Hotel Goldene Rose

What Hotel Goldene Rose does

Hotel Goldene Rose is a family-run heritage hotel located in Welsberg (Monguelfo), South Tyrol, Italy, operating under the legal name Schmid Wilhelm (VAT IT02380120218). The property has been in the Schmid family since 1873 — currently in its fourth generation under Wilhelm Schmid, his wife Mirjam, and their three children — and occupies a building with over 600 years of documented history. It offers around a dozen room categories including standard doubles (Traviata, Ariosa, Sinfonie, Gloria), superiors (Medeo, Santana), a family room (Diamant), a single room (Azubis), an apartment (Nana), and a panorama suite (Divina). Pricing for the half-board-plus product runs roughly €96-€134 per person per night for standard rooms, with packages and suites priced higher; published themed packages range from €255 (3 nights) to €924 (7 nights per person).

The hotel's product stack is built on a standard hotel website (hotel-goldenerose.com) with online booking in German, Italian, and English, supplemented by a third-party Giggle Tips integration that powers its weekly activity program (guided hikes, yoga, cooking classes, cultural tours). Distribution runs through the official website and request form, the regional Booking Südtirol platform, and partnerships with Kronplatz, Drei Zinnen Dolomiten, and Dolomiti Superski/Supersummer for winter and summer activity access. The business model is asset-heavy: revenue comes predominantly from room nights sold on a nightly or weekly-package basis with half-board-plus included (breakfast buffet plus 4- or 5-course dinner). Ancillary revenue comes from wellness ("Oase der Rosen" with sauna, steam bath, infrared cabin, whirlpool, sanarium, above-water massage), self-catering apartment rentals, and a Rosentaler-points-based Gäste-Club loyalty program. Since May 2025, the property also holds the Südtirol Nachhaltigkeits-Label Level 1, enabling a discount package for guests arriving by public transport and free regional transit via the GuestPass Premium program.

Name

Hotel Goldene Rose

Legal name

Hotel Goldene Rose - Schmid Wilhelm

Website

https://hotel-goldenerose.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Goldene Rose is a fourth-generation family-run heritage hotel in Welsberg, South Tyrol, Italy, offering half-board accommodation, wellness, and curated activity programs to leisure travelers visiting the Dolomites and Pragser Wildsee.

Ownership category

akta.pro rank

Product category

Boutique Alpine Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Hotel accommodation
• Alpine hospitality
• Wellness retreats
• Ski holidays
• Culinary experiences

Headquarters

HQ city

Welsberg (Monguelfo)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Hotel Accommodation: Room bookings with half board (Verwöhn-Halbpension) - includes breakfast buffet and 4 or 5-course dinner menu. Revenue generated from nightly rates varying by room type (Standard, Superior, Suite) and seasonal pricing.
2. Activity and Experience Bookings: Revenue from third-party activity bookings facilitated through Giggle Tips platform, including guided hikes, yoga sessions, cooking classes, and cultural tours

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Goldene Rose is a family-run hotel in Welsberg/Monguelfo, South Tyrol, offering accommodation in multiple room categories (Standard, Superior, Suite, Family, Single, Apartment) bundled with a Half Board Plus dining package (breakfast buffet plus 4 or 5-course dinner). The core product is supplemented by an on-site wellness spa (Oase der Rosen), seasonal activity programs (summer hiking/biking, winter skiing/snow sports), a curated weekly activity program, and GuestPass Premium for free regional public transport.

Product overview

Hotel Goldene Rose is a family-run hotel in Welsberg/Monguelfo, South Tyrol, operating since 1873. The property offers a unified accommodation product with multiple room categories (standard, superior, suite, family, single, apartment) featuring Tyrolean-style decor. The hotel operates on a half-board model with buffet breakfast and multi-course dinner menus. Core offerings are supplemented by the 'Oase der Rosen' wellness area, seasonal activity programs (summer hiking/biking, winter skiing/snow sports), a weekly curated experience program via Giggle Tips, GuestPass Premium for regional transportation, a loyalty club, and sustainability-focused packages. The product architecture functions as a unified hotel service with modular add-ons rather than separate platform modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms and Apartments) Family-run hotel offering multiple room categories including standard double rooms (Traviata, Ariosa, Sinfonie, Gloria), superior rooms (Medeo, Santana), family rooms (Diamant), single rooms (Azubis), apartments (Nana), and panorama suites (Divina). Rooms feature Tyrolean-style decor, balconies, and modern amenities.
• Half Board Plus (Verwöhn-Halbpension) Full-board dining package including buffet breakfast with South Tyrolean products and a 4 or 5-course dinner menu featuring traditional dishes, vegetarian options, and accommodations for special dietary needs (€15.00 surcharge for lactose intolerance or celiac disease).
• Wellness & Spa (Oase der Rosen) Wellness area featuring Turkish steam bath, Finnish sauna, infrared cabin, whirlpool, sanarium with herbal essences, ice and aroma showers, and above-water massage therapy.
• GuestPass Premium Complimentary transportation benefit enabling free travel by bus and train throughout South Tyrol, including shuttle service to Kronplatz and Sextner Dolomites during winter season.
• Summer Activities Program Active summer program including hiking, mountain biking, e-biking tours, and access to Lake Braies and Dolomites attractions.
• Winter Activities Program Active winter program including skiing (shuttle to Kronplatz and Drei Zinnen Dolomiten), cross-country skiing, winter hiking, snowshoe walking, ice skating, and sledding.
• Weekly Program (Wochenprogramm) Curated weekly activities including guided hikes, sunrise experiences, climbing, honey production workshops, bread baking, yoga, e-bike tours, and cultural experiences, facilitated through the Giggle Tips platform.
• Vacation Packages (Angebotspakete) Themed vacation packages including Summer in the Dolomites (7 nights from €709), September Air, Colourful Autumn (3-7 nights from €255), and October Delight (3-7 nights from €315) offerings, each including half board plus and various extras.
• Guest Club (Gäste-Club) Loyalty program where guests collect Rosentaler points to book exclusive packages or exchange for value vouchers.
• Sustainability Package (Klima-Challenge) Eco-friendly stay package rewarding guests who arrive by public transport with a discount (minimum 2-week advance booking, 1-week minimum stay; not combinable with other promotions).

Quantifiable outcome

• Discount reward for guests arriving by public transport (book 2+ weeks advance, minimum 1 week stay)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Südtirol (South Tyrol Tourism)coreGTM or Marketing PartnerPartnership with South Tyrol tourism board providing GuestPass Premium system that enables hotel guests free unlimited travel on public transport (buses and trains) throughout South Tyrol. Hotel also displays official South Tyrol branding and participates in regional tourism marketing initiatives.
• Booking SüdtirolminorChannel Partner/ Reseller/ DistributorRegional accommodation booking platform partnership for distribution visibility on South Tyrol tourism booking portal.
• Dolomiti Superski / Dolomiti SupersummerminorGTM or Marketing PartnerPartnership with Dolomiti Superski (winter) and Dolomiti Supersummer (summer) regional associations for skiing and outdoor activity promotions.
• Kronplatz / Plan de CoronesminorGTM or Marketing PartnerPartnership with Kronplatz ski area providing free shuttle service to the ski area during winter season and skipass purchasing at the hotel.
• Drei Zinnen DolomitenminorGTM or Marketing PartnerPartnership with Drei Zinnen Dolomiten ski area for skipass purchasing at the hotel and promotional visibility.
• Giggle TipscoreTechnology or IntegrationTechnology integration with Giggle Tips platform for managing and booking weekly activity programs including hiking tours, yoga sessions, cooking classes, sunrise experiences, and cultural activities. The platform provides the booking infrastructure for organized guest experiences.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hotel Weihrerhof: Family-managed wellness hotel near Bressanone in South Tyrol, positioned similarly around half-board, wellness facilities, and Dolomite accessibility — overlaps directly on guest profile and product mix.
• Romantik Hotel Turm: Family-run historic boutique hotel in Stein/Villanders, South Tyrol, with comparable 4-star positioning, historic building character, half-board dining model, and wellness facilities — operating in a similar Dolomite-adjacent micro-market with multi-generational ownership.
• Hotel Alpenroyal: Family-run 4-star hotel in Wolkenstein in Gröden, South Tyrol, with similar half-board model, wellness offering, and Dolomite ski-area access — competes for the same German-speaking ski and summer clientele.
• Hotel Miramonti: Family-run 4-star hotel in St. Vigil in Enneberg, South Tyrol, offering comparable half-board accommodation, wellness amenities, and ski-area proximity in the Dolomites — directly competes for the same hiking and skiing guest segments.
• Hotel Castel Fragsburg: Family-run luxury wellness hotel near Meran, South Tyrol, combining historic castle character with extensive spa facilities — comparable premium heritage-plus-wellness positioning and family-ownership model.
• Lindenhof Pure Lifestyle & Resort: Family-run 4-star wellness resort in Naturns, South Tyrol, with comparable half-board plus model, wellness amenities, and seasonal activity programming — competes for similar German/Italian-speaking wellness travelers.
• Hotel Tirolerhof: Family-run 4-star hotel in the Dolomites region with comparable half-board plus dining, wellness facilities, and direct ski-area access — directly comparable on size, positioning, and target guest segments.

Emerging players

• Forestis Dolomites: Newer luxury wellness property near Bressanone/Brixen in the Dolomites, raising the design and wellness benchmark in the region — a comparable premium positioning but with modern build and larger wellness footprint.
• Hotel Paradiso Pure.Living: Modernized boutique hotel in Wolkenstein in Gröden targeting wellness and active travelers in the Dolomites — represents the newer wave of design-forward properties competing for the same international premium segment.

Broad incumbents

• Belvita Leading Wellness Hotels Südtirol: Marketing consortium of leading wellness hotels across South Tyrol — sets group standards, drives collective visibility, and competes for the same wellness-driven guest pool at scale that an independent operator must match alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goldenerosehotel
• Instagraminstagram.com/hotelgoldenerose
• LinkedInlinkedin.com/company/hotel-goldene-rose

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Goldene Rose