Hotel Effie Sandestin, Autograph Collection
Hotel Effie Sandestin is a 250-room luxury hotel within the Sandestin Golf and Beach Resort in Miramar Beach, Florida, operating under Marriott's Autograph Collection. It serves luxury leisure travelers, families, corporate groups, and destination weddings with signature dining, spa, and event facilities.
- Company typePrivate
- Founded2021
- HeadquartersMiramar Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hotel Effie Sandestin, Autograph Collection does
Hotel Effie Sandestin, Autograph Collection is a 250-room luxury hotel located within the 2,400-acre Sandestin Golf and Beach Resort on Choctawhatchee Bay in Miramar Beach, Florida. Opened in 2021 and operated under Marriott's Autograph Collection brand by family owner/developer Tom Becnel, the property serves luxury leisure travelers, families, corporate groups, and destination weddings on Florida's Emerald Coast. Core offerings include multiple signature dining venues (Ovide fine dining, Ara Rooftop Pool & Lounge — the only rooftop pool on the Emerald Coast, The Lobby Bar, and Sweetbay Coffee), Spa Lilliana, 20,000+ square feet of meeting and event space integrated with the adjacent Baytowne Conference Center, and access to four championship golf courses, a 223-slip marina, tennis facilities, and 7+ miles of beach.
Revenue is generated through room bookings (rooms and suites across Deluxe, Bay View, Junior Suite, Executive Suite, and Presidential Suite tiers), food and beverage across on-site outlets and in-room dining, spa services (with a 20% service charge and Lilliana Luxe membership tier), meetings and events, a $45/day resort fee covering recreational amenities, and ancillary charges (self/valet parking, EV charging, pet fees, rollaway beds). Distribution combines direct booking through hoteleffie.com, Marriott's global booking platforms and Bonvoy loyalty program, exclusive American Express Fine Hotels + Resorts status on the Emerald Coast, third-party OTAs, ResortPass for rooftop day passes and cabanas, and a dedicated group sales team. The property operates on conventional hospitality technology — Marriott property management, Bonvoy integration, OpenTable reservations, and TruTour 3D virtual tours — with no disclosed proprietary AI or technology platform. The hotel is independently owned with no public ticker, no funding rounds, and no parent company controlling stake.
Hotel Effie Sandestin, Autograph Collection firmographics
Firmographics- Name
- Hotel Effie Sandestin, Autograph Collection
- Legal name
- Hotel Effie Sandestin, Autograph Collection
- Website
- https://hoteleffie.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hotel Effie Sandestin is a 250-room luxury hotel within the Sandestin Golf and Beach Resort in Miramar Beach, Florida, operating under Marriott's Autograph Collection. It serves luxury leisure travelers, families, corporate groups, and destination weddings with signature dining, spa, and event facilities.
- Ownership category
- akta.pro rank
Hotel Effie Sandestin, Autograph Collection industry classification
Industry- Product category
- Luxury Hotels & Resorts
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Golf & Leisure Full-Service Hotels (THAGAAAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Hotel Effie Sandestin, Autograph Collection is headquartered
LocationHeadquarters
- HQ city
- Miramar Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hotel Effie Sandestin, Autograph Collection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Revenue: Primary revenue from 250 luxury guest rooms and suites. Room types include Deluxe King, Deluxe Double Queen, Bay View rooms, Junior King Suite, Executive Suites, and Presidential Suite. Pricing varies by season and room type with standard check-in at 4 PM and check-out at 11 AM.
- Food & Beverage: On-site dining venues include Ovide (signature restaurant serving modern Southern cuisine), Ara Rooftop Pool & Lounge (cocktails and light bites), The Lobby Bar (TLB) with signature cocktails and small plates, Sweetbay Coffee market, and In-Room Dining service from 6 AM-11 PM daily.
- Spa Services: Spa Lilliana offers a full range of treatments including massages, facials, scrubs, manicures, and pedicures. Services priced with 20% service charge. Also offers Lilliana Luxe spa membership with elevated perks and decadent treatments.
- Meeting & Event Space: 20,000+ square feet of dedicated meeting space including a 13,000 sq ft Juniper Ballroom that can be divided into 6 sections. Combined with Baytowne Conference Center provides 50,000 sq ft total. Offers customizable catering options for events.
- Resort Fee & Ancillary Charges: $45 daily resort fee covers bicycle, kayak, and boogie board rentals, resort shuttle, tennis court access, golf discounts, basketball and pickleball courts, running trails. Additional revenue from self-parking ($25/day), valet parking ($32/day), EV charging ($20/day), and rollaway beds ($35/day).
- Pet Services: Pet-friendly rooms on floors 3-4 accommodate dogs up to 65 lbs. $150+ tax per stay pet fee applies (excludes guide/service dogs). In-room pet amenities include bed, water bowl, doggy bags, toy, and Simba-shaped treat.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Deluxe King / Bay View King - Standard luxury room with King bed |
| Subscription | Multi-year contract | Deluxe Double Queen / Bay View Double Queen - Standard luxury room with two Queen beds |
| Subscription | Multi-year contract | Junior King Suite - Spacious suite with King bed and wet bar |
| Subscription | Multi-year contract | Executive King/Double Queen Suite - Premium suite with separate bedroom and living area |
| Subscription | Multi-year contract | Presidential Suite - 1,280 sq ft luxury suite with hospitality kitchen |
| Subscription | Monthly | Resort Fee - Daily amenity charge |
| Unit Pricing | Pay-as-you-go | Parking - Self and Valet options |
| Unit Pricing | Pay-as-you-go | Pet Fee - Per stay charge for dog-friendly rooms |
| Unit Pricing | Pay-as-you-go | Rollaway Beds - Available for King rooms only |
| Unit Pricing | Pay-as-you-go | Ovide Restaurant - Fine dining with Gulf Coast Southern cuisine |
| Unit Pricing | Pay-as-you-go | Ara Rooftop Pool & Lounge - Pool access and day passes |
| Unit Pricing | Pay-as-you-go | Spa Lilliana - Wellness treatments and services |
| Unit Pricing | Pay-as-you-go | The Lobby Bar (TLB) - Cocktails and small plates |
| Unit Pricing | Pay-as-you-go | In-Room Dining - Room service |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Hotel Effie Sandestin, Autograph Collection product offering
Product offeringCore offering
Hotel Effie operates a 250-room luxury resort hotel within the 2,400-acre Sandestin Golf and Beach Resort on Florida's Emerald Coast. The property offers luxury accommodations, signature dining at Ovide restaurant, the only rooftop pool on the Emerald Coast at Ara, Spa Lilliana wellness center, The Lobby Bar, Sweetbay Coffee, 20,000+ sq ft of meeting space, wedding venues, and access to championship golf, beach activities, and resort amenities.
Product overview
Hotel Effie Sandestin, Autograph Collection is a 250-room luxury hotel operating as part of Marriott's Autograph Collection. The property offers a unified hospitality experience centered on its signature restaurant Ovide, Ara Rooftop Pool & Lounge (the only rooftop pool on Florida's Emerald Coast), Spa Lilliana, The Lobby Bar, and Sweetbay Coffee market. Additional offerings include luxury accommodations with rooms and suites, 20,000+ sq ft of meeting and event space, wedding venues, championship golf access, beach activities, fitness facilities, and Marriott Bonvoy loyalty integration. The hotel provides comprehensive in-room dining, spa services, and various vacation packages through strategic partnerships with ResortPass and OpenTable.
Differentiator
Problem solved
Functional benefit
Brands
- Ovide: Signature upscale restaurant offering modern southern cuisine with Gulf Coast influences. Features daily brunch (7am-2pm) and dinner service.
- Ara Rooftop Pool & Lounge
- The Lobby Bar (TLB)
- Sweetbay Coffee
- Spa Lilliana
Products and services
- Hotel Accommodations (Rooms & Suites) 250 luxury guest rooms and suites featuring coastal-inspired design, pillow-top mattresses, 50-inch LED TVs, mini fridges, in-room safes, Lavazza espresso machines (available upon request), complimentary WiFi, and accessible rooms with roll-in showers. Room categories include Deluxe King, Deluxe Double Queen, Bay View rooms, Junior King Suite, Executive Suites, and Presidential Suite.
Quantifiable outcome
- #6 Hotel in Florida - Condé Nast Traveler Readers' Choice Awards 2025
- +5 more outcomes
Companies that use Hotel Effie Sandestin, Autograph Collection
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
Hotel Effie Sandestin, Autograph Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Hotel Effie Sandestin, Autograph Collection partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, flagship and core.
- The Agency Northwest FloridaminorGlobal real estate brokerage The Agency launched an office at Sandestin Golf and Beach Resort, with Managing Partner Sara Becnel (related to Hotel Effie owner Tom Becnel). The Agency hosted its grand launch celebration at Hotel Effie's Juniper Ballroom.
- Marriott International / Autograph CollectionflagshipHotel Effie is a proud member of Marriott's Autograph Collection, providing access to Marriott Bonvoy loyalty program (150+ million members), global booking platforms, and Marriott's marketing infrastructure. The Autograph Collection features independent luxury hotels with distinctive character.
- American Express Fine Hotels + ResortscoreHotel Effie is the only American Express Fine Hotels + Resorts destination on Florida's Emerald Coast, offering exclusive benefits for Amex Platinum and Centurion cardmembers including noon check-in, room upgrades, daily breakfast at Ovide (up to $60), $100 resort credit, and guaranteed 4pm late checkout.
- Sandestin Golf and Beach ResortflagshipHotel Effie is located within the 2,400-acre Sandestin Golf and Beach Resort, providing guests exclusive access to four championship golf courses (The Links, Baytowne, Raven, Burnt Pine), 223-slip marina, 15 tennis courts, 7+ miles of beach, Baytowne Wharf entertainment district, and resort amenities.
- Alaqua Animal RefugeminorHotel Effie partners with Alaqua Animal Refuge, a no-kill animal shelter and sanctuary in Northwest Florida. The 501(c)(3) organization is a recognized leader in animal rescue, welfare, cruelty prevention, and advocacy.
- Dog-HarmonyminorHotel Effie partners with Dog-Harmony, a non-profit 501(c)(3) organization dedicated to enhancing the relationship between dogs and humans through community education. Programs help reduce likelihood of dog abandonment or surrender to shelters.
- ResortPasscoreResortPass is a third-party platform enabling non-hotel guests to purchase day passes, cabana reservations, and day beds for Ara Rooftop Pool & Lounge access, expanding revenue opportunities beyond overnight guests.
- Skechers Direct PartnershipminorSDI employees (including Hotel Effie staff) are eligible for a 30% discount on Skechers work styles year-round through Skechers Direct partnership, as well as quarterly Friends and Family events with exclusive discounts on 3,000+ styles.
- TicketsatWorkminorThrough TicketsatWork, Sandestin employees including Hotel Effie staff have access to exclusive savings and discounts on movies, concerts, sporting events, theme parks, travel, electronics, and more.
- Rocket LawyerminorAll active Hotel Effie employees have access to legal documents library, Attorney Q&A, Attorney phone consultation, and local discounts through Rocket Lawyer for major life changes and legal needs.
- LifeMart by ADPminorSandestin has partnered with LifeMart by ADP, providing employees access to exclusive savings on movies, concerts, sporting events, theme parks, travel, electronics, and more.
- Sand Dollar TransportationminorSandestin's exclusive partner for professional airport transportation service with uniformed drivers. Provides transportation to/from Destin-Fort Walton Beach Airport (VPS) and other regional airports. Contact: 850-687-9650.
- Spot Pet InsuranceminorHotel Effie employees have access to Spot Pet Insurance providing financial safety net for accidents or illnesses covering vet exams, dental care, x-rays, tests, emergencies, and hospitalizations for their pets.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Hotel Effie Sandestin, Autograph Collection competitors and assessment
Company assessmentBroad incumbents
- Four Seasons Resort Palm Beach: Premier Florida luxury beachfront resort competing for the same HNW leisure and corporate incentive segments; broader luxury brand portfolio with stronger recognition but overlapping Florida Atlantic/Gulf coastal demand.
- The Boca Raton: Florida luxury destination resort with comparable multi-amenity positioning (beach access, golf, spa, multiple dining venues, meeting space) targeting overlapping affluent leisure and corporate incentive demand.
- 1 Hotel South Beach: Florida luxury beachfront resort with overlapping upscale leisure positioning, sustainability credentials, and event capabilities; broader multi-property brand competing for similar national/international luxury travelers.
- The Ritz-Carlton, Naples: Established Florida Gulf Coast luxury beachfront incumbent with broader footprint and longer operating history; competes for the same affluent leisure and group travelers but operates at a higher tier within a wider portfolio.
- The Ritz-Carlton, Amelia Island: Florida luxury beachfront resort with comparable amenities, golf, spa, and event space; incumbent competitor for the same affluent leisure, wedding, and corporate group markets across Florida's coastline.
Direct peers
- The St. Regis Longboat Key Resort: Newly opened Marriott luxury beachfront resort on Florida's Gulf Coast with similar full-service amenities, dining, spa, and event venues—direct competitor for Bonvoy luxury leisure and group travelers targeting the western Florida coast.
- Hilton Clearwater Beach Resort & Spa: Florida Gulf Coast beachfront full-service resort with similar room scale, dining, meeting facilities, and resort-fee revenue model; overlaps in leisure, group, and wedding demand along the same coast.
- Hilton Sandestin Beach Golf Resort & Spa: Directly comparable resort located within the same Sandestin Golf and Beach Resort destination in Miramar Beach/Destin, FL—same beachfront, same customer base, similar room count, and overlapping golf/marina amenities, competing for identical leisure and group demand.
- JW Marriott Marco Island Beach Resort: Marriott-family luxury full-service beachfront resort on Florida's Gulf Coast with comparable meeting space, dining venues, and leisure amenities; closest comparable for Autograph Collection distribution dynamics and Gulf Coast luxury positioning.
- Hyatt Regency Coconut Point Resort and Spa: Comparable luxury full-service Florida Gulf Coast resort with multiple dining venues, spa, golf access, and meeting space; competes directly for leisure, wedding, and group demand from the same regional feeder markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hotel Effie Sandestin, Autograph Collection social profiles
Digital presenceHotel Effie Sandestin, Autograph Collection compliance and trust
Trust signalCompliance2 records
Hotel Effie Sandestin, Autograph Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Effie Sandestin, Autograph Collection leadership team
Management profileNumber of profiles
Profiles5 records
Hotel Effie Sandestin, Autograph Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Effie Sandestin, Autograph Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Effie Sandestin, Autograph Collection
What does Hotel Effie Sandestin, Autograph Collection do?
Hotel Effie operates a 250-room luxury resort hotel within the 2,400-acre Sandestin Golf and Beach Resort on Florida's Emerald Coast. The property offers luxury accommodations, signature dining at Ovide restaurant, the only rooftop pool on the Emerald Coast at Ara, Spa Lilliana wellness center, The Lobby Bar, Sweetbay Coffee, 20,000+ sq ft of meeting space, wedding venues, and access to championship golf, beach activities, and resort amenities.
Is Hotel Effie Sandestin, Autograph Collection a public or private company?
Hotel Effie Sandestin, Autograph Collection is a private company. It is classified as family owned and is currently operating.
When was Hotel Effie Sandestin, Autograph Collection founded?
Hotel Effie Sandestin, Autograph Collection was founded in 2021. It employs 51 to 100 people.
Where is Hotel Effie Sandestin, Autograph Collection based?
Hotel Effie Sandestin, Autograph Collection is headquartered in Miramar Beach, United States, in the North America region.
How does Hotel Effie Sandestin, Autograph Collection make money?
Six revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, spa Services, meeting & Event Space, resort Fee & Ancillary Charges and pet Services.
Who are Hotel Effie Sandestin, Autograph Collection's main competitors?
Broad incumbents on record are Four Seasons Resort Palm Beach, The Boca Raton, 1 Hotel South Beach, The Ritz-Carlton, Naples and The Ritz-Carlton, Amelia Island. Direct peers are The St. Regis Longboat Key Resort, Hilton Clearwater Beach Resort & Spa, Hilton Sandestin Beach Golf Resort & Spa, JW Marriott Marco Island Beach Resort and Hyatt Regency Coconut Point Resort and Spa.
Does Hotel Effie Sandestin, Autograph Collection have an API?
No public API is recorded for Hotel Effie Sandestin, Autograph Collection.
What industry is Hotel Effie Sandestin, Autograph Collection in?
Hotel Effie Sandestin, Autograph Collection's product category is Luxury Hotels & Resorts. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAH, Golf & Leisure Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.