29707 movement mortgage

What 29707 movement mortgage does

Movement Mortgage is a private, for-profit residential mortgage lender founded in 2008 by CEO Casey Crawford and headquartered in Fort Mill, South Carolina (operating address 8024 Calvin Hall Road, Indian Land, SC 29707). The company originates purchase and refinance mortgage loans—conventional, FHA, VA, USDA, jumbo, construction-to-permanent, and specialized products for medical professionals, real estate investors, and underserved borrower segments—through a direct sales model operating 450+ licensed offices across 49 states with 3,500+ loan officers. In 2024 Movement originated $22.4 billion in loan volume serving 65,000 customers, ranking it among the top 10 U.S. retail lenders by Scotsman Guide and earning its fifth Inc. 5000 fastest-growing company recognition.

The company's technology backbone is the proprietary MORE platform, which integrates a Salesforce-powered CRM, Bluesage-powered loan origination system, point-of-sale workflow, partner portal for realtors and builders, and servicing data into a unified environment for loan officers. Movement reports an average closing time of 24.4 days—57% faster than the 44-day national average. Revenue is generated primarily through origination fees and gain-on-sale margins on loans sold to the secondary market (Fannie Mae, Freddie Mac, and government agencies), supplemented by loan servicing income via the ServiceMac LLC subsidiary and home/auto insurance products under Movement Insurance.

Distribution combines direct field sales through individual loan officer brands (e.g., Senior Mortgage Loan Officer Kim Hankins in Cornelius, NC, with a 4.96 rating across 42 reviews), a digital self-service application portal at easyapp.movement.com, and a referral network of real estate agents and builders with dedicated portal access. Movement differentiates as the leading Impact Lender in the United States, committing nearly 50% of profits to the Movement Foundation, which funds six tuition-free public charter schools and three Pre-Ks serving approximately 2,000 scholars, plus Graceworks grants, LoveWorks teammate assistance, and Match Giving programs. Leadership includes President & CFO Steve Smith (30+ years in mortgage, formerly President/CFO of Stearns Lending and CFO of Caliber Home Loans), COO Lyra Waggoner (promoted from CIO in 2025), and Chief Fulfillment Officer Anna Benz (promoted in 2025). The company is privately held by founders/management with no disclosed private equity or venture capital backing.

Name

29707 movement mortgage

Legal name

Movement Mortgage, LLC

Website

https://closewithkim.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Movement Mortgage is a private, top-10 U.S. retail mortgage lender originating purchase and refinance loans via 3,500+ loan officers across 49 states, generating $22.4B in 2024 loan volume through its proprietary MORE platform and Impact Lending model.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination: Movement Mortgage originates mortgage loans including purchase mortgages, refinances (rate-term, cash-out), and construction loans. Revenue is generated through origination fees, interest rate spreads, and loan sales into the secondary market. The company funds loans directly and services a significant portfolio.
2. Loan Servicing: Movement services mortgages for borrowers, collecting monthly payments and managing escrow accounts. Servicing is provided through ServiceMac partnership. Revenue comes from servicing fees and interest earned during the servicing period.
3. Insurance Products: Movement offers home and auto insurance through Movement Insurance, creating ongoing income streams from existing clients between mortgage transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Movement Mortgage originates residential mortgage loans including purchase, refinance, and construction financing, delivered through a network of 3,500+ loan officers across 450+ licensed offices in 49 states. The company offers a broad portfolio of conventional, FHA, VA, USDA, jumbo, renovation, and reverse mortgage products, plus specialized programs for military borrowers, medical professionals, real estate investors, and underserved communities. Down payment assistance is delivered via Movement Boost and Movement VA Boost second-lien programs.

Product overview

Movement Mortgage is a licensed mortgage lender offering a broad portfolio of residential mortgage products across the entire loan lifecycle. The core offering includes conventional, FHA, VA, USDA, and jumbo loan programs for purchase and refinance, with specialized offerings for investors (DSCR Loans, Investor Plus), medical professionals (Movement Medical), disaster recovery (Disaster Relief Loans), and diverse borrowers (HomeRun SPCP, Comunidad, Grab the Key). Down payment assistance is delivered through Movement Boost (FHA) and Movement VA Boost. Construction financing is available via Single Close C2P and New Construction loans. The company's proprietary MORE platform (powered by Salesforce/Bluesage) integrates loan origination, CRM, marketing, and servicing for loan officers. Movement operates as an Impact Lender, directing nearly 50% of profits to community programs including Movement Schools, Graceworks, and LoveWorks. The company services its own loans, enabling competitive product development and long-term client relationships.

Differentiator

Problem solved

Functional benefit

Brands

• MORE: Movement's proprietary sales and marketing platform, powered by Salesforce, designed for loan officers to automate processes and manage leads.
• Movement Schools
• Movement Foundation
• Movement Mortgage LLC
• Grab the Key
• Comunidad
• Movement Mortgage LLC
• Graceworks
• LoveWorks

Products and services

• Conventional Purchase Loans Standard conventional mortgage loans with flexible down payment options for primary residence buyers.
• New Construction Loans Construction-to-permanent financing for homebuyers building new homes or purchasing model homes from developers.
• FHA Loans FHA-backed loans with low 3.5% down payment and flexible credit qualifying for first-time and lower-credit borrowers.
• VA Loans VA mortgage products offering 100% financing with no monthly mortgage insurance for eligible military borrowers.
• USDA Loans USDA-backed rural home loans with no down payment requirement in designated rural areas.
• Jumbo Loans Non-conforming loans for purchases exceeding conforming loan limits in high-priced housing markets.
• High Balance Loans Loans for properties in designated high-cost areas exceeding standard conforming limits.
• Condo Loans Condominium financing across conventional, VA, FHA, and USDA loan programs with an in-house condo team.
• Renovation Loans Loans covering property purchase or refinance plus renovation costs across FHA 203(k), HomeStyle, and USDA programs.
• Disaster Relief Loans FHA 203H and 203K financing for homeowners recovering from natural disasters.
• Single Close Construction-to-Permanent Loan Single-close construction-to-permanent loan merging construction and permanent financing into one transaction.
• DSCR Loans Debt-Service Coverage Ratio investor loans qualifying borrowers based on property cash flow rather than personal income.
• Investor Plus Investment property loans up to 90% LTV on 1-unit and 85% on 2-4 unit properties with no PMI, up to $1.5 million.
• Movement Medical Home financing for medical professionals with up to 100% financing and flexible student loan consideration.
• Buy Now, Sell Later (Expanded Access) Bridge-style program enabling qualified buyers to purchase a new home before selling their current one.
• Reverse Mortgage / HECM Home Equity Conversion Mortgages for seniors 62 and older to access home equity without monthly mortgage payments.
• Cash-out Refinance Refinance option converting home equity into cash for debt consolidation or other uses.
• VA Loan Refinancing VA IRRRL and VA Cash-out refinance options for eligible military borrowers.
• FHA Streamline Refinance Streamlined FHA refinance for existing FHA borrowers to lower monthly payments without appraisal.
• Renovation Refinance Refinance combining equity access with renovation costs in one loan.
• Fixed Rate Second Lien Fixed-rate second lien allowing homeowners to access equity without refinancing their existing first mortgage.
• Movement Boost FHA down payment assistance covering 3.5% down payment plus up to 1.5% closing costs through a repayable second lien.
• Movement VA Boost Repayable second lien providing 2% of purchase price for VA loan closing costs.
• HomeRun Special Purpose Credit Program Special Purpose Credit Program providing no-PMI, low-down-payment mortgages with closing cost assistance in underserved communities.
• Movement Insurance Home and auto insurance products offered through Movement Insurance to existing and prospective mortgage clients.
• Loan Servicing (ServiceMac) In-house mortgage servicing through ServiceMac partnership, including a borrower payment portal and escrow management.

Quantifiable outcome

• 57% faster closings than national average (24.4 days vs 44 days)
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Graceworks PartnershipscoreOthers · 1 January 2025Graceworks allows Movement teammates to nominate nonprofits for grants that go directly to causes that matter most in the communities where they live and work. $964,000 in Match Giving was distributed in 2025.
• ServiceMaccoreTechnology or Integration · 1 January 2008ServiceMac LLC (NMLS #1687766) provides mortgage servicing functions and services on behalf of Movement Mortgage, handling payment processing, escrow management, and borrower support for the servicing portfolio.
• Movement Foundation (Movement Schools)coreOthers · 1 January 2008Movement Foundation operates a network of tuition-free public charter schools funded by mortgage profits. Movement has contributed $409 Million to the foundation since inception. The foundation supports Movement Schools serving approximately 2,000 scholars across 6 schools and 3 Pre-Ks, plus Graceworks nonprofit grants, LoveWorks teammate assistance, and Match Giving programs.
• Department of Veterans AffairscoreOthersMovement Mortgage is an approved lender for VA loan programs including purchase loans, IRRRL refinances, and cash-out refinances. The VA program provides 100% financing with no mortgage insurance for eligible military borrowers.
• Federal Housing Administration (FHA)coreOthersMovement Mortgage offers FHA loan programs including standard purchase loans, 203H disaster relief loans, 203K renovation loans, and Streamline refinances. FHA backing enables lower down payments (3.5%) and flexible qualification standards.
• USDA Rural DevelopmentminorOthersMovement Mortgage offers USDA rural home loans with no down payment requirement for properties in designated rural areas, including renovation loan options up to $75,000 for qualifying borrowers.
• Fannie MaecoreOthersMovement Mortgage originates HomeReady mortgages and other conventional loans sold to Fannie Mae. Fannie Mae guidelines enable low down payment options and flexible underwriting for qualified borrowers.
• Freddie MaccoreOthersMovement Mortgage offers Home Possible and Home Possible Advantage mortgages underwritten to Freddie Mac guidelines for low-to-moderate income homebuyers in target areas.
• Grab the Key Initiative PartnerscoreOthersGrab the Key is Movement's initiative to help Black Americans achieve homeownership through education, down payment assistance programs, and community homebuying events with industry leaders. Partners include community organizations and financial education providers.
• SalesforcecoreTechnology or IntegrationSalesforce powers the CRM functionality within Movement's proprietary MORE platform, providing loan officers with real-time pipeline visibility, automated workflows, and integrated client management across the loan lifecycle.
• BluesagecoreTechnology or IntegrationBluesage powers Movement's MORE LOS (Loan Origination System), handling online applications, disclosures, conditions, AUS pricing, compliance checks, and document management within the integrated platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caliber Home Loans: Nonbank residential mortgage lender with a strong servicing franchise and overlapping product set (conventional, FHA, VA, USDA, non-QM). Comparable operating model; Movement's Anna Benz and Steve Smith both held senior roles at Caliber, reinforcing operational similarity.
• loanDepot: National retail and wholesale mortgage lender competing head-to-head with Movement in purchase, refi, and government-insured (FHA/VA) loans. Similar multi-channel, retail-led model with comparable loan officer-driven distribution.
• Stearns Lending: National nonbank mortgage lender with retail and wholesale channels covering FHA, VA, USDA, and conventional loans. Movement's President/CFO Steve Smith previously served as President and CFO of Stearns Lending.
• Guild Mortgage: Retail-focused mortgage lender competing in the same FHA, VA, USDA, and conventional purchase market as Movement, with similar emphasis on underserved communities and specialized products.
• Homebridge Financial Services: Privately held nonbank mortgage lender with retail, wholesale, and correspondent channels, competing in similar FHA, VA, and conventional product lines as Movement.
• Fairway Independent Mortgage: Large privately held retail mortgage lender with branch-based loan officer distribution and a comparable product menu, including government-insured and renovation loans. Closely matched in retail scale and ownership structure.
• New American Funding: Privately held retail mortgage lender with comparable focus on government-insured loans, down payment assistance, Hispanic borrower outreach (Diverse Lending), and specialized niche programs — direct peer in product mix and private ownership.

Broad incumbents

• United Wholesale Mortgage: Largest U.S. mortgage lender overall, dominant in the wholesale broker channel but competing indirectly with Movement's retail model for purchase and refi volume and loan officer talent.
• Rocket Mortgage: Largest U.S. retail mortgage lender, serving the same consumer purchase and refinance market as Movement with a heavier technology and direct-to-consumer focus. Closest comparable in retail origination scale and product breadth.
• Pennymac Financial Services: One of the largest U.S. mortgage originators and servicers, with overlapping correspondent, wholesale, and consumer-direct channels. Comparable in servicing scale and government-loan program exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key highlights7 records

Customer concentration

• Xx.com/MovementMtg
• YouTubeyoutube.com/channel/UCLJmPes0FZeXOJ3xUfag9sA
• Facebookfacebook.com/MovementMortgage
• LinkedInlinkedin.com/company/movementmortgage
• Instagraminstagram.com/movementmtg

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 29707 movement mortgage