Hotel Sheraton

What Hotel Sheraton does

Hotel Sheraton is a family-owned, independently operated 3-star seafront hotel located at 54/62 Queens Promenade in Blackpool's North Shore, United Kingdom. The property offers 109 newly refurbished bedrooms across 8 distinct room categories ranging from Standard rooms to Royal Suites, complemented by an indoor heated swimming pool and jacuzzi, a restaurant and bar (Seymour Bar), an entertainment venue (Seymour Suite), and function spaces accommodating up to 150 guests for weddings and events. The hotel is managed by Proprietor Liz Brown and Managing Director Nigel Seddon and reports a multi-generational operating history of more than 50 years, with related properties including The Elgin Hotel and The Cliffs Hotel in Blackpool.

The business operates a package-based revenue model anchored on Dinner Bed & Breakfast (DB&B), Half Board, and All-Inclusive midweek and weekend breaks, supplemented by entertainment-led themed weekends (tribute acts, Soul & Motown, Rock n Roll, Elvis events), Christmas and New Year house parties, afternoon tea service, group holiday bookings (10+ guests), wedding and event hire, and discounted attraction ticket sales at reception. Pricing is set per person sharing, with rates ranging from approximately £55pp for Sunday Sleepovers to £734pp for the 4-night Christmas House Party; a £50 per-adult non-refundable deposit is required at booking.

Go-to-market is direct-to-consumer with a website booking engine powered by Guestline, a telephone reservations team, a dedicated groups coordinator, and walk-in reception. Marketing relies on a seasonal brochure, email newsletter, Instagram (@hotelsheratonblackpool), Google reviews (1148+ at 'Excellent'), and travel-trade affiliations. The hotel pursues a direct-booking strategy with a £10 drinks voucher incentive and best-rate guarantee, while OTAs (Booking.com, Expedia) are used opportunistically. The hotel holds a VisitEngland ROSE Award, Lancashire Tourism Awards 2026, Investors in People Gold (2023), and a TripAdvisor Certificate of Excellence, and has publicly committed to carbon-neutral operations by 2032.

Name

Hotel Sheraton

Legal name

Hotel Sheraton

Website

https://hotelsheraton.co.uk

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hotel Sheraton is a family-owned, 109-bedroom 3-star seafront hotel on Blackpool's Queens Promenade, offering DB&B, Half Board, and All-Inclusive package breaks with live entertainment, dining, an indoor pool, weddings, and group holidays to leisure travelers and groups across the UK.

Ownership category

akta.pro rank

Product category

Hotel & Leisure Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Seaside hotel accommodation
• Hotel break packages
• Wedding and event venue
• Live entertainment weekends
• Group holiday bookings

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from overnight stays in 109 bedrooms across 8 room categories ranging from Standard rooms to Royal Suites. Revenue is generated through per-person nightly rates with various package inclusions (DB&B, Half Board, All Inclusive).
2. Entertainment Packages: Revenue from themed weekend entertainment breaks featuring tribute acts, cabaret performances, and special events. Packages include accommodation with entertainment inclusions.
3. Wedding and Events: Revenue from wedding ceremonies, receptions, private events, and special occasions. Includes dedicated wedding coordinator services and custom event packages.
4. Afternoon Tea and Dining: Revenue from afternoon tea service at £17.95 per person (with £2.00 bubbly upgrade), bar sales, and restaurant dining beyond package inclusions.
5. Group Bookings: Revenue from group holiday bookings (10+ people) with dedicated coordinator services, group discounts, and customized packages.
6. Attraction Ticket Sales: Revenue from discounted attraction tickets sold at reception for Blackpool Tower, Madame Tussauds, SEA LIFE Centre, and Blackpool Zoo.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hotel Sheraton is a family-owned 3-star seafront hotel in Blackpool offering 109 refurbished bedrooms across 8 room categories, packaged with dining, live entertainment, and leisure facilities. Its primary commercial offering is per-person, multi-night break packages (Half Board, All Inclusive, themed tribute weekends, seasonal Christmas/New Year house parties, and family funtime breaks), complemented by weddings and private events, group holiday coordination, afternoon tea, and attraction ticket sales.

Product overview

Hotel Sheraton is a 3-star family-owned Blackpool seafront hotel offering 109 newly refurbished bedrooms across 8 distinct room styles (Standard, Premium, Beach House, Club Class, Club Class Sea View, Club Executive, Junior Suites, and Royal Suites), complemented by dining services, live entertainment/cabaret, indoor heated swimming pool and jacuzzi, and venue hire for weddings and events. The hotel operates on a package-based model with various break types including Half Board and All Inclusive midweek breaks, themed entertainment weekends, family funtime breaks, and seasonal Christmas/New Year house parties. Additional services include afternoon tea, group holiday coordination, and discounted local attraction tickets. The property features the Seymour Bar, a contemporary restaurant, and multiple function spaces accommodating up to 150 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (109 Bedrooms) Core overnight accommodation across 8 room styles (Standard, Premium, Beach House, Club Class, Club Class Sea View, Club Executive, Junior Suites, and Royal Suites) located on Queens Promenade with Irish Sea views; sold per-person, per-night as part of package breaks to leisure guests.
• Live Entertainment & Cabaret Nightly live cabaret, tribute act performances, bingo, and themed entertainment weekends (Soul & Motown, Rock n Roll, Elvis, decade-themed events) delivered in the hotel's entertainment venue for guests on inclusive breaks.
• Indoor Heated Swimming Pool & Jacuzzi Year-round indoor heated swimming pool with plunge jacuzzi and changing facilities, available to hotel guests as part of their stay package.
• Dining & Restaurant Services On-site restaurant and bar offering full English breakfast, bar snacks, afternoon tea, and evening dinner menus featuring locally sourced British cuisine, with sea views; available to hotel guests and walk-ins.
• Weddings & Events Wedding ceremonies, receptions, and private event hosting for up to 150 guests in the Sheraton Suite, with a dedicated wedding coordinator, private bar, catering, and exclusive-use options for the suite and lounge.
• Group Holidays Organized group holiday packages for 10+ adults, with a dedicated coordinator managing contracts, deposits, room lists, and dining, plus 1 free place per 10 adults and single-occupancy reductions.
• Afternoon Tea Traditional three-tier afternoon tea (sandwiches, scones, desserts) served Wednesdays 2:30pm–4:00pm with an optional sparkling wine upgrade, available to hotel guests and walk-in visitors.
• Weekend Entertainment Breaks 2–3 night weekend packages built around themed tribute entertainment weekends (Divas, Soul & Motown, Swinging 60s, Rock n Roll, Elvis tributes), including complimentary Friday bubbly reception and nightly live cabaret.
• Christmas & New Year House Party Festive full board packages including a 4–5 night Christmas house party, a New Year's Eve gala dinner with five-course meal and entertainment, and Twixmas break options.
• Turkey & Tinsel Breaks Early festive-season package capturing Christmas sparkle with festive meals, Father Christmas visits, sparkling entertainment, coach excursions, and afternoon activities.

Quantifiable outcome

• 1148+ Google Reviews at 'Excellent' rating
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ribble Rivers TrustcoreStrategic or Co-development PartnerEnvironmental partnership focused on biodiversity protection and waterway conservation. Hotel participates in tree planting activities alongside the Trust and makes monthly donations to support their conservation work. Partnership aims to protect Lancashire's natural beauty and improve local air quality.
• North Shore Regeneration GroupminorStrategic or Co-development PartnerCommunity partnership focused on maintaining and enhancing Queen's Promenade and Jubilee Gardens. Maintenance team participates in regular gardening and upkeep activities in public spaces.
• Molly Olly's WishescoreOthersCharity partnership with national charity supporting children with life threatening illnesses and their families. Hotel has been nominated charity for 3 consecutive years, raising over £10,000 through various fundraising activities including trolley dashes and themed Sheraton nights.
• Boat House YouthminorOthersLocal charity partnership supporting disadvantaged children through outward bound activities. Hotel donated £1,800 from 2022 Trolley Dash. Proceeds from annual dinner events fund activities for local youth.
• World Land TrustminorOthersCarbon offset partnership where hotel shareholders donate to World Land Trust to offset carbon emissions from air travel. Approximately £2,205 per annum to offset comparable emissions from the Elgin hotel operations.
• Guestline (Booking Technology)coreTechnology or IntegrationTechnology partnership for online booking system. Guestline provides the hotel's digital reservation platform enabling real-time availability, online payments, and booking management through their cloud-based property management system.
• Salvation Army and RSPCA (Blackpool)minorOthersMonthly donations of blankets and duvets to local Salvation Army and RSPCA centres as part of community outreach program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Britannia Hotels: Largest privately-owned UK hotel operator with a broad portfolio of mid-market 2-3 star properties including several in Blackpool. Competes for the same value-conscious leisure and group market but with significantly wider geographic and segment reach.
• Hilton Blackpool: International hotel chain presence in Blackpool targeting corporate and leisure travellers. Overlaps the upper-mid-market leisure segment but draws on Hilton's loyalty programme and broader distribution infrastructure.
• Warner Leisure Hotels: UK operator of adult-only mid-market leisure hotels with live entertainment, dining, and all-inclusive packages. Closely comparable entertainment-led proposition but with a national portfolio of heritage and coastal properties.

Regional players

• Haven Holidays: UK holiday park operator with seaside locations including Blackpool area parks. Competes for the family all-inclusive UK seaside holiday segment via a different (self-catering holiday park) model but with overlapping customer base.
• Parkdean Resorts: UK holiday park operator with multiple coastal parks competing for the same domestic family seaside holiday demand. Different operating model (static caravans/lodges) but adjacent UK leisure market segment.

Direct peers

• Big Blue Hotel Blackpool: 4-star family-friendly hotel near Blackpool Pleasure Beach, offering similar all-inclusive family breaks, entertainment packages, and group facilities. Competes directly for the same family and group segments.
• Savoy Hotel Blackpool: Mid-market seafront hotel in Blackpool offering comparable full-service accommodation, dining, and entertainment packages. Targets similar family and group segments in the same competitive set.
• The Elgin Hotel Blackpool: Another sister property within the same family ownership group, also on Blackpool's seafront. Operates similar mid-market full-service accommodation, dining, and entertainment proposition, providing direct internal portfolio comparability.
• Imperial Hotel Blackpool: Historic full-service seafront hotel on Blackpool's North Promenade offering similar 3-4 star accommodation, dining, weddings, and events. Directly competes for the same leisure and group-booking customer base in Blackpool.
• The Cliffs Hotel: Sister property to Hotel Sheraton on Queens Promenade, North Shore Blackpool. Operates a comparable 3-star full-service seaside model with dining, entertainment, and event facilities — the most natural like-for-like comparison within the same ownership group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hotelsheratonblackpool
• LinkedInlinkedin.com/company/hotel-sheraton

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Sheraton