BW Plus Hotel Noble House

What BW Plus Hotel Noble House does

Best Western Plus Hotel Noble House operates a 137-room, 4-star hotel property at Per Weijersgatan 6 in central Malmö, Sweden, near Lilla Torg. Founded in 1986 and named after James Clavell's novel, the property is independently owned by HKC Hotels and operates under a franchise affiliation with BWH Hotels (Best Western Plus), participating in the Best Western Rewards loyalty program and the global Best Western distribution network. The product portfolio spans six room categories (Economy, Standard, Superior, De Luxe, Family, Single), four cinema-themed conference rooms (Act, Edit, Script, Play), an on-site restaurant and bar (Noble House Taverna), a recently launched gym and wellness facility, and ancillary offerings including breakfast buffets, event hosting, gift vouchers, and team-building activities through a Spirit Event partnership.

The business generates revenue across four streams: accommodation (the primary driver, with Economy rooms starting at approximately 1,000 SEK per night), food and beverage (Taverna restaurant, breakfast buffet included with stays, minibar, Cozy Hours happy hour), conference and event services (rooms from 90 SEK per participant, plus conference packages), and bundled stay-and-dine packages. Distribution is primarily direct via the hotel's own website and walk-ins, supplemented by Best Western's global booking network and corporate relationships for business travelers. Supporting technology comprises hotel property management and Best Western booking systems, Barco Clickshare wireless presentation in conference rooms, and LEC digital meeting technology for hybrid events.

The hotel holds Nordic Swan Ecolabel (Svanenmärkt) certification, providing regional sustainability differentiation. It targets two primary segments — leisure travelers and families, and business travelers — with a secondary segment of conference and corporate event clients. The interior design, led by scenographer Lina Östlundh, uses a film-inspired aesthetic drawn from Miami, New York, and Hong Kong to differentiate the property from standard 4-star competitors. Management includes Hotel Manager Martin Lindberg, with sales coordination handled centrally by HKC Hotels.

Name

BW Plus Hotel Noble House

Legal name

Best Western Plus Hotel Noble House

Website

https://hotelnoblehouse.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Hotel Noble House is a 137-room, 4-star hotel in central Malmö, Sweden, operated under a BWH Hotels franchise. It serves leisure, family, and business travelers with accommodation, conference facilities, dining, and a Nordic Swan Ecolabel sustainability credential.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Conference meeting facilities
• Restaurant bar services
• Hospitality packages
• Wellness gym services

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: Room rentals across multiple categories (Economy, Standard, Superior, De Luxe, Family, Single) with 137 total rooms. Primary revenue driver for the hotel.
2. Food and Beverage: Restaurant and bar services through Noble House Taverna, operating daily from 15:30. Includes minibar sales, potential dining revenue, and breakfast buffet included with room stays.
3. Conference and Event Services: Rental of creative meeting spaces (Act, Edit, Script, Play) for corporate events, conferences, and meetings. Conference packages available from 90 SEK per participant.
4. Package Deals: Bundled offerings combining accommodation, dining, and conference services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BW Plus Hotel Noble House is a 4-star, 137-room hotel in central Malmö offering accommodation across six room categories, four creative conference facilities, on-site restaurant and bar service (Noble House Taverna), breakfast buffet, gym and wellness amenities, and curated stay-and-dine packages. The property operates under the Best Western Plus brand within BWH Hotels, targeting both leisure and business travelers with a distinctive film-inspired design concept.

Product overview

BW Plus Hotel Noble House is a four-star hotel in central Malmö offering a unified hospitality product portfolio centered on accommodation and event services. The core offering comprises 137 individually decorated rooms across six categories (Economy through Deluxe, plus Family and Single rooms), complemented by four creative conference spaces (Act, Edit, Script, Play), on-site dining at Noble House Taverna, and a gym and wellness facility. Additional offerings include curated stay-and-dine packages, conference packages with optional add-ons, team-building activities through Spirit Event, and event hosting services. The hotel operates as part of BWH Hotels (Scandinavia's largest group of family-owned hotels) and participates in the Best Western Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms (Economy, Standard, Superior, De Luxe, Family, Single) 137 hotel rooms in six categories ranging from budget-friendly Economy rooms to top-floor De Luxe rooms with AC, plus Family rooms accommodating up to 4 persons and compact Single rooms. All rooms include free WiFi, work desk, TV, and access to sauna and mini-gym.
• Conference Facilities (Act, Edit, Script, Play) Creative meeting environments with four distinct conference rooms: Act (90 m², up to 65 persons), Edit (flexible space with cork walls and green screen), Script (50 m², up to 30 persons), and Play (cinema screening room). Rooms feature Barco Clickshare wireless presentation, projectors, WiFi, AC, and flexible seating arrangements for board meetings, school-style, or cinema seating.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BWH Hotels (Best Western)coreChannel Partner/ Reseller/ DistributorFranchise partnership providing global distribution network, brand recognition, Best Western Rewards loyalty program, and centralized booking platform. Hotel operates under Best Western Plus brand standards.
• HKC HotelscoreOthersHotel ownership and management company operating BW Plus Hotel Noble House as part of their portfolio.
• Spirit EventminorStrategic or Co-development PartnerConference activities and team building experiences provider enhancing the hotel's meeting and event service offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elite Hotels of Sweden: Swedish hotel chain operating 4-star full-service properties in central Malmö. Directly comparable in category, customer segments (corporate + leisure), and on-site F&B and conference offerings.
• Moment Hotels: Independent boutique 4-star hotel in central Malmö with design-led positioning. Comparable on boutique full-service category, central location, and leisure/corporate dual-segment focus.
• Hotel Story (Malmö): Independent boutique hotel in central Malmö with design concept and curated guest experience. Directly comparable to Noble House on independent boutique positioning and leisure/corporate mix.
• Best Western Plus (other Scandinavia properties): Other Best Western Plus branded hotels in Malmö and southern Sweden operating under the same franchise standards, loyalty program, and distribution network — direct comparables for category, pricing, and guest mix.

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator with multiple properties in Malmö. Comparable full-service, conference-capable 4-star hotels serving similar business and leisure segments, but at much greater scale and with broader geographic reach.
• Radisson Blu Hotel Malmö: International upscale full-service hotel in Malmö with strong MICE and corporate positioning. Comparable 4-star category and central business traveler base, with broader global distribution.
• Clarion Hotel (Strawberry / Nordic Choice): Major Nordic hotel group with full-service and conference properties in Malmö. Comparable 4-star urban positioning, MICE infrastructure, and brand-loyalty-driven distribution model.

Regional players

• The More Hotel: Apartment-style hotel in Malmö offering extended-stay and group accommodations. Comparable on city-center location and conference/business segment, but differentiated by apartment-style model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bestwesternse
• YouTubeyoutube.com/user/bestwesternTV
• Facebookfacebook.com/hotelnoblehouse
• LinkedInlinkedin.com/company/bw-plus-hotel-noble-house

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BW Plus Hotel Noble House