HOTEL SAHRAI

What HOTEL SAHRAI does

Hotel Sahrai is a 5-star luxury hotel located in Fez, Morocco, operated by Babylon Hotels, a privately-held Moroccan public limited company (société anonyme) with a stated share capital of 18,000,000 dirhams. The property sits on the site of Marshal Lyautey's former summer palace at Bab Lghoul, Dhar El Mehraz, and offers 50 spacious rooms and suites across four categories (Deluxe, Deluxe View, The Superior, Sahrai Suite) with views over the UNESCO World Heritage medina. Interior architecture was designed by French designer Christophe Pillet, and the hotel features a custom Sahrai furniture line now edited by Living Divani.

The hotel's commercial offering extends beyond accommodation to include four dining venues — Amaraz (Moroccan), Medusa (Italian), Jungle (Lebanese) — plus the Salon Lyautey and Arcades bars; a Spa by Sahrai facility offering Cinq Mondes and marocMaroc treatments, a signature hammam experience, an infinity pool, and a Technogym-equipped fitness center; a 100 m² meetings and events space for 2–120 persons; and a curated experiences portfolio covering golf, Arabic calligraphy, Middle Atlas excursions, and other regional tours. Distribution runs through a direct Synxis-powered booking engine with multilingual (English/French) website support, all four major GDS platforms (Sabre, Amadeus, Worldspan, Galileo/Apollo), and the Small Luxury Hotels of the World collection.

Revenue is generated through room bookings (with promotional 'Pay for 2, stay 3' rates), F&B across multiple cuisines, transactional spa and wellness services, and experience add-ons (priced 800–1,500 MAD per person). The target customer base comprises affluent leisure travelers seeking design-forward luxury in a heritage setting, experience-oriented visitors, and corporate/private event clients. The property is part of a broader Babylon Hotels portfolio that includes sister properties Riad Fès (Relais & Châteaux) in Fez and Villa Sahrai in Casablanca. Awa Diakhate is identified as Director of Publication and Legal Representative.

Name

HOTEL SAHRAI

Legal name

Babylon Hotels

Website

https://hotelsahrai.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Sahrai is a 50-room, 5-star luxury hotel in Fez, Morocco, operated by Babylon Hotels, serving affluent leisure travelers, experience-seeking visitors, and corporate event clients with accommodations, four dining venues, a spa, and curated local excursions.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Spa and wellness
• Corporate event venues
• Curated local experiences

Headquarters

HQ city

Fez

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Room Bookings: Core revenue from 50 luxury rooms and suites across multiple categories including Deluxe, Deluxe View, The Superior, and Sahrai Suite
2. Food & Beverage: Revenue from four dining venues: Amaraz (Moroccan), Medusa (Italian), Jungle (Lebanese), and the Lyautey Lounge Bar plus Arcades bar
3. Spa & Wellness: Spa services including Signature Hammam Experience (550 MAD), Cinq Mondes and marocMaroc treatments
4. Experiences & Excursions: Curated experiences including golf (from 800 Dhs), calligraphy courses (from 1000 Dhs), goat farm visits (from 1000 Dhs), and picnics (from 1500 Dhs)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Sahrai is a 5-star luxury hotel in Fez, Morocco providing 50 rooms and suites, four dining venues (Moroccan, Italian, Lebanese), spa and hammam services, a fitness center, infinity pool, meeting spaces for up to 120 persons, and curated local experiences such as golf, calligraphy courses, and excursions. Offerings are sold primarily to individual luxury travelers via direct booking, GDS, and the Small Luxury Hotels of the World distribution network.

Product overview

Hotel Sahrai is a 5-star luxury hotel in Fez, Morocco offering a unified hospitality experience. The property features 50 spacious rooms and suites across four accommodation categories (Deluxe, Deluxe View, The Superior, Sahrai Suite), complemented by five dining venues (Amaraz for Moroccan cuisine, Medusa for Italian fare, Jungle Restaurant for Lebanese cuisine, plus Salon Lyautey and Arcades bars), a comprehensive Spa by Sahrai wellness center with hammam, pool, and fitness facilities, versatile meetings and events spaces, and curated local experiences including golf, cultural tours, and culinary activities. The hotel is a member of Small Luxury Hotels of the World.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Amaraz: Gourmet Moroccan restaurant at Hotel Sahrai featuring traditional Moroccan specialties with live Oriental music by a lutenist.
• Medusa Restaurant
• Jungle Restaurant
• Salon Lyautey
• Arcades Bar
• Spa by Sahrai

Products and services

• Hotel Accommodations (Rooms and Suites) Luxury hotel accommodations offering 50 rooms and suites across four categories (Deluxe, Deluxe View, The Superior, Sahrai Suite) with views over the UNESCO World Heritage medina of Fez, aimed at affluent travelers seeking design-forward, culturally rooted 5-star lodging.
• Amaraz Restaurant Gourmet Moroccan cuisine restaurant at Hotel Sahrai serving traditional specialties in a refined dining room with intimate table settings and live Oriental lutenist performances, targeting hotel guests and external diners.
• Medusa Restaurant Contemporary Italian cuisine restaurant at Hotel Sahrai offering wood-fired pizzas, fresh pasta, risottos, and signature dishes crafted by Italian chefs, available to hotel guests and outside visitors.
• Jungle Restaurant Upscale rooftop dining venue at Hotel Sahrai serving Lebanese cuisine alongside monthly wine selections and house-made lemonade, featuring a green and gold bar, resident DJ, and panoramic views of Fez.
• Arcades Bar White marble bar situated under the iconic arcades of Hotel Sahrai, offering lunch, tea, and dinner service in an elegant setting with panoramic views.
• Salon Lyautey Bar Lounge Exclusive bar lounge at Hotel Sahrai offering panoramic city views, suited for reading and savoring Moroccan wines by the fireplace.
• Spa by Sahrai Wellness facility featuring Cinq Mondes and marocMaroc spa products, signature hammam experiences (including the 550 MAD Expérience Hammam Signature), a panoramic overflow pool, and a Technogym-equipped fitness center, available to hotel guests and outside visitors.
• Meetings and Events Meeting and event spaces including a 100 m² meeting room accommodating 2–120 persons, plus Arcades, Rooftop, and dining venues for corporate meetings, private dinners, fashion shows, and cocktail receptions, targeting corporate clients and event organizers.
• Experiences and Excursions Curated local experiences including golf getaways (from 800 Dhs per person), Arabic calligraphy courses (from 1000 Dhs per person), goat farm visits (from 1000 Dhs), chic picnic experiences (from 1500 Dhs), Middle Atlas escapes, Sefrou & Bhalil tours, and Fez & Azrou trips, arranged by the hotel concierge for guests and outside visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and strategic.

• Small Luxury Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorHotel Sahrai is a member of Small Luxury Hotels of the World, an international collection of independent luxury hotels. This affiliation provides global marketing reach, booking platform access, and brand credibility within the luxury travel segment.
• Babylon HotelscoreOthersBabylon Hotels is the Moroccan public limited company that owns and operates Hotel Sahrai. Headquartered at Bab Lghoul, Dhar El Mehraz, Fez, with a share capital of 18,000,000 dirhams.
• CendynstrategicTechnology or IntegrationCendyn France SAS provides website design, development, hosting, and photography services for Hotel Sahrai. Michael Bennett serves as President of Cendyn France SAS.
• Riad FèscoreStrategic or Co-development PartnerSister property under the same ownership - Relais & Châteaux property in Fez, Morocco. Part of the hotel group's luxury portfolio.
• Villa SahraicoreStrategic or Co-development PartnerSister property in Casablanca, Morocco. Part of the hotel group's expanding luxury portfolio.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Riad Kniza: Independent luxury riad in Marrakech. Comparable as a high-end, design-forward Moroccan heritage property targeting affluent leisure travelers, but at a much smaller scale and Marrakech-focused.
• Oberoi Marrakech: Recently opened luxury hotel in Marrakech by an international luxury brand. Comparable as a new luxury entrant into Morocco with strong F&B and spa, but focused on the Marrakech demand pool.

Broad incumbents

• La Mamounia: Iconic luxury palace hotel in Marrakech and Morocco's flagship luxury property. Comparable as a 5-star luxury heritage hotel with strong F&B, spa, and event offerings, but operates at a much larger scale and serves as the country's luxury benchmark.
• Four Seasons Hotel Casablanca: International luxury 5-star hotel in Morocco's largest city. Comparable in tier, service standards, and spa/amenity mix, but in a different Moroccan city and operated by a global luxury chain.
• Royal Mansour Marrakech: Ultra-luxury Moroccan-owned hotel in Marrakech. Comparable product tier (ultra-luxury, design-forward, palace-style) and overlapping Moroccan luxury traveler segment, but at a different price and scale point.
• Mandarin Oriental Marrakech: International luxury brand presence in Morocco. Comparable luxury 5-star offering with spa, dining, and event programming, but part of a global chain and competing primarily in Marrakech.

Direct peers

• Villa Sahrai: Sister property under Babylon Hotels in Casablanca. Comparable as a luxury hotel under the same brand family and ownership, sharing distribution, design language, and management.
• Riad Fès: Sister property under Babylon Hotels' ownership in Fez, affiliated with Relais & Châteaux. Directly comparable as another luxury accommodation in the same city within the same parent group, targeting the same inbound luxury traveler.
• Palais Faraj Fès: Independent luxury hotel in Fez operating in a restored palace overlooking the medina. Directly comparable city, similar historic-luxury positioning, and overlapping luxury traveler segment in Fez.
• Sofitel Fès: International 5-star hotel in Fez operating under a major global brand. Comparable 5-star accommodation in the same city, competing for the same convention, leisure, and experience-driven luxury demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-sahrai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL SAHRAI