Palais Faraj Suites & Spa

What Palais Faraj Suites & Spa does

Palais Faraj Suites & Spa is a privately-held luxury boutique hotel in Fes, Morocco, occupying a restored 19th-century Moroccan palace (the former Bensouda Palace) that was converted into a 31-suite luxury property by founders Evelyne and Driss Faceh in 2012. The hotel operates with 58 employees and offers eight suite categories ranging from Trendy Riad Rooms (starting at 2,230 MAD) to the Royale Suite (starting at 20,350 MAD), each decorated with traditional Moroccan crafts including zellige tilework, painted cedar-wood ceilings, stucco lace, and marble finishes. The property also operates Restaurant L'Amandier (refined Moroccan and Mediterranean cuisine led by Chef Mohammed Achoual), the Golden Bar, a Tea Room and pool terrace, private dining, the newly-renovated Essencia Spa (traditional hammam and wellness treatments using BOTANIKA Marrakech cosmetics), a 7×14m outdoor pool, a TECHNOGYM-equipped fitness room, and curated excursions to the Fes region.

Revenue is generated across four streams: accommodation (the dominant stream), food and beverage, spa and wellness, and activities/excursions — all priced in Moroccan Dirham with publicly disclosed starting rates. Distribution combines direct booking channels (multi-language website in English, French, Spanish, German, and Arabic), phone and email reservations, the Virtuoso luxury travel network (joined January 2025 as the first Fez property admitted), and concierge-organized excursions. Marketing leverages a 'Petit Journal' blog, Instagram, French media coverage (M6's 'Mariés au premier regard' Season 9 production partnership in 2025, France TV's Télématin features), and partnership-driven demand from local Moroccan artisan food producers (Noor Fes olive oil, Domaine d'Aghbalou duck, Domaine de la Pommeraie cheese, L'Agrumiste citrus).

The customer base consists primarily of affluent international leisure travelers, honeymoon couples, and affluent families seeking authentic Moroccan cultural immersion paired with modern luxury amenities. The company is privately held by the founding Faceh family with no external investors, parent company, or subsidiaries identified, and maintains full ownership and operation of its Fes real estate. The business is positioned in the top tier of Morocco's luxury hospitality market, validated by 2025 TripAdvisor Travellers' Choice, a Top 10% Worldwide spa designation, a 5-star spa rating, and Virtuoso Preferred Partner status.

Name

Palais Faraj Suites & Spa

Legal name

Palais Faraj Suites & Spa

Website

https://palaisfaraj.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Palais Faraj Suites & Spa is a privately-held luxury boutique hotel in Fes, Morocco, operating 31 suites in a restored 19th-century Moroccan palace for affluent international travelers. The property combines traditional Moroccan craftsmanship with modern amenities, a renovated spa, fine dining, and Virtuoso network distribution.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel accommodation
• Boutique riad hospitality
• Spa wellness services
• Fine dining restaurant
• Guided cultural tours

Headquarters

HQ city

Fes

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: Revenue from 31 luxury suites ranging from Trendy Riad Rooms (from 2,230 MAD) to Royale Suite (from 20,350 MAD)
2. Food & Beverage: Revenue from Restaurant L'Amandier (Moroccan and Mediterranean cuisine), The Golden Bar, Tea Room & Pool, and private fine dining experiences
3. Spa & Wellness: Revenue from Essencia Spa treatments including hammam rituals (250-900 DH), massages (450-900 DH), facials (900-1,000 DH), and beauty services (350-900 DH)
4. Activities & Excursions: Revenue from guided tours and excursions including Medina tours (500 DH), rampart tours (500-700 MAD), Volubilis excursions (1,200-2,000 MAD), and family experiences (390 DH per person)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Palais Faraj Suites & Spa is a luxury boutique hotel in Fes, Morocco, operating from a restored 19th-century Moroccan palace. It offers 31 luxury suites across 8 room categories, multiple on-site dining venues (Restaurant L'Amandier, The Golden Bar, Tea Room & Pool), the Essencia Spa with traditional hammam and wellness treatments, and curated guided excursions around Fes and the surrounding region.

Product overview

Palais Faraj Suites & Spa is a luxury boutique hotel in Fes, Morocco, offering 31 luxury suites across 8 room types (Trendy Riad Rooms, Junior Suite, DeLuxe Suite, Ambassador Suites, Family Suites, Grand Ambassador Suite, Grand Vizir Suite, and Royale Suite). The property features comprehensive dining options including Restaurant L'Amandier & Roof Top Garden, Private Fine Dining, The Golden Bar, and Tea Room Grand Patio & Pool. Wellness facilities include the newly renovated Essencia Spa with traditional Moroccan hammam, massage therapies, beauty treatments, a 7×14m outdoor swimming pool, and a TECHNOGYM-equipped fitness room. Additional services encompass guided excursions, 24/7 concierge, airport transfers, and room service. The hotel preserves 19th-century Moroccan palace architecture while integrating modern luxury amenities and contemporary technology.

Differentiator

Problem solved

Functional benefit

Brands

• Essencia Spa: The newly renovated spa at Palais Faraj offering traditional Moroccan wellness treatments, hammam rituals, massage therapies, and beauty treatments using BOTANIKA Marrakech natural cosmetics.
• L'Amandier Restaurant
• The Golden Bar
• The Tea Room Grand Patio & Pool

Products and services

• Trendy Riad Rooms Elegantly decorated rooms with traditional Moroccan elements including zellige, painted wood, and authentic furniture. Features king-size bed or twin beds, walk-in shower, and limited views of a small inner courtyard. Starting from 2,230 MAD per night.
• Junior Suite Suites combining traditional architecture with stylish décor, featuring a bedroom with king-size bed or twin beds, seating lounge, painted cedar wood ceilings, zellige, stucco lace, and marble finishes. Starting from 2,975 MAD per night.
• Deluxe Suite Larger accommodation offering more space than Junior Suites, located on ground level with pool view, designed for guests wishing to relax in their suite. Starting from 4,245 MAD per night.
• Ambassador Suite Very spacious suites composed of a living room, bedroom, and exquisite bathroom. Can be equipped with extra beds for children. Bathrooms feature both shower and bathtub. Starting from 6,070 MAD per night.
• Family Suite Suite offering the space and refinement of an Ambassador Suite plus an additional second single bedroom with its own bathroom and separate entry. Ideal for families seeking privacy and comfort. Starting from 6,950 MAD per night.
• Grand Ambassador Suite Premium suite with sumptuous architecture and atmosphere, featuring separate large living room and bedroom, bathroom with shower and bathtub, and marble finishes. Designed for extended stays with pampering amenities. Starting from 7,045 MAD per night.
• Grand Vizir Suite Luxury suite featuring lordly style of living with traditional Moroccan opulence and contemporary comfort. Starting from 8,390 MAD per night.
• Royale Suite The most prestigious suite offering the splendor of old-time Moroccan palaces with ultimate luxury accommodations. Starting from 20,350 MAD per night.
• Restaurant L'Amandier & Roof Top Garden Fine dining restaurant offering refined Moroccan and Mediterranean cuisine with views of the Medina. Features seasonal menus with local Moroccan produce curated by Chef Mohammed Achoual.
• Private Fine Dining Exclusive private dining arrangements for intimate celebrations and special occasions within the palace setting.
• The Golden Bar Sophisticated bar offering exceptional cocktails, fine wines, and spirits with elegant ambiance and views of the Medina.
• Tea Room Grand Patio & Pool Outdoor terrace serving traditional Moroccan mint tea, fresh juices, fine wines, Mediterranean-inspired cuisine, tapas, and light meals overlooking the swimming pool and orange tree garden.
• Essencia Spa Newly renovated spa sanctuary offering authentic Moroccan wellness experiences combining traditional hammam rituals with contemporary treatments. Features BOTANIKA Marrakech 100% natural cosmetics, massage therapies (450-900 DH), hammam rituals (250-900 DH), beauty treatments, facials (900-1,000 DH), and specialized Moroccan rituals.
• Guided Excursions & City Tours Curated experiences including guided Medina walking tours (500 DH), rampart tours (500-700 MAD), family bio-life experiences (390 DH per person), and full-day excursions to Volubilis, Moulay Idriss & Meknes (1,200-2,000 MAD).

Quantifiable outcome

• TripAdvisor Travellers' Choice Awards Winner 2025
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Virtuoso®coreGTM or Marketing Partner · 1 January 2025Palais Faraj became the first luxury hotel in Fez to join Virtuoso's exclusive network of luxury travel partners. This invitation-only organization comprises more than 1,200 travel agencies and over 20,000 travel consultants in 58 countries. The partnership opens new sales and marketing opportunities, allowing Virtuoso's luxury travel consultants to offer Palais Faraj to their high-end clientele.
• BOTANIKA MarrakechcoreStrategic or Co-development PartnerEssencia Spa by Palais Faraj partnered with BOTANIKA Marrakech for their spa treatments. BOTANIKA is born from the know-how of dermo-cosmetic laboratory IRCOS MAROC with over 15 years of expertise. Their range embodies the alliance of nature and Moroccan traditions, made with 100% natural ingredients.
• Noor Fes EstateminorStrategic or Co-development PartnerRestaurant L'Amandier sources Noor Fes olive oil, produced in the Fès region. The estate, located in the Saïss plain 30 minutes from Palais Faraj, practices regenerative agriculture. Noor Fes won 13 gold medals in 2024 and was named best Picholine olive oil in the world.
• Domaine d'AghbalouminorStrategic or Co-development PartnerDuck products supplier located 50 minutes from Fès. Founded in 2009, the domain produces Moroccan foie gras and duck products with stringent hygiene and traceability policies. On L'Amandier menu: Duck confit, foie gras and duck bacon.
• Domaine de la PommeraieminorStrategic or Co-development PartnerCheese supplier located around 30 km from Fès. Produces several varieties of farmhouse goat's and ewe's cheeses using traditional methods. On Palais Faraj menu: Warm goat's cheese salad and breakfast cheese selection.
• L'Agrumiste (Laurent Boughaba)minorStrategic or Co-development PartnerFrench-Moroccan citrus expert and creator of L'Agrumiste orchard in Fez, bringing together more than 250 varieties of citrus fruits. Serves as a local guide and supplier for Restaurant L'Amandier.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riad Yasmine: Boutique luxury riad in Marrakech offering traditional Moroccan architecture, intimate suite count, and curated guest experiences. Comparable boutique luxury model and authentic Moroccan positioning; serves similar ultra-luxury traveler profile though smaller and more design-focused.
• Royal Mansour Marrakech: Ultra-luxury palace hotel in Marrakech owned by Morocco's royal family; offers comparable authentic Moroccan palace architecture, 50+ private riads, Michelin-tier dining, and a renowned spa. Direct competitor for affluent travelers choosing between Morocco's imperial cities, though at significantly larger scale and price point.
• La Mamounia: Iconic luxury palace hotel in Marrakech with historic Moroccan craftsmanship, extensive spa, multiple restaurants, and legendary gardens. Competes for the same luxury traveler considering Morocco's imperial cities; considered one of the world's leading hotels with strong Virtuoso and Leading Hotels membership.
• Dar Roumana: Luxury boutique riad in Fes offering traditional Moroccan architecture, fine dining, and intimate accommodations. Direct competitor for boutique luxury travelers to Fes; smaller and more intimate than Palais Faraj but shares the heritage riad positioning.
• El Fenn (Marrakech): Boutique luxury hotel in Marrakech known for art collection, traditional architecture, and curated experiences. Comparable independent boutique luxury positioning with strong cultural and artistic identity, though located in Marrakech rather than Fes.
• Riad Fès (Relais & Châteaux): Luxury riad hotel in Fes medina, member of Relais & Châteaux; offers comparable authentic Moroccan palace setting, suites, spa, and dining within walking distance of Palais Faraj. Direct competitor for Fes luxury demand and similar heritage-positioning.

Broad incumbents

• Mandarin Oriental Marrakech: Global luxury chain hotel in Marrakech with extensive spa, multiple restaurants, and golf course. Competes for the same affluent Morocco traveler; provides a benchmark for international luxury chain pricing and service standards, though less culturally authentic than Palais Faraj's palace positioning.
• Four Seasons Hotel Marrakech: International luxury chain property in Marrakech offering resort-style accommodations, spa, and fine dining. Competes for global luxury travelers to Morocco; broader brand recognition but lacks the heritage palace differentiation that Palais Faraj offers.

Regional players

• Marriott Hotel Jnan Palace Fes: Chain luxury hotel in Fes offering business-class and leisure accommodations, spa, and conference facilities. Competes in the same city for luxury and upscale travelers but operates at a more standardized, larger-scale level than the boutique Palais Faraj.
• Sofitel Fes Palais Jamaï: International luxury chain hotel located in Fes, offering comparable medina views, spa, and dining. Competes for Fes-based luxury demand but at a more standardized luxury tier vs. Palais Faraj's boutique palace positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palais-faraj-suites-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palais Faraj Suites & Spa