Best Western Plus Hôtel des Francs

What Best Western Plus Hôtel des Francs does

Best Western Plus Hôtel des Francs is a 4-star, 70-room hotel and restaurant property located at 62 boulevard Jeanne d'Arc in Soissons, Aisne, France, operated by Fresnière Hôtelière SAS (share capital €86,000) as an independent franchisee within the BWH Hotels / Best Western Plus network. Legal representative Yves Dupont oversees the property, which sits in the historic centre of Soissons facing the Abbey of Saint-Jean des Vignes, positioning it approximately 25 minutes from Charles de Gaulle airport and within reach of Paris, Reims, Laon, and the Champagne wine region. The hotel carries HQE (Haute Qualité Environnementale), Clef Verte and Tourism & Travel sustainability certifications, and references a heritage narrative linked to Clovis and the Francs.

The offering spans four air-conditioned room categories — Standard (20m²), Superior (22m²), Executive (20m² with 10m² terrace) and Deluxe (24m² with terrace and king-size bed) — alongside a gastronomic restaurant, Le Relais des Vignes, run by Chef Alexandre Gayant with seasonal sourcing from regional producers. Ancillary revenue lines include modular top-floor seminar and event facilities with panoramic abbey views, an indoor heated pool and hammam open 7h00-21h00 with massage treatments, two Freshmile EV charging stations, and accessible rooms for guests with reduced mobility.

The business model combines per-night room revenue, F&B covers (Menu du Marché at €22/€29), seminar and event hire with catering, and wellness service consumption. Distribution runs primarily through the hotel's own direct booking engine, telephone and email reservations, and the Best Western global platform with Rewards loyalty integration; restaurant bookings are handled via Zenchef. The technology stack is non-proprietary — an MMCréation-managed website on OVH infrastructure — with no disclosed AI, platform, or data assets. Pricing transparency is partial, with the only publicly disclosed rate being the "La belle évasion" package starting from €199 single occupancy.

Name

Best Western Plus Hôtel des Francs

Legal name

Fresnière Hôtelière

Website

https://hoteldesfrancs.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Hôtel des Francs is a 4-star, 70-room hotel and gastronomic restaurant in Soissons, France, operated by Fresnière Hôtelière SAS under the Best Western Plus brand, serving leisure travellers, corporate seminar groups, and CDG-transit guests with rooms, dining, wellness, and event facilities.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation services
• Gastronomic restaurant dining
• Seminar meeting facilities
• Wellness spa services
• Hospitality tourism services

Headquarters

HQ city

Soissons

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room bookings (hébergement): The primary revenue stream is overnight accommodation across four room categories: Standard (20m²), Superior (22m²), Executive (20m² with terrace), and Deluxe (24m² with terrace and king-size bed). Rooms feature air conditioning, free WiFi, and modern amenities.
2. Restaurant Le Relais des Vignes: On-site gastronomic restaurant operated under the name Le Relais des Vignes, managed by Chef Alexandre Gayant. Open Monday to Sunday with varied hours. Offers seasonal cuisine using local producers (les jardins de Pontarcher, ferme de Brice Lavocat, les Jardins de Marie, local beers Moustache/Grizdal/Karadoc). Business lunch and dinner service for hotel guests and external diners. Weekday Menu du Marché: 2 dishes at €22, 3 dishes at €29.
3. Seminar & event hire: Meeting and conference rooms located on the top floor with views over the Abbey of Saint-Jean des Vignes and the Cathedral. Bright, modular spaces with good acoustics. Services include projector, flipchart, sound system, microphone, coffee breaks, lunch, dinner, and incentive activities. Revenue from room rental, catering, and ancillary services.
4. Well-being & spa services: Indoor heated swimming pool and hammam open 7h00–21h00, plus massage and relaxation treatments (nos massages). No fitness room. Revenue from spa treatments and wellness services consumed by hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Best Western Plus Hôtel des Francs is a 4-star hotel in Soissons, France, providing overnight accommodation in 70 air-conditioned rooms across four categories (Standard 20m², Superior 22m², Executive 20m² with terrace, and Deluxe 24m² with terrace and king-size bed). The property complements rooms with an on-site gastronomic restaurant (Le Relais des Vignes) led by Chef Alexandre Gayant, modular seminar and event facilities with catering, and a wellness area featuring a heated indoor pool, hammam, and massage treatments. It operates as a franchise under the Best Western Plus brand within the BWH Hotels network.

Differentiator

Problem solved

Functional benefit

Brands

• Le Relais des Vignes: The hotel's gastronomic restaurant offering seasonal cuisine made with fresh local products, operated by Chef Alexandre Gayant. The restaurant features local producers including les jardins de Pontarcher for Soissons Beans, ferme de Brice Lavocat for vegetables and fruits, les Jardins de Marie for jams, and local beers including Moustache, Grizdal, and Karadoc.

Products and services

• Standard Room (Chambre Standard)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BWH Hotels / Best WesterncoreChannel Partner/ Reseller/ DistributorThe hotel is a franchisee of the Best Western Plus brand, part of the BWH Hotels network. Each property is individually owned and operated by an independent proprietor (Fresnière Hôtelière SAS). The partnership provides global brand recognition, the Best Western Rewards loyalty programme, and access to BWH Hotels' central reservation system and marketing platforms.
• Clef Verte (Green Key)coreStrategic or Co-development PartnerThe Clef Verte (Green Key) eco-label is displayed on the hotel's partners section, indicating an environmental certification partnership. This labels the hotel as a sustainable tourism establishment meeting strict environmental criteria.
• Tourism & Travel (Travel Sustainable)minorStrategic or Co-development PartnerThe Tourism & Travel badge is displayed on the partners section, indicating a sustainability recognition for the property.
• Amis de Saint-Jean des VignesminorStrategic or Co-development PartnerA cultural heritage association dedicated to the Abbey of Saint-Jean des Vignes, which faces the hotel. The partnership reflects the hotel's cultural and heritage positioning.
• FairbookingminorChannel Partner/ Reseller/ DistributorFairbooking is a platform that promotes fair and ethical booking practices for accommodations, connecting travellers with hotels committed to fair conditions.
• FreshmileminorOthersFreshmile provides two electric vehicle charging stations at the hotel (in the backyard/parking area). Users access the charging via the Freshmile Charge smartphone app. This is a sustainability amenity partnership.
• Les Jardins de PontarcherminorOthersLocal producer of Soissons Beans (Haricots de Soissons), supplying the restaurant Le Relais des Vignes for seasonal and local cuisine.
• Ferme de Brice LavocatminorOthersLocal farm supplying vegetables and fruits to the restaurant Le Relais des Vignes, located in Acy.
• Les Jardins de MarieminorOthersLocal producer of artisanal jams supplying the restaurant Le Relais des Vignes in Crouy.
• Brasserie Moustache, Brasserie Grizdal, Brasserie KaradocminorOthersLocal craft beer brands featured on the restaurant's wine and drinks list, representing the Aisne region's artisanal brewing tradition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Campanile (Louvre Hotels Group): Louvre Hotels' midscale brand has a strong footprint across regional France, including Aisne-area locations, and competes for cost-conscious corporate and family stays in Soissons's catchment area.
• Ibis Styles (Accor): Accor's design-led economy/midscale brand competes in the same regional French locations with all-inclusive pricing and breakfast, often at lower ADR than full-service 4-star properties.
• B&B Hotels: A fast-growing European value chain with several properties in the Hauts-de-France region; competes on price and convenience for budget-sensitive business and leisure travellers in the same corridor.

Broad incumbents

• Novotel (Accor): Accor's upper-midscale brand targets similar corporate and family demand in regional France, offering standardised full-service accommodation, F&B, and meeting space at competitive rates.
• Mercure Hotels (Accor): Accor's midscale full-service brand competes for the same regional French business and leisure travellers with comparable 4-star positioning, larger distribution, and a global loyalty programme (ALL).
• Marriott International (Courtyard, Four Points) regional properties: Marriott's select-service and upper-midscale brands (Courtyard, Four Points by Sheraton) compete for similar business travellers and small meetings in regional French cities, supported by the Marriott Bonvoy loyalty programme.
• Holiday Inn / Holiday Inn Express (IHG): IHG's family of Holiday Inn brands competes for similar corporate and transit travellers in secondary French cities and along the Paris–Reims corridor, with the IHG One Rewards loyalty ecosystem.

Direct peers

• Logis Hôtels: A French network of independent, character-driven 2–4 star hotels and inns; many Logis members are similar-sized regional properties with on-site restaurants sourcing locally, making them directly comparable on positioning.
• Château de Fère Hôtel & Spa: A historic château hotel in the Aisne department offering 4–5 star accommodation, F&B, and spa experiences; targets a similar heritage/leisure guest with comparable size and amenity mix in the same region.
• BWH Hotels (Best Western) network properties in France: The franchisor and sibling Best Western Plus / Best Western properties across France operate under the same brand standards, Rewards programme, and central reservation system, making them the closest direct comparables in terms of go-to-market and guest expectations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotel.des.francs
• Instagraminstagram.com/bestwesternhoteldesfrancs
• LinkedInlinkedin.com/company/best-western-plus-h%C3%B4tel-des-francs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Hôtel des Francs