Hougum Law Firm, LLC

Name

Hougum Law Firm, LLC

Legal name

Hougum Law Firm, LLC

Website

https://hougumlaw.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hougum Law Firm, LLC is a Wisconsin-based estate planning and elder law firm founded in 2013, operating three offices (Wausau, Rhinelander, Plover) and serving individuals, families, business owners, and veterans across the state.

Ownership category

akta.pro rank

Product category

Estate Planning and Elder Law Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Estate Administration & Probate Services (FSAAANAE)

Keywords

• Estate planning services
• Elder law services
• Medicaid planning law
• Probate administration services
• Asset protection law

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Estate Planning: Fees for comprehensive estate planning services including wills, trusts, powers of attorney, advance directives, and related legal documents
2. Legal Services - Elder Law: Fees for Medicaid planning, crisis planning, veterans benefits assistance, and long-term care planning
3. Probate & Trust Administration: Fees for probate proceedings and trust administration services for beneficiaries and successor trustees
4. Business Succession Planning: Legal fees for business succession planning, buy-sell agreements, and entity structuring

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Hougum Law Firm, LLC is a Wisconsin-based law firm that provides estate planning and elder law legal services to individuals, families, business owners, and veterans. Core services include drafting wills, revocable and irrevocable trusts, powers of attorney, and advance directives; Medicaid and long-term care planning; veterans Aid and Attendance benefits; special needs trusts; probate and trust administration; charitable planning; asset protection; and business succession planning. The firm also operates a TLC Maintenance Program (client portal) for ongoing client support and document management.

Product overview

Hougum Law Firm, LLC is a Wisconsin-based estate planning and elder law firm offering a comprehensive suite of legal services. The firm operates as a single-lawyer-founded practice with multiple attorneys, organized around nine core legal service offerings: Estate Planning (wills, trusts, powers of attorney, advance directives), Asset Protection, Medicaid Emergency Planning, Probate & Trust Administration, Charitable Planning, Special Needs Planning, Veterans Benefits (Aid and Attendance), Medicaid/Long Term Care Planning, and Business Succession Planning. The firm also provides a client portal called the TLC Maintenance Program for ongoing client support. The practice serves clients across central Wisconsin through three office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Comprehensive estate planning services including wills, revocable living trusts, irrevocable trusts, durable powers of attorney, and health care documents to help clients protect and distribute their assets.
• Asset Protection Legal strategies to protect assets from lawsuits, creditors, and bankruptcies through exempting assets, forming legal entities, and insurance planning.
• Medicaid Emergency Planning Crisis planning services to help families navigate sudden illness or nursing home care needs and qualify for Medicaid assistance.
• Probate & Trust Administration Assistance with probate proceedings and trust administration for estates, including supervised and unsupervised probate, estate distribution, and creditor matters.
• Charitable Planning Strategies for charitable giving including charitable remainder trusts, charitable gift annuities, charitable lead trusts, private foundations, and donor advised funds.
• Special Needs Planning Estate planning for families with special needs members, including support trusts, special needs trusts (third-party and self-settled), and SSI/Medicaid eligibility preservation.
• Veterans Benefits Assistance with Aid and Attendance benefits for veterans and surviving spouses, including application preparation and VA pension qualification.
• Medicaid / Long Term Care Planning Planning for long-term care including Medicaid eligibility, Medicare navigation, and senior housing options.
• Business Succession Planning Planning for family business continuity including buy-sell agreements, entity structures, and coordination with estate plans.
• TLC Maintenance Program Client portal and ongoing maintenance program for existing clients, providing trust administration support and document management through Clio.

Quantifiable outcome

• Assets protected from long-term care costs through proper Medicaid planning
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Wausau Region Chamber of CommerceminorOthersFirm maintains membership in local chamber of commerce for community engagement and business networking in Marathon County and central Wisconsin region.
• Lawyers With PurposeminorOthersProfessional membership and collaboration with Lawyers With Purpose network of estate planning and elder law attorneys, providing resources and best practices.
• National Academy of Elder Law Attorneys (NAELA)minorOthersProfessional membership in NAELA, a non-profit association for lawyers who work with older clients and their families. Firm displays NAELA member logo indicating professional focus on elder law.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Brinkley Walser PLLC: Wisconsin-rooted regional firm offering estate planning and elder law services alongside other practice areas. Operates in a comparable Wisconsin-adjacent market but does not specialize as exclusively.

Direct peers

• Heritage Law: California-based estate planning and elder law firm with a multi-attorney team and similar focus on wills, trusts, Medicaid planning, and probate. Comparable in niche specialization and professional service model.
• Galloway Estate Law: Estate planning and elder law firm offering wills, trusts, Medicaid planning, and probate services with a similar multi-attorney professional service model and educational content marketing approach.
• McDonald Law Firm: Estate planning and elder law firm with multiple attorneys offering wills, trusts, powers of attorney, and Medicaid planning. Similar boutique firm structure and professional service model.
• Novick & Associates: Elder law and estate planning firm specializing in Medicaid planning, wills, and special needs trusts. Directly comparable specialty focus and client demographic.
• Karp Law Firm: Estate planning and elder law firm providing trusts, wills, probate, and long-term care planning. Comparable boutique firm format serving individual clients and families.
• The Estate & Elder Law Center: Estate planning and elder law firm focused on Medicaid planning, long-term care, and special needs planning. Strongly comparable niche specialization and target client.
• Sixt Law Firm: Estate planning and elder law firm offering wills, trusts, Medicaid planning, and veterans benefits services. Similar specialty practice and educational content approach.

Emerging players

• Trust & Will: Digital estate planning platform offering online wills and trusts at lower price points. Not a direct professional service competitor but represents the emerging automated alternative for the same client segment.

Others

• Lawyers With Purpose: Network/coaching organization of estate planning and elder law attorneys of which Hougum is a member. Provides training, resources, and peer best practices to member firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCacDBPSPaH3rInHU_rhfC3Q
• Facebookfacebook.com/hougumlawfirm
• Instagraminstagram.com/hougum_law_firm
• TikToktiktok.com/@hougumlawfirm
• LinkedInlinkedin.com/company/hougum-law-firm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hougum Law Firm, LLC