Hotel Srbija Grupa

What Hotel Srbija Grupa does

Hotel Srbija Grupa is a privately held Belgrade-based hotel group operating four properties in Serbia: Hotel Srbija (3-star), Hotel Srbija Garden (4-star), Srbija Apartments, and Waterfront Apartments (4-star). The flagship Hotel Srbija, established in 1970 and fully renovated in 2005, sits on Ustanička 127c in the Voždovac municipality near Šumice park, directly on the E-75 highway corridor with proximate access to Nikola Tesla Airport, Belgrade Fair, Belgrade Arena, and the city center (5 km). The group runs 302 rooms and apartments across seven tiered categories priced from $43 to $100 per night, four conference halls totaling 400 m², an 18th-floor panoramic restaurant with 380 seats, and ancillary services including airport transfers, bicycle rentals, and free video-surveilled parking.

The underlying technology stack is conventional for a mid-size independent hotel: a standard property management system with an integrated online booking engine, video surveillance for parking security, and in-room climate control. No proprietary technology, AI/ML capabilities, API offerings, or third-party platform integrations are disclosed. The website is bilingual (Serbian/English) and accepts USD, EUR, and RSD, supporting international inbound bookings alongside domestic demand.

The business model is a classic asset-heavy accommodation operator with diversified revenue streams: nightly room rentals (primary), food and beverage (breakfast at 820 RSD / 7 EUR per person plus à la carte and catering), conference and event rentals across 400 m² of halls, and ancillary services (parking, transfers, bicycle rental). Go-to-market is direct-to-consumer via the official website booking engine, supplemented by phone/email reservations, walk-ins, and a loyalty program for repeat direct bookers. Customer segments span individual travelers, families, sports groups (anchored by proximity to Šumice sports center), business and corporate clients, and tour groups, with no disclosed enterprise anchor accounts or institutional investors.

Name

Hotel Srbija Grupa

Legal name

Hotel Srbija

Website

https://hotelsrbija.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Srbija Grupa is a privately held Belgrade hotel group operating four properties (3-star to 4-star) with 302 rooms, conference facilities, and an 18th-floor restaurant, serving individual travelers, families, sports groups, and corporate clients primarily through direct bookings.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation and Food Services (72), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hotel accommodation services
• Conference venue rentals
• Panoramic restaurant dining
• Group lodging bookings
• Monthly apartment rentals

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation Services: Primary revenue stream from nightly room rentals across 7 room types ranging from economy single rooms to apartments, with additional revenue from extended monthly rentals.
2. Food and Beverage: On-site restaurant and bar services including breakfast buffet, à la carte dining, and catering services for events and conferences. Breakfast available at 820 RSD (7 EUR) per person per meal.
3. Conference and Event Services: Revenue from renting four conference halls totaling 400 m² for business meetings, conferences, banquets, and celebrations. Conference facilities accommodate groups from 50 to 100+ attendees.
4. Ancillary Services: Additional services including airport transfers (2500 RSD), bicycle rentals (900 RSD daily), and parking fees for non-guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel Srbija Grupa operates four hotel properties in Belgrade offering 302 rooms and apartments across seven room types (economy singles to 42 m² apartments), a panoramic 380-seat restaurant on the 18th floor, four conference halls totaling 400 m², and ancillary services including airport transfers, bicycle rentals, catering, and free video-surveilled parking for guests.

Product overview

Hotel Srbija Grupa operates a hotel portfolio in Belgrade comprising Hotel Srbija (3-star), Hotel Srbija Garden (4-star), Srbija Apartments, and Waterfront Apartments (4-star). The core offering centers on Hotel Srbija with 302 rooms and apartments spanning seven distinct room categories: Apartments (42 m² with kitchen), Junior Suites (28 m²), Double Rooms with Extra Beds (21 m²), Double Rooms with King Size Beds (21 m²), Twin Rooms (21 m²), Economy Single Rooms with Extra Beds (16 m²), and Economy Single Rooms (16 m²). Additionally, the hotel operates a panoramic restaurant (BG Restaurant on the 18th floor with 380 seats), four conference rooms totaling 400 m², free video-surveillance parking, and supplementary services including catering, transfers, and bicycle rentals. The portfolio offers accommodation options ranging from practical economy rooms to luxurious apartments, with monthly rental availability for extended stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartman (Apartment) — 42 m² 42 m² apartment featuring a bedroom, living room, and fully equipped kitchen with cookware and washing machine. Ideal for families and suitable for short and long-term stays with a monthly rental option available. Priced from $94/night.
• Junior Suite (Junior Apartman) — 28 m² 28 m² junior suite with double bed and seating area, equipped with refrigerator, wardrobe, desk, air conditioning, Wi-Fi, and TV. Ideal for couples and families with young children. Priced from $72/night.
• Double Room with Extra Bed — 21 m² 21 m² double room with extra bed, ideal for families with children or groups of guests. Equipped with air conditioning, refrigerator, wardrobe, desk, Wi-Fi, and TV with cable channels. Priced from $85/night.
• Double Room with King Size Bed — 21 m² 21 m² double room with French bed (king size), suitable for solo travelers or couples. Features air conditioning, refrigerator, Wi-Fi, TV with cable channels. Priced from $70/night.
• Twin Room (Dvokrevetna soba sa razdvojenim ležajevima) — 21 m² 21 m² twin room with separate beds, ideal for friends, colleagues, or guests preferring separate beds. Equipped with air conditioning, refrigerator, Wi-Fi, and TV with cable channels. Priced from $70/night.
• Economy Single Room with Extra Bed — 16 m² 16 m² economy single room with extra bed for additional comfort. Suitable for individual stays or stays with a child. Features air conditioning, refrigerator, Wi-Fi, and TV. Priced from $59/night.
• Economy Single Room — 16 m² 16 m² economy single room designed for one guest. Features air conditioning, refrigerator, wardrobe, desk, Wi-Fi, and TV with cable channels. Priced from $43/night.
• Monthly Rental Room Room available for monthly rental with special monthly rates. Requires credit card guarantee. Priced from $100/night with monthly rates available upon inquiry.
• BG Restaurant (Panoramic Restaurant on 18th Floor) Panoramic restaurant on the 18th floor with 380 seats and city views. Offers buffet breakfast (820 RSD / 7 EUR per person), à la carte dining including appetizers, main dishes, salads, desserts, and drinks. Open to hotel guests and external visitors.
• Conference Facilities (Four Halls, 400 m²) Four fully equipped, air-conditioned conference rooms spanning 400 m² total area. Includes Conference Room 1 (276 m², max 100 people) and Conference Room 2 (300 m², max 50 people). Includes staff support for events, banquets, and business meetings; catering services available.
• Additional Services (Transfers, Bicycle Rental, Catering) Supplementary guest services including airport transfers (2,500 RSD per direction), bicycle rentals (900 RSD daily, with 1h/2h/3h options), catering for events, and banquet organization.
• Video-Surveilled Parking Spacious and secure parking area under continuous video surveillance. Free for hotel guests during their stay; available for restaurant visitors and external guests at daily or hourly rates.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hotel Moskva: Iconic long-established full-service hotel in central Belgrade, offering 4-star rooms, F&B, and conference facilities. Comparable to Hotel Srbija as a similarly heritage-positioned independent full-service hotel with mixed leisure and corporate demand.
• Holiday Inn Express Belgrade - City: Select-service branded hotel in Belgrade targeting price-sensitive business and leisure travelers. Comparable demand overlap with Hotel Srbija's economy and standard room tiers, particularly for transit and corporate bookings.
• Square Nine Hotel Belgrade: Boutique 5-star hotel in central Belgrade with restaurant and small meeting/event facilities. Comparable as a heritage-styled independent offering competing for premium leisure and corporate guests in the same city.
• Metropol Palace Belgrade: 5-star luxury hotel in Belgrade with conference and event venues, multiple restaurants, and extensive room inventory. Directly comparable as a multi-venue, multi-F&B Belgrade hotel competing for corporate and group business.
• Tulip Inn Putnik Belgrade: Mid-scale 3-star hotel in Belgrade catering to business travelers and groups with conferences and F&B. Comparable in tier, target guests, and product mix to Hotel Srbija's core 3-star property.
• Belgrade City Hotel: Independent 4-star Belgrade hotel targeting business and leisure travelers with similar room typology and conference services. Closely comparable in scale, target segment, and product breadth to Hotel Srbija's 4-star properties.

Broad incumbents

• Crowne Plaza Belgrade: Branded 4-star business hotel in Belgrade offering conference facilities, restaurant, and loyalty-driven distribution. Comparable as a corporate-focused full-service hotel with conference infrastructure and brand-affiliated direct booking channels.
• Hyatt Regency Belgrade: Internationally branded 5-star hotel in central Belgrade with full conference and F&B infrastructure. Comparable as a higher-tier incumbent competing for the same corporate events, conference, and upscale leisure demand.
• Radisson Collection Old Mill Belgrade: Branded 5-star hotel in Belgrade housed in a renovated historic mill, with upscale rooms, F&B, and conference venues. Comparable as a higher-end competitor combining heritage positioning with strong event infrastructure.
• Falkensteiner Hotel Belgrade: Branded upscale hotel in Belgrade's New Belgrade district with full-service amenities including restaurant and event space. Comparable competitor for conferences, corporate clients, and upscale leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-srbija-ad

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Srbija Grupa