Hotel Riu Garoé

What Hotel Riu Garoé does

Hotel Riu Garoé is a four-star hotel and spa property located in Puerto de la Cruz, Tenerife (Canary Islands, Spain), operated by the privately held Spanish company Sancho Caballero, S.L. (Tax ID B-38038725). Founded in 2002 and affiliated with the RIU hotels & resorts brand, the property offers four accommodation tiers — Standard Double Room, Superior Double Room, Suite, and Master Suite — all recently renovated and featuring balconies or terraces, air conditioning, satellite TV, and either lateral sea views or views of the Atlantic Ocean or Mount Teide. Entry-level rates begin at €139 per night, with the Suite and Master Suite tiers bundling additional benefits such as free mini-bar, complimentary spa discounts (5-10%), and larger furnished terraces.

The property's revenue model rests on three streams: accommodation (the primary stream), paid spa and wellness services (spa circuit, massages, beauty services), and meetings and events across five venues (La Paz Lounge up to 150 guests, Teide Room up to 150, Gomera Room up to 50, Drago Room up to 70, and outdoor spaces up to 200). Distribution is direct-to-consumer through the hotel's own website (hotelgaroe.com, powered by the Mirai booking platform) combined with indirect channels via the RIU brand network and tour operators including TUI, the latter evidenced by an unbroken sequence of TUI Global Hotel Awards from 2013 through 2026. A dedicated Bike Friendly service line with secure bike storage and maintenance tools targets cycling tourists, a niche segment the property has invested in through certification and dedicated infrastructure.

The hotel serves three primary customer segments: leisure travelers seeking relaxation and island sightseeing, corporate groups hosting meetings and events, and cycling and sports tourists. Beyond rooms, the property operates two outdoor swimming pools (adults and children), a full spa and wellness center (sauna, steam bath, hydromassage, relaxation area), a gym, free WiFi, a free beach shuttle, and breakfast-and-dinner buffet service. Sustainability credentials include the Travelife Gold Award and multiple TUI Umwelt Champion recognitions. The property carries 15+ consecutive years of third-party awards spanning TUI, HolidayCheck, and TripAdvisor, which together with the RIU brand affiliation constitute the core of its competitive positioning.

Name

Hotel Riu Garoé

Legal name

Sancho Caballero, S.L.

Website

https://hotelgaroe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Riu Garoé is a four-star hotel and spa in Puerto de la Cruz, Tenerife, operated by Sancho Caballero, S.L. and affiliated with the RIU hotels & resorts brand, offering four room tiers, a full spa, meetings and events venues for up to 200 guests, and a Bike Friendly certification, serving leisure, corporate, and cycling-tourism guests.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel accommodation
• Spa wellness services
• Meetings events venues
• Leisure hospitality
• Cycling tourism

Headquarters

HQ city

Puerto de la Cruz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: The primary revenue stream comes from hotel room rentals across four room categories: Standard Double Room, Superior Double Room, Suite, and Master Suite. Room rates start from €139 per night for standard rooms, with premium suites commanding higher rates.
2. Spa & Wellness Services: The hotel generates additional revenue from spa services including spa circuit access, massages, treatments, hairdressing, beauty services, and spa experiences (sauna, steam bath, therapy showers, hydromassage pool, relaxation area). Spa services are offered at extra cost with discounts of 5-10% for hotel guests.
3. Meetings & Events: Revenue from hosting corporate events, meetings, conferences, coffee breaks, team building activities, business training, incentives, and celebrations in their various event spaces (La Paz Lounge, Teide Room, Gomera Room, Drago Room, and outdoor spaces) with capacities from 50 to 200 people.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel Riu Garoé is a 4-star hotel and spa in Puerto de la Cruz, Tenerife that rents overnight accommodation across four room categories (Standard Double, Superior Double, Suite, Master Suite) starting from €139 per night. The hotel also operates a full Spa & Wellness center, corporate Meetings & Events venues for up to 200 guests, and a Bike Friendly service catering to cycling tourists.

Product overview

Hotel Riu Garoé is a 4-star Hotel & Spa located in Puerto de la Cruz, Tenerife, operated by Sancho Caballero, S.L. The property offers a portfolio of four accommodation tiers (Standard Double Room, Superior Double Room, Suite, and Master Suite), all featuring modern decor, terraces, and amenities such as air conditioning and satellite TV. The hotel's core offerings include a comprehensive Spa & Wellness center with circuit, treatments, and beauty services; Meetings & Events venues accommodating up to 200 guests across multiple rooms and outdoor spaces; and a Bike Friendly service supporting cycling tourism. General facilities encompass swimming pools, gardens, gym, free WiFi, and dining options. The portfolio is architecturally unified around the hotel's location in a residential area close to beaches and commercial zones, serving both leisure and business travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Double Room Recently renovated standard rooms decorated with a fresh and modern style, featuring large terraces, lateral sea views, balcony or terrace, air conditioning, satellite TV, and standard amenities. Starting from €139 per night for leisure guests seeking comfortable Tenerife accommodation.
• Superior Double Room Spacious superior double rooms with wide spaces, own terrace with sun beds, sea or Teide volcano views, sofa, and 5% discount on SPA treatments. Targeted at leisure guests seeking upgraded accommodation with premium views and amenities.
• Suite Junior Suites with careful decoration, large spaces, large furnished terraces, Atlantic Ocean views, 10% discount on SPA treatments, free mini-bar, free safe, and complimentary toiletries. Targeted at leisure guests and couples seeking premium suite accommodation.
• Master Suite
• Spa & Wellness Complete wellness center offering spa circuit, massages, treatments, hairdressing and beauty services, and spa experiences including sauna, steam bath, therapy showers, hydromassage pool, and relaxation area. Available for guests over 16 years of age, with discounts of 5-10% for hotel guests.
• Meetings & Events Corporate events and meetings service featuring multiple rooms: La Paz Lounge (up to 150 people), Teide Room (150 people), Gomera Room (up to 50 people), Drago Room (up to 70 people), and outdoor spaces (up to 200 people). Includes coffee breaks, after work events, weddings, and corporate catering with local flavors. Includes projector, screen, WiFi, and natural light.
• Bike Friendly Bicycle-friendly service with quick road access for northern island biking and climbing routes. Includes free bike storage, lockers, maintenance tools, and bike accessories sales. Targeted at cyclists and sports tourists exploring Tenerife's cycling routes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RIU Hotels & ResortscoreStrategic or Co-development PartnerHotel Riu Garoé operates under the RIU hotels & resorts brand umbrella. This partnership provides brand recognition, marketing support, quality standards, and access to the broader RIU distribution network. The hotel markets itself as part of the RIU brand family.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotel Tigaiga: 4-star family-run hotel in Puerto de la Cruz surrounded by tropical gardens, with spa, pools, and event space. Comparable in tier, full-service offering, and leisure/corporate target customers in the same destination.
• Hotel Botánico & The Oriental Spa Garden: 5-star luxury hotel in Puerto de la Cruz, Tenerife, well known for its extensive spa and wellness facilities and tropical gardens. Directly comparable as a full-service resort hotel targeting leisure and wellness travelers in the same destination.
• Hotel Las Águilas Tenerife, Affiliated by Meliá: 4-star resort hotel near Puerto de la Cruz offering similar full-service accommodation, spa, and event facilities under an international brand umbrella. Comparable in tier, brand-affiliation model, and target leisure/corporate segments.
• Hotel Riu Palace Tenerife: Sister RIU-branded property in Tenerife offering a more upscale 4-star experience under the same brand umbrella. Comparable in operating model, brand standards, and target market, with overlapping guest pool.
• H10 Tenerife Playa: 4-star hotel in Puerto de la Cruz operated by the H10 hotel chain, providing full-service accommodation, spa/wellness, and meeting facilities. Comparable scale, brand-affiliation, and service mix.
• Gran Hotel Taoro: Recently renovated 4-star hotel in Puerto de la Cruz offering spa, event space, and leisure amenities. Closest direct competitor in the same neighborhood, sharing the leisure traveler and corporate events segments.
• Catalonia Las Vegas Tenerife: 4-star seafront hotel in Puerto de la Cruz under the Catalonia Hotels brand, with spa, dining, and event facilities. Similar product offering, brand-affiliation structure, and leisure/business customer mix.
• Hotel ValleMar Tenerife: 4-star adult-only hotel in Puerto de la Cruz with spa, wellness, and sea views, focused on leisure travelers. Comparable in spa-centric positioning, adult audience, and resort-area full-service offering.
• Be Live Experience Orotava: 4-star resort hotel in Puerto de la Cruz under the Be Live Hotels brand, offering accommodation, spa, pools, and event spaces. Directly comparable in tier and target customer segments in the same destination.

Broad incumbents

• RIU Hotels & Resorts (parent brand): International hotel chain with 100+ properties worldwide. Hotel Riu Garoé operates under its brand umbrella, so the RIU chain is the parent brand/network that provides distribution, marketing, and standards to the subject property.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hotelriugaroe
• LinkedInlinkedin.com/company/hotel-riu-garoe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Riu Garoé