HOTEL LA CLE DES CHAMPS

What HOTEL LA CLE DES CHAMPS does

Hôtel La Clé des Champs & SPA — operating commercially as Le Mas de Garrigon — is a privately held, owner-operated 3-star boutique hotel (legal entity: LA MAS DE GARRIGON BOUTIQUE HÔTEL & SPA; co-owners Marie-Alix and Florian) situated on Route des Lavandes, 222 Chemin du Garrigon, opposite the village of Roussillon in the Luberon region of Provence, France, with views across the Luberon mountains and proximity (8 km) to Gordes. The property offers three accommodation tiers — Classic Double (queen-size or twin), Superior Double (king-size or twin), and Suite (king-size or twin) — augmented by an outdoor pool and wellness area, a bar and dining service ("Sip and Eat"), and a daily gourmet Provençal breakfast built around local seasonal produce; the hotel also curates paid-style experiential offerings (Sightseeing & Walking, Move & Breathe, Taste & Smell) that bundle the local hilltop villages, ochre landscapes, hiking, and gastronomy into the stay experience.

The business runs on a small operational footprint of approximately 5 employees, operates seasonally from April through October, and completed a multi-area renovation of the property in 2025 ahead of a 2026 season opening announced for April 10th. Its commercial plumbing is unusually thin: the booking site, search presence, and contact form are all powered by Amenitiz Solutions, and the only direct digital marketing surfaces observed are the company website and an Instagram account — both leveraged to drive direct bookings under a "Book Direct: Best Rate Guaranteed" positioning. Revenue is generated almost entirely through room accommodation bookings, with secondary income from spa/wellness access, breakfast, and bar/dining services; pricing is not publicly disclosed on the site, and the hotel shows no third-party OTA or agency distribution relationships, no institutional investors, no M&A activity, and no app or proprietary software product.

Name

HOTEL LA CLE DES CHAMPS

Legal name

LA MAS DE GARRIGON BOUTIQUE HÔTEL & SPA

Website

https://hotelcledeschamps.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held, owner-operated boutique hotel and spa (Le Mas de Garrigon) in Roussillon, Provence, offering Classic Double, Superior Double, and Suite rooms plus pool, wellness, dining, and curated local experiences, serving individual leisure travelers seasonally from April to October.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Spa Accommodation

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Destination Spa Resorts (THAGAMAA)

Keywords

• Boutique hotel accommodation
• Spa and wellness services
• Provençal hospitality
• Hotel rooms and suites
• Local tourism experiences

Headquarters

HQ city

Roussillon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodations: The primary revenue stream comes from room bookings. The hotel offers Classic Double Rooms (queen-size or twin), Superior Double Rooms (king-size or twin), and Suite rooms. Rooms are booked directly via the website with check-in/check-out functionality.
2. Spa and Wellness Services: The hotel features a pool and wellness area (spa access included with room bookings), generating revenue through spa services and treatments.
3. Food and Beverage: The hotel operates a bar and dining area (sip and dine), serving a gourmet Provençal breakfast daily. Revenue generated from food and beverage services for guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hôtel La Clé des Champs & SPA (Le Mas de Garrigon***) is a boutique hotel and spa in Roussillon, Provence, offering Classic Double, Superior Double, and Suite accommodations. Its offering is bundled with on-site amenities including an outdoor pool and wellness area, a bar and dining service, and a daily gourmet Provençal breakfast, augmented by curated guest experiences covering sightseeing, hiking, wellness activities, and gastronomy across the Luberon region. The property operates seasonally from April to October and books guests directly through its own website.

Product overview

Hôtel La Clé des Champs & SPA – Le Mas de Garrigon*** is a boutique hotel and spa offering in Roussillon, in the Luberon region of Provence. The property operates as a single, unified hotel offering with multiple accommodation tiers (Classic Double Room, Superior Double Room, and Suite), complemented by on-site amenities including a pool and wellness area, bar and dining services, and a gourmet Provençal breakfast. The hotel also curates experiential offerings covering cultural exploration, outdoor activities, and gastronomic discovery in the surrounding region. The hotel is managed via the Amenitiz website platform and operates seasonally from April to October, with renovations completed in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Double Room (queen-size or twin) Classic double accommodation offering either a queen-size bed or twin beds, with access to the hotel's spa and wellness facilities, intended for individual leisure travelers and couples visiting Provence.
• Superior Double Room (king-size or twin) Enhanced double room offering with king-size bed or twin bed options, providing upgraded comfort and amenities for leisure travelers seeking a higher-tier stay at the boutique hotel.
• Suite Room (king-size or twin) Premium suite accommodation providing generous space with a king-size or twin bed configuration, aimed at leisure travelers seeking the highest-tier stay at the boutique hotel.
• Pool and Wellness Area Outdoor swimming pool and spa facility offering relaxation and well-being experiences for hotel guests, with access included in room bookings.
• Bar and Dining (Sip and Eat) On-site bar and dining service providing food and beverage offerings for hotel guests at the boutique hotel.
• Provençal Breakfast Gourmet breakfast service featuring local, seasonal Provençal produce, served in the dining room or on the terrace overlooking the pool and garden, available to hotel guests.
• Sightseeing and Walking Experiences Curated experiences for guests to explore the Roussillon area, Luberon hilltop villages, hiking trails, and the region's ochre landscapes.
• Move and Breathe (Wellness Activities) Wellness-oriented activities offered to guests at the boutique hotel to support relaxation and physical well-being during their stay.
• Taste and Smell (Gastronomic Experiences) Gastronomic and sensory experiences centered on Provençal cuisine, local products, and culinary discovery, available to hotel guests.

Quantifiable outcome

• Located 8km from Gordes, one of France's most beautiful villages

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Le Clos de la Glycine: Boutique hotel located directly in Roussillon, the same village as Le Mas de Garrigon, competing for the same foot traffic and traveler intent with comparable room-and-restaurant positioning.
• Capelongue, a Beaumier Hotel: Boutique hotel in Lourmarin within the Luberon, combining Provençal charm with pool, spa and dining offerings that closely match the experiential mix at Le Mas de Garrigon.
• Hostellerie de l'Abbaye de La Celle: Boutique hotel with restaurant and spa in the Provence countryside near the Luberon, targeting the same leisure traveler segment seeking authentic Provençal experiences at a similar mid-tier positioning.
• Domaine de Fontenille: Boutique hotel and spa set on a wine estate in the Luberon, offering rooms, gastronomy and wellness experiences similar to Le Mas de Garrigon's curated Provençal stay proposition.

Others

• Amenitiz Solutions: Hotel website and booking platform provider used by Le Mas de Garrigon; not a competitor but a relevant ecosystem enabler for boutique hospitality operators across Southern Europe.

Broad incumbents

• La Bastide de Gordes: Five-star luxury hotel in Gordes, 8km from Le Mas de Garrigon, representing a higher-tier benchmark competitor for travelers choosing between mid-scale boutique and luxury stays in the same micro-region.
• Le Moulin de Lourmarin: Relais & Châteaux-affiliated boutique hotel in Lourmarin, Luberon, offering rooms, dining and a pool in a heritage setting that overlaps with Le Mas de Garrigon's countryside boutique positioning.
• Hôtel Crillon le Brave: Luxury boutique hotel in Provence with spa and gastronomy, competing for the same experiential Provençal-stay demand from affluent leisure travelers, though at a markedly higher price point.
• Les Bories & Spa: Long-established upscale boutique hotel with full spa facilities in nearby Gordes, addressing the same Luberon leisure segment but at a higher star and price tier than Le Mas de Garrigon.
• La Coquillade Provence: Five-star vineyard resort and spa in the Luberon offering rooms, gastronomy, spa and wellness programs—competing for premium wellness-led stays in the same destination region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/mas_de_garrigon_hotel_luberon
• LinkedInlinkedin.com/company/hotel-la-cle-des-champs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL LA CLE DES CHAMPS