guests: Day Spa with breakfast (€90), Day Spa Premium (€110 with yoga and €30 massage voucher), and Day Spa including dinner (€125), all with all-day wellness access to pools, sauna world, and Rooftop Spa.
• Berghof Vouchers Gift vouchers for hotel and spa services available as PDF for online printing or by postal delivery, offered as Berghof Wellness & Spa Moments gift packages.
• Seasonal Package Offers Time-limited themed vacation packages combining accommodation, dining, and wellness, including Wellness Delight 4=3 (€630 per person for 4 nights), Honeymoon (€630 for 3 nights with €100 wellness voucher), Adventure & Relax family (€640 for 4 nights), Indulgence Week (€1,015 for 7 nights), Delight Deal 5=4 (€690 for 5 nights), Autumn Family Time (€800 for 5 nights), and winter ski packages.

Quantifiable outcome

• Guest satisfaction ratings consistently 85-100% with majority above 90%
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Snow Space SalzburgcoreStrategic or Co-development PartnerSki resort partnership providing direct ski-in/ski-out access for hotel guests. The cable car is located directly in front of the hotel, offering access to Snow Space Salzburg winter sports area part of the Ski amadé alliance.
• Ski amadécoreStrategic or Co-development PartnerMajor Alpine ski alliance providing access to extensive ski regions. Hotel offers ski packages including lift passes for Ski amadé resorts.
• Leading SPA ResortscoreStrategic or Co-development PartnerPremium wellness hotel association providing marketing visibility and quality standards certification. Hotel displays Leading SPA Resorts membership logo.
• Salzburgerland TourismmajorGTM or Marketing PartnerRegional tourism marketing partnership promoting the hotel as a destination in Salzburger Land. Hotel features in regional tourism materials and website listings.
• JO SalzburgminorGTM or Marketing PartnerRegional activity and experience partner promoting attractions in the St. Johann area including Liechtensteinklamm, Eisriesenwelt, JODY's Baumparcours, archery, and JO Adventure Minigolf.
• AMA Genuss Region SalzburgminorStrategic or Co-development PartnerCulinary partnership with regional food producers, sourcing local and artisanal products for the hotel's Berghof Culinary program.
• Seekda (Kognitiv)coreTechnology or IntegrationTechnology partner providing the online booking engine and reservation management system integrated into the hotel website.
• BlueChip Software GmbHmajorTechnology or IntegrationWebsite design, development, and technical maintenance provider for hotel-berghof.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tauern Spa Zell am See - Kaprun: Austrian Alpine spa resort and hotel in Zell am See with extensive sauna world, multiple pools, family and adults-only zones, and ski-area access. Comparable Alpine wellness-and-family positioning with strong day-spa monetization.
• Hotel Alpina Gastein: Wellness and family hotel in the Gasteinertal, Austrian Alps, with thermal spa access, family facilities, and ski-area proximity. Comparable Austrian Alpine wellness-and-family positioning at similar tier.
• Hotel Edelweiß Berchtesgaden: 4-star superior wellness and family hotel in the Berchtesgaden Alps, Germany, with spa facilities, family programs, and ski/hiking access. Highly comparable in tier, mix of family and wellness, and Alpine geography adjacent to Salzburgerland.
• Hotel Schloss Elmau: Luxury wellness and family hotel in the Bavarian Alps with extensive spa infrastructure, multiple restaurants, and family programming. Comparable Alpine wellness positioning at a higher luxury tier and similar mixed family/couple appeal.
• St. Martins Therme & Lodge: Austrian wellness resort combining thermal spa, multiple pools, family offerings, and hotel accommodation. Directly comparable as an Austrian wellness-and-family destination hotel with comprehensive spa infrastructure.
• Hotel Sonnenburg: 4-star superior wellness and family hotel in Lech am Arlberg, Austrian Alps. Direct comparable: Alpine 4-star superior positioning, family-friendly facilities, ski-area access, and comprehensive wellness amenities.

Broad incumbents

• Falkensteiner Hotels & Residences: Austrian-headquartered hotel group operating multiple 4-star and 5-star wellness and family resorts in the Alps and Mediterranean. Comparable wellness-and-family hotel positioning at portfolio scale across similar Alpine destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/verw%C3%B6hnhotel-berghof

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verwöhnhotel Berghof****S