Hot Park

What Hot Park does

Hot Park Rio Quente is a thermal water park operating in Rio Quente, Goiás, Brazil, featuring naturally heated waters at 37.5°C and more than 20 attractions including waterslides, wave pools, the world's largest artificial hot water beach, a children's area (Clubinho da Criança), and optional paid experiences such as Acquabike, Rafting, Mega Tirolesa, kayaking, and VIP cabanas. The park serves families, school and corporate groups, seniors, and regional tourists primarily from Brazil, selling day-use, 2-day and 3-day tickets through a dynamic pricing model with advance-purchase discounts (10% at 7 days, 20% at 31 days), group rates for 15+ visitors, an environmental preservation fee, and bundled add-ons for food and beverage (including Restaurante Rangará). The core technology is an online ticketing and reservation system (loja.multiclubes.com.br) integrated with the broader Aviva multi-property platform.

The park operates as part of Aviva, a privately held Brazilian tourism conglomerate that consolidates three legal entities (Companhia Thermas do Rio Quente, Sauipe S/A, and Valetur) and unifies Hot Park with Rio Quente Resorts (Goiás) and Costa do Sauípe Resorts (Bahia) under a single brand identity following a corporate rebranding. The Aviva ecosystem spans 10+ hotel properties across the two resort complexes, two distinct water parks (Hot Park Rio Quente and Hot Park Costa do Sauípe), and three vacation ownership/residence club products — Clube de Férias Aviva, InCasa Private Residence Club, and InCanto — with an Intercambiadora timeshare exchange partnership extending network reach.

Revenue mechanics combine one-time transactional ticket sales (single-day, 2-day, 3-day) with ancillary transactional revenue from optional paid attractions, restaurant service charges, parking and lockers, and recurring/membership revenue from the vacation clubs. Distribution is direct-to-consumer via the official online store, on-site box office, dedicated group sales portal, and two official retail showrooms in Caldas Novas, supplemented by travel-agency channel partnerships. The company has earned the TripAdvisor Traveller's Choice Award and Great Place to Work certification, both in consecutive years, but does not publicly disclose financial metrics and has no listed venture capital, private equity, or public market funding disclosed.

Name

Hot Park

Legal name

Aviva (Companhia Thermas do Rio Quente – CNPJ: 01.540.533/0001-29, Sauipe S/A: CNPJ 00.866.577/0001-80, Valetur – CNPJ: 02.082.394/0001-08)

Website

https://hotpark.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hot Park Rio Quente is a Brazilian thermal water park operating in Goiás with naturally heated waters at 37.5°C and 20+ attractions, serving domestic families, groups, and tourists under the unified Aviva tourism brand that also runs resort hotels, a second Bahia park, and vacation ownership clubs.

Ownership category

akta.pro rank

Product category

Theme Park / Water Park / Hospitality

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Thermal water park
• Water park attractions
• Day use tickets
• Resort vacation packages
• Aquatic entertainment

Headquarters

HQ city

Rio Quente

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Day-use ticket sales: Primary revenue from selling day-use tickets for park access. Tickets available in multiple formats: single-day, 2-day, and 3-day passes. Children aged 0-4 are complimentary. Pricing is dynamic based on purchase timing and season.
2. Optional experiences (Lazeres Opcionais): Additional revenue from optional paid attractions including Acquabike, Rafting, Mega Tirolesa, Kayaking, and restaurant services. Also includes parking and locker rentals.
3. Food and beverage: On-site food and beverage sales, with 15% service charge applied. Restaurants such as Restaurante Rangará operate as paid add-ons. Environmental preservation fee of R$2.40 applies per ticket.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hot Park operates thermal water parks in Brazil featuring naturally heated spring waters at 37.5°C, with more than 20 attractions for all ages including waterslides, wave pools, artificial hot water beaches, and optional paid experiences. It sells day-use, 2-day, and 3-day tickets, on-site food and beverage, and integrates with adjacent resort hotels and a vacation ownership club under the Aviva brand.

Product overview

Hot Park, now operating under the Aviva brand, is a portfolio of water parks and resorts in Brazil. The core offering includes Hot Park Rio Quente (the largest thermal water park with naturally heated waters at 37.5°C featuring over 20 attractions) and Hot Park Costa do Sauípe (an aquatic park within the Bahia resort complex). Additional products include ticket types (Day Use, 2-day, and 3-day passes), optional paid attractions (such as Roller Ball, Acquabike, Rafting, Mega Tirolesa), dining services (Restaurante Rangará), and VIP cabin rentals. The broader Aviva ecosystem encompasses resort hotels (Rio Quente Resorts and Costa do Sauípe Resorts), residence clubs (InCasa Private Residence Club and Incanto), and the Clube de Férias Aviva vacation ownership program.

Differentiator

Problem solved

Functional benefit

Brands

• Clube de Férias Aviva: Vacation club membership program
• InCasa Private Residence Club
• InCanto
• Rio Quente Resorts
• Costa do Sauípe Resorts
• Parque das Fontes
• Praia do Cerrado
• Turminha da Zooeira

Products and services

• Hot Park Rio Quente
• Hot Park Costa do Sauípe
• Restaurante Rangará
• Cabanas VIP
• Clube de Férias Aviva
• Rio Quente Resorts
• Costa do Sauípe Resorts
• InCasa Private Residence Club
• Incanto Residence Club

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Intercambiadora (Timeshare Exchange Partner)minorOthersAviva has accreditation with an interchange company for timeshare week exchange. Customers who join the exchange program have their data shared with the interchange partner to complete the association through a separate contract.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thermas Park Resort & Spa by Hot Beach: Hot Beach Resort's thermal water park in Olímpia, São Paulo. Comparable thermal-water, family-friendly destination resort model with integrated hotels.
• Beach Park: Brazil's largest water park and resort destination (Aquiraz, Ceará) operating toboáguas, wave pools, and an integrated hotel complex. Direct competitor to Hot Park in the Brazilian destination water park segment.
• Siam Park: Water park in Tenerife, Spain frequently ranked among the world's best. Comparable in scale and attraction breadth as a destination water park — useful international benchmark for premium positioning.
• Wet'n Wild: Brazilian water park chain with multiple locations (Itupeva, Rio, Recife) offering slides, wave pools, and family attractions. Direct competitor in the day-visitor water park category.
• Thermas dos Laranjais: Thermal water park in Olímpia, São Paulo — among Brazil's largest by visitors. Closely comparable to Hot Park as a thermal, family-oriented destination water park.

Broad incumbents

• Beto Carrero World: Latin America's largest theme park (Penha, SC) combining a water park, amusement rides, and resort hotels. Larger, broader incumbent operating overlapping family leisure attractions in Brazil.
• Disney's Typhoon Lagoon / Blizzard Beach:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hotpark
• LinkedInlinkedin.com/company/hot-park

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Park