House Nine Design Studio

What House Nine Design Studio does

House Nine Design Studio is a London-based, founder-led interior design studio (House Nine Limited, Company Registration Number 09435684) operating a full-service multidisciplinary interior architectural practice alongside a direct-to-consumer e-commerce storefront and a virtual design offering. The company was founded by Jojo Barr and serves three primary customer segments: residential homeowners seeking full-home or room-by-room design, hospitality clients, and a trade audience of licensed Interior Designers, Architects, Builders and Developers.

The core business spans four revenue streams: (1) full-service interior architectural design for residential and hospitality projects globally, with services acquired via direct enquiry; (2) virtual design packages delivered remotely (£220 consultation, kitchen design from £3,200); (3) made-to-order DTC e-commerce via Shopify, including upholstered furniture (ottomans £1,850–£2,500, headboards from £1,400, bedside tables £1,150–£1,350, coffee tables around £2,250), ceramics, cushions, rugs, and baskets with 10–12 week UK lead times; and (4) licensed product collaborations generating royalty/margin income — notably the House Nine X COAT paint palette (nine signature colours), H9 Wood Flooring X Chaunceys (engineered oak in Buttered and Burnt finishes), the House Nine Sofa X Arlo & Jacob, bathroom vanities with Parker Howley & Co, ceramics by Hilda Carr, and baskets with Newlyweds. Klarna is integrated for installment payments.

Operationally, House Nine runs a small studio of 5–20 employees headquartered at Unit 17, 2-4 Exmoor Street, London W10 6BD, with projects delivered worldwide. Distribution is hybrid: direct field sales for full-service, inside sales for virtual design, own e-commerce storefront for products, and a trade program for specifier relationships. Marketing is anchored in earned media across 14+ major UK publications (House & Garden, Homes & Gardens, Living Etc, The English Home, Sheer Luxe, Ideal Home, The Times, The Spruce, Country & Townhouse, House Beautiful, Real Homes, Evening Standard, The House Magazine), complemented by Instagram, Pinterest, YouTube, a podcast, The Diggings blog, and an email newsletter. The studio holds BIID (British Institute of Interior Design) registration and has no disclosed external funding, operating as an independent private business.

Name

House Nine Design Studio

Legal name

House Nine Limited

Website

https://housenine.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House Nine Design Studio is a London-based, founder-led interior architectural studio offering full-service residential and hospitality design, a virtual design service, and a Shopify DTC storefront of made-to-order UK furniture and homewares, supplemented by licensed product collaborations with COAT paints, Chaunceys flooring, Arlo & Jacob, and Parker Howley.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Nonupholstered Wood Household Furniture Manufacturing (337122), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Interior design services
• Bespoke furniture design
• Residential interior design
• Virtual design consulting
• Home furnishings retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full-Service Interior Design: Full-service multidisciplinary interior architectural design for residential and hospitality projects. The studio handles complete home renovations from concept through completion, working with trusted suppliers, architects, and craftspeople.
2. Virtual Design Services: Online design service offering room-by-room design packages including Core Finishes (colour scheme, lighting, materials), Furniture Styling & Accessories (FF&E), and Complete Packages. Consultation call costs £220 including VAT. Kitchen design starts from £3,200.
3. Product Sales: Direct-to-consumer e-commerce sales of bespoke furniture (sofas, headboards, ottomans, bedside tables, coffee tables), antique rugs, baskets, ceramics, cushions, throws, art, and home accessories. Products are made to order in the UK.
4. Paint and Flooring Collections: Licensed paint colour collections (House Nine x COAT) and wood flooring collections (H9 x Chaunceys) where House Nine receives royalties or margins on sales through partner retailers.
5. Gift Cards: Digital gift cards available in denominations of £25, £50, £100, £150, and £200. Redeemable across the full online collection with no expiry date.
6. Trade Program: Exclusive trade discounts for licensed Interior Designers, Architects, Builders, and Developers across the product range with no minimum order quantity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Full-service multidisciplinary interior architectural studio delivering end-to-end residential and hospitality design projects from concept through completion. Complemented by an online virtual design service and a direct-to-consumer e-commerce storefront selling made-to-order UK furniture, curated homeware, signature paint and flooring collections, and art.

Product overview

House Nine Design Studio is a full-service multidisciplinary interior architectural studio offering both traditional in-person design services and virtual design solutions. The core offering includes Full Service Interior Design for residential and hospitality projects, complemented by Virtual Design packages (Complete Package, Core Finishes, Furniture & Styling) that provide remote design guidance. The studio operates an e-commerce store featuring bespoke furniture (ottomans, headboards, bedside tables, coffee tables) manufactured in the UK, curated homeware collections (ceramics, cushions, throws, rugs, baskets), and art prints. Strategic collaborations extend the product range: the House Nine X COAT paint collection offers nine signature colours, the H9 Wood Flooring X Chaunceys partnership provides engineered oak flooring, and collaborations with Parker Howley & Co (bathroom vanities) and Arlo & Jacob (sofas) complete the offering. The Little Art Store features art prints from artists including Calum Balding and Olivia Sewell alongside vintage pieces. A Designer Trade Program serves fellow design professionals with exclusive discounts.

Differentiator

Problem solved

Functional benefit

Brands

• The Little Art Store: A curated art collection featuring one-of-a-kind finds from travels, vintage treasures, and beautifully crafted art pieces.
• House Nine x Chaunceys
• House Nine x COAT
• House Nine Sofa X Arlo & Jacob
• House Nine x Parker Howley & Co

Products and services

• Full Service Interior Design Full-service multidisciplinary interior architectural studio offering comprehensive residential and hospitality design projects, from concept through completion, including bespoke furniture, joinery, lighting, and upholstery design for homeowners and hospitality clients.
• Virtual Design Online interior design service providing expert guidance and bespoke design packages including floorplans, furniture selections, core finishes, and linked shopping lists, conducted entirely remotely with a 30-minute Zoom consultation followed by package delivery.
• Virtual Art Curation Art curation service delivered virtually to help clients select artwork for their spaces.
• Ottomans Bespoke upholstered ottomans in various styles including Green Ottoman (£1,850), Stripe Ottoman (£2,000), Wavy Ottoman (£2,500), Dressy Storage Ottoman (£2,200), and Leopard Ottoman, made to order in the UK with 10-12 week delivery.
• Bobby Coffee Table Handmade coffee table featuring sleek bobbin legs and dark oak finish, crafted from FSC sustainable solid oak in the UK, dimensions W:1200 x D:700 x H:430mm, price £1,650.
• Headboards and Divans Bespoke upholstered headboards including Celia Headboard (from £1,400), Wavy Headboard (from £1,650), and Lulu Headboard, available in various fabric options, made to order.
• Bedside Tables Collection of bedside tables including Nelly Bedside Table (£1,150), Peggy Bedside Table (£1,350), and Greta Bedside Table, available in Natural Oak, Medium Oak, and Dark finishes.
• Cushions and Throws Collection including Big Linen Bolster Cushion (£230), Big Fringed Bolster Cushion (£220), Everyday Throw (£80), Sienna Throw (£40), and various quilts.
• Ceramics Handmade ceramic pieces including Perfect Tea Cup (£44), Perfect Coffee Mug (£42), and Perfect Flat White Cup (£34), crafted by Hilda Carr in South London with small batch production ensuring unique charm.
• Antique Rugs Vintage Turkish rugs and antique finds, including Ada Vintage Turkish Runner (£750) and Arya Vintage Turkish Rug (£1,400).
• Baskets Woven baskets and decorative trays including The Marley (£155) and The Henley (£145).
• House Nine X COAT Paint Collection Official paint colours designed by House Nine, crafted by COAT paints, including Piglet, Spanked, Ziggy's Yellow, Rocky, Next Tuesday, Jojo's Green, Fresh Start, Jojo's White, and Home Is.
• H9 Wood Flooring X Chaunceys Premium quality engineered oak timber flooring collection in two finishes, Buttered and Burnt Toast, made from sustainably sourced European oak with extra brushed texture.
• House Nine Bathroom Vanities (Parker Howley & Co) Bespoke bathroom vanity units designed in collaboration with Parker Howley & Co.
• House Nine Sofa X Arlo & Jacob Signature sofa designed in collaboration with Arlo & Jacob furniture brand.
• House Nine Gift Card Digital gift cards available in denominations of £25, £50, £100, £150, and £200, with no expiry date and redeemable site-wide across the online collection.
• The Little Art Store Curated collection of art prints and original paintings from various artists including Calum Balding, Olivia Sewell, and vintage prints.
• Designer Trade Program Trade programme offering exclusive discounts and sample orders for licensed Interior Designers, Architects, Builders, and Developers across the product range with no minimum order quantity.

Quantifiable outcome

• Press coverage across 14+ major UK publications demonstrates significant brand reach and industry recognition

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Chaunceys (Timber Flooring)coreStrategic or Co-development PartnerLong-standing partnership spanning nearly a decade with Chaunceys as the preferred wood flooring supplier for all House Nine projects. Jointly developed the H9 Wood Flooring x Chaunceys collection featuring premium quality engineered oak timber flooring in Buttered and Burnt Toast finishes. Sustainably sourced European oak with extra brushed texture for natural beauty and character.
• COAT PaintscoreStrategic or Co-development PartnerExclusive paint colour collaboration with COAT paints featuring the House Nine curated palette including Piglet, Spanked, Ziggy's Yellow, Rocky, Next Tuesday, Jojo's Green, Fresh Start, Jojo's White, and Home Is. Designed to embody the authentic, timeless, and liveable House Nine aesthetic.
• Parker Howley & CocoreStrategic or Co-development PartnerCollaboration on bespoke bathroom vanity units. House Nine New Vanity Units designed exclusively by House Nine in collaboration with Parker Howley & Co, featuring distinctive House Nine design aesthetic.
• Arlo & JacobcoreStrategic or Co-development PartnerCollaboration on The House Nine Sofa with Arlo & Jacob, bringing the House Nine aesthetic to upholstered furniture design.
• Hilda Carr (Ceramics)minorStrategic or Co-development PartnerExclusive ceramics collaboration with Hilda Carr, handmade in South London. Products include The Perfect Tea Cup, The Perfect Coffee Mug, and The Perfect Flat White Cup. Small batch production ensuring unique charm with subtle irregularities.
• NewlywedsminorStrategic or Co-development PartnerBasket collaboration with Newlyweds featuring The Marley basket collection, combining House Nine design aesthetic with artisanal craftsmanship.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Laura Hammett Interiors: London-based luxury interior design studio offering full-service residential and yacht interiors with strong press profile. Comparable boutique, founder-led luxury design practice serving high-net-worth UK and international residential clients.
• Cox & Cox: UK direct-to-consumer homewares and furniture retailer with an in-house design team, offering considered, design-led products similar to House Nine's aesthetic. Closely comparable e-commerce-first model with curated furniture, lighting and accessories in the premium segment.
• Beaumont & Fletcher: UK-based bespoke furniture maker and interior design practice producing made-to-order sofas, chairs and case goods with a strong heritage aesthetic. Comparable on made-to-order UK manufacturing and design-led custom furniture positioning.
• Kitesgrove: London interior design studio with a furniture and homewares e-commerce store, trade program and full design service. Directly comparable business model combining full-service design, retail, and trade offerings at a similar premium price point.
• Soho Home: London-based interior design studio and members' club concept attached to Soho House, operating an e-commerce store for furniture and homewares and offering interior design services. Comparable premium UK positioning, designer-led aesthetic, hospitality crossover and multi-channel retail + design model.
• Fable (Fable England): UK-based design-led homewares brand producing handcrafted ceramics, tableware and home accessories in the same aesthetic vein. Comparable founder-led small-batch UK-made product brand with strong press presence and direct-to-consumer retail.
• Studio Ashby: London-based interior design studio led by Sophie Ashby with a strong editorial profile and curated product collaborations. Comparable founder-led, design-led studio with cross-category collaborations and premium UK positioning.
• Neptune (by Neptune Home): UK-based full-service interiors brand with own-brand furniture, kitchens, paint collections and design services, plus a network of showrooms. Comparable diversified model (design service + retail + own-brand products) targeting the same premium British homeowner customer.

Broad incumbents

• OKA: Established UK home furnishings retailer with own-brand furniture, lighting and accessories plus interior design service. Larger-scale incumbent operating across multiple price points and showrooms in the same premium-but-accessible segment as House Nine.

Emerging players

• Pooky (Pooky Lighting): UK-based design-led lighting and home accessories brand with founder-led positioning and direct-to-consumer retail. Comparable on founder-led UK premium homewares brand with press profile, though more specialised in lighting than full-service interiors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HouseNineDesignStudio
• Instagraminstagram.com/houseninedesign
• Pinterestpinterest.co.uk/housenineinteriordesign
• LinkedInlinkedin.com/company/house-nine-design-studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Nine Design Studio