House of Leisure

What House of Leisure does

House of Leisure is a non-profit program bureau operating as the leisure-sector "versnellingskamer" (acceleration chamber) for the North Brabant region in the Netherlands. Founded in 2015 as an initiative of Midpoint Brabant, the organization is headquartered in Oisterwijk/Tilburg and operates with a small team of approximately five employees. It convenes a multihelix network of over 50 partner organizations spanning business, education, government, and civil society to coordinate regional leisure industry development, with the Province of North Brabant, VisitBrabant, Breda University of Applied Sciences (BUas), and multiple municipalities counted among its anchor partners.

The bureau's core service offering spans six functional areas: research and strategy, concept development, fundraising and financing, business planning, marketing and sales, and management and operations. Its flagship program, "Leisure for a Better Society," ran over the 2021-2024 cycle and served as the coordinating vehicle for the regional agenda, structured around co-creation ateliers that bring together public and private stakeholders. The portfolio is organized around thematic workstreams including digitalization, sustainability, talent development, and smart mobility & accessibility, all aligned with the Province of North Brabant's "Levendig Brabant 2030" strategic framework.

House of Leisure does not operate as a commercial entity. Its revenue mechanics are built on commissioned projects and public-sector program funding, with no disclosed pricing model, recurring subscription line, or private investment. The organization functions as a quasi-public coordinating body whose value proposition is the convening and execution of regional leisure policy rather than the sale of discrete consulting deliverables to a diversified client base.

Name

House of Leisure

Legal name

House of Leisure

Website

https://houseofleisure.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Leisure is a Tilburg-based non-profit program bureau and initiative of Midpoint Brabant that convenes a multihelix network of over 50 partners to coordinate leisure-sector development across North Brabant, delivering advisory services and flagship programs for provincial and municipal public-sector clients.

Ownership category

akta.pro rank

Product category

Tourism and Leisure Consulting Services

NAICS

Traveler Accommodation (7211), Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Owner Services, Reporting & Portfolio Administration (THAMAKAI)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Resort/Second-Home Community Association Management (BPAJAHAI), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Leisure consulting services
• Destination development
• Regional tourism strategy
• Leisure ecosystem coordination
• Program bureau advisory

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services and Consulting: House of Leisure generates revenue through commissioned projects and professional services including research and strategy, concept development, fundraising and financing support, business planning, marketing and sales support, and management and exploitation services for leisure sector organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

House of Leisure is a non-profit program bureau that delivers advisory services to the leisure sector in North Brabant, Netherlands, including research & strategy, concept development, fundraising & financing, business planning, marketing & sales, and management & exploitation support. The organization operates as a network coordinator, project leader, researcher, and critical friend, working on commissioned assignments and in co-creation ateliers with government, educational institutions, and leisure businesses. Its flagship initiative is the 'Leisure for a Better Society' strategic program (2021–2024), developed with parent organization Midpoint Brabant to drive destination development, digitalization, sustainability, and talent development across the regional leisure ecosystem.

Product overview

House of Leisure is a strategic advisory and consultancy organization for the leisure sector, operating as a program bureau that offers a portfolio of advisory services including research & strategy, concept development, fundraising & financing, business planning, marketing & sales, and management & operations. These services are delivered through its team of experts and are supported by a network of industry partners, educational institutions, and government bodies. The organization's flagship offering is the 'Leisure for a Better Society' strategic program (2021-2024), developed in collaboration with Midpoint Brabant, which provides a coordinated framework for destination development in Midden-Brabant with a focus on economic, ecological, and societal impact. The organization functions as a network coordinator, project leader, researcher, and critical partner to businesses and organizations in the leisure ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Onderzoek & Strategie (Research & Strategy)

Quantifiable outcome

• Increased visitor numbers and spending in North Brabant province
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Midpoint BrabantcoreStrategic or Co-development PartnerInitiating organization and co-developer of the House of Leisure program bureau. Midpoint Brabant holds an initiating and facilitating role in the leisure ecosystem, serving as a key strategic partner in regional destination development initiatives.
• Breda University of Applied Sciences (BUas)coreStrategic or Co-development PartnerEducational partner providing research facilities and academic resources. BUas contributes to the acceleration chamber model alongside Midpoint Brabant and House of Leisure, bringing research capabilities to leisure sector innovation.
• Province of North BrabantcoreStrategic or Co-development PartnerProvincial government authority that announced a new policy framework for leisure economy, culture, and sport. The province developed the Brabant Environmental Vision as departure point for the Levendig Brabant 2030 framework.
• StaatsbosbeheerminorOthersState forestry management organization partnering on leisure and nature integration projects.
• NatuurmonumentenminorOthersNature monument organization working on leisure and conservation balance.
• EftelingminorOthersMajor Dutch fairy tale theme park located in North Brabant, a key player in the regional leisure ecosystem.
• VisitBrabantcoreGTM or Marketing PartnerRegional tourism marketing organization promoting Brabant as a leisure destination.
• ZLTOminorOthersAgricultural organization representing farmers in North Brabant, partner in rural vitality initiatives.
• Multiple Municipalities (Gemeenten)coreStrategic or Co-development PartnerVarious North Brabant municipalities including Tilburg, Hilvarenbeek, Goirle, Waalwijk, Oosterhout, Oisterwijk, Dongen, Heusden, Gilze en Rijen, and Loon op Zand partner on regional leisure development projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• VisitBrabant: Regional destination marketing organization for North Brabant and a listed core partner of House of Leisure. Comparable as a regional DMO promoting the same leisure ecosystem.
• Midpoint Brabant: The parent/overseeing regional development organization for Midden-Brabant and initiator of House of Leisure. Operates the same multihelix model in the same region, making it the closest functional peer.
• Marketing Tilburg: City-level DMO for Tilburg and listed core partner of House of Leisure. Comparable as a city-level leisure/destination marketing organization embedded in the same regional ecosystem.
• Eindhoven365: Regional/city-level destination marketing and development organization for the Eindhoven region in North Brabant. Comparable function — combining destination promotion, stakeholder coordination, and leisure/cultural development within the same province.
• Breda Marketing: City-level DMO for Breda, a municipality listed as a core partner of House of Leisure. Operates a comparable destination development mandate at the city level within North Brabant.

Regional players

• The Hague Marketing: City/regional DMO for The Hague. Comparable in leisure and destination development mandate, but operating in a different Dutch region rather than competing head-to-head with House of Leisure's Midden-Brabant focus.
• Amsterdam Partners: Regional DMO for the Amsterdam metropolitan area. Comparable in function — combining destination marketing, stakeholder coordination, and regional development — but focused on a different Dutch geography.

Broad incumbents

• NBTC Holland Marketing: National tourism marketing organization for the Netherlands. Comparable in destination promotion and stakeholder coordination function, but operating at national scale and as a broader portfolio player rather than a regional specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-leisure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Leisure