Hotham Skiing Company

Name

Hotham Skiing Company

Legal name

Mount Hotham Skiing Company

Website

https://hotham.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Alpine Ski Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Alpine ski resort
• Lift pass services
• Ski and snowboard lessons
• Alpine accommodation
• Mountain resort operations

Headquarters

HQ city

Hotham Heights

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lift Passes & Ski Tickets: Core revenue from lift tickets and season passes including Epic Australia Pass integration. Passes available for single days, multi-day bundles, and unlimited season access with discounts up to 35% for early booking.
2. Resort Entry Permits: Compulsory entry permits for all vehicles accessing the resort during winter season. Source of recurring per-visit revenue.
3. Accommodation Bookings: Commission and fees from facilitating accommodation bookings through the resort platform and partner agencies. Properties include apartments, lodges, and chalets ranging from budget to luxury.
4. Lessons & Instruction Programs: Revenue from ski and snowboard lessons including adult lessons, kids lessons, private lessons, beginner bundles, school groups, and specialty programs at the Snowsports Centre.
5. Equipment Rental: Ski, snowboard, and gear rental services through the resort's rental providers network.
6. Food & Beverage: Revenue from on-mountain dining at The General (Australia's Highest Pub), restaurants, and bars. The General operates year-round with supermarket, pizza, and full dining services.
7. Eco-Glamping & Experiences: Premium accommodation and adventure experiences including tree-tent eco-glamping, Hypedome stays, guided walks, AWD buggy tours, and catered BBQ experiences through Alpine Nature Experience partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Mount Hotham Skiing Company operates the Hotham Alpine Resort, Australia's highest alpine village at 1750m elevation, providing lift passes, ski and snowboard lessons, equipment hire, and accommodation across 100+ properties. The resort offers year-round mountain experiences including winter snow sports and summer hiking, eco-glamping, and adventure activities. Operations are conducted under the Mount Hotham Resort Management Board, with the Skiing Company running lifts, snow products, the Snowsports Centre, Hotham Holidays reservation centre, and rental/retail businesses.

Product overview

Hotham Alpine Resort operates as a year-round alpine destination and resort management company, not a traditional software company. The core offering is the Mt Hotham ski resort at Australia's highest alpine village (1750m elevation, 320 hectares), providing ski-in/ski-out accommodation across 25+ affiliated lodge properties, lift passes, ski/snowboard lessons through the Snowsports Centre, equipment hire, and resort entry permits. Winter products include lift tickets (Epic Australia Pass, day tickets, beginner bundles), lessons (adult, kids, private, school groups), and activities (tobogganing, biathlon, husky tours, cross-country skiing). Summer transforms the resort into a hiking, eco-tourism, and cycling destination featuring the Falls to Hotham Alpine Crossing trek, Alpine Nature Experience eco-glamping (Gold 2022 Victoria Tourism Awards), guided walks, AWD buggy tours, and cycling events. Dining is centered at The General (Australia's highest pub). The resort is managed by the Mount Hotham Resort Management Board with commercial operations run by the Mount Hotham Skiing Company.

Differentiator

Problem solved

Functional benefit

Brands

• Hotham Holidays: Resort reservation centre handling accommodation and holiday bookings
• Snowsports Centre

Products and services

• Lift Passes Lift ticket products including single-day lift tickets, beginner bundles, and Epic Australia Passes providing unlimited access to Hotham and other Australian ski resorts including Perisher, Falls Creek, and Mount Buller.
• Ski & Snowboard Lessons Lesson programs offered through the Snowsports Centre for all skill levels including adult lessons, kids lessons, private lessons, beginner bundles, school groups, and specialty programs.
• Equipment Hire Rental services for ski equipment, snowboards, boots, and other gear provided through experienced local rental providers at the resort.
• Resort Entry Permits Compulsory entry permits required for all vehicles accessing the Mt Hotham resort during winter season.
• Alpine Accommodation Bookings Booking services for 100+ accommodation properties managed through Mt Hotham Accommodation, Mt Hotham Property, and Hotham Lodges, ranging from budget lodge rooms ($25-60/night) to private apartments and luxury chalets.
• The General (Australia's Highest Pub) Year-round bar, restaurant, and supermarket at Mt Hotham known as Australia's highest pub, offering dining, live music, takeaway pizza, and post office services.
• Alpine Nature Experience (Eco-Glamping) Eco-glamping experience featuring tree-tent accommodations and Hypedome overnight stays at the eco-village within the resort, Gold winner at 2022 Victoria Tourism Awards. Includes BBQ lunches and guided buggy tours.
• Falls to Hotham Alpine Crossing A 37-kilometer, 3-day/2-night guided or self-guided trek through Victoria's Alpine National Park connecting Falls Creek and Mt Hotham resorts, with camping platforms at Cope Hut and Dibbins Hut.
• Back Country Buggy Tours AWD buggy tours through Victoria's alpine wilderness to Silver Brumby Hut, operated by Alpine Nature Experience and Mt Hotham Back Country Tours. Adult $199, Child $99. Includes scenic drives and BBQ lunch.
• Where There's a Grill (Guided Walks & BBQ) BBQ catering experience offering guided walks with gourmet lunch at Precipice Plain, operated by Alpine Nature Experience. Adult $89, Child $49, Family $250.
• Epic Australia Pass Season pass offering unlimited access to Hotham and other Australian ski destinations including Perisher, Falls Creek, and Mount Buller. 2026 passes available with deposit starting from $49 upfront.

Quantifiable outcome

• 35% early booking discount available on lift passes
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SubarucoreGTM or Marketing PartnerSubaru is the official sponsor and partner of Hotham, branding the resort as 'Subaru AWD Country.' The partnership includes the Subaru Wilderness Scavenger Hunt event and co-marketing around all-wheel-drive vehicle access to the mountain. Subaru vehicles are promoted as the ideal transport for accessing Hotham's challenging alpine roads.
• Epic Australia Pass / Vail ResortscoreChannel Partner/ Reseller/ DistributorEpic Australia Pass provides unlimited access to Hotham along with other Australian ski resorts including Perisher, Falls Creek, and Mount Buller. The pass program drives significant visitor volume to Hotham through the extensive Vail Resorts marketing network and cross-resort pass holder benefits.
• Alpine Resorts VictoriacoreStrategic or Co-development PartnerAlpine Resorts Victoria is the government body overseeing all Victorian alpine resorts. The Mount Hotham Resort Management Board operates under this umbrella, receiving strategic direction, regulatory oversight, and shared services including environmental monitoring programs like the iNaturalist citizen science initiative across all Victorian alpine resorts.
• Alpine Nature ExperiencecoreStrategic or Co-development PartnerGold award-winning eco-glamping and adventure operator offering unique tree-tent and Hypedome accommodation, guided walks, AWD buggy tours, and the Big Blue Duck Ride. Alpine Nature Experience operates the eco-village at Mt Hotham and provides curated adventure experiences that complement resort accommodation. Also offers Falls to Hotham Crossing all-inclusive curated hikes.
• Snow Dog TransportminorChannel Partner/ Reseller/ DistributorSnow Dog provides daily shuttle services between Falls Creek and Mt Hotham for hikers completing the Falls to Hotham Alpine Crossing. Service operates November to April with pre-booking required. Price is $80 per person one-way.
• Where There's a Grill, There's a WayminorChannel Partner/ Reseller/ DistributorAll Terrain BBQ operator providing guided walk and BBQ lunch experiences at Mt Hotham. Offers Precipice Plain Guided Walk & BBQ Lunch (Adult $89, Child $49, Family $250) with local wine, beer, and gourmet BBQ. Mobile catering available for group bookings.
• Alpine Garden Society Victorian GroupminorGTM or Marketing PartnerAGSVG provided funding support through their Australian Alpine Education and Research Grant Program for the development of the Mt Hotham Flora Guide. Partnership supports environmental education and conservation awareness.
• Ski Equipment Brands (Black Crows, Volkl, Atomic)minorGTM or Marketing PartnerMajor ski brands participate in Ski Demo Days events at Hotham, allowing visitors to test equipment before purchasing. Events occur annually, promoting brand awareness and supporting equipment retail at the resort.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thredbo Alpine Resort: NSW-based destination ski resort competing with Hotham for Sydney and international visitors, with comparable ski school, terrain park, and event programming. Strong brand overlap in the Australian ski market.
• Mt Buller Alpine Resort: Victorian alpine ski resort on the Epic Australia Pass serving Melbourne drive market. Closest direct competitor on access time, ski school, and family demographics; competes head-to-head for the same day-trip and weekend visitor base.
• Falls Creek Alpine Resort: Direct Australian alpine ski competitor located ~15 minutes from Mt Hotham, also on the Epic Australia Pass. Offers similar lift access, ski school, accommodation, and snow play with comparable target customers and a connected hiking trail (Falls to Hotham Alpine Crossing).
• Perisher Ski Resort: Largest ski resort in Australia and fellow Epic Australia Pass partner, located in NSW. Direct competitor for destination skiers, season pass holders, and multi-day visitors across the Australian alpine market.

Emerging players

• Selwyn Snow Resort: Family-oriented NSW ski resort rebuilt after 2019 bushfires, offering lessons, tobogganing, and beginner terrain. Comparable in targeting first-timers and families but at smaller scale and shorter seasons than Hotham.
• Charlotte Pass Ski Resort: Smallest Australian ski resort, located adjacent to Perisher in NSW. Smaller-scale integrated resort offering lift access, lessons, and lodge accommodation; competes for niche Australian ski enthusiasts and powder seekers.

Broad incumbents

• Vail Resorts: Global ski resort operator and partner via Epic Australia Pass. While not a direct competitor in Australia, Vail's strategy, pass economics, and marketing reach materially shape Hotham's distribution and competitive parity with other Pass resorts.

Regional players

• Cardrona Alpine Resort: New Zealand integrated ski resort with lifts, ski school, lessons, terrain parks, and on-mountain accommodation. Comparable in operational model and target customer (Australasian family and freestyle segments), though geographically distinct.
• Coronet Peak & The Remarkables (NZ Ski): New Zealand ski resorts operated by NZ Ski, comparable in size and integrated resort model (lifts, lessons, rentals, accommodation, F&B). Compete with Hotham for trans-Tasman ski travelers and Australian outbound skiers during NZ winter.

Others

• Alpine Resorts Victoria: Government body overseeing all Victorian alpine resorts including Hotham. Not a competitor but a strategic stakeholder that sets regulatory framework, environmental monitoring programs, and cross-resort coordination that shapes Hotham's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegeneralstore
• Instagraminstagram.com/mthotham
• LinkedInlinkedin.com/company/hotham-skiing-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotham Skiing Company