Brit Hotel Nantes Vigneux - L’Atlantel

What Brit Hotel Nantes Vigneux - L’Atlantel does

Brit Hotel Nantes Vigneux - L'Atlantel is a 4-star hotel property operating as a franchisee under the Brit Hotel brand managed by Brit Hotel Développement SAS. Located in Vigneux-de-Bretagne on the RN165 axis between Nantes and Vannes, roughly 20 minutes from Nantes city center and 5 minutes from Golf de Nantes, the property offers 86 air-conditioned rooms across six categories (Standard, Comfort, Superior, Family, Studio, Suite, plus three PMR-accessible rooms), a 200-cover restaurant (L'Atlantel) open Monday through Friday, an outdoor heated pool (May–September), 11 modular seminar and event rooms accommodating up to 200 persons, and a 144-space enclosed parking lot with EV charging stations. The hotel holds Accueil Vélo and France Vélo Tourisme certifications, positioning it within cycling tourism on La Vélidéale.

Revenue is generated through four streams: room accommodations (rates from €77.87 to €188.87 per night, with Early Booking discounts of 5–20%), F&B (restaurant menus from €18.50, breakfast buffet at €17/adult, takeaway formats at €16–€20), seminars and private events (day-study packages, residential seminars, weddings, banquets), and the Oli loyalty program. Distribution runs through direct channels (the Brit Hotel network website, phone/walk-in, corporate and group booking portals) and the Oli loyalty ecosystem. The property employs approximately 20 staff under the direction of Christophe Carraz (director since 2014, with the property since 2004), with Lénaïc Bertrand as restaurant chef.

Business model is that of a mid-scale independent hotel operator leveraging franchise infrastructure: the property pays royalties and follows brand standards for use of the Brit Hotel trademark, centralized reservation system, and corporate booking portal, while retaining operational autonomy over local pricing, supplier relationships, and amenity investment. The technology stack is conventional — hotel PMS, payment processing (Visa, Mastercard, Amex, Diners, JCB), Google Analytics, Didomi consent management, Customer Alliance reviews — with no proprietary or AI-driven components. Founded as one of the original Brit Hotel properties in 1994, L'Atlantel is operationally mature and focused on incremental amenity enhancement (room renovations, EV charging, takeaway service, cycling certification) rather than expansion.

Name

Brit Hotel Nantes Vigneux - L’Atlantel

Legal name

Brit Hotel Développement SAS

Website

https://hotel-nantes-vigneux.brithotel.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Brit Hotel Nantes Vigneux - L'Atlantel is a 4-star franchise hotel near Nantes, France, operating 86 rooms, a 200-cover restaurant, and 11 seminar rooms under the Brit Hotel network, serving leisure travelers, corporate clients, and event hosts.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Airport Full-Service Hotels (THAGAAAB)

akta.pro secondary industries

Airport Conference Hotels (THAGALAB), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Seminar facilities
• Restaurant dining
• Event hosting
• Hospitality services

Headquarters

HQ city

Vigneux de Bretagne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodations: Revenue from 86 guest rooms across 6 categories (Standard, Comfort, Superior, Family, Studio, Suite) ranging from 77.87€ to 188.87€ per night. Flexible booking (free cancellation) and non-refundable prepaid options available.
2. Restaurant L'Atlantel: Restaurant seating 200 covers open Monday-Friday for lunch (12h-14h) and dinner (19h15-21h30). Menu options from 18.50€ with traditional and creative cuisine. Take-away menu (2 courses 16€, 3 courses 20€). Lunch loyalty credit of 10% via Oli program.
3. Breakfast Service: Buffet breakfast at 17.00€ per adult, 6.00€ for children under 12. Includes local products from regional suppliers.
4. Seminar and Event Spaces: 11 modular seminar rooms and event spaces for corporate events, weddings, and banquets up to 200 persons. Packages include day study (with welcome coffee, breaks, lunch), residential seminars, and custom events.
5. Loyalty Program (Oli): Brit Hotel's Oli loyalty program accumulates euros (2.50€ per night minimum) valid for 2 years, redeemable across the network or for Amazon gift cards. Restaurant credit of 10% on lunch bills.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Brit Hotel Nantes Vigneux - L'Atlantel is a 4-star hotel offering 86 air-conditioned rooms across six categories, an on-site restaurant seating 200 guests, breakfast buffet, and 11 modular seminar and event spaces accommodating up to 200 persons. Located in Vigneux-de-Bretagne near Nantes, the property also provides an outdoor heated pool, free enclosed parking with EV charging, and Accueil Vélo cycling-friendly accommodation as part of the Brit Hotel network.

Product overview

Brit Hotel Nantes Vigneux - L'Atlantel operates as a 4-star hotel complex offering a unified portfolio of hospitality services. The core offering consists of hotel accommodation (86 air-conditioned rooms across 6 categories), the Restaurant L'Atlantel (serving creative traditional cuisine for up to 200 guests), and breakfast buffet service. Supporting services include seminar and meeting facilities (11-12 modular rooms for up to 200 attendees), event hosting for weddings and corporate functions, an outdoor heated pool (May-September), electric vehicle charging stations, and the Accueil Vélo cycling-friendly accommodation. The Oli loyalty program (accessible via Facebook login) connects guests to the broader Brit Hotel network for earning and redeeming rewards across all member establishments. Takeaway and artisanal Ty Bocal canned products extend the restaurant experience beyond the dining room.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation A 4-star hotel offering 86 air-conditioned rooms across six categories (Standard, Comfort, Superior, Studio, Suite, Family, PMR) ranging from 21-42m², accommodating individuals, couples, families, and business travelers with free WiFi, Canal+ TV, mini-bar, and accessible options.
• Restaurant L'Atlantel

Quantifiable outcome

• 96% customer satisfaction rate (4.8/5 from 142 reviews)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Tome de CouëronminorOthersCheese producer supplying traditional Tome de Couëron cheese made at the farm in Couëron (10km from hotel). Founded by Jean-Paul Rivière in 1994, operating from family farm with 90 hectares and 120 Prim'Holstein cows.
• Les Ruchers des HalbransminorOthersLocal beekeeper supplying honey for breakfast buffet and restaurant. Located south of the Loire.
• Le Bois JumelminorOthersSpecialized confectionery producer from Carentoir, Morbihan. Supplier of milk jams (confitures de lait) - healthy, natural, and creamy. Operating since 1985.
• Vergers de la Ruaudaie (Cidrerie Artisanale La Ruaudaie)minorOthersCidery in Saint-Gravé (Morbihan) supplying apple juice for breakfast and artisanal cider for restaurant. Gastronomic-quality cider in Breton tradition.
• Terres de GlacesminorOthersArtisanal ice cream, sorbet, and frozen dessert producer from Ruffiac, Morbihan. Operating since 1994, known for original creations with family values.
• Galettes Saint-MichelminorOthersBiscuit and pastry producer from Saint-Michel-Chef-Chef (nearby Loire-Atlantique). Supplier of madeleines and galettes for breakfast buffet.
• Alain François (Foie Gras)minorOthersDuck foie gras specialist from Bouaye. Supplier of premium foie gras for restaurant dishes.
• EARL Eric HUTEAU (Domaine de Racapé)minorOthersDirect wine sales from Domaine de Racapé in Le Landreau. Supplier of wines for restaurant.
• Domaine MontgiletminorOthersWine producer from Juigne sur Loire supplying red, white, and rosé wines for restaurant.
• Le NantillaisminorOthersFruit concentrate producer from Les Sorinières supplying fruit concentrates for restaurant kitchen.
• SCEA RondeauminorOthersDirect beef sales from La Jambliniere in Vigneux-de-Bretagne. Supplier of Normand and Charolais cross beef for restaurant.
• Muroise et CompagnieminorOthersJam and jelly producer from Vallet supplying artisanal preserves for breakfast.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ibis Styles: Accor mid-scale brand combining modern rooms with breakfast included; competes for leisure and corporate stays in similar suburban locations and price tiers.
• Comfort Hotel (Choice Hotels): Mid-scale chain present in French regional cities, targeting similar business and family travelers; competes on rate and meeting capacity in the Nantes-Vannes corridor.
• B&B Hotels: Value-to-mid-scale French chain with strong regional presence; targets price-sensitive business and leisure travelers, often near highways and business parks, overlapping with L'Atlantel's catchment.
• Campanile: Mid-scale French hotel chain (Louvre Hotels Group) targeting similar business and leisure travelers in suburban/regional locations with on-site restaurant and meeting facilities — direct competitor for the same Nantes-region demand.
• Mercure (Accor): Upscale mid-scale 4-star Accor brand with strong F&B and meeting facilities — a credible next-tier competitor and pricing benchmark for events and business stays in Nantes and surrounding areas.
• Kyriad: Mid-scale 3-star French chain with restaurant and seminar offerings at comparable price points. Competes for the same corporate, group, and family segments in the Loire-Atlantique corridor.
• Novotel (Accor): Accor 4-star full-service brand with restaurant, meeting rooms, and leisure amenities (often including pools). Direct competition for the 4-star MICE and family segments L'Atlantel targets.
• Best Western France: Network of independently operated 3–4-star hotels sharing brand, reservation system, and loyalty; comparable in scale, F&B offering, and meeting facilities to L'Atlantel.
• Brit Hotel (other network properties): Same franchisor and brand standards; comparable mid-scale 3–4-star properties across France using the same reservation platform, Oli loyalty, and corporate portal. Most direct comparison for unit economics and guest mix.

Broad incumbents

• Accor (parent group): Broader incumbent across economy through luxury (Ibis, Novotel, Mercure, Sofitel); not a direct one-to-one competitor but sets the standard for chain-driven distribution, loyalty (ALL), and corporate travel programs in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brit-hotel-nantes-vigneux---l%E2%80%99atlantel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brit Hotel Nantes Vigneux - L’Atlantel