The Howard School
The Howard School is a private K-12 nonprofit in Atlanta, Georgia, founded in 1950, specializing in evidence-based education for students with language-based learning differences such as dyslexia, dysgraphia, ADHD, and executive functioning challenges, serving approximately 300 students with a 6:1 teacher-to-student ratio and a deep specialist-staff model.
- Company typePrivate
- Founded1950
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Howard School does
The Howard School is a private K-12 nonprofit institution founded in 1950 by Marian Howard in Atlanta, Georgia, and one of the first schools in the U.S. to specialize in educating students with language-based learning differences (dyslexia, dysgraphia, dyscalculia, expressive/receptive language disorders, auditory processing disorder, ADHD, and executive functioning challenges). The school operates a three-division structure (Lower School K-5, Middle School 6-8, High School 9-12) with a 6:1 student-to-teacher ratio and 300 enrolled students from 59 zip codes, supported by an interdisciplinary team of 8 full-time Speech-Language Pathologists, 3+ Literacy Specialists, 3 Assistive Technology Specialists, and 3+ Math Specialists.
The school's core technology stack combines neuropsychological research-based teaching methods with structured literacy approaches (Singapore Math curriculum, Orton-Gillingham training, Science of Reading alignment), assistive technology (text-to-speech, audio capture, voice recognition), and integrated speech-language pathology in classroom-based models. Supporting programs include W.I.N.G.S. after-school, summer programs, STEAM curriculum, SPARK movement breaks, Minimester intensive electives, and College & Next Steps counseling, with 123 college acceptances and over $1 million in scholarships earned by the Class of 2025.
Revenue is generated primarily through tuition ($42,916-$47,600 per year by grade level for the 2026-27 academic year), supplemented by usage-based fees for the after-school program ($8/hour or $18/afternoon) and over $700,000 annually in need-based financial aid funded through school funds and the Georgia GOAL tax credit program. Distribution follows a direct-enrollment model with rolling admissions, FACTS online application management, campus tours, and admissions committee review. Marketing spans content (Limitless Learning blog, Insights Magazine, The Weekly newsletter), social media (Instagram, Facebook, LinkedIn, YouTube), and earned media coverage of innovation initiatives.
The Howard School firmographics
Firmographics- Name
- The Howard School
- Legal name
- The Howard School
- Website
- https://howardschool.org
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Howard School is a private K-12 nonprofit in Atlanta, Georgia, founded in 1950, specializing in evidence-based education for students with language-based learning differences such as dyslexia, dysgraphia, ADHD, and executive functioning challenges, serving approximately 300 students with a 6:1 teacher-to-student ratio and a deep specialist-staff model.
- Ownership category
- akta.pro rank
The Howard School industry classification
Industry- Product category
- Special Education (Private K-12)
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)
- akta.pro primary industry
- Special Needs & Learning Differences Private Schools (EDAJABAH)
- akta.pro secondary industries
- Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB), Alternative/Pedagogical Model Private Schools (Project-Based, Democratic, etc.) (EDAJABAJ), Preschool Programs within Private K–12 Schools (EDACABAM)
Keywords
Where The Howard School is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Howard School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Tuition Revenue: The Howard School is a private K-12 institution that generates revenue primarily through tuition fees. Tuition varies by grade level: Early Learning (K-1) at $42,916, Lower School (2-5) at $44,990, and Middle/High School (6-12) at $47,600 for 2026-27 academic year. An additional $3,500 non-refundable enrollment deposit is required.
- Financial Assistance: School provides over $700,000 annually in need-based tuition assistance from school financial aid funds and Georgia GOAL program.
- After-School Programs (W.I.N.G.S.): After-school enrichment program charging $8/hour or $18/full afternoon, providing educational, social recreation, health and fitness, and artistic activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Early Learning Program (Grades K-1) |
| Subscription | Annual | Lower School (Grades 2-5) |
| Subscription | Annual | Middle & High School (Grades 6-12) |
| Usage-based | Pay-as-you-go | W.I.N.G.S. After-School Program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
The Howard School product offering
Product offeringCore offering
The Howard School is a private K-12 institution that delivers specialized education for students with language-based learning differences (dyslexia, dysgraphia, dyscalculia, ADHD, executive functioning challenges). It operates three divisions (Lower School K-5, Middle School 6-8, High School 9-12) with a 6:1 student-to-teacher ratio, an interdisciplinary team of specialists, assistive technology, structured literacy, and a full college-preparatory curriculum.
Product overview
The Howard School is a private K-12 institution providing specialized education for students with language-based learning differences including dyslexia, dysgraphia, and dyscalculia. The school operates a three-division structure: Lower School (K-5), Middle School (6-8), and High School (9-12), each with differentiated instruction supporting diverse learning profiles. Supporting programs include the W.I.N.G.S. Afterschool Program, Summer Programs, Assistive Technology services, STEAM curriculum, SPARK wellness breaks, the experiential 8th Grade Georgia Studies Program, Minimester intensive electives, and College & Next Steps counseling. The school leverages assistive technology including text-to-speech software to provide students access to materials at their comprehension level.
Differentiator
Problem solved
Functional benefit
Products and services
- Lower School (K-5) Kindergarten through 5th grade program focused on foundational academics, literacy, math, social-emotional learning, and the arts with specialized support for students with language-based learning differences.
- Middle School (6-8) Middle school program with integrated curriculum, lead and support teachers, advisory groups, and preparation for high school academics.
- High School (9-12) College preparatory curriculum with Carnegie credit units, numerical grading, college counseling, and HOPE Scholarship eligibility for Georgia students.
- W.I.N.G.S. After-School Program Wonder, Inspire, Nurture, Grow, and Strive - after-school enrichment program offering educational, social, recreational, fitness, and artistic activities for students at $8/hour or $18/full afternoon.
- Summer Programs Seasonal programming including the Rising 9th Grade Summer Program that orients students to high school expectations and curriculum.
- Assistive Technology Services Full-time assistive technology specialists evaluate, train, and teach students to use text-to-speech, audio capture, and voice recognition software to support language, reading, and writing skills.
- Orton-Gillingham Classroom Educator (OGCE) Training Professional development program providing Orton-Gillingham Classroom Educator (OGCE) training to educators from public and independent schools across Atlanta and Tennessee, aligned with the Science of Reading.
- College & Next Steps Counseling Comprehensive post-secondary planning services including college applications, test preparation, internship placement, and career counseling for high school students.
Quantifiable outcome
- Over 70% of graduates eligible for HOPE Scholarship with 3.0 GPA
- +2 more outcomes
Companies that use The Howard School
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The Howard School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
The Howard School partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- International Thespian SocietyminorThe Howard School joined the International Thespian Society in 2025, recognizing achievement in theater arts.
- Georgia NeuroArts CoalitioncoreThe Howard School participated in the Georgia NeuroArts Coalition Strategic Innovation Sprint, bringing together educators, clinicians, artists, and researchers to explore how arts and science can work together to improve learning and well-being for neurodivergent students. Head of School Dr. Anna B. Moore spoke about this collaboration and how The Howard School will help pilot and apply ideas that emerged from the Sprint.
- Georgia GOALcoreGeorgia GOAL (Greater Opportunities for Affordable Learning) is a private school tax credit program. The Howard School participates in this program to provide over $700,000 in need-based tuition assistance to families annually.
- FACTS Grant & AidcoreThe Howard School utilizes FACTS Grant & Aid as a trusted third party to objectively assess how much a family can reasonably contribute to an independent school education. The school also uses the FACTS online management system for admissions and enrollment.
- High Museum of ArtminorThe Howard School collaborates with the High Museum in Atlanta to integrate visual arts into the educational curriculum. Affiliate schools have the opportunity to showcase students' studio artwork at the museum during the school year.
- Museum of Design Atlanta (MODA)minorThe Howard School is affiliated with MODA, which enhances art and STEAM education programs.
- Sage DiningminorSage Dining provides the lunch menu for The Howard School, with menus available on their website.
- Georgia Special Needs Scholarship ProgramminorThe Howard School participates in the Georgia Special Needs Scholarship Program, which provides scholarships for students with disabilities to attend qualified private schools.
Scale indicators13 records
Recent moves10 records
Expansion highlights5 records
The Howard School competitors and assessment
Company assessmentDirect peers
- The Churchill School and Center: Private K-12 school on the Upper East Side of NYC serving students with language-based learning disabilities. Direct peer: same student profile, similar Orton-Gillingham-influenced curriculum and specialist-supported classroom model.
- Carroll School: Independent K-9 school in Lincoln, MA specializing in students with language-based learning differences, particularly dyslexia. Highly comparable: same niche LD student profile, similar specialist-driven and Orton-Gillingham-trained faculty model, comparable tuition range.
- Landmark School: Private K-12 boarding/day school in Beverly, MA serving students with language-based learning differences (dyslexia, dysgraphia, ADHD). Closest direct peer: same student population, similar proprietary structured-literacy approach, comparable tuition scale and integrated specialist model.
- The Kildonan School: Independent day and boarding school in Amenia, NY dedicated to students with dyslexia and other language-based learning differences. Direct peer: same population, comparable Orton-Gillingham-based curriculum and small class sizes.
- The Lab School of Washington: Private K-12 school in Washington, D.C. serving students with learning disabilities including dyslexia and ADHD. Direct peer: same mission, similar integrated arts-and-academics curriculum, comparable specialist staffing approach.
- The Gow School: Private boarding school in South Wales, NY for students with dyslexia and other language-based learning disabilities. Direct peer: same niche, similar Orton-Gillingham curriculum and small specialist-supported classes.
- The Forman School: Private boarding/day school in Litchfield, CT serving students with specific learning disabilities including dyslexia, ADHD, and executive functioning deficits. Direct peer: same LD-targeted mission, similar specialist-staffing and structured-literacy approach.
- Eagle Hill School: Private boarding/day school in Hardwick, MA for students with language-based learning disabilities, ADHD, and executive functioning challenges. Comparable: same LD niche, similar small-class specialist model, comparable tuition band.
- The Frostig Center: Special-education school in Pasadena, CA serving students with language-based learning differences including dyslexia. Direct peer: same specialized LD mission, comparable clinical-specialist integration in classroom model.
- Wildwood School: Independent K-12 school in Los Angeles serving neurodiverse learners including students with language-based learning differences. Comparable: similar progressive/alternative pedagogy, integrated specialist support, comparable tuition scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Howard School social profiles
Digital presenceThe Howard School compliance and trust
Trust signalCompliance3 records
The Howard School financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Howard School leadership team
Management profileNumber of profiles
Profiles14 records
The Howard School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Howard School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Howard School
What does The Howard School do?
The Howard School is a private K-12 institution that delivers specialized education for students with language-based learning differences (dyslexia, dysgraphia, dyscalculia, ADHD, executive functioning challenges). It operates three divisions (Lower School K-5, Middle School 6-8, High School 9-12) with a 6:1 student-to-teacher ratio, an interdisciplinary team of specialists, assistive technology, structured literacy, and a full college-preparatory curriculum.
Is The Howard School a public or private company?
The Howard School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Howard School founded?
The Howard School was founded in 1950. It employs 101 to 250 people.
Where is The Howard School based?
The Howard School is headquartered in Atlanta, United States, in the North America region.
How does The Howard School make money?
Three revenue lines are on record. Tuition Revenue is the primary driver. The others are financial Assistance and after-School Programs (W.I.N.G.S.).
Who are The Howard School's main competitors?
Direct peers on record are The Churchill School and Center, Carroll School, Landmark School, The Kildonan School, The Lab School of Washington, The Gow School, The Forman School, Eagle Hill School, The Frostig Center and Wildwood School.
Does The Howard School have an API?
No public API is recorded for The Howard School.
What industry is The Howard School in?
The Howard School's product category is Special Education (Private K-12). Its primary akta.pro industry code is EDAJABAH, Special Needs & Learning Differences Private Schools, with a secondary code of EDAKAAAB, Learning Disabilities & Dyslexia Schools & Programs. Its NAICS code is 6111.