Hotel Carmel
Hotel Carmel is a privately-held boutique hotel in Santa Monica, California, founded in 1924. It operates a single property of five room types near the beach, serving leisure travelers, families, and group bookings through direct website and phone reservations.
- Company typePrivate
- Founded1924
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hotel Carmel does
Hotel Carmel is a privately-held boutique hotel located at 201 Broadway Street in Santa Monica, California, two blocks from Santa Monica Beach. Established in 1924, the property operates as Santa Monica's original boutique hotel and markets itself as an affordable European-style lodging option within walking distance of the Third Street Promenade, Santa Monica Pier, and Santa Monica Place mall. The hotel serves leisure and vacation travelers, families, romantic getaways, and group travel segments (weddings, corporate meetings, family reunions).
The property offers five distinct room categories—King Room, Queen Room, Double Queen Room, King Suite, and Double Queen Suite—each equipped with free Wi-Fi, cable/Direct TV, air conditioning, Keurig coffee machines, and pillow-top beds. Suites add separate living areas, in-room refrigerators, and safes. Operations rely on standard hospitality infrastructure: the InnRoad property management and booking platform (powering hotelcarmel.client.innroad.com) handles reservations, while Tambourine designed the marketing website. No proprietary technology, APIs, or AI/ML capabilities are disclosed.
Revenue is generated primarily through room rentals, supplemented by a $20/night amenity fee (covering coffee/tea and 15% breakfast discount), a $20 destination fee plus tax, and valet parking at $35/night standard or $20/night for direct bookings. Distribution is concentrated on direct channels—own website, toll-free phone reservations (1-833-470-1088), and email—with on-site dining partnerships (Bar Chloe, Lanea) for ancillary F&B. The company is independently owned with no parent, no disclosed funding, no subsidiaries, and no recent M&A activity.
Hotel Carmel firmographics
Firmographics- Name
- Hotel Carmel
- Legal name
- Hotel Carmel
- Website
- https://hotelcarmel.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Carmel is a privately-held boutique hotel in Santa Monica, California, founded in 1924. It operates a single property of five room types near the beach, serving leisure travelers, families, and group bookings through direct website and phone reservations.
- Ownership category
- akta.pro rank
Hotel Carmel industry classification
Industry- Product category
- Boutique Hotel
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive)
Keywords
Where Hotel Carmel is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hotel Carmel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Rentals: Primary revenue stream from renting guest rooms and suites including King Rooms, Queen Rooms, Double Queen Rooms, King Suites, and Double Queen Suites. Rooms are offered at various price points with standard amenities and some premium suites with additional features like in-room refrigerators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard guest rooms with essential amenities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hotel Carmel product offering
Product offeringCore offering
Hotel Carmel rents guest rooms and suites at a single historic European-style boutique hotel property located two blocks from Santa Monica Beach. The offering consists of five accommodation types — King Room, Queen Room, Double Queen Room, King Suite, and Double Queen Suite — each equipped with free Wi-Fi, cable/Direct TV, Keurig coffee and tea, pillow-top beds, and California-inspired decor, with suites adding separate living areas and in-room refrigerators. The product is targeted at leisure travelers, families, and small groups seeking affordable, character-rich accommodations within walking distance of Santa Monica's beach, pier, and Third Street Promenade.
Product overview
Hotel Carmel is a single-property European-style boutique hotel offering a portfolio of five distinct accommodation types: King Rooms, Queen Rooms, Double Queen Rooms, King Suites, and Double Queen Suites. All rooms feature modern amenities including free Wi-Fi and cable TV, with suites offering upgraded features such as separate living areas and in-room refrigerators. The hotel positions itself as an affordable boutique option two blocks from Santa Monica beach, emphasizing historic charm combined with modern comforts.
Differentiator
Problem solved
Functional benefit
Products and services
- King Room Cozy guest room accommodating up to two guests with free Wi-Fi, LCD TV with cable TV, work desk and chair, and an in-room Keurig machine with coffee and tea. Targeted at couples and individual leisure travelers seeking an affordable stay near Santa Monica Beach.
- Queen Room Comfortable room for two guests decorated in classic beach-inspired decor featuring unlimited free Wi-Fi, cable TV, and ample device-charging outlets. Designed for individual leisure travelers and couples.
- Double Queen Room Spacious room accommodating up to four guests, ideal for families and friends, featuring free Wi-Fi, cooling ceiling fans, and cable TV. Targeted at small groups and families visiting Santa Monica.
- King Suite Spacious suite with a separate living area featuring free Wi-Fi, LCD TV with cable TV, in-room refrigerator, ceiling fan, in-room safe, and phone. Targeted at guests seeking upgraded space and amenities near Santa Monica Beach.
- Double Queen Suite Comfortable suite featuring two queen beds and a separate living area, accommodating up to four guests, with unlimited free Wi-Fi, cable TV, and an in-room refrigerator. Targeted at families and small groups wanting extra space.
Companies that use Hotel Carmel
Customer profileSegments2 records
Ideal customer profiles2 records
Hotel Carmel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Hotel Carmel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bar ChloeminorOn-site dining partner located at Hotel Carmel, offering cocktails and late-night dining options for hotel guests
- LaneaminorOn-site dining partner at Hotel Carmel, providing food and beverage service for hotel guests
- InnRoadcoreProperty management and booking platform provider powering the hotel's online reservation system at hotelcarmel.client.innroad.com
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Hotel Carmel competitors and assessment
Company assessmentEmerging players
- Airbnb: Largest short-term rental marketplace absorbing significant leisure demand in Santa Monica. Represents alternative-supply competition that pressures boutique-hotel occupancy and ADR across the beach corridor.
Direct peers
- Huntley Santa Monica Beach: Independent-leaning boutique hotel near Santa Monica Beach and Third Street Promenade. Competes for the same leisure and group travelers in Santa Monica.
- The Georgian Hotel Santa Monica: Historic 1933-built boutique hotel directly on the Santa Monica oceanfront. Comparable to Hotel Carmel as another heritage, independent boutique property operating in the same Santa Monica transient-stay market.
- Hotel Shangri-La Santa Monica: Art Deco boutique hotel overlooking the Pacific in Santa Monica. Comparable as a heritage, design-forward independent boutique operating in the same beach-adjacent Santa Monica micro-market.
- Viceroy Santa Monica: Upscale boutique hotel two blocks from the beach in Santa Monica. Operates in the same Santa Monica transient market with overlap on leisure and group travelers, though positioned at a higher price tier.
- Ocean Park Hotel Santa Monica: Independent boutique hotel near Santa Monica Beach offering affordable accommodations. Closely matches Hotel Carmel's positioning as an affordable, charm-driven independent property in Santa Monica.
- Shore Hotel Santa Monica: Eco-friendly boutique hotel located steps from Santa Monica Beach and the Santa Monica Pier. Direct competitor in the same geography and product category (independent full-service boutique hotel targeting leisure travelers).
- Pali House Santa Monica: Boutique hotel near Third Street Promenade offering individually designed rooms. Comparable as a small, design-forward independent property in Santa Monica's boutique segment.
Broad incumbents
- Hilton Santa Monica Hotel & Suites: Major branded full-service hotel blocks from Santa Monica Beach. Competes for both transient and group demand with the backing of a global loyalty program and enterprise sales force.
- Loews Santa Monica Beach Hotel: Large branded beachfront hotel in Santa Monica operated by a national chain. Represents broader-incumbent competition for group business and leisure travelers in the same geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hotel Carmel social profiles
Digital presenceHotel Carmel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Carmel leadership team
Management profileNumber of profiles
Profiles1 record
Hotel Carmel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Carmel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Carmel
What does Hotel Carmel do?
Hotel Carmel rents guest rooms and suites at a single historic European-style boutique hotel property located two blocks from Santa Monica Beach. The offering consists of five accommodation types — King Room, Queen Room, Double Queen Room, King Suite, and Double Queen Suite — each equipped with free Wi-Fi, cable/Direct TV, Keurig coffee and tea, pillow-top beds, and California-inspired decor, with suites adding separate living areas and in-room refrigerators. The product is targeted at leisure travelers, families, and small groups seeking affordable, character-rich accommodations within walking distance of Santa Monica's beach, pier, and Third Street Promenade.
Is Hotel Carmel a public or private company?
Hotel Carmel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hotel Carmel founded?
Hotel Carmel was founded in 1924. It employs 11 to 50 people.
Where is Hotel Carmel based?
Hotel Carmel is headquartered in Santa Monica, United States, in the North America region.
How does Hotel Carmel make money?
One revenue line is on record: hotel Room Rentals.
Who are Hotel Carmel's main competitors?
Airbnb is listed as an emerging player. Direct peers are Huntley Santa Monica Beach, The Georgian Hotel Santa Monica, Hotel Shangri-La Santa Monica, Viceroy Santa Monica, Ocean Park Hotel Santa Monica, Shore Hotel Santa Monica and Pali House Santa Monica. Broad incumbents are Hilton Santa Monica Hotel & Suites and Loews Santa Monica Beach Hotel.
Does Hotel Carmel have an API?
No public API is recorded for Hotel Carmel.
What industry is Hotel Carmel in?
Hotel Carmel's product category is Boutique Hotel. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.