HotelsHero
HotelsHero is a Copenhagen-based B2B SaaS platform that enables hotels to offer self-service luggage storage via QR-code access and smart locks, without hardware or subscriptions. It serves hotels and hostels across 200+ cities and monetizes via transaction fees and marketplace commissions.
- Company typePrivate
- Founded2024
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HotelsHero does
HotelsHero is a Copenhagen-based B2B SaaS platform that enables hotels to offer self-service, digitally managed luggage storage without hardware lockers, subscriptions, or guest app installations. Founded in 2024 as a spin-off from LuggageHero (founded 2016), the platform uses a QR code sticker on the hotel's existing storage room; guests scan it with their smartphone camera, verify their stay via the hotel's property management system, and gain unique access code entry through Salto KS WiFi-enabled smart locks. The platform is built on technology and operational expertise developed by LuggageHero over nine years, including 1M+ bags stored, 200k+ reviews averaging 4.7/5, and a network across 200+ cities.
The core product is the HotelsHero Platform with its flagship Scan&Go QR-access module, complemented by add-on modules covering WiFi-enabled door locks, guest verification, optional insurance coverage, guest segmentation for loyalty programs, automated storage insights dashboards, and a marketplace that opens hotel storage capacity to LuggageHero's verified external user base. Technical integrations include native PMS connectivity with Mews (automated guest stay verification) and Salto KS keyless access control with full audit trails and offline lock functionality. The platform runs on cloud-based management infrastructure accessible globally via the web.
HotelsHero monetizes through three streams: a transaction fee on storage bookings when hotels opt to charge guests (€3-7 net per bag, with HotelsHero taking a fee share), a one-time smart lock onboarding fee for the Revenue plan (deducted from future earnings), and marketplace commissions on bookings sourced from LuggageHero's external network. The platform is freemium — hotels can adopt it at zero cost and choose whether to charge guests — making the go-to-market a hybrid product-led growth (self-serve onboarding, no IT integration required) and sales-led motion (demo-driven enterprise conversations). HotelsHero operates from offices in Copenhagen and New York and is expanding into the Nordic markets of Stockholm and Oslo.
HotelsHero firmographics
Firmographics- Name
- HotelsHero
- Legal name
- HotelsHero
- Website
- https://hotelshero.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HotelsHero is a Copenhagen-based B2B SaaS platform that enables hotels to offer self-service luggage storage via QR-code access and smart locks, without hardware or subscriptions. It serves hotels and hostels across 200+ cities and monetizes via transaction fees and marketplace commissions.
- Ownership category
- akta.pro rank
HotelsHero industry classification
Industry- Product category
- Hospitality Software
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Baggage Services (Porters, Wrapping, Storage, Lost & Found) (THABALAG)
Keywords
Where HotelsHero is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
HotelsHero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee Revenue Share: Hotels earn a share of every transaction processed through the platform when they choose to charge guests for luggage storage. Hotels can set their own pricing (€3 to €7 per bag net revenue mentioned). HotelsHero takes a transaction fee only when the hotel charges guests.
- Smart Lock Onboarding (Revenue Plan): A one-time onboarding fee is required for the Revenue plan to install a smart lock, which adds extra security and intelligent control over storage room access. Cost is deducted from future earnings.
- Marketplace Access: Hotels can open their storage room to verified users from the LuggageHero Marketplace, maximizing revenue from unused storage capacity through external foot traffic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Zero cost to get started |
| One time/ perpetual license | Multi-year contract | Revenue Plan - Enhanced security with smart lock |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
HotelsHero product offering
Product offeringCore offering
HotelsHero provides a self-service luggage storage platform that lets hotels and hostels monetize underutilized storage space using QR code access and optional WiFi-enabled smart locks, with no hardware investment required and direct integration into property management systems such as Mews. The platform automates bag check-in/check-out, generates revenue per bag stored, and offers optional add-ons including marketplace exposure to external LuggageHero users, guest verification, segmentation, and an analytics dashboard.
Product overview
HotelsHero is a unified self-service luggage storage platform designed for the hotel industry. The core product is the HotelsHero Platform (which includes the Scan&Go QR code-based access solution), which transforms existing hotel storage rooms into self-service luggage areas without requiring hardware or subscriptions. Hotels can start with a free plan or add optional revenue features. The platform is supplemented by add-on modules including WiFi-Enabled Door Locks, Secure Access Control, Guest Verification, Optional Insurance Coverage, Guest Segmentation, Automated Storage Insights, and the Marketplace integration that opens hotel storage to the LuggageHero external user network. The platform integrates with MEWS PMS for automated guest stay verification and with Salto KS for keyless access control. HotelsHero is powered by LuggageHero's decade of luggage storage experience, storing over 2 million bags since 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- HotelsHero Self-Service Luggage Storage Platform
Quantifiable outcome
- €1,800 to €4,400 monthly passive revenue for 100-room hotel (21 bags/day at €3-7 net per bag)
- +2 more outcomes
Companies that use HotelsHero
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
HotelsHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
HotelsHero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- LuggageHerocoreHotelsHero is powered by LuggageHero, which has perfected secure luggage storage since 2016. LuggageHero provides the core technology platform, marketplace network (200+ cities), and operational expertise that HotelsHero leverages for the hotel industry. The companies share founders Jannik Lawaetz and Kristian Løkkegaard.
- MewscoreIntegration partnership enabling HotelsHero to verify guest stays automatically by checking name, email, and check-out date against Mews reservation data. Once connected, hotels can enable 'Guest Verification' when scanning the HotelsHero QR code.
- Salto KScoreHotelsHero partners with Salto KS, a global leader in keyless access, to automate secure entry to luggage rooms. Physical keys eliminated; access managed digitally via unique PIN codes with full audit trail. Salto locks work offline and sync automatically when back online.
- Zleep HotelsflagshipZleep Hotels is a flagship customer using HotelsHero across multiple properties (Hillerød and Lyngby locations). The partnership has validated the platform for mid-sized hotels and self-service properties, demonstrating reduced staff time and improved guest service.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
HotelsHero competitors and assessment
Company assessmentDirect peers
- Nannybag: B2C luggage-storage marketplace partnering with hotels, shops, and other venues across Europe. Competes with HotelsHero for hotel storage partnerships and end-traveler booking flow.
- Radical Storage: Global luggage-storage network operating in hundreds of cities with both B2C traveler bookings and B2B partnerships with local businesses, including hotels. Most direct competitive overlap with HotelsHero's marketplace and hotel-monetization thesis.
- Vertoe: Short-term luggage-storage network partnering with hotels and local shops. Addresses the same traveler pain point and competes for hotel venue partnerships in overlapping markets.
- Bagbnb: Peer-to-peer and venue-based luggage-storage network with hotel partners. Operates a similar hybrid B2C/B2B model targeting the same hotel luggage-storage use case as HotelsHero.
Broad incumbents
- Atomize: AI-driven hotel revenue-management software sold into the same hotel GMs and revenue managers that HotelsHero targets. Comparable SaaS GTM motion and customer base in the hotel technology category.
- Cloudbeds: Hotel PMS and guest-experience suite serving independent and chain hotels globally. Represents a potential competitor or channel partner for HotelsHero's luggage-storage module within a broader property-tech stack.
- Mews: Cloud PMS platform and HotelsHero's PMS integration partner. Competes indirectly by bundling guest-experience features into the PMS, and is the strategic dependency HotelsHero relies on for guest verification.
- Oaky: Hotel upselling and ancillary-revenue platform used by chains to monetize pre-arrival and in-stay services. Comparable in selling ancillary revenue ROI to hotels and a potential bundling competitor for HotelsHero's monetization use case.
- Whistle: Hotel guest-messaging and engagement platform sold to the same hotel operations teams as HotelsHero. Adjacent in category and a potential consolidator or cross-sell partner.
Emerging players
- LuggageHero: Parent company and original consumer-facing luggage-storage brand, sharing founders with HotelsHero. Provides the underlying marketplace, technology, and operational expertise that powers HotelsHero's hotel offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HotelsHero social profiles
Digital presenceHotelsHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
HotelsHero leadership team
Management profileNumber of profiles
Profiles4 records
HotelsHero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HotelsHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HotelsHero
What does HotelsHero do?
HotelsHero provides a self-service luggage storage platform that lets hotels and hostels monetize underutilized storage space using QR code access and optional WiFi-enabled smart locks, with no hardware investment required and direct integration into property management systems such as Mews. The platform automates bag check-in/check-out, generates revenue per bag stored, and offers optional add-ons including marketplace exposure to external LuggageHero users, guest verification, segmentation, and an analytics dashboard.
Is HotelsHero a public or private company?
HotelsHero is a private company. It is classified as corporate owned and is currently operating.
When was HotelsHero founded?
HotelsHero was founded in 2024. It employs 1 to 10 people.
Where is HotelsHero based?
HotelsHero is headquartered in Copenhagen, Denmark, in the Europe region.
How does HotelsHero make money?
Three revenue lines are on record. Transaction Fee Revenue Share is the primary driver. The others are smart Lock Onboarding (Revenue Plan) and marketplace Access.
Who are HotelsHero's main competitors?
Direct peers on record are Nannybag, Radical Storage, Vertoe and Bagbnb. Broad incumbents are Atomize, Cloudbeds, Mews, Oaky and Whistle. LuggageHero is listed as an emerging player.
Does HotelsHero have an API?
No public API is recorded for HotelsHero.
What industry is HotelsHero in?
HotelsHero's product category is Hospitality Software. Its primary akta.pro industry code is THABALAG, Baggage Services (Porters, Wrapping, Storage, Lost & Found). Its NAICS code is 72111 and its SIC code is 7011.