Hotel Royal Exemple

What Hotel Royal Exemple does

Hotel Royal Exemple (legal name: HOTEL ROYAL) is a family-owned boutique alpine hotel established in the 1930s and located at Rue de l'Ehannoun 10 in Crans-Montana, canton of Vaud, Switzerland. The property operates seasonally — summer from June to September and winter from December to April — and is positioned 200 meters from the Crans Cry d'Er cable car in a region marketed as Switzerland's sunniest resort with 300 days of sunshine annually. The company is privately held with no institutional investors, no parent company, and no publicly disclosed financial figures. Its core offering spans 7 room categories (Single, Standard, Superior, Deluxe, Junior Suite, Suite, and Royale Suite), most with private balconies and panoramic alpine views including sightlines to the Matterhorn.

The hotel's revenue mix combines accommodation, on-site food and beverage, spa, off-premises catering, and ancillary services. Food and beverage is anchored by Restaurant Le Cadre Royal under Executive Chef Luis Antonio Faiella (12-year tenure, prior experience at Clinique La Prairie, ongoing Michelin-star training in Italy) and the Le Bar 32 lounge bar, supplemented by the unique Igloo Royal fondue dining experience. Wellness revenue comes from Royal Spa & Wellness (pool, jacuzzi, sauna, hammam, signature treatments). A catering services division provides full-service F&B for private and corporate events throughout the Crans-Montana region, accommodating dietary requirements. Ancillary services include the related-party Royal Limousine transportation entity and a 10%-discount equipment-rental partnership with René Rey Sports.

Commercial operations run on a direct-to-consumer model: a multilingual website (French, English, German, Italian) supporting 24/7 direct booking, table reservations via an on-site popup system, and direct contact via phone (+41 27 485 95 95) and email ([email protected]). The marketing mix relies on the official website, Google Business Profile, Instagram (@hotel_royal_cransmontana), Facebook (HotelRoyalCransMontana), newsletter/email campaigns, and partnership referral from the Crans-Montana official tourism portal and Picked Hotels network. Distribution is direct-first, augmented by ski/transport/resort partners. Package offerings (Romantic Escape, Gourmet & Relaxation Stay, Royal HeliAlps Magic helicopter experience) bundle accommodation with F&B and spa at preferential rates. Pricing is per-night unit pricing with seasonal and room-type variation; children under 3 stay free, ages 4–12 at 100 CHF/night with breakfast, and pets at 30 CHF/night.

Name

Hotel Royal Exemple

Legal name

HOTEL ROYAL

Website

https://hotel-royal.ch

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Royal Exemple is a family-owned boutique alpine hotel in Crans-Montana, Switzerland, operating seasonally since the 1930s. It offers 7 room categories, destination dining at Le Cadre Royal, Royal Spa wellness, off-premises catering, and curated packages for leisure travelers and event guests.

Ownership category

akta.pro rank

Product category

Luxury Alpine Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Luxury alpine hotel
• Mountain resort accommodation
• Spa wellness services
• Gourmet restaurant dining
• Event catering services

Headquarters

HQ city

Crans-Montana

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room Revenue: Hotel room rentals across 7 room categories (Single, Standard, Superior, Deluxe, Junior Suite, Suite, Royale Suite) with varying rates by season and room type.
2. Food & Beverage: Restaurant Le Cadre Royal serving seasonal cuisine, Bar 32 lounge bar, catering services for private and corporate events. Catering extends beyond hotel premises to venues throughout Crans-Montana region.
3. Spa & Wellness: Royal Spa offering treatments, with 30% discount on Signature treatments for Suite and Royale Suite guests. Access included in certain packages.
4. Package Deals: Bundled offerings combining accommodation, dining, and spa access (e.g., Gastronomic and Relaxation package: Deluxe or Junior Suite, breakfast, 3-course lunch, spa access, shuttle service, parking, and 30% spa discount).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Royal is a family-owned boutique alpine hotel offering luxury accommodation across seven room categories, destination dining at Restaurant Le Cadre Royal and Le Bar 32 lounge bar, Royal Spa & Wellness center, and full-service catering for private and corporate events. The hotel operates seasonally in Crans-Montana, Switzerland, serving as a base for winter sports (skiing, snowboarding, cross-country, snowshoeing, ice skating) and summer activities (golf, hiking, cycling), with curated package offerings bundling accommodation, dining, and spa access.

Product overview

Hotel Royal is a family-owned, boutique alpine hotel in Crans-Montana, Switzerland, offering a unified portfolio of luxury accommodation and hospitality services. Its core product portfolio centers on hotel accommodation (rooms and suites ranging from Standard to Royale Suite), two dining venues (Restaurant Le Cadre Royal and Le Bar 32), and a Royal Spa & Wellness center. The hotel also operates a catering services division providing full-service catering for private and corporate events throughout the Crans-Montana region. Seasonally, it serves as a base for winter sports (skiing/snowboarding, cross-country skiing, snowshoeing, ice skating) and summer activities (golf, hiking, cycling). Special package offerings (Romantic Escape, Gourmet & Relaxation, Royal HeliAlps Magic) bundle accommodation with dining and spa services, while Royal Limousine Services provides personalized ground transportation. The hotel is open seasonally: summer (June–September) and winter (December–April).

Differentiator

Problem solved

Functional benefit

Brands

• Le Cadre Royal: Restaurant offering seasonal cuisine blending tradition and modernity with Italian and French influences.
• Le Bar 32
• Royal Spa
• Royal Limousine Services

Products and services

• Rooms & Suites (Chambres et Suites) Hotel accommodation offerings including Standard Room, Single Room, Superior Room, Deluxe Room, Junior Suite, Suite, and Royale Suite. Most rooms feature panoramic mountain views, private balconies, Flat HDTV with 120+ channels, cable/wireless internet, minibar, welcome products, and in-room safe. Targeted at individual leisure travelers, couples, families, and small groups seeking luxury alpine accommodation.
• Restaurant Le Cadre Royal The hotel's destination restaurant offering seasonal cuisine blending Swiss, Italian, and French culinary traditions. Features a panoramic terrace and an igloo-style veranda for year-round dining, including the unique Igloo Royal fondue experience. Serves hotel guests and external visitors via the table reservation popup system.
• Le Bar 32 (Cadre 32 Lounge Bar) Lounge bar with live music performances, cocktails, light meals served all day, and takeaway service. Features an English Bar and outdoor terrace with mountain views. Open daily with independent village access, serving hotel guests and walk-in customers.
• Royal Spa & Wellness Full-service wellness center featuring indoor pool, jacuzzi, sauna, hammam, and a range of massage and body treatments. Includes Signature treatments with 20% discount for Suite and Royale Suite guests. Provides post-activity recovery for skiers and general wellness for leisure guests.
• Catering Services (Services Traiteur) Full-service catering for private and corporate events extending beyond the hotel to venues throughout the Crans-Montana region. Includes custom menus, cocktails, buffets, hot/cold dishes, and gourmet desserts. Accommodates vegetarian, vegan, and gluten-free dietary requirements. Books up to 4-6 weeks in advance.
• Corporate Events Event hosting services for business occasions including seminars, meetings, conferences, and team-building activities, leveraging the hotel's catering, dining, and meeting facilities in a distinctive alpine setting.
• Private Events Private celebration hosting for weddings, anniversaries, birthdays, and special occasions, with custom catering and event planning services available both at the hotel and at off-site venues throughout the Crans-Montana region.
• Royal Limousine Services Chauffeur-driven limousine transportation for personalized airport, railway station, and local transfers. Operated as a separate related entity, providing premium ground transportation for hotel guests and other clients.

Quantifiable outcome

• 15 minutes to ski lifts
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• René Rey SportscoreChannel Partner/ Reseller/ DistributorOfficial ski equipment rental partner providing 10% discount for Hotel Royal guests. Services include equipment rental delivered directly to hotel, professional boot fitting, daily maintenance service, and premium upgrade options. Partnership enhances guest ski experience with convenient equipment access.
• Picked HotelsminorStrategic or Co-development PartnerHotel collection network featuring Hotel Royal among selected properties. Partnership provides marketing visibility and access to curated hotel network travelers.
• Summit AmbitionminorStrategic or Co-development PartnerRegional partner possibly related to mountain/outdoor activities coordination in the Crans-Montana area.
• Royal Limousine ServicescoreChannel Partner/ Reseller/ DistributorRelated-party luxury transportation service offering personalized airport transfers, railway station pickups, and transport services for Hotel Royal guests. Enhances guest experience with premium ground transportation options.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LeCrans Hotel & Spa: Five-star luxury boutique hotel located directly in Crans-Montana with spa, fine dining, and ski-in access. Most directly comparable peer due to same destination, same luxury positioning, and same ski-season business model.
• The Alpina Gstaad: Five-star luxury hotel in Gstaad with alpine-chic design, three-Michelin-star dining, and a 5,500 m² spa. Comparable in scale, seasonal Swiss Alps positioning, gourmet F&B focus, and high-end ski/wellness guest segments.
• Chetzeron: Boutique design hotel perched above Crans-Montana at the Cry d'Er mid-station, focused on ski-to-door access and panoramic dining. Direct competitor for ski-in luxury guests with similar mountain-view value proposition.
• Guarda Golf Hotel & Residences: Luxury 5-star hotel and residences in Crans-Montana with Michelin-rated gastronomy, spa, and golf proximity. Competes for the same high-end leisure and golf-tournament guests in the same shoulder/winter seasons.
• The Omnia: Boutique luxury design hotel in Zermatt offering mountain-view rooms, spa, and fine dining steps from the Matterhorn. Closely comparable in terms of property scale, luxury positioning, panoramic views, and ski-season business model.
• Crans Ambassador: Upscale hotel in Crans-Montana with spa and restaurant offerings targeting ski and golf visitors. Direct local competitor for the same Crans-Montana leisure segments with similar seasonal operating profile.

Broad incumbents

• Grand Hotel Zermatterhof: Historic five-star grand hotel in Zermatt with spa, Michelin-level dining, and event hosting. Comparable Swiss luxury Alpine benchmark for heritage positioning, F&B quality, and ski-tourism clientele.
• Gstaad Palace Hotel: Iconic luxury ski palace in Gstaad, Switzerland, operating seasonally (winter/summer) with extensive wellness, dining, and event facilities. Comparable as a benchmark for seasonal Swiss luxury Alpine operations and event-driven revenue.
• Badrutt's Palace Hotel: Iconic luxury Alpine palace in St. Moritz, Switzerland, operating year-round with extensive F&B, spa, and event facilities. Comparable as a benchmark for Swiss luxury Alpine hospitality pricing and service standards, though at a much larger scale.
• Carlton Hotel St. Moritz: Luxury hotel in St. Moritz with multiple restaurants including a Michelin-starred venue, large spa, and event facilities. Comparable as a Swiss Alps luxury hospitality benchmark across rooms, F&B, and ski-season demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelRoyalCransMontana
• Instagraminstagram.com/hotel_royal_cransmontana
• LinkedInlinkedin.com/company/hotel-royal-exemple

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Royal Exemple