Hotel Husafell Iceland

What Hotel Husafell Iceland does

Hotel Húsafell Iceland is a privately held single-property hospitality operator located in Húsafell, Borgarbyggð, in West Iceland's Highlands region near the Langjökull glacier. Founded in 2015 and operating with 14 employees, the company runs a 48-room modern hotel across four room categories (Standard, Deluxe, Superior Deluxe, and Suite), complemented by sub-branded Holiday Homes and a Campsite within the same resort area. The property integrates two on-site restaurants serving seasonal menus with local Icelandic ingredients, two event venues (Mosi Hall and Hellir Hall) for conferences and group bookings, and 12+ curated activity experiences including geothermal bathing at Lindin and Húsafell Canyon Baths, ice caving, snowmobile tours on Langjökull, ATV rentals, northern lights viewing, and guided tours of the Silver Circle in West Iceland.

The business operates a direct-to-consumer go-to-market model, distributing room, holiday home, and activity inventory through its own website integrated with a godo.io property management and booking engine, supplemented by TripAdvisor presence and organic social channels (Facebook, Twitter/X, LinkedIn, YouTube, Instagram). Group bookings and event enquiries flow through dedicated enquiry forms, providing a complementary sales-assisted motion for MICE and corporate segments. Pricing is not publicly disclosed; the company holds four notable certifications — National Geographic Unique Lodges of the World membership, Icelandic Tourist Board authorized travel agency status, CE4RT regenerative tourism certification, and the 2025 Digital Award TRA — that together signal a positioning around upscale experiential nature tourism.

Revenue is generated across three streams: accommodation (rooms, holiday homes, campsite), food and beverage (restaurant service), and ancillary activity/tour fees. Each room is differentiated by original artwork from local artist Páll Guðmundsson, organic Sóley-branded Icelandic toiletries, heated floors, and modern furnishings. The company is managed by General Manager Unnar Bergþórsson and has no disclosed external investors, parent entity, funding rounds, or M&A activity in the source material.

Name

Hotel Husafell Iceland

Legal name

Hotel Húsafell

Website

https://hotelhusafell.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Húsafell Iceland is a privately held 48-room upscale hotel in West Iceland's Highlands near Langjökull glacier, serving leisure tourists with accommodation, dining, event venues, and 12+ curated nature activities including geothermal baths and northern lights tours.

Ownership category

akta.pro rank

Product category

Boutique Wilderness Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Boutique hotel hospitality
• Icelandic nature tourism
• Geothermal bathing experiences
• Northern lights tours
• Highland glacier lodging

Headquarters

HQ city

Húsafell

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Services: The primary revenue stream comes from 48 hotel rooms across four categories (Standard, Deluxe, Superior Deluxe, Suite), nightly hotel stays with breakfast buffet included, and holiday home rentals. Room pricing varies by category with the suite offering the highest rate point at 45 m² with private patio and separate living spaces.
2. Food & Beverage: On-site restaurant serving seasonal menus with local Icelandic ingredients in an international cuisine format. Dinner service from 18:00 to 21:00 daily, with separate breakfast and lunch menus. The hotel has two restaurants with four dining rooms, catering to both hotel guests and external visitors.
3. Activities & Tours: The property offers numerous activities including geothermal baths, hiking, ice caving, lava caving, snowmobile tours, ATV rentals, golf, northern lights viewing, and day tours to surrounding attractions. Activities are booked separately from accommodation and represent an ancillary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Hotel Húsafell operates a 48-room boutique hotel plus holiday homes and a campsite in Iceland's West Region Highlands, selling accommodation, on-site dining, and a portfolio of bookable nature-based activities (geothermal baths, northern lights viewing, ice and lava caving, glacier snowmobiling, hiking, and regional tours). The property also hosts meetings and events in two dedicated halls for both leisure travellers and small group or MICE segments.

Product overview

Hotel Húsafell is a single-property hospitality destination offering accommodation across three lodging types (Hotel Húsafell with 48 rooms in four categories, Holiday Homes, and Campsite), on-site dining, two meeting/event venues (Mosi Hall and Hellir Hall), and a range of activity experiences including geothermal bathing, Northern Lights viewing, cave tours, glacier activities, and guided tours of West Iceland.

Differentiator

Problem solved

Functional benefit

Brands

• Holiday Homes: Holiday homes accommodation offering at Húsafell resort
• Campsite

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Icelandair Hotels: Network of branded hotels across Iceland operated in conjunction with Icelandair. Broader incumbent providing competing accommodation options across the country, including mid- and upper-tier properties, and leveraging airline distribution synergies.
• Fosshotel: Iceland's largest hotel chain operating full-service properties across the country, including in West Iceland and near major attractions. Broader incumbent competing for the same international visitor pool as Hotel Húsafell but with standardized multi-property scale.
• The Reykjavík EDITION: A lifestyle luxury hotel in central Reykjavík under Marriott's EDITION brand. Comparable premium-tier Iceland lodging competing for international luxury travelers, though in an urban setting rather than a wilderness destination.
• Hotel Borg: An iconic historic luxury hotel in central Reykjavík. Comparable Iceland-based luxury hospitality brand, though focused on the capital's business and city-tourism market rather than remote nature-immersive stays.

Direct peers

• Hótel Búðir: A boutique hotel on the Snæfellsnes Peninsula in West Iceland with a renowned restaurant and curated nature experiences. Direct competitor in West Iceland targeting similar nature-immersive leisure travelers, with overlapping geographic catchment.
• Hotel Rangá: A 4-star boutique hotel in South Iceland (Hella region) targeting nature and aurora-seeking tourists with themed suites and on-site activities. Closely comparable boutique Icelandic hotel competing for the same leisure-tourist and northern lights traveler segments as Hotel Húsafell.
• Hótel Grímsborgir: A luxury countryside hotel and apartment resort in South Iceland's Golden Circle area offering suites, apartments, and activity packages (golf, snowmobiling, northern lights). Comparable mid-to-upper tier Icelandic property with similar accommodation mix and activity bundling.
• Deplar Farm: A luxury wilderness lodge in northern Iceland's Troll Peninsula offering all-inclusive experiential stays with on-site activities (horseback riding, heli-skiing, northern lights). Highly comparable to Hotel Húsafell in concept — remote Icelandic nature-immersive luxury lodging with bundled activities — though at a higher price tier and smaller scale.
• ION City Hotel: A design-forward boutique hotel in Reykjavík and the ION Adventure Hotel at Nesjavellir (near Thingvellir), with a sister Adventure Hotel concept. Comparable Iceland-based boutique hospitality brand with nature-activity positioning, though more capital-area focused.

Emerging players

• Blue Lagoon Silica Hotel: A boutique hotel adjacent to the Blue Lagoon geothermal spa in southwestern Iceland. Concept-comparable premium nature-wellness lodging combining accommodation with a signature geothermal experience — a model that intersects with Hotel Húsafell's geothermal bath offerings but in a more developed commercial setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HotelHusafell
• YouTubeyoutube.com/channel/UCM8hhpbm7oQ7AkMBwi_8LIA
• Facebookfacebook.com/hotelhusafell
• LinkedInlinkedin.com/company/hotel-husafell
• Instagraminstagram.com/hotelhusafell

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Husafell Iceland