Maisons Édouard Loubet

What Maisons Édouard Loubet does

Maisons Édouard Loubet corresponds, in the supplied data, to Capelongue, a luxury 5-star hotel operated under the Beaumier collection and located on the plateau des Claparèdes overlooking Bonnieux in the Luberon region of Provence-Alpes-Côte d'Azur, France. The property offers 57 rooms and suites with contemporary Provençal design, two on-site restaurants (the gastronomic La Bastide and the wood-fired La Bergerie), a full-service spa featuring Roman bath, hammam, cold plunge, and Biologique Recherche treatments, and dedicated event spaces for private celebrations, weddings, and corporate gatherings. Additional offerings include curated 'Échappées' excursions through surrounding Luberon villages and a gift voucher program.

Revenue is generated through multiple on-property streams — accommodation, food and beverage, spa, events, and gift cards — distributed via direct website booking (in French, English, German, and Spanish), phone and email reservations, and GDS-enabled travel-trade channels, with cross-selling available through the parent Beaumier portfolio of nine-plus luxury boutique hotels across Switzerland, France, Spain, and Ibiza. The property's commercial positioning is anchored by a Michelin Key and a Condé Nast Traveler Reader's Choice ranking of #2 in France, supported by named creative collaborations with Studio JAUNE (architecture), Atelier Lamarck (landscaping), and several regional artisans, and marketing through the 'Bon Voyage' editorial journal and active social channels.

Name

Maisons Édouard Loubet

Website

https://capelongue.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maisons Édouard Loubet operates the Capelongue luxury 5-star hotel in Bonnieux, Provence, offering 57 rooms and suites, two restaurants, a Biologique Recherche spa, and event spaces, serving affluent travelers within the Beaumier collection.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Luxury hotel hospitality
• Fine dining restaurants
• Spa wellness services
• Private event venues
• Provençal tourism experiences

Headquarters

HQ city

Bonnieux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Luxury Accommodation: Revenue from 57 rooms and suites at Capelongue 5-star hotel, including direct bookings and travel agent bookings via GDS systems.
2. Fine Dining (La Bastide & La Bergerie): Revenue from two on-site restaurants: La Bastide (gastronomic restaurant) and La Bergerie (wood-fired cooking), serving Provençal cuisine from morning to sunset.
3. Spa & Wellness Services: Revenue from spa treatments featuring Biologique Recherche products, including Roman bath, hammam, cold bath, and therapeutic treatments.
4. Events & Celebrations: Revenue from private and corporate events, weddings, and celebrations hosted at the Provençal property.
5. Gift Vouchers: Sale of gift bons (gift vouchers) for hotel stays, dining, and spa experiences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Capelongue is a luxury 5-star hotel in Bonnieux, Provence, operating 57 rooms and suites with contemporary Provençal design. The property offers two distinct on-site restaurants (La Bastide gastronomic, La Bergerie wood-fired cuisine), a full-service spa featuring Biologique Recherche treatments, event spaces for private and corporate gatherings, and curated regional excursions (Échappées). It is operated under the Beaumier luxury hotel collection.

Product overview

Capelongue is a luxury 5-star hotel in Bonnieux, Provence, operated by Beaumier. The property offers a unified hospitality experience centered on 57 rooms and suites, complemented by two distinct restaurants (La Bastide for gastronomic dining and La Bergerie for wood-fired cuisine), a full-service spa featuring Biologique Recherche treatments, event spaces for private and professional occasions, curated excursions, and gift card offerings. The hotel combines contemporary design with Provençal heritage, positioning itself as a destination resort for couples, families, and groups seeking immersion in the Luberon region.

Differentiator

Problem solved

Functional benefit

Products and services

• Capelongue Hotel Accommodation A 5-star luxury hotel offering 57 rooms and suites with contemporary design celebrating local Provençal heritage, featuring windows opening to gardens and terraces with views of the Petit Luberon and Bonnieux village. Targets affluent travelers, couples, families, and groups seeking immersive luxury experiences in the Luberon region.
• La Bastide Restaurant Gastronomic restaurant at Capelongue offering starred-quality Provençal cuisine. Menu dictated by ingredients from the Luberon region, operating as the property's higher-end dining concept. Open to hotel guests and external diners.
• La Bergerie Restaurant Restaurant featuring wood-fired cooking and rustic Provençal cuisine, offering a more casual dining experience than La Bastide while still highlighting regional ingredients. Open from morning to sunset.
• Capelongue Spa & Wellness Center Full-service spa featuring a Roman bath, hammam, cold plunge pool, and signature treatments using premium Biologique Recherche skincare products. Includes a tea room for post-treatment relaxation. Targeted at hotel guests and external wellness visitors.
• Capelongue Event Spaces Event and celebration venues suitable for private gatherings, weddings, and corporate events, located one hour from Aix-en-Provence and Avignon with views of the Petit Luberon and Bonnieux.
• Capelongue Gift Vouchers Gift vouchers (bons cadeaux) available for purchase, allowing recipients to redeem for hotel stays, dining experiences, and spa treatments.
• Échappées Excursions Curated excursion experiences in Provence, offering guests opportunities to discover surrounding villages, landmarks, lavender fields, and the natural landscapes of the Luberon region.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• JAUNE (Studio JAUNE)coreStrategic or Co-development PartnerArchitecture studio JAUNE, led by Marine Delaloy and Paula Alvarez de Toledo, designed the contemporary reinterpretation of Capelongue's Provençal architecture. The architects have also worked on Le Moulin property and are celebrated for their sensitive approach honoring the southern French heritage.
• Atelier LamarckcoreStrategic or Co-development PartnerLandscape architecture firm Atelier Lamarck designed the gardens at Capelongue, creating outdoor spaces that extend the Provençal living experience.
• Biologique RecherchecoreStrategic or Co-development PartnerPremium skincare brand Biologique Recherche provides signature treatments for Capelongue's spa. Expert therapists deliver specialized treatments including the Roman bath, hammam, cold bath, and post-treatment herbal tea relaxation.
• Florence Lucchini (Terre de Sens)minorStrategic or Co-development PartnerCeramist based in Eyguières at the foot of the Alpilles, creating custom ceramic pieces for Capelongue's interiors, bringing artisanal Provençal craft to the property.
• Arsène WelkinminorStrategic or Co-development PartnerSelf-taught painter creating colorful portraits including traditional female costume portraits commissioned for Capelongue, contributing to the property's artistic identity.
• Jérémie du Chaffaut (Midi)minorStrategic or Co-development PartnerDesigner launched a contemporary Provençal furniture collection with local artisans, featuring custom seating that decorates Capelongue and Le Moulin properties.
• Gabriel Thiney (Vannier)minorStrategic or Co-development PartnerBasket maker (vannier) based in Cucuron cultivating his own willow fields and gathering wild branches from forests. Creates custom pieces for Capelongue's rooms and apartments.
• Delphine Manjard (Librairie du Palais)minorStrategic or Co-development PartnerArles-based bookseller with 15+ years experience, curates a selection of new and vintage books for Capelongue, particularly focused on photography books and connecting authors with readers.
• BeaumierflagshipStrategic or Co-development PartnerCapelongue is owned and operated by Beaumier, a collection of 9+ luxury boutique hotels across Switzerland, France, Spain, and Ibiza. Beaumier provides brand platform, central marketing, reservations systems, and operational support across the portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coquillade Village: Luxury village-resort hotel in the Luberon with multiple F&B outlets, spa, gardens and cycling/wellness programming. Comparable in scale (similar room count), amenity mix and direct appeal to wellness- and gastronomy-focused Provençal travelers.
• Bastide de Marie: Luxe-property Provençal estate with rooms, gastronomic restaurant, gardens and curated artisan-led experiences. Directly comparable positioning as a small luxury experiential hotel in the Luberon/Pertuis region.
• Hôtel Crillon le Brave: Relais & Châteaux luxury hotel in Provence offering refined rooms, two restaurants, spa and curated Provençal experiences. Operates at similar price tier and targets the same affluent experiential-traveler segment in Provence.
• Domaine de Fontenille: Luxury wine-estate hotel in the Luberon with on-site gastronomy, gardens and curated Provençal experience. Closely comparable in product mix (rooms, gastronomy, vineyard/landscape-driven identity) and customer profile to Capelongue.
• La Bastide de Gordes: Airelles-owned luxury 5-star hotel in a Provençal hilltop village with comparable F&B, spa and seasonal luxury tourism dynamics. Directly competes for the same affluent Provençal traveler and shares the wellness/spa positioning emphasis.
• Le Phébus & Spa: Luxury 5-star hotel and spa in Gordes with Michelin-rated dining, spa and panoramic Provençal views. Comparable in tier, wellness emphasis and the same target affluent experiential traveler within driving distance of Capelongue.
• Villa Gallici: Relais & Châteaux luxury hotel near Aix-en-Provence with Provençal garden setting, gastronomic restaurant and spa. Comparable boutique scale, culinary focus and Provence positioning within ~1 hour of Capelongue's feeder markets.
• Le Couvent des Minimes – Spa & Relais: Luxury 5-star hotel-convent in Mane with spa (L'Occitane partnership) and gastronomy. Comparable product architecture (heritage building, spa partnership, restaurants) and same Provençal luxury positioning.

Broad incumbents

• Le Moulin de Lourmarin (Beaumier sister property): Beaumier luxury boutique hotel in Lourmarin, also in the Luberon region. Shares operational platform, brand standards and customer segment with Capelongue, providing direct insight into comparable ADR, occupancy and F&B economics.
• Les Roches Rouges (Beaumier sister property): Beaumier-managed luxury 5-star hotel on the French Riviera at Saint-Raphaël. Same brand and operating platform, comparable product (rooms, F&B, spa, beach access) but a coastal rather than Provençal-countryside positioning, illustrating portfolio economics that cap Capelongue's standalone valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maisonsedouardloubet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maisons Édouard Loubet