Giggle

What Giggle does

Giggle GmbH is an Austrian B2B SaaS company, founded in 2015 and headquartered in Innsbruck, that builds the Giggle.tips experience communication platform for the hospitality industry. The platform enables hotels, resorts, and tourism businesses to digitize, manage, and distribute experiences, activities, and services across 150+ channels — including Google Places, Facebook Events, Pinterest, Instagram, WhatsApp, digital signage, email, and PDF weekly programs. Core components include the Giggle CMS for content and booking management, the guest-facing Giggle WebApp, embeddable Website Widgets, Gigglytics analytics dashboard, QR Cards, and a public Experience API for system integration. The product integrates with 100+ hotel tools (PMS, chatbots, correspondence managers, payments via Hobex, signage via PeakMedia/Suitepad) and is GDPR- and WCAG-compliant.

The company operates on a tiered monthly subscription model priced by property size: Host (1–25 rooms) at €148/month, Hotel (26–60 rooms) at €198/month, and Resort (61+ rooms) at €298/month, with a freemium trial converting to the BASIC package and an enterprise demo path for larger properties. Go-to-market combines product-led self-serve signup, direct enterprise sales (30-minute online demo), and a Certified Experience Coach partner/reseller program with revenue sharing. The company claims 1,000+ business customers worldwide and 70,000+ experiences shared, with named logos spanning independent boutique hotels (Schloss Leopoldskron, Wirthshof, Buchau Familienresort) and multi-property groups (Aldiana, Dolce Vita Hotels, Pletzer Resorts, Seetelhotels, Victoria Jungfrau). It has expanded beyond its DACH core into Spanish-speaking markets and supports up to 25 languages via ExperienceAI automatic translation.

Giggle is privately held, founder-controlled (Tobias Schrott – Head of Product, Michael Zetzmann – Head of Technology, Lena Luxner – Head of Customer Success), and bootstrapped with no disclosed funding rounds or external institutional investors. Headcount is reported at 1–10 employees, indicating a lean operation. The company won the Tourism Award 2022. AI features (ExperienceAI for generative content and translations, collaborative recommendation engine) are embedded features rather than proprietary foundation models, and the product strategy positions Giggle as the connective layer between hospitality systems and guest-facing channels.

Name

Giggle

Legal name

Giggle GmbH

Website

https://giggle.tips

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Giggle GmbH is an Austrian B2B SaaS company providing the Giggle.tips experience communication platform for hotels, resorts, and tourism businesses, enabling digital management and multi-channel distribution of guest experiences via a tiered subscription priced by property size.

Ownership category

akta.pro rank

Product category

Hospitality Experience Management Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Reputation Management & Guest Feedback (THALACAK)

akta.pro secondary industries

Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots) (THALAKAN), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

Keywords

• Hotel experience management
• Guest experience platform
• Hospitality marketing software
• Experience distribution platform
• Tourism technology

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Tiered Plans): Monthly subscription fees based on hotel size tiers: Host (1-25 rooms) at €148/month, Hotel (26-60 rooms) at €198/month, and Resort (61+ rooms) at €298/month. The subscription model provides access to the full platform including experience management, channel distribution, analytics, and integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Giggle.tips is an all-in-one cloud platform that helps hotels, resorts, and tourism businesses create, manage, distribute, and sell guest experiences, services, and activities across more than 150 channels including WebApp, website widgets, email, social media, Google Places, chatbots, and digital signage. It combines a content management system with booking, online payments, AI-powered content generation, automatic multilingual translation, and analytics to drive upselling and increase revenue per guest.

Product overview

Giggle.tips is a unified experience communication platform for the hospitality industry, primarily serving hotels, resorts, and tourism businesses. The platform consists of a core cloud-based experience management system (Giggle.tips Experience Platform) with multiple integrated modules: the Giggle CMS for hosts to manage experiences and bookings, the Giggle WebApp and Website Widgets for guest-facing experience discovery and reservation, Gigglytics for analytics and guest interest insights, ExperienceAI for AI-powered content generation and automatic translations, and the Experience API for system integration. Experiences and services are distributed across 150+ channels including Google Places, Facebook, Instagram, Pinterest, WhatsApp, digital signage (via PeakMedia), and email. Additional products include QR Cards for on-property promotion and a PDF Weekly Program generator. Giggle also operates a certified partner program with the Giggle Experience Academy for reseller training. Pricing is tiered by property size: Host (1-25 rooms at €148/month), Hotel (26-60 rooms at €198/month), and Resort (61+ rooms at €298/month).

Differentiator

Problem solved

Functional benefit

Brands

• Gigglytics: Giggle's analytics dashboard for measuring guest experience performance, tracking bookings, views, and value index metrics.
• ExperienceAI
• Giggle WebApp

Products and services

• Giggle.tips Experience Platform A cloud-based experience management and guest communication platform for hotels and tourism businesses that digitizes, manages, and distributes experiences, activities, and services across 150+ channels with built-in booking, payment, and analytics capabilities.
• Giggle CMS The content management system interface for hosts to create, manage, and publish experiences, configure channels, manage bookings, and monitor analytics.
• Giggle WebApp A conversion-optimized guest-facing experience web application where hotels present activities, services, and tips, and guests can browse, book, and manage reservations.
• Giggle Website Widgets Embeddable widgets that integrate experience listings and booking functionality directly into hotel websites, blending experiences into existing web properties.
• Gigglytics Experience analytics dashboard providing real-time insights into guest interests, booking performance, revenue per experience, and the Giggle Value Index to help hosts optimize their offerings.
• ExperienceAI AI-powered creative assistant integrated into the Giggle platform that generates content descriptions for experiences, provides idea generation, handles automatic translations in up to 25 languages, and enables AI bots to leverage Giggle experience data via the Experience API.
• Experience API A public API that allows hotels to integrate and connect their experiences and guest bookings data with any external system and enables AI tools to directly leverage Giggle experiences for real-time retrieval and display.
• QR Cards QR code cards that can be generated and printed to boost on-site experience visibility and conversion rates by linking guests directly to booking pages.
• Weekly Program (PDF) Feature that generates customizable weekly program PDFs styled to match hotel branding, distributed to guests via email or printed format.
• Giggle Partner Program (Certified Experience Coach) A certified partner program that trains resellers and consultants to sell Giggle alongside experience consulting services, with revenue shares and access to the Giggle Experience Academy.
• Giggle Experience Academy Video-based training academy for Giggle partners providing short, clear, and practical videos on the Giggle platform.

Quantifiable outcome

• Up to 10x more visibility for experiences across all channels
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core.

• GastfreundcoreTechnology or IntegrationIntegration partnership enabling seamless display of experiences and weekly programs directly within the Gastfreund guest communication platform.
• Re:GuestcoreTechnology or IntegrationIntegration enabling experiences to be sold directly in guest correspondence through the Re:Guest platform.
• ChatlyncoreTechnology or IntegrationRevolutionary hospitality chatbot integration allowing AI-powered guest communication about experiences.
• DialogShiftcoreTechnology or IntegrationNext-level chatbot integration enabling AI-powered experience communication and bookings.
• HobexcoreTechnology or IntegrationPayment processing integration for direct payments on experiences, ensuring secure revenue collection.
• Google PlacescoreTechnology or IntegrationAutomated experience sharing to Google Business Profile, enhancing local SEO and discoverability.
• FacebookcoreTechnology or IntegrationFacebook Events API integration for automatic synchronization of experiences as events on Facebook pages.
• ChatbasecoreTechnology or IntegrationAI chatbot platform integration for experience communication via AI-powered chat interfaces.
• StraivcoreTechnology or IntegrationGuest experience platform integration for seamless experience sharing and booking management.
• PeakMediacoreTechnology or IntegrationDigital signage integration for displaying experiences on hotel TVs and signage screens.
• GoingsoftcoreTechnology or IntegrationHospitality software integration partner providing additional tool connectivity options.
• BrandnamiccoreTechnology or IntegrationTechnology partner for hospitality marketing tools and correspondence management.
• SuitepadcoreTechnology or IntegrationHotel tablet and app solution integration for guest experience delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/giggle_tips
• Facebookfacebook.com/giggle.tips
• Instagraminstagram.com/giggle.tips
• Pinterestpinterest.com/giggle-tips

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giggle