Hotel Geranium

What Hotel Geranium does

Hotel Geranium is a privately held 3-star hotel located at Av. Brasil, 2970 in central Balneário Camboriú, Santa Catarina, Brazil, one block from the beach and within walking distance of major tourist attractions including Parque Unipraias, the Pirate Boat, and Atlantic Avenue nightlife. The property operates 88 apartments across three categories — Luxury (Luxo), Standard, and Conjugado Standard (interconnecting apartments for families or groups) — each equipped with air conditioning, cable TV, electronic locks, and complimentary WiFi. The hotel also operates leisure facilities (adult and children's swimming pools, thermal pool, dry sauna, games room, and kids space) open daily from 09:30 to 21:00.

Revenue is generated through four streams: accommodation (rooms), event space rental (4-5 function rooms including Salão Geranium, Sala Ibisco, Sala Gloxínia, and Sala Miosótis with capacity up to 400 guests), food and beverage services (breakfast 07:00-10:00 plus event catering), and covered parking at R$50 per day. Online reservations are processed through the Omnibees booking platform, supplemented by direct phone (+55 47 3263-3232), WhatsApp (+55 47 98886-4483), email ([email protected]), and on-site reception.

The go-to-market is direct-to-consumer, supported by a multilingual website (Portuguese, English, Spanish), organic social media presence on Facebook and Instagram, and SEO positioning for Balneário Camboriú hotel searches. Target segments include leisure travelers, business travelers, families, and corporate/social event organizers. The property is independently operated with no disclosed parent company, subsidiaries, funding rounds, or institutional ownership.

Name

Hotel Geranium

Legal name

Hotel Geranium

Website

https://hotelgeranium.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Geranium is a privately held 3-star hotel in central Balneário Camboriú, Brazil, operating 88 apartments (Luxury, Standard, Conjugate) plus 4-5 event rooms for up to 400 guests, serving leisure and business travelers, families, and event organizers.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Leisure facilities
• Event venues
• Hospitality services
• Business travel lodging

Headquarters

HQ city

Balneário Camboriú

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: Room rental revenue from 88 apartments across three categories (Luxury, Standard, and Conjugate) serving business and leisure travelers.
2. Event Space Rental: Rental revenue from 4-5 event rooms with capacity for up to 400 people, serving corporate and social events.
3. Food and Beverage Services: Restaurant services including breakfast (07:00-10:00) and complete food services for events.
4. Parking Services: Covered garage parking available at R$ 50.00 per day.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel Geranium operates a 3-star hotel with 88 apartments across three categories (Luxo, Standard, and Conjugados Standard) in Balneário Camboriú, Santa Catarina, Brazil. The hotel provides accommodation services for business and leisure travelers, complemented by on-site leisure facilities (adult and children's pools, thermal pool, sauna, games room, kids space) and 4-5 event rooms with capacity for up to 400 guests for corporate and social events. Reservations are managed via the Omnibees online booking platform as well as direct phone, WhatsApp, and email channels.

Product overview

Hotel Geranium is a 3-star hotel located in Balneário Camboriú, Santa Catarina, Brazil, offering 88 apartments divided into three categories: Luxo (luxury), Standard, and Conjugados Standard. The hotel provides core accommodation services along with leisure facilities (pools, sauna, games room, kids space) and event venues (4-5 rooms for up to 400 guests). Online reservations are managed through the Omnibees booking platform. The hotel caters to both business and leisure travelers, positioned near major tourist attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartamentos Luxo (Luxury Apartments) Luxury apartments with differentiated and innovative decoration featuring privileged views of Avenida Brasil, equipped with air conditioning, mini fridge, LCD cable TV, electronic lock, and complimentary WiFi, targeted at business and leisure travelers seeking premium stays.
• Apartamentos Standard (Standard Apartments) Complete, comfortable, and cozy apartments with side view, featuring air conditioning and safe box, designed for families and travelers seeking standard accommodation.
• Apartamentos Conjugados Standard (Conjugate Standard Apartments) Spacious apartments separated into two environments with a shared bathroom, featuring privileged views of Avenida Brasil, designed for large families or groups needing extra space.
• Áreas de Lazer (Leisure Facilities) On-site leisure facilities including adult and children's swimming pools, thermal pool, dry sauna, games room, and kids space, operating from 09:30 to 21:00 hours, available to hotel guests and event attendees.
• Sala de Eventos (Event Rooms) Event facilities comprising 4-5 function rooms (Salão Geranium, Sala Ibisco, Sala Gloxínia, Sala Miosótis) with capacity for up to 400 people simultaneously, offering air-conditioned environments and complete food services for corporate meetings, conferences, social events, and weddings.
• Estacionamento Coberto (Covered Parking) Covered garage parking available for hotel guests at R$ 50.00 per day for vehicle security and convenience.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• OmnibeescoreChannel Partner/ Reseller/ DistributorOmnibees provides an integrated online reservation platform for Hotel Geranium, enabling guests to book rooms directly through reservations.omnibees.com. This channel partnership is critical for online distribution and revenue management.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel Barra Sul: Establishment in Balneário Camboriú competing for the same regional tourist and business demand, with comparable room count and mid-scale positioning.
• Hotel Plaza Camboriú: Mid-tier hotel in Balneário Camboriú offering similar accommodation, leisure, and event services to overlapping business and tourist clientele.
• Hotel Blumenau: Independent mid-range hotel located in Balneário Camboriú, directly competing with Hotel Geranium for the same business and leisure traveler segments in the city center.

Broad incumbents

• ibis (Accor): Accor's economy/mid-scale brand present in Balneário Camboriú, leveraging global loyalty (ALL), corporate accounts, and OTA prominence to compete with independent hotels.
• Mercure (Accor): Accor's mid-scale brand with properties in Balneário Camboriú, offering enhanced distribution and chain-affiliated demand capture that Hotel Geranium must compete against.
• Nacional Inn: Brazilian hotel chain operating mid-tier properties nationwide, with units in Balneário Camboriú — competing directly with Hotel Geranium on price and amenity positioning while providing branded scale.
• Bristol Hotéis: Brazilian hotel chain with full-service properties in southern Brazil, including Balneário Camboriú, combining regional management depth with branded distribution advantages.
• Slaviero Hotéis: Established Brazilian mid-scale hotel chain with properties across southern Brazil including Balneário Camboriú, offering chain distribution, loyalty, and corporate contracts that an independent property cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelgeraniumbalneariocamboriu
• Instagraminstagram.com/hotelgeranium
• LinkedInlinkedin.com/company/hotel-geranium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Geranium