HOTEL CHEVAL, LLC

What HOTEL CHEVAL, LLC does

Hotel Cheval, LLC operates a 16-room boutique hotel located at 1021 Pine Street in Paso Robles, California, founded in 2009 under an equestrian theme with French-influenced service touches. The property offers three room categories — Classic, Deluxe, and Luxury — each with California King beds, 400-thread-count linens, European walk-in showers, and complimentary Wi-Fi. On-site amenities include a complimentary gourmet breakfast buffet, an evening S'mores Butler service operated since 2009, three VersiCharge Level 2 EV charging stations, and the Pony Club Bar & Lounge, a French zinc-topped horseshoe-shaped bar that is open to the public on a Wednesday–Sunday schedule and offers wines, spirits, and small plates with a dog-friendly patio. The property also accepts group bookings of 5–9 rooms under contract and full-property buyouts of 10+ rooms, primarily for weddings, corporate retreats, and private events.

The business model is direct-to-consumer hospitality, with reservations processed through a rezstream-powered booking engine accessible from the property's website and through phone reservations handled by Guest Services between 7:00am and 10:00pm PST. Group and full-buyout contracts are negotiated via a dedicated email channel. The hotel also accepts third-party OTA bookings. Pricing is per-room-night with a 14.5% hotel tax, a $50 per-night pet fee (capped at $150 per stay), and tiered cancellation windows (7 days standard, 14 days for wine-festival and special-event weekends). The technology stack is standard hospitality: a reservation management system, digital key/TV systems, and EV charging infrastructure; there is no proprietary platform. Distribution leans heavily on earned media, with placements in TripAdvisor, Condé Nast Traveler, the New York Times, USA TODAY, and Wine Spectator over multiple years, rather than paid acquisition.

The customer base is distributed across wine country travelers, couples and romantic-getaway visitors (the property was named TripAdvisor #1 Small Hotel in the United States in 2018), pet-friendly travelers, and group/event buyers. The 13-employee operation is led by General Manager Jayne Christman with named department leads across operations, bar, and maintenance. The company is privately held under an LLC structure with no disclosed parent company, no funding history, and no M&A activity, operating exclusively in the United States with a single property footprint.

Name

HOTEL CHEVAL, LLC

Legal name

HOTEL CHEVAL, LLC

Website

https://hotelcheval.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Cheval operates a 16-room equestrian-themed boutique hotel in Paso Robles, California, serving wine country travelers, couples, and group/event guests with on-site dining at the Pony Club Bar & Lounge and complimentary breakfast and s'mores service.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel lodging
• Wine country accommodations
• Pet-friendly hotel
• Romantic getaway resort
• Paso Robles hospitality

Headquarters

HQ city

Paso Robles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Lodging/Room Revenue: Primary revenue stream from guestroom bookings across three room categories (Classic, Deluxe, Luxury). Rooms are single or double occupancy with California King beds. Additional fees apply for third-person occupancy and dogs.
2. Pet/Guest Services: $50 per dog per night with $150 maximum per stay. Service dogs are complimentary.
3. Pony Club Bar & Lounge: On-site bar serving premium wines, spirits, and small plates. Open to public. $25 corkage fee applies for guests bringing wine.
4. Group/Event Bookings: Revenue from group reservations (5+ rooms) and full buyout contracts (10+ rooms) for events, weddings, and corporate gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Cheval operates a 16-room boutique hotel in Paso Robles offering three guestroom categories (Classic, Deluxe, Luxury) with California King beds, premium bedding, and European walk-in showers. The property includes the Pony Club Bar & Lounge (open to the public), a daily S'mores Butler service, a complimentary gourmet breakfast buffet, EV charging, and curated wine-tour experiences for guests. Revenue is generated through nightly room stays, ancillary guest services (pet fees), group/buyout contracts, and bar and small-plates sales.

Product overview

Hotel Cheval is a boutique hotel offering 16 individually-named guestrooms across three room categories: Classic Rooms (ground floor with optional fireplaces and patios), Deluxe Rooms (second floor with vaulted ceilings and fireplaces), and Luxury Rooms (most spacious with additional amenities including bathtubs and sun decks). All rooms feature California King beds, 48-inch LCD TVs, and complimentary Wi-Fi. The property includes the Pony Club Bar & Lounge, an equestrian-themed bar serving wines, cocktails, and small plates. Complimentary amenities include a gourmet breakfast buffet, evening S'mores Butler service, EV charging stations, and high-speed internet. The hotel operates an on-site booking system and offers group reservation options ranging from individual rooms to full buyout contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Rooms Ground floor guestrooms with high wood-beamed ceilings, California King beds, 400-thread count sheets, 48-inch LCD TV, European walk-in shower, complimentary Wi-Fi, and select rooms with fireplaces or private patios. Targeted at leisure travelers seeking upscale Paso Robles wine country lodging.
• Deluxe Rooms Second-floor guestrooms with vaulted ceilings, fireplaces, California King beds, 48-inch LCD TV, European walk-in shower with thermostatic controls, and complimentary Wi-Fi. Targeted at couples and leisure travelers seeking elevated amenities.
• Luxury Rooms Most spacious guestrooms on first and second floors, featuring vaulted or wood-beam ceilings, fireplaces, California King beds, European walk-in showers, and select rooms with window seats, bathtubs, outdoor patios, and sun decks. Targeted at guests seeking the property's highest-tier accommodations.
• Pony Club Bar & Lounge French zinc-topped horseshoe-shaped bar off the hotel lobby serving premium Central California and select European wines, distilled spirits, and small plates. Open Wednesday–Saturday 4:00pm–9:00pm and Sunday 2:00pm–8:00pm with a dog-friendly patio. Targeted at hotel guests and walk-in local visitors.
• Gourmet Breakfast Buffet Complimentary daily breakfast served 8:00am–10:00am featuring free-range eggs, wild-caught smoked salmon, Genoa salami, Swiss cheese, grass-fed yogurt, house-made granola, fresh fruit, bagels, and barista-made espresso beverages using locally roasted organic fair-trade JoeBella Coffee. Included with guestroom stays.
• S'mores Butler Service Complimentary evening s'mores service in the courtyard from 7:00pm–9:30pm, featuring a dedicated S'mores Butler and a red s'mores cart stocked with all ingredients, including gluten-free graham crackers on request. Included with guestroom stays.
• Paso Robles Wine Tours Paso Robles wine excursions and wine tours offered to hotel guests to explore the local wine country. Targeted at wine country travelers seeking curated tasting experiences.
• Group Reservations and Full Property Buyouts Tiered group booking options ranging from 5–9 rooms under a Group Booking Contract to a Full Buyout Contract for 10 or more rooms. Targeted at weddings, corporate retreats, family reunions, and private events; contracts handled via [email protected].

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Belmond El Encanto: Boutique luxury resort in Santa Barbara featuring individualized cottage-style accommodations and fine dining. Comparable California boutique luxury positioning, intimate scale, and experiential amenities.
• San Ysidro Ranch: Legendary 5-star boutique ranch in Santa Barbara wine country offering individual cottages and signature amenities. Comparable ultra-luxury intimate scale and experiential positioning.
• Meadowood Napa Valley: Historic luxury wine country estate in Napa Valley with on-site dining and wine programming. Comparable in delivering high-touch hospitality anchored to a specific California wine region.
• Hotel Californian: Boutique luxury hotel on California's Central Coast offering similarly intimate accommodations, signature amenities, and a destination food & beverage experience. Comparable scale and aspirational positioning.
• Bernardus Lodge & Spa: Upscale Carmel Valley wine country lodge with on-site dining, spa, and curated wine programming. Comparable in guest experience tier, boutique luxury positioning, and California wine country appeal.
• Allegretto Vineyard Resort: Luxury boutique resort located in Paso Robles wine country offering similarly upscale accommodations, on-site dining, and curated wine experiences. Directly competes for the same Paso Robles wine country traveler segment as Hotel Cheval.
• Post Ranch Inn: Boutique luxury cliffside inn in Big Sur with intimate scale, on-site dining, and curated amenities. Comparable high-touch hospitality experience, small room count, and aspirational positioning.
• Auberge du Soleil: Iconic Napa Valley Relais & Châteaux boutique property with Michelin-recognized dining and wine country programming. Comparable luxury tier, intimate scale, and destination culinary/wine positioning.
• Carneros Resort and Spa: Luxury wine country resort in Napa/Sonoma offering cottages, spa, and on-site culinary experiences targeted at affluent leisure travelers. Comparable boutique luxury positioning and experiential amenity model.

Others

• Visit Paso Robles: Destination marketing organization promoting Paso Robles as a wine country travel destination. Highly relevant as a co-marketing partner and an indicator of regional tourism demand trends that affect Hotel Cheval's bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-cheval-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL CHEVAL, LLC