Maison Bérard

What Maison Bérard does

Maison Bérard is a privately held, family-owned 4-star boutique hotel operating in La Cadière d'Azur, Provence, France, under the SAS entity "SAS Hostellerie Bérard & spa." The property comprises 32 uniquely decorated rooms and suites distributed across several historic Provençal buildings within a medieval hilltop village — including a Bastide with blue shutters, the Pavillon des Peintres, an 11th-century Convent, and the Remparts (ramparts). On-site amenities include two distinct dining venues (RIVA, a gourmet table with views of the Bandol vineyards, and Enka, a contemporary trattoria-style cave à manger), a 500+ sqm Aroma Spa (with hammam, sauna, hydro-massage pool, chromotherapy, and treatment rooms), an outdoor pool, and two equipped seminar/event rooms. The wine cellar holds 856 references and over 10,000 bottles.

The business model is direct-to-consumer hospitality, with revenue streams spanning accommodation (transaction/nightly pricing), F&B (RIVA, Enka, bar/wine cellar), spa and wellness services, events/seminars, and ancillary fees (parking at €19/day, pet accommodation at €26/day). Pricing is unit-based across packaged offers (Day Spa €179, Discovery Stay from €489, Gastronomic Escape from €490, Wellness & Gourmet Break from €695) and pay-as-you-go items. Distribution runs primarily through the proprietary hotel-berard.com website with integrated booking, third-party restaurant reservations via ZenChef, gift shop sales via SecretBox, and curated referrals from local activity partners (Domaines Bunan, Capsudhorizon, Gobikes.fr, Calanques National Park).

Target customers include affluent leisure travelers and couples seeking wellness and gastronomy experiences (primary), corporate/MICE clients using seminar facilities, and families leveraging pet- and child-friendly amenities. The hotel is a member of the Teritoria mission-driven hospitality network, committing to ESG principles across greenhouse gas reduction, working conditions, and biodiversity. The operation has been under Bérard family management for over 50 years, with Sandra Bérard as Directrice Propriétaire and Sylvain Pierre handling communications; headcount is reported at 13 (likely core staff, with seasonal/part-time workers not counted). No institutional investors, funding rounds, or M&A activity have been disclosed.

Name

Maison Bérard

Legal name

SAS Hostellerie Bérard & spa

Website

https://hotel-berard.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Bérard is a family-owned 4-star boutique hotel in La Cadière d'Azur, Provence, operating 32 rooms across historic Provençal buildings. It serves leisure travelers, couples, and MICE clients with on-site gourmet dining, a 500 sqm spa, and curated local activity partnerships.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel accommodation
• Wellness spa services
• Gastronomic dining restaurants
• Luxury hospitality Provençal
• Events and seminars

Headquarters

HQ city

La Cadière d'Azur

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Revenue from 32 rooms and suites across multiple Provençal houses in La Cadière d'Azur. Rooms range from standard with shower to junior suites.
2. Dining (RIVA restaurant & Enka wine cellar): Revenue from two on-site restaurants: RIVA gourmet table and Enka contemporary trattoria dining cellar, plus bar and wine cellar with 856 references.
3. Spa and wellness services: Revenue from Aroma Spa treatments, hammam, sauna, hydro-massage, and wellness packages at the 500+ sqm wellness facility.
4. Events and seminars: Revenue from two meeting/seminar rooms and private events including weddings and receptions.
5. Ancillary services: Revenue from parking (19 EUR/day), pet accommodation (26 EUR/day), and boutique gift products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Bérard operates a 4-star boutique hotel in La Cadière d'Azur, Provence, offering 32 individually decorated rooms across multiple historic Provençal village houses. The property bundles accommodation with two on-site restaurants (RIVA gourmet table and Enka contemporary trattoria wine cellar holding 856 wine references), a 500+ sqm Aroma Spa, two seminar rooms, event hosting, and curated local activity partnerships. Revenue is generated from room stays, dining, spa treatments, seminars, weddings, and ancillary services (parking, pet accommodation, breakfast).

Product overview

Maison Bérard is a 4-star boutique hotel offering an integrated hospitality experience in La Cadière d'Azur, Provence. The property comprises a main hotel with 32-33 rooms across several historic Provençal houses, two dining venues (Restaurant RIVA for gourmet cuisine and Enka for casual trattoria-style dining), a comprehensive 500+ sqm wellness facility (Aroma Spa), seminar and event spaces, an outdoor pool, and bar with extensive wine cellar. The hotel also provides curated activity partnerships and special stay packages. The accommodation is spread across buildings including La Bastide, Les Remparts, Pavillon des Peintres, and an 11th century Convent, offering various room categories from standard to junior suites.

Differentiator

Problem solved

Functional benefit

Brands

• RIVA (la table): The main restaurant offering creative, friendly, and refined cuisine based on seasonal products with views of Bandol vineyards.
• Aroma (le Spa)
• Enka (la cave à manger)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TeritoriacoreStrategic or Co-development PartnerMaison Bérard is a member of the Teritoria network — the first mission-driven hospitality brand. As a member, the hotel has committed to addressing three major challenges: reducing greenhouse gas emissions, improving working conditions, and preserving local biodiversity. Membership provides cross-referrals and a collective marketing platform for mission-driven hotels.
• Domaines BunanminorGTM or Marketing PartnerLocal vineyard partner offering complimentary visits and wine tasting experiences for Maison Bérard guests, promoting local terroir and Bandol wine culture.
• Calanques National ParkminorGTM or Marketing PartnerReference partner for coastal discovery activities. Maison Bérard promotes the Calanques national park as a key activity for guests staying at the hotel.
• Gobikes.frminorGTM or Marketing PartnerVespa rental partner enabling guests to explore Provence by scooter. Maison Bérard facilitates bookings and referrals for guests seeking active exploration of the region.
• CapsudhorizonminorGTM or Marketing PartnerMaritime activity partner offering cruises, boats, and sea excursions departing from nearby coastal locations. Complementary to the hotel's wellness and leisure offering.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Villa Gallici: Boutique luxury hotel in Aix-en-Provence with pool, restaurant, and Provençal character — competes for the same affluent leisure and couples segment as Maison Bérard within Provence-Alpes-Côte d'Azur.
• Hôtel Le Yaca: Boutique 5-star hotel in Saint-Tropez with restaurant and Provençal garden setting — targets the same affluent French Riviera leisure traveler and competes with Maison Bérard for Mediterranean luxury stays.
• La Mirande: Boutique luxury hotel in a historic building in Avignon with a Michelin-starred restaurant, comparable to Maison Bérard's combination of heritage architecture, gourmet dining, and curated guest experience in Provence.
• Bastide de Marie: Luxury boutique bastide hotel with spa and gastronomic restaurant in the Luberon — a direct comparable for Maison Bérard's heritage-village, multi-experience (room/dining/spa) offering in Provence.
• Le Mas de Peint: Luxury boutique hotel and gastronomic restaurant in a converted Provençal mas near the Camargue, combining 4–5 star lodging with fine dining — directly analogous to Maison Bérard's room-plus-F&B-plus-spa model in southern France.
• Baumanière Les Baux de Provence: 5-star luxury boutique hotel and Michelin-starred restaurant in Les Baux-de-Provence, offering comparable Provençal heritage lodging, fine dining, and a destination spa experience for affluent leisure travelers.
• Domaine de Manville: 5-star boutique hotel and golf estate in Les Baux-de-Provence with spa and Provençal dining; closely comparable to Maison Bérard as a heritage-led, multi-experience luxury property in the same regional market.
• Hôtel Crillon le Brave: Relais & Châteaux luxury boutique hotel in a Provençal village near Mont Ventoux with multiple dining venues and spa — directly comparable luxury heritage-boutique experience targeting couples and leisure travelers.
• Château de la Chèvre d'Or: Relais & Châteaux heritage hotel in Èze on the French Riviera with two Michelin-starred restaurants and spa; comparable as a small luxury heritage property combining accommodation, fine dining, and wellness.

Broad incumbents

• Teritoria: Network of mission-driven independent hotels of which Maison Bérard is a member; serves as both marketing channel and a peer set of similarly positioned independent boutique hotels across France.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisonberard.lacadiere
• Instagraminstagram.com/maison.berard
• LinkedInlinkedin.com/company/maisonberard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Bérard